259 episodes

Lessons from a $1B+ Revenue DTC and eCom Facebook Expert.

Broad since ‘18
Creator of PSM & 3:2:2 Method
Founder: Disrupter School
Partner: Underoutfit
Investor: Obvi

The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS Charley Tichenor

    • Business
    • 5.0 • 4 Ratings

Lessons from a $1B+ Revenue DTC and eCom Facebook Expert.

Broad since ‘18
Creator of PSM & 3:2:2 Method
Founder: Disrupter School
Partner: Underoutfit
Investor: Obvi

    $50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown)

    $50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown)

    In this podcast, I break down the exact process that I used to scale from $50k to $5M/m in 18 months with a brand-new online business. It's how I've helped 300+ other brands, agencies, and marketers sell over $100M+ online as well. I also give a full breakdown of my Facebook Ads MBA Program which is designed to help Facebook Advertisers who are stuck between $15-60k/m scale to $100k-$500k/m and beyond. Enjoy!

    • 48 min
    The Importance of Account Setups for Facebook Ads Insights from Ben Heath

    The Importance of Account Setups for Facebook Ads Insights from Ben Heath

    Welcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of clients.

    • 45 min
    How to Maximize Success on Facebook Ads: Avoid These Common Missteps

    How to Maximize Success on Facebook Ads: Avoid These Common Missteps

    Think Facebook ads are a money pit? Here's how to turn that around and profit big!
    Facebook Ads Demystified: Maximize Your Marketing Success

    Ever wondered why your Facebook ads aren't delivering the ROI you expected? You're not alone. This deep dive into Facebook advertising uncovers the truths behind common misconceptions, revealing that the key to success isn't in chasing engagement through clicks or retargeting campaigns alone. Instead, it lies in understanding and leveraging the platform's unique capabilities to your advantage.

    Busting Myths, Building Success

    We start by busting the myth that prospecting and retargeting on Facebook require separate strategies. Every ad impression is essentially a retargeting opportunity, given the platform's comprehensive data on user behavior. The real game-changer? Recognizing that success comes from optimizing these opportunities, not from the traditional division between prospecting and retargeting campaigns.

    Dynamic Creative: Your Untapped Resource

    Dynamic creative emerges as the hero of our story, offering a powerful way to automatically tailor your ads for maximum relevance and impact. By allowing Facebook to adjust creative elements based on user preferences, dynamic creative streamlines the ad creation process, reduces guesswork, and significantly improves ad performance across broad audiences.

    For the Algo

    This section is designed to enhance your video's visibility and engagement on YouTube. By focusing on strategic keyword placement and leveraging YouTube's algorithm, we ensure your content reaches the widest possible audience. Remember, the goal is not just to attract viewers but to create meaningful engagements that lead to long-term success and sustainability on the platform.

    0:00 - Introduction: The Misuse of Facebook Ads
    0:30 - Debunking Common Facebook Ad Myths
    1:00 - The Truth About Click and Engagement Campaigns
    1:30 - Scaling Success Beyond Short-Term Tactics
    2:00 - The Importance of Efficient Ad Spending
    2:30 - Busting Myths About Facebook Prospecting and Retargeting
    3:00 - Leveraging Every Ad Impression for Retargeting
    3:30 - Rethinking Facebook Campaign Strategies
    4:00 - Dynamic Creative: Facebook's Most Underutilized Tool
    4:30 - How Dynamic Creative Optimizes Your Ad Performance
    5:00 - Moving Beyond Outdated Facebook Ad Strategies
    5:30 - The Power of Broad Audiences and Simplified Campaigns
    6:00 - Conclusion: Embracing Facebook's Tools for Long-Term Success
    6:30 - Call to Action: Subscribe for More Insights

    • 8 min
    Mastering High Ticket Sales with Facebook Ads: The Ultimate Strategy Guide

    Mastering High Ticket Sales with Facebook Ads: The Ultimate Strategy Guide

    Unlock the secrets to skyrocketing your sales with high-ticket Facebook ads! If you're aiming to push offers ranging from $500 to $10,000 but find the learning phase and conversion campaigns a challenge, this guide is your new best friend. We're diving deep into strategies that bypass traditional hurdles, focusing on volume, quality of traffic, and unit economics to enhance your business's profitability. Discover how to leverage Facebook's potential to amplify your high-ticket sales effectively. Stay tuned for invaluable insights on ad types, metrics, and more to load your funnel with high-quality prospects.
    ► Education Resources
    - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
    - Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
    - Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder
    - Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

    ► Connect With Me On Other Platforms
    - Twitter: https://twitter.com/CTtheDisrupter
    - Instagram: https://instagram.com/CTtheDisrupter
    - LinkedIn: https://www.linkedin.com/in/charleytichenoriv

    • 10 min
    Beyond ROAS: Unlock Million Dollar Strategies and Scale with the Facebook Ads MBA Program Revolution

    Beyond ROAS: Unlock Million Dollar Strategies and Scale with the Facebook Ads MBA Program Revolution

    Hey there! So, let me give you the lowdown on how I, with a decade of experience under my belt, transformed a brand to rake in over a million bucks a month. It’s all about saying ‘to hell with ROAS’ and embracing Profitable Scaling Margin (PSM). No algorithm hacks, no endless hours, just pure, profitable scaling.
    ► Education Resources
    - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

    ► Connect With Me On Other Platforms
    - Twitter: https://twitter.com/CTtheDisrupter
    - Instagram: https://instagram.com/CTtheDisrupter
    - LinkedIn: https://www.linkedin.com/in/charleytichenoriv

    • 17 min
    ChatGPT prompts to SCALE your Business

    ChatGPT prompts to SCALE your Business

    Are you a Facebook marketer who's looking for ways to make your job easier? Then you won't want to miss this video! In it, we take you step-by-step through the process of using A.I., and I'll show you my ChatGpt prompts along with two other fantastic tools, to turn a video ad into some of the best ad copy you've ever seen.
    By the end of the video, you'll know how to use ChatGPT to do all the hard work for you, to generate high-quality ad copy with ease. If you're a Facebook marketer looking for an efficient way to create engaging ad copy, this video is definitely for you!
    ► Education Resources
    - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
    - Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprint

    ► Connect With Me On Other Platforms
    - Twitter: https://twitter.com/CTtheDisrupter
    - Instagram: https://instagram.com/CTtheDisrupter
    - LinkedIn: https://www.linkedin.com/in/charleytichenoriv

    Chapters:
    00:00 ChatGPT Reveals: The Ultimate Facebook Ads & CRO Hacks That Can Triple Your Conversions
    00:45 Boost Your Facebook Ad Performance with ChatGPT: A Step-by-Step Tutorial
    03:28 Discover the Secrets to Facebook Ad Success with VidIQ

    • 8 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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