The Email Marketing Show

Email Marketing Heroes
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The Email Marketing Show

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Instagram @emailmarketingheroes Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description

  1. How to Use 'Memory Craving' to Make Your Offers Irresistible

    HÁ 7 H

    How to Use 'Memory Craving' to Make Your Offers Irresistible

    Imagine if your audience couldn’t stop thinking about your offer. If they felt an emotional pull so strong, they craved it - like a favourite childhood dessert or the first thrilling rush of a rollercoaster ride. This is the power of Memory Craving: a psychological trigger that makes people deeply desire something because it reminds them of a past experience they want to relive. It’s the same reason people reconnect with high school sweethearts, why a certain song can bring tears to their eyes, and why they keep going back to a brand that once made them feel amazing. And guess what? You can tap into this emotional magic in your marketing to make your offers irresistible. Let’s break down exactly how to do it.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.  Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1. Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.  And please do tell us! If you don't spend time on...

    24min
  2. From Email Burnout to 10X Sales: How Karishma Transformed Her Marketing in Record Time

    29 DE JAN.

    From Email Burnout to 10X Sales: How Karishma Transformed Her Marketing in Record Time

    In the fast-paced world of online business, it’s easy to get stuck in the grind. For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement. But when she discovered a fresh approach, everything changed. I In record time, Karishma went from frustration and fatigue to achieving an astonishing 10X increase in sales. Here’s how she did it - and how you can, too. Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.  Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1. Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.  And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

    42min

  3. 27 DE JAN.

    Consulting Session: How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales?

    How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales?It sounds like the dream: over 1 million followers across YouTube and Instagram, a treasure trove of high-value content, and a thriving multi-six-figure membership site. But for Emma Walker, a Barcelona-based entrepreneur and English pronunciation expert, there was a gap she couldn’t ignore: despite all her success, she wasn’t fully leveraging her content to drive sales. In this consulting session, we uncover why even successful content creators struggle to monetize their platforms—and the simple strategies Emma learned to turn her audience into paying members. From a Passion Project to a Thriving BusinessEmma’s journey began with a simple idea: help English learners master pronunciation. As a linguistics graduate with a background in teaching English as a second language, she saw a glaring gap in resources for non-native speakers who wanted to speak more clearly. What started as Instagram posts and short YouTube videos soon snowballed. With her engaging teaching style and a knack for explaining tricky topics (like why we say “car” instead of “cahh”), Emma built an impressive following: 850,000 subscribers on YouTube and 250,000 followers on Instagram. But as her audience grew, Emma found herself pouring more energy into creating free content than promoting her paid membership. “I’ve always separated my value content from my promo content,” Emma confessed. “In my mind, it felt like I had to choose between helping my audience and asking for sales.” The Content-Promotion DivideEmma’s struggle is all too common among content creators: she was so focused on delivering value that she avoided making consistent offers in her content. While she had a welcome sequence for new email subscribers and a “Phonetic Friday” newsletter filled with educational content, these emails rarely included any calls-to-action to join her membership. Even in her newsletter’s “life updates” section, where she mentioned working on projects for her membership, Emma wasn’t linking to her course or inviting readers to check it out. “People were actually emailing me to ask about my membership,” Emma admitted. “I realized I was making them do all the work!” The Missed Opportunity in Her AudienceEmma had a loyal audience and a thriving membership site, but she was only converting a fraction of her followers into paying customers. With over 1 million followers and thousands of email subscribers, the potential for growth was staggering. The problem wasn’t the audience—it was the lack of structured offers and clear calls-to-action. Here’s how Emma turned things around. Strategy #1: Integrate Promotions Into Value ContentOne of Emma’s biggest revelations was that value and promotion don’t need to be separate. Instead of keeping her promotional emails distinct from her newsletter, she began treating her newsletter as a space to showcase both her expertise and her membership. The solution? Adding a "sponsored by" segment in her weekly email. In this approach, Emma could include a small, non-intrusive call-to-action in her newsletter, such as: "This week’s Phonetic Friday is brought to you by Emma’s Pronunciation Hub! Get exclusive access to over 100 in-depth lessons and pronunciation challenges. Click here to join now." This way, Emma could continue delivering free value while gently introducing her audience to her membership every single week. Strategy #2: Test Different Styles of PromotionEmma also learned to experiment with how she presented her offers in her newsletter. Two main approaches stood out: Ad-Style PromotionCreate a visually distinct block within the newsletter that resembles an ad, complete with an image, headline, and a clear...

    51min
  4. 3 Buyer Triggers You’re Ignoring (And How They’re Killing Your Sales!)

    22 DE JAN.

    3 Buyer Triggers You’re Ignoring (And How They’re Killing Your Sales!)

    When it comes to making sales, the secret lies not just in what you sell but in how you position it. Whether you're a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week's episode, we’ll uncover the three critical buyer triggers that influence decisions - time to results, effort required, and likelihood of success - and how ignoring them can stop your sales in their tracks. Get ready to transform your approach and create offers that buyers can’t resist! Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.  Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1. Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.  And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

    18min
  5. How Liz Wilcox Used One-Word Subject Lines to Skyrocket Her Membership to $600k

    15 DE JAN.

    How Liz Wilcox Used One-Word Subject Lines to Skyrocket Her Membership to $600k

    What if one tiny tweak could transform your email game and boost your business? Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines - and the results were extraordinary. In this article, we’ll dive into her bold strategy, her mindset shifts, and her unconventional approach to business success. Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.  Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1. Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.  And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

    26min

  6. 8 DE JAN.

