The Ecommerce Uptick

Daniel Chabert
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The Ecommerce Uptick

The Ecommerce Uptick is your guide to growing your DTC ecommerce brand on all fronts. Lead by Daniel Chabert - Multiple 7-figure Ecommerce Exits from brands like Rockay, Sleeklens & Gringo Media Group. Today he runs Purplefire.io - A Full CRO agency. Want more from me? visit my site here: https://bit.ly/42Ialpt I will be covering topics like: Conversion Rate Optimization, advertising, email-marketing, Shopify apps and much more. Not only that, I will be sharing the insights and obervations I make daily from working with top DTC brands across the world.

  1. 31/10/2024

    Announcing our FIRST "in-house" DTC ecom brand (Step-by-step growth)

    Pumped to show you the first video in a series of many where I breakdown how we scale and grow our only "in-house brand" from 3k a month to 7 figures! Want to to scale your ECOM brand? book a discovery call: https://purplefire.io/

    22min

  2. 21/08/2024

    The 10 tests to run on your Product Page to spike Conversion Rate and AOV

    The Ecommerce Uptick

    23min

  3. 29/07/2024

    The 10 Biggest hacks to increase AOV for Ecom brands in 2024

    The Ecommerce Uptick

    38min

  4. 18/07/2024

    Here is How to Double Your Conversion Rate by Optimizing Your Product Gallery | Ep. 67

    Why product galleries are massive conversion boosters IF you do it right Lets be honest.. Nobody is scrolling through a long PDP anymore. We just don’t have the time or interest.Consider that most people are coming from social media and they are not looking to buy your product right now. You have caught their eye with an ad and got their attention for a minute. They visit your site and you have 3-5 seconds to convince them to stay. The first thing people are exposed to is usually a gallery but it is often: Poorly optimized in terms of sizing.Loads slow and images are not all the same dimensions There are often 4-5 shots of thep product from 5 angles and nothing else. Basically, you just gave your potential customer the worst possible start and this is a MISSED opportunity. So how do you fix it? Reprogram how you think about product galleries. These are 7-10 slides that have the potential to convince your visitors everything they need to know to understand the product, create the needed desire for them to want to buy it and also addressing all the biggest hesitations your visitors may have So what to do?? Make sure your product gallery have clear high res images and no stock photos  Make sure they all have the same size.. Nothing worse when you browse and you see different sizes. Respect your visitors time, don't add in fluff and not needed images. Every image needs to be justified. Have a zoom feature on your gallery if it makes sense for your product like jewelry or shoes (majuri) Use arrows on the side so people know you can swipe. (this increases engagement) (Twothirds) Make sure to use thumbnails motivating people to scroll for more images (see everlast)e Always have both close-up and further zoomed out photos for fashion and other relevant products.(Majuri) Always use lifestyle and studio shots so people can see the product in a real world environment. Always show the model height or size if relevant (twothirds) Always add UGC images or videos if you can. 1 video or image is ok, and even better if it is a written testimonial that addresses one of the main concerns on the product. Add directions and dosage or other relevant things in the gallery (see petlab) Add in the 3-5 main benefits as the 2nd image for products where it makes sense like supplements or benefit driven products. Address the main concerns in the  PDP gallery - this is something you can find out if you use a survey on your store to ask what is holding them back from buying your product. You can use Zigpull for this. Add a comparison table so people can see how you stack up against others. Add your USPs - refund policy, money back guarantee. Add an image that explains your bundles and offers if it makes sense for your brand. Guys. if you do all these things, we have seen cases where conversion rate double

