457 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

The Food Blogger Pro Podcast Bjork Ostrom

    • Business
    • 4.9 • 361 Ratings

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

    Planning for Extended Time Away from Your Food Blog with Jessica Hylton Leckie

    Planning for Extended Time Away from Your Food Blog with Jessica Hylton Leckie

    Delegating tasks, batching content, and planning ahead with Jessica Hylton Leckie from Jessica in the Kitchen.
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    Welcome to episode 450 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Hylton Leckie from Jessica in the Kitchen.
    Planning for Extended Time Away from Your Food Blog Jessica first started her blog 10 years ago when she was in school pursuing a law degree. Since that time, she has continued to scale her business and now receives 1–2 million pageviews each month.
    While pregnant with her first child, Jessica knew that she wanted to take some time away from her business to focus on being a mom. In the process, she developed a strategy for planning extended time away from your food blog and social media accounts, without losing any of the momentum she had worked so hard to build.
    Whether you’re hoping to take a maternity/paternity leave, need time away to support a family member or loved one, or just need a break from being an entrepreneur, this is an incredibly valuable episode all about the importance of planning ahead, delegating, and learning to let go.
    In this episode, you’ll learn: How she transitioned from her baking business to her food blog (all while in law school)! How she scaled her brand to 1–2 million monthly pageviews and over 1 million followers across her social media accounts. How (and why) she decided to leave her career in law to pursue her career as a food creator. How she planned ahead on her blog and social media for her year-long maternity leave. Why she found it valuable to outsource certain tasks and work “on” her business instead of working “in” her business. How she approaches delegating work. Resources:
    Jessica in the Kitchen Moz The Tipping Point The E Myth Revisited Follow Jessica on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 47 min
    Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy

    Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy

    Diversifying income streams, working as a private celebrity chef, and scaling his food blog from 6,000 to 45,000 monthly page views in 5 months with Matthew Duffy. 
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    Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy.
    Monetizing Through Bread, Courses, and a Food Blog We first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side).
    Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months!
    In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more.
    In this episode, you’ll learn: More about Matthew’s background as a professional, celebrity, and private chef. Why he started teaching about bread. How he transitioned his career into the online space and prioritized Instagram. How he has built his brand and business online while also growing his bakery business. Why he decided to work with a brand management agency. About his different streams of income (in-person and online classes, selling bread, AdSense, and affiliate marketing). How he scaled from 6,000 monthly pageviews to 45,000 in 5 months. Why he and his wife are focusing on the blog right now. Resources:
    MatthewJamesDuffy.com Food Blogger Pro Coaching Calls Bread: A Baker’s Book of Techniques and Recipes by Jeffrey Hamelman Matty Matheson on Instagram Teachable Mijune Pak Follow Matthew on Instagram, YouTube, and Facebook Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 59 min
    How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

    How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

    Using trending audio on TikTok