    7 Email Hacks You’re Missing (And One Nobody Talks About!)

    Hack #1: Separate Thinking from WritingWriting emails can feel overwhelming, but it doesn’t have to be. The trick? Don’t do all the heavy lifting at once. Instead, separate the “thinking” stage from the “writing” stage. Sit down and brainstorm a bunch of email ideas ahead of time. Think about your product, the problems it solves, your own credibility, and even funny or personal stories from your life. When it’s time to write, you’ll already have a stack of ideas ready to go. Easy! Picture this: you’re staring at a blank page. Frustrating, right? But if you’ve already got a list of ideas waiting for you, it’s like walking into a room where the party’s already started. No more blank page doom. Hack #2: Use Story Prompts to Spark IdeasEver feel like you’ve got nothing to write about? That’s where story prompts come in. These are little reminders to jog your memory about moments in your life that can be turned into engaging emails. One time, I even wrote an email about not leaving the house all day. Yep, that simple. I created 365 prompts for myself—one for each day of the year. They’re like little sparks for your brain, bringing back stories you hadn’t thought of in years. You don’t need to overthink it. Your everyday life is way more interesting than you realise, and sharing those relatable stories helps build a stronger connection with your readers. Hack #3: Get More People to Open Your EmailsYour email can’t work its magic if no one opens it. That’s why open rates matter. Sure, subject lines play a role, but there’s more to it. Your "from name" needs to be familiar, and the frequency of your emails needs to keep you top of mind. Sending emails regularly means your audience won’t forget who you are. Think about it—if you’re only emailing once in a blue moon, you’re just a stranger popping into their inbox. But when you email often and share personal, well-thought-out content, your readers can’t wait to hear from you. That’s the sweet spot. Hack #4: Master the Art of the Opening LineHere’s the big one nobody talks about: your email’s opening line. It’s the gateway to everything else. If your opening line flops, your email is toast. You’ve got seconds to grab their attention—so make it count. A killer opening line isn’t just about grabbing attention; it sets the tone for the rest of your email. Plus, having a stash of pre-written opening lines saves you from the blank page nightmare. It’s like having a cheat sheet for creativity. Once you nail that first line, the rest of the email practically writes itself. Hack #5: Make Links Impossible to MissHow many times have you read an email and thought, “Where’s the link?” Don’t make your readers play hide-and-seek. Dress up your links so they stand out. Use bold text, underline them, or even make them a button if it fits your style. Here’s the thing: people skim emails, especially on their phones. If your link blends in, it’ll get lost in the shuffle. Mix it up too—use different phrases for links instead of the same old “Click here for more.” Keep it fresh and keep it obvious. When the link pops, the clicks roll in. Hack #6: Use PS Lines to Drive ActionYou know how people say the PS is the most-read part of an email? It’s true! About 90% of readers skim down to the PS. Yet, most people either skip it or throw in something bland. Big mistake. Your PS is prime real estate. Use it to drive readers back up to your call-to-action, emphasise urgency, or even share a fun tidbit that sticks in their mind. It’s like the cherry on top of your email sundae. Don’t waste it. Hack #7: Craft Irresistible Subject LinesWe can’t skip the classics. Your subject line is the first thing your readers see, so make it pop. But here’s the twist: don’t just focus on being catchy. Match your subject line to the tone of your email. It should set the stage for what’s...

    15min

  7. 6 DE JAN.

    Consulting Session: From Full-Time Teacher to Fitness CEO: How to Build a Business with Zero Free Time!

