The Cult of Sephora

Calling all beauty ~insiders~ 💄👽 Prep your prayer, ahem, swatching hands and scrounge together your hard-earned points, because we are kicking off 2025 with one of society's most glamorous everyday cults: Sephora. From 6th graders worshiping at the altar of retinol to 35-year-olds going to inexplicable lengths to maintain their VIB status, Sephora followers are undoubtedly held in the vice grip of this cosmetics boutique-turned-billion-dollar beauty mecca. Sephora’s black-and-white walls provide a sanctuary for makeup and skincare fanatics, but look between the fruity-scented snail goop and $50 eyeshadow duos, and you might just find some unexpectedly sinister influence at work 👀 Tune in as all 3 of your favorite beauty queens, Amanda, Chelsea, and Reese, ~unbox~ one of our favorite cult analyses yet!

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