45 episodes
The Dirt on Flowers Shannon Allen and Lyndsay Biehl
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- Education
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5.0 • 136 Ratings
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Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!
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Creating a Successful Launch with Kalin Sheick
Shannon and Lyndsay host special guest Kalin Sheick of Sweetwater Floral. Creating a successful launch takes many steps and lots of time. They discuss how they have learned from launches failing and how to make them better even when successful. You will learn that perceived confidence and value are what will help you grow in all areas of your business.
https://www.sweetwaterfloral.com/
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry if you missed this month. Our membership doors will open each month again from the 1st through the 5th. So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm -
Email Marketing with Andy Snyder of Terra Farms
Shannon and Lyndsay host special guest Andy Snyder. They are digging into how to grow your email list and stop feeling insecure when it comes to writing. Andy gives tips and tricks on how to combat writers block and how to make your newsletter stand out.
Andy Snyder and his wife, Loni, own and run Terra Farms, a quickly growing cut flower farm with exposure all across the Mid-Atlantic states. Their success isn't just because of their wonderful flowers. They have a bit of a secret... Andy's 20-year background as a writer. Andy has written several books, thousands of columns on everything from the outdoors to finance and his sales copy has sold millions of dollars' worth of products. His latest goal is to prove that good writing is the key to making any business grow.
www.writingforriches.comhttps://www.instagram.com/terrafarmsandfieldwww.terrafarmsandfield.com
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry if you missed this month. Our membership doors will open each month again from the 1st through the 5th. So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm -
Digging Out of your Content Rut
Are you struggling with content for your social media? Shannon and Lyndsay are talking about how they use goals to create the content for their social media posts. They share how they use content pillars to keep it consistent and less stressful to find what and when to post. Not being on top of your social media can cost you money, and this episode is here to help you avoid making the mistakes they have made.
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry if you missed this month. Our membership doors will open each month again from the 1st through the 5th. So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm -
The 3 C's of Successful Marketing
This week Lyndsay and Shannon are diving into a topic that can bring up a lot of insecurity and fear. You may have guessed it based on the title it is all about marketing. Something that we all deal with in some capacity. They are going to talk what held them back in the beginning and the excuses that are easily made. Don't worry they also guide you through how to not make the same mistakes and how to use the 3 C's for successful marketing.
*Customer
*Connection
*Consistency
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry, if you missed this month, our membership doors will open again each month on the 1st through the 5th. So if you are loving the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm -
Profit Goals, Paying Yo Self, and Understanding Quickbooks
Lyndsay and Shannon are answering questions asked by you! Do you know the difference between owners compensation and profit? Do you want to know how to calculate profit or how to decide a reasonable profit for year one? Look no further they discuss all this and how they organize their Quickbooks.
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry, if you missed this month, our membership doors will open again each month on the 1st through the 5th. So if you are loving the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm -
I am starting my farm. Now what?
Are you growing flowers as a hobby and you want to turn your love of growing into a business?
Lyndsay and Shannon are talking about the question they get a lot, how much money am I going to make flower farming?
In today’s episode, they dig into the steps you need to take to get your feet on the ground.
* setting up your EIN
* soil testing
* reducing expenses and so much more
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry, if you missed this month, our membership doors will open again each month on the 1st through the 5th. So if you are loving the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm
Customer Reviews
Dirt on stepping it up!
Hey there,
You two ladies have become the voices in my head when I’m planting peonies, starting seeds, opening up tunnels, and even when I’m doing laundry (which seems like a lot of the time).
I so appreciate your willingness to share your experiences (both good and bad 🤪) for others to glean from. One of my “bad” experiences was trying to store dahlia tubers for the first year. I kept hearing about peat MOSS and since for some reason I had no idea what that was I wound up storing the tubers in like a decorative green forest MOSS. They were total raisins by the end of the winter… but I won’t be making that mistake again 🤦🏻♀️
I am first a wife and homeschooling mama to our 4 kids, but growing flowers has been a passion and now a side gig for the last 3 years. I feel confident in growing the flowers but am always looking for time saving marketing tips. The area I live in is SUPER rural. My town’s population is 230 (no joke). I am needing a bit of a shove/kick/push to step up this biz while still fulfilling my primary duties.
Thanks for uniting us dirt bags with your podcast.
~ Haley Winters
Seed & Trowel Flowers
Spot on advice
I’m in my 6th year growing flowers for market and our farm stand and find myself nodding along and laughing out loud to this podcast. Super fun to listen to and their advice is spot on. Flower farming is not for the faint of heart and I appreciate that they keep it real.
Just listened to the 5 lessons episode
I’m currently trying to find a grove in my life. I work as a rn in a major hospital and work is supper stressful. Recently within the past year I have allowed myself to cultivate my personal joy with plants and flowers. I love your suggestion about being with people who support you and allow you to thrive. I’m paraphrasing but the gist I took from it was be uncomfortable and don’t be afraid to take a leap. So my goal in the next year is to grow and sell flowers. Thank you for the inspiration! I now will listen to all your past episodes.