The Fiduciary U™ Podcast Josh Itzoe

On this episode, Rebecca Hourihan from 401(k) Marketing and I discuss the changes in marketing strategies over the past decade and the importance of differentiation in the industry. She emphasizes the visual identity of advisors' websites and the need to showcase their office and team to create familiarity and connection with potential clients. She also highlights the significance of brand guidelines and professional photography in conveying a unique client experience.

She suggests focusing on email marketing campaigns, LinkedIn engagement, and maintaining an active blog to attract and retain clients. We discuss the importance of building a rewarding culture, designing an effective content strategy, and leveraging technology in the retirement industry.

We also explore the limitations and benefits of AI in content creation, the challenges of outdated technology, and the value of investing in the right tools and resources.

Additionally, we highlight the need for retirement advisors to view technology as an investment rather than an expense and the importance of storytelling and messaging in delivering high-value content. Overall, the conversation emphasizes the importance of leveraging technology and expertise to enhance the advisor's business and client experience.

In this conversation, I interview Justin Tarantin, the CEO of Venrollment, a participant engagement platform for retirement plans. We discuss the challenges of in-person education, the birth of Venrollment, the impact of COVID-19, and the importance of branding and differentiation. We also explore how Venrollment enables advisors to target the small plan market and deliver value to plan sponsors. Justin shares his career arc and the vision for Venrollment's future, including expanding into health benefits. The conversation concludes with a discussion on integrating retirement and health benefits and the challenges that come with it. We discuss the challenges and pain points in the retirement space and the importance of understanding the advisor pain points. We also explore the complexity of implementing new tools and the advantage of newer solutions with less technical debt. The focus is on making the advisor's life easier and finding simple solutions to complex challenges. Delegating and outsourcing lower-value activities is emphasized, as well as empowering education specialists. The conversation highlights the importance of investing in technology and using it to educate employees. Listeners are encouraged to connect with Venrollment for more information.

Welcome to Part 2 of episode #47 of the Fiduciary UÔ Podcast.  
 
My guest today is Bill Chetney, Jr. from Viking Cove Institute.  Bill’s dad Bill Chetney Sr. arguably created the first aggregator with National Retirement Partners (NRP), eventually selling it to LPL, and ultimately created GRPAA.  Now it’s Bill Jr.’s turn to lead the organization forward and today he shares his vision for what that looks like.
 
On the show we cover a lot of ground around topics and the various ways Viking Cove Institue supports the independent advisor community through a combination of resources like training and educations, fintech solutions and partnerships, and favorable economics with product providers to create institutional scale that Viking Cove members can leverage to compete more effectively within the marketplace.

Welcome to Part 1 of episode #47 of the Fiduciary U™ Podcast.  
 
My guest today is Bill Chetney, Jr. from Viking Cove Institute.  Bill’s dad Bill Chetney Sr. arguably created the first aggregator with National Retirement Partners (NRP), eventually selling it to LPL, and ultimately created GRPAA.  Now it’s Bill Jr.’s turn to lead the organization forward and today he shares his vision for what that looks like.
 
On the show we cover a lot of ground around topics and the various ways Viking Cove Institue supports the independent advisor community through a combination of resources like training and educations, fintech solutions and partnerships, and favorable economics with product providers to create institutional scale that Viking Cove members can leverage to compete more effectively within the marketplace.

Welcome to Part 2 of episode #46 of the Fiduciary U™ Podcast.   
My guest today is Liz Davidson from Financial Finesse and this is her second time on the show.

On this episode, we discuss her new book, Money Strong: Your Guide to a Life Free of Financial Worries, her "START" framework which outlines a universal process that can be applied to anyone's financial life regardless of where they are, her writing process, why Financial Finesse focuses on "coaching" vs. "advice" to employees, their "Powered By" division which provides a combination of technology and coaching infrastructure to partners, how AI and mass personalization can help reach more people and drive transformational change, the behavioral and psychological aspects to financial stress, and much more.

Welcome to Part 1 of episode #46 of the Fiduciary U™ Podcast.   
My guest today is Liz Davidson from Financial Finesse and this is her second time on the show.

On this episode, we discuss her new book, Money Strong: Your Guide to a Life Free of Financial Worries, her "START" framework which outlines a universal process that can be applied to anyone's financial life regardless of where they are, her writing process, why Financial Finesse focuses on "coaching" vs. "advice" to employees, their "Powered By" division which provides a combination of technology and coaching infrastructure to partners, how AI and mass personalization can help reach more people and drive transformational change, the behavioral and psychological aspects to financial stress, and much more.