The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024 Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

 




 

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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-what-watching-tv-mean-anymore-live-new-streaming-real-reason-walmart-bought-vizio
 
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