The Daily Coffee Pro Podcast by MAP IT FORWARD

MAP IT FORWARD
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The Daily Coffee Pro Podcast by MAP IT FORWARD

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Specialty Coffee Industry every weekday. Episodes are released Monday to Friday at 1 am PT. Episodes typically run between 8 - 15 mins and are hosted by specialty coffee industry veteran, entrepreneur, and global coffee business development consultant, Lee Safar. Episodes include series with globally recognized guests from within the industry as well as solo episodes where Lee presents ideas for her audience to consider and discuss with the wider coffee community. The content on this podcast is suited to members of the global coffee industry keen on challenging the traditional narrative within the fast-evolving industry from a constructive and curious perspective. Our values at MAP IT FORWARD are curiosity, integrity, authenticity, and openness. Our mission at MAP IT FORWARD is "Conspiring to each other's success". Our sister podcast is the MAP IT FORWARD Middle East Podcast for the specialty coffee community in the Middle East and is available where you get your podcasts. The video version of this podcast is available on Youtube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.org

  1. HÁ 6 H

    EP 1270 [ENCORE] - Surviving in Coffee Through Till 2025 - Felipe Croce - The Daily Coffee Pro Podcast

    Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees. In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things. In this final episode of a compelling five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Felipe discuss the trajectory of the specialty coffee industry as they dive deep into capitalism's impact on coffee, the importance of transparency and values-based business, and the future of coffee pricing and quality. Felipe shares strategies for managing market volatility and emphasizes the need for a unified movement in the coffee industry that reconnects with community and combats commoditization. Lee also highlights the importance of integrity and authenticity in the industry amidst rising corporate influences. This episode is an insightful dialogue on sustaining the specialty coffee sector through conscious business practices and community engagement. 00:00 Introduction to Capitalism and Values 00:43 Understanding Capitalism's Impact 01:01 Sponsored Message: Coffee Consulting Workshop 01:40 Series Conclusion with Felipe from FAFCoffees 01:59 Future of Coffee Prices and Market Scenarios 06:23 Short-term and Long-term Strategies for Coffee Businesses 08:21 Challenges and Solutions in the Coffee Industry 11:34 The Importance of Communicating Value 15:30 Connecting with Consumers and Building Movements 19:46 The Role of Technology and Decolonizing Coffee 28:17 Final Thoughts and Call to Action 36:22 Closing Remarks and How to Support the Podcast Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    40min

  2. HÁ 1 DIA

    EP 1269 [ENCORE] - The Role of the Middle Man in the Coffee Crisis - Felipe Croce - The Daily Coffee Pro Podcast

    Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees. In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe explore how various coffee market scenarios impact the middleman, including green traders and buyers. They discuss the challenges faced by importers and exporters, the importance of relationships in the coffee industry, and how roasters can navigate future market volatility. This episode also highlights the evolving dynamics between roasters and coffee producers, the significance of contracts, and the value of human relationships in the coffee supply chain. 00:00 Introduction to the Coffee Middleman 00:37 Sponsor Message: Become a Coffee Consultant 01:15 Welcome and Series Overview 01:51 Current Coffee Crisis and Pricing Scenarios 03:00 Impact on the Middleman 05:12 Challenges Faced by Importers and Exporters 08:45 The Role of Relationships in the Coffee Industry 17:11 Direct Trade vs. Importers: A Comparative Analysis 22:35 Navigating Volatility and Risk in Coffee Trade 27:30 Conclusion and Future Outlook Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    29min

  3. HÁ 2 DIAS

    EP 1268 [ENCORE] - Understanding The Coffee Market Scenarios Ahead - Felipe Croce - The Daily Coffee Pro Podcast

    Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees. In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things. In this episode of the podcast series join Lee and Felipe as they dive deep into the complex world of coffee economics and logistics and discuss four potential market scenarios and their impacts on coffee producers and the specialty coffee industry. The conversation covers the challenges of keeping up with demand, the struggle for labor, the importance of understanding market trends, and the implications of high coffee prices. Discover strategies to navigate these scenarios and protect your business, whether you're a producer, roaster, or cafe owner. 00:00 Introduction and Current Coffee Crisis Overview 01:52 Understanding the Four Scenarios 05:23 Challenges in Specialty Coffee Production 07:54 Impact of C Market Prices on Producers 11:06 Role of Cooperatives and Market Dynamics 16:53 Future Planning and Market Speculation 25:23 Scenario D: Lessons from Cacao and Market Speculation 37:09 Conclusion and Final Thoughts Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    39min

  4. HÁ 3 DIAS

    EP 1267 [ENCORE] - Adapting to the Coffee Market's Uncertain Future - Felipe Croce - The Daily Coffee Pro Podcast

    Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees. In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things. In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors. Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events. This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better. Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges. 00:00 Introduction: The Coffee Industry's Value Proposition Crisis 00:41 Sponsorship Message: Become a Coffee Consultant 01:19 Series Overview: Coffee Crisis from the Producer's Perspective 01:49 Reevaluating Coffee Buying Practices 03:25 Understanding Market Forces and Financial Impacts 07:00 Hedging Strategies for Coffee Producers 10:22 Challenges in Specialty Coffee Quality and Market 17:59 Impact of Climate Change on Coffee Production 23:45 The Need for Industry-Wide Conversations and Solutions 26:41 Conclusion: Opportunities for Industry Reflection and Growth Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    29min