    30min

  5. 10/07/2024

    Apply this 1 change to your Product Pages and see Conversion Rate soar! | Ep. 66

    want to work with me? book me here ⁠https://beacons.ai/daniel.chabert⁠

    11min

  6. 08/07/2024

    How to turn losing split-tests into winners that boost conversion rate | Ep. 65

    Here is the process. First you want to do an audit and analyze the results. First you are trying to understand if this could be due to a bug or other issues like your design not showing up as you planned… And finally you are auditing the test to see if you want to reject your hypothesis outright or just reject your solution to the hypothesis.Let's say you tried to fix a visitor dilemma that appears in the selector area of a PDP.Through session recordings you have uncovered that people are frequently unsure about what scent to pick for a product. Your hypothesis is to fix this dilemma by making it easier to understand what each scent may smell like.Your idea is to fix this by adding images next to the name. (to basically explain what the scent smells like)You start testing it but in the end you don’t get a conversion uplift.Now should you reject your hypothesis or did your solution fail, but the idea is still strong? If your hypothesis is strong you could implement other solutions: Adding descriptive scents  we know like lavender, citrus, cinnamon that actually describe the scent in a way that everyone understands and thus reduces visitor dilemma.Let me show you the flow we usually follow….1. We QA the test first of all. This is very important because maybe we missed something.We QA it in a few different ways. 1. We trigger the test on multiple devices and use browserstack to do this. Here we make sure we test it on mobile as well, we click all the buttons and make sure everything loads perfectly. 2. We throw our variant URL into markup.io which is a software you can use to see how closely your web version matches your original design.This is very important because it can change a lot visually from your original idea.If we found bugs at this point, we look at whether these are so big that the test has to be rerun again. If there are none or smaller differences we proceed to the next stage. We look at session data. Recordings are our number 1 tool here. We can quickly get a good feed for use behavior if we segment the records.Filters like:Everyone who interacted, scrolled past or clicked over the area we changed via our split-test.Everyone who didn’t bounceEveryone who added to cartEveryone who purchasedThese are great filters to use if you have a lot of traffic because you will have 100s or 1000s of recording to go through.I A big hack is to create sub goals in your A/B test, so for example if i want people to pick a scent in the selector area of the PDP, i want to create a sub-goal of everyone who picked a scent, and perhaps everyone engaged with the scent selector.If i do this correctly, i can then go to mouseflow or convert and only look at session recordings that are relevant to my split-test.. This is a huge one guys!, makes a big difference and cuts down on time.. After recordings you can go further by also looking over heatmaps, clickmaps and so on.It can give you additional insights as well - are people doing what you expected them to do?Sometimes we also go the extra mile and setup simple user-group tests on userbrainhttps://www.userbrain.com/ In here we will present people both designs to the visitor and ask them what version they prefer.This is really good if you made bigger design changes.We mask ask what product gallery do you prefer and whyOr what selector option do you prefer and whySometimes we will also propose only our hypothesis like:The current page makes it difficult to understand what scent to pick due to fact that each name does not explain the scent associated with it. Do you agree with this statement or not? Please explain your answer in detail.This is a good way for us to test a hypothesis and whether people agree with it.We have gotten a lot of good feedback from doing this before running a test or after to test if it makes sense to design an alternative version of a solution.

    20min

  7. 04/07/2024

    How Supersonic(our software) is going to change the CRO game for ecom brands.mp4 | Ep. 64

    In this video i breakdown the lastest development and improvements we made to our software called gosupersonic.ai want to book a call or get in touch with me? ⁠https://beacons.ai/daniel.chabert⁠

    12min

  8. 03/07/2024

    Free CRO audits for ecommerce brands that responded to our ads #1 | Ep. 63

    Listen as i dive in and give free CRO audits to brands that commented on our FB ads. want to book a call or get in touch with me? ⁠https://beacons.ai/daniel.chabert⁠

    20min
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Sobre

The Ecommerce Uptick is your guide to growing your DTC ecommerce brand on all fronts. Lead by Daniel Chabert - Multiple 7-figure Ecommerce Exits from brands like Rockay, Sleeklens & Gringo Media Group. Today he runs Purplefire.io - A Full CRO agency. Want more from me? visit my site here: https://bit.ly/42Ialpt I will be covering topics like: Conversion Rate Optimization, advertising, email-marketing, Shopify apps and much more. Not only that, I will be sharing the insights and obervations I make daily from working with top DTC brands across the world.

Informações

  • Criado por
    Daniel Chabert
  • Anos de atividade
    2023 - 2024
  • Episódios
    70
  • Classificação
    Livre
  • Copyright
    © Daniel Chabert
  • Site do podcast
    The Ecommerce Uptick

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