Dose of Social

Lindsay Mauch and Kayla Perlstein
  • 5,0 (15)
  • MARKETING
Dose of Social

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

Episódios

  1. 19/12/2024

    Picture Perfect: Social Media Photography Tips with Dennis Sosa

    In this episode of Dose of Social, Lindsay and Kayla chat with special guest Dennis Sosa, a talented photographer, actor, and production assistant from Los Angeles. They dive into photography tips to help boost your social media presence, covering everything from when to hire a professional to practical advice for capturing great content on your phone. Here’s what we’re diving into: Why professional photos can level up your social media game Planning and prepping for a successful photo shoot Choosing the perfect location and outfits for your content Tips for using photos to enhance your personal and business branding Dennis’s top tips for shooting your own social media content You’ll walk away from this episode with fresh insights and practical advice to level up your photography skills and create content that grabs attention on social media! Follow Dennis on Instagram here For more Dose of Social, visit our website here

    18min

  2. 11/12/2024

    Social Media Content Calendars: Easy, Simple, and Actionable Tips for Your Small Business

    In this episode of Dose of Social, Lindsay and Kayla break down the essentials of creating a content calendar and planning content for small businesses. They cover everything from defining content pillars to using practical tools like Google Sheets, and even dive into how AI can help generate ideas and write content. Here’s what we’re diving into: The importance of content calendars for organized, consistent posting Building your calendar with content pillars and easy planning tools Using AI to boost your content creation, with prompts and tips to get started Downloadable resources on their website, including templates, AI prompts, and a social media holiday calendar Packed with resources and actionable advice, this episode will help you streamline your content planning and make the most of your social media strategy! For more Dose of Social, visit our website here

    18min

  3. 04/12/2024

    The Essentials of Social Media Branding with Christine Moore

    In this episode of Dose of Social, Lindsay and Kayla team up with branding expert Christine Moore to explore the power of branding in social media. Christine brings her expertise in graphic design and social media strategy, sharing tips on how new brands can build a strong, consistent presence online. Here’s what we’re diving into: The importance of branding in your social media strategy How to create and use a brand book for consistency Balancing aesthetics with authenticity in your content Setting up clear brand guidelines for social media success Tips on when to hire help for your branding needs This episode is packed with practical advice and insights to help you elevate your brand’s social media presence and create content that stands out! Connect with Christine here: LinkedIn For more Dose of Social, visit our website here

    22min

  4. 27/11/2024

    Digital Marketing vs. Social Media: What The Heck Is The Difference?

    In this episode of Dose of Social, Lindsay and Kayla dive into the key differences between digital marketing and social media management. They break down the role of a social media manager, tackle common misconceptions, and share tips on how businesses can get the most out of each role. Here’s what we’re diving into: What a social media manager actually does Content creation, community engagement, and basic analytics Why social media is just one piece of the digital marketing puzzle Coordinating organic and paid efforts for a cohesive strategy Busting myths about organic social media and why profiles matter Tips for budgeting ad spend and balancing organic vs. paid strategies This episode is loaded with tips and insights to help you harness the power of digital marketing and social media management, making it easier to drive results and grow your brand with confidence! For more Dose of Social, visit our website here

    25min

  5. 20/11/2024

    The Legal Side of Social Media: A Conversation with Robert Freund

    In this episode of Dose of Social, social media lawyer Robert Freund joins the show to dig into the legal side of social media. Robert shares his background as an advertising and e-commerce attorney in LA, and highlights common legal pitfalls in social media — from copyright infringement and reposting content to using celebrity likenesses and running giveaways the right way. Here’s what we’re diving into: Robert’s journey as a social media attorney Understanding copyright law for social media posts Publicity rights and using celebrity images legally Best practices for running giveaways without legal issues Affiliate marketing, FTC compliance, and managing fake followers Key legal must-haves for your business website, like terms, conditions, and privacy policies This episode helps you understand and avoid legal risks in your digital strategy. Whether you’re just starting out or looking to fine-tune your approach, tune in for practical tips to keep your brand legally secure! Connect with Robert below: X Instagram Website For more Dose of Social, visit our website here

    43min

  6. 13/11/2024

    E-Commerce, Growth Marketing, and Social Selling with Lan Tran-Sellitti

    In this episode of Dose of Social, we’re hanging out with e-commerce pro and digital marketing queen, Lan Tran-Sellitti! Lan’s got some seriously cool stories to share, from working with major brands like Forever 21 and Fabletics to building epic social media strategies. We’re diving into how social platforms like TikTok, Instagram, and Facebook are changing the game for e-commerce — from boosting brand vibes to driving those direct sales. Oh, and don’t miss the deets on that killer multi-channel campaign she ran for Bebe during Coachella. Spoiler: it was a major win for sales and brand love. Tune in for all the tips, tricks, and inspo you need to level up your social media game! 02:18 Lan's Journey in E-commerce 04:25 The Role of Social Media in E-commerce 09:28 Growth Marketing Explained 12:10 Tips for Small Business Growth 21:46 Case Study: Bebe Festival Campaign Connect with Lan on LinkedIn For more Dose of Social, visit our website here

    27min

  7. 30/10/2024

    PR Power Tips with Tara Coomans

    In this episode of Dose of Social, Lindsay and Kayla sit down with Tara Coomans of Avaans PR to dive into the world of public relations. Tara shares her journey from founding Akamai Marketing in Hawaii to mastering digital PR in Los Angeles, dropping gems on everything from media strategies to handling PR crises. Here’s what we’re diving into: Tara’s PR Journey The Difference Between Earned, Paid & Organic Media How Affiliate Links Are Shaping Modern Journalism Crisis Management: Key Strategies & Internal Response Plans Dos & Don’ts for Social Media Managers During Crises Using Positive Press to Build Brand Trust Plus, Tara offers practical tips on pitching to journalists, using local media, and getting the most out of earned media to boost your brand’s visibility and reputation. Whether you’re looking to level up your PR game or just curious about how it all works, this episode is packed with valuable insights! Follow Tara on LinkedIn Check out Avaans PR's website For more Dose of Social, visit our website here

    27min

  8. 20/10/2024

    Intro + The Five Biggest Questions We Get Asked About Social Media

    In the first episode of Dose of Social, Lindsay Mauch and Kayla Perlstein take us on a journey from the days of MySpace (yep, really!) to today’s ever-evolving social media scene.Lindsay shares how she went from MySpace to mastering the latest platforms, while Kayla dishes on her switch from the music industry to becoming a social media whiz. Here’s what we’re diving into: The real deal behind viral content (spoiler: it’s not always what you expect!) How to choose the perfect social media platforms for your brand Hashtags — why they matter and how to use them like a total boss The best times to post for max engagement (because yes, timing is everything!) Plus, we’ve got tips on blending organic and paid strategies, staying consistent, and keeping the convo going with your followers to build trust and boost your brand.Whether you're a business owner or just curious about social media, this episode is packed with everything you need to level up your online presence!

    29min
  • 8 episódios

5
de 5
15 avaliações

Sobre

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

Informações

  • Criado por
    Lindsay Mauch and Kayla Perlstein
  • Anos de atividade
    2 mil
  • Episódios
    8
  • Classificação
    Livre
  • Copyright
    © Lindsay Mauch and Kayla Perlstein
  • Site do podcast
    Dose of Social

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