    Have you ever wondered how someone can build a successful business while juggling a full-time job, two kids, and a dog? It sounds impossible, doesn’t it? But today, you’ll discover the secrets behind making it happen. Meet Mel Bridger, a high school teacher by day and a thriving fitness and women’s health coach by… well, every other moment she can grab! If you're busy but dreaming big, this story is about to blow your mind. Meet Mel: The Teacher Who Never StopsMel Bridger is not just a high school teacher; she’s also a women's health and fitness coach specializing in menopause support. Yes, she’s doing it all. Her days start early (we’re talking 6 AM sharp) and are packed with teaching, grading, and supporting students. Then, after-school life takes over: kids’ extracurriculars, dinner, bedtime routines… and oh, did we mention she runs fitness classes in the evenings too? Wednesdays and Thursdays are fully booked with sessions she delivers in person. Despite all this, Mel has managed to grow a successful fitness business and is now expanding her offerings into staff well-being programs for schools. How? Let’s break it down. The Big Problem: Where Does the Time Go?If you’ve ever tried to balance work, family, and a side hustle, you know time feels like sand slipping through your fingers. For Mel, time was her biggest challenge. She struggled with: Finding time to plan her business moves between her teaching job and family duties.Lack of consistency in her marketing, especially with email campaigns.Juggling creativity and exhaustion after long, busy days. Sound familiar? Mel’s solution was both smart and simple. Step 1: Turn Your Time Limits Into Creativity BoostersKennedy, the podcast host helping Mel, shared an eye-opening insight: Constraints don’t limit creativity—they fuel it! Think of it like this: In improv comedy, the funniest moments happen because of constraints. For example, if someone says, “Pretend you’re Winston Churchill stuck in a train station but can’t use the letter T,” magic happens. Mel’s constraints became her springboard. She couldn’t work during the day (hello, teaching and parenting), so she blocked out Sunday afternoons to focus solely on her business. By defining her limits, she created space for creative bursts. Step 2: Map Out a Simple PlanMel’s first Sunday session was all about planning her email strategy. Instead of trying to do it all at once, she broke the process into manageable chunks: Plan 60 days of emails. This sounds huge, but Kennedy advised starting with just the topics. What are the main reasons her audience might buy from her? She listed these out, such as: Helping schools retain teachers and reduce burnout.Supporting staff morale.Giving schools a proactive reputation for caring about well-being. Focus on campaigns, not random emails. Each email campaign had a theme—like the financial cost of teacher turnover—and she planned a series of emails for each topic. This way, her emails felt purposeful, not scattered.Use Sundays as creative power hours. On Sundays, Mel brainstormed ideas and wrote email drafts. Knowing she had just an hour or two kept her focused and efficient. Step 3: Write Hooks First, Emails SecondHere’s a tip that changed everything for Mel: Start with email hooks before diving into the actual writing. A hook is like the headline of your email—the attention-grabber that makes someone want to read more. For example: “You’ll never guess what’s costing schools thousands every year.”“Why teacher burnout is

    43min

  8. 1 DE JAN.

    2025 Email Marketing Trends Revealed: AI Secrets, Sales Hacks, and What Could Kill Your Business!

    The link I mentioned today is: https://emailmarketingheroes.com/28 Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got it all. Grab your coffee and buckle up because this is the email marketing ride of the year! The AI Revolution: How Smart is Too Smart?Artificial intelligence isn’t coming—it’s already here, and it’s only getting better. In 2025, AI tools are smarter than ever. The trick? Train one of those powerful large language models (LLMs) to write just like YOU. Picture this: you feed the AI transcripts of your podcasts, interviews, or videos. It learns your tone, your style, even your quirks. Want to send an email about a funny moment at the movies? AI can help you turn that story into a polished email, complete with a call-to-action to boost sales. The result? You save hours of work while still sounding 100% authentic. Sure, it’s not perfect—it’ll never replace your best writing on a good day. But on those uninspired mornings? It’s a lifesaver. Focus, Focus, Focus: Why Sales Are Everything Under $1 MillionIf your business is making less than $1 million a year, here’s your mantra: sales. Forget chasing shiny objects. Forget overcomplicating things. It’s all about getting more customers, converting them faster, and increasing their value. Here’s the breakdown: Advertising: Make sure people even know you exist.List Building: Get them onto your email list where the magic happens.Messaging: Nail the words that make your audience say, “This is for me.”30-Day Value: Know how much a customer is worth in their first month. The secret sauce? Use credit cards (responsibly!) to fund ads. With 30 days to break even, your email strategy has to work fast—and we’ll show you how. The Commoditization of Information: Why Your Course Might Be DOAThis might be the scariest trend of all. AI is making information ridiculously easy to get. Need a fitness plan? A chatbot can whip one up in seconds. Want a college study guide? Boom, it’s done. The result? People are less willing to pay for “just information.” To survive, you need to do three things: Create a True Unique Mechanism: A fancy name isn’t enough. Your method has to truly deliver results in a way nobody else can.Develop Unique Products: Think beyond courses. One marketer created a massive swipe file of rare direct mail pieces—thousands of pages nobody else could replicate. What can you offer that’s truly one-of-a-kind?Offer Services: People want more than info. They want help implementing it. Teach your audience everything for free, then sell the “done-for-you” service to those who want it. This is how you stand out in a world drowning in generic courses and copycat tools. Why “Sticky” Subject Lines Win Every TimeLet’s talk subject lines. Over the holidays, one stood out: “Why is this so sticky?” Here’s why it worked like magic: It’s a Question: Questions spark curiosity. People want answers.What’s “This”?: It could mean anything! You have to open the email to find out.Sticky” Is Loaded: It’s positive, negative, mysterious—and irresistible. Use this formula to boost your open rates and keep your audience hooked. Don’t just write emails; write emails they can’t wait to read. The Future of Mobile: Are Your Emails...

    26min
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Sobre

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Instagram @emailmarketingheroes Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description

Informações

  • Criado por
    Email Marketing Heroes
  • Anos de atividade
    2019 - 2025
  • Episódios
    278
  • Classificação
    Explícito
  • Copyright
    © Copyright 2025 Email Marketing Heroes
  • Site do podcast
    The Email Marketing Show

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