  5. HÁ 4 DIAS

    EP 1266 [ENCORE] - Specialty Coffee's Value Proposition and Commodity Challenges - Felipe Croce - The Daily Coffee Pro Podcast

    Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees. In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters. Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times. They discuss value creation, raising prices, and connecting with consumers on a deeper level. Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community. 00:00 Identifying Key Problems in the Coffee Industry 01:10 Introduction to the Podcast and Guest 02:02 Revisiting the Coffee Price Crisis 04:14 Felipe's Business and Values 08:33 Economics of Coffee and Trading 15:55 Adapting to a Volatile Market 22:46 Conclusion and Next Steps Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    24min

  6. 3 DE JAN.

    EP 1265 [ENCORE] - Boosting Coffee Quality with Microorganisms and Biochar | Expert Insights - Murilo Bettarello - The Daily Coffee Pro Podcast

    Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer. In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production. In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming. This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future. Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times. 00:00 Introduction: Farmers as Local Researchers 00:21 Sponsor Message: Become a Coffee Consultant 01:00 Final Episode Introduction with Murilo Bettarello 01:42 Exploring New Technologies in Regenerative Farming 03:09 Engaging Roasters and Traders in Regenerative Practices 05:55 Budgeting and Funding for Regenerative Programs 10:23 Microorganisms and Their Role in Regenerative Agriculture 16:43 Future of Coffee Production and Regenerative Farming 18:12 Conclusion and Final Thoughts 19:38 Closing Remarks and Call to Action Connect with Murilo at: https://www.linkedin.com/in/murilo-bettarello/ https://www.instagram.com/murilobettarello/ https://www.izagro.com.br •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    21min

  7. 2 DE JAN.

    EP 1264 [ENCORE] - The Future of Coffee Farming: Embracing Nature and New Technologies - Murilo Bettarello - The Daily Coffee Pro Podcast

    Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer. In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production. Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield. Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices. 00:00 Introduction to Varieties and Organic Coffee 00:26 Sponsored Message: Become a Coffee Consultant 01:05 Welcome to The Daily Coffee Pro 01:37 Challenges in Coffee Production 02:16 Working with Nature in Coffee Farming 04:33 Soil Management and Varietal Selection 06:10 Planning and Cash Flow in Regenerative Farming 10:12 Historical Context of Coffee Farming in Brazil 12:52 Future of Regenerative Agriculture and Population Trends 16:50 Conclusion and Upcoming Episode Connect with Murilo at: https://www.linkedin.com/in/murilo-bettarello/ https://www.instagram.com/murilobettarello/ https://www.izagro.com.br •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    19min

  8. 1 DE JAN.

    EP 1263 [ENCORE] - Local Knowledge in Coffee Farming: Sustainable Practices for High Yields -Murilo Bettarello - The Daily Coffee Pro Podcast

    Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer. In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production. In this 3rd episode of this series on The Daily Coffee Pro by Map It Forward, Lee and Murillo explore how burying cooked rice in the forest helps to cultivate beneficial microorganisms, which are then used to rejuvenate coffee crops damaged by synthetic fertilizers and pesticides. Learn about the importance of local knowledge, biochar, and sustainable farming techniques in creating a resilient coffee supply chain. This must-watch episode is packed with valuable insights and practical advice for coffee producers facing the current coffee crisis. 00:00 Introduction to Regenerative Farming 00:22 The Process of Fermenting Rice for Soil Regeneration 01:32 Promoting Coffee Consulting Workshops 02:10 Resiliency in Coffee Production 03:49 The Value of Local Knowledge and Biochar 11:08 Challenges and Solutions in Sustainable Agriculture 20:07 The Importance of Regenerative Practices 22:12 Conclusion and Next Episode Preview Connect with Murilo at: https://www.linkedin.com/in/murilo-bettarello/ https://www.instagram.com/murilobettarello/ https://www.izagro.com.br •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    24min
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The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Specialty Coffee Industry every weekday. Episodes are released Monday to Friday at 1 am PT. Episodes typically run between 8 - 15 mins and are hosted by specialty coffee industry veteran, entrepreneur, and global coffee business development consultant, Lee Safar. Episodes include series with globally recognized guests from within the industry as well as solo episodes where Lee presents ideas for her audience to consider and discuss with the wider coffee community. The content on this podcast is suited to members of the global coffee industry keen on challenging the traditional narrative within the fast-evolving industry from a constructive and curious perspective. Our values at MAP IT FORWARD are curiosity, integrity, authenticity, and openness. Our mission at MAP IT FORWARD is "Conspiring to each other's success". Our sister podcast is the MAP IT FORWARD Middle East Podcast for the specialty coffee community in the Middle East and is available where you get your podcasts. The video version of this podcast is available on Youtube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.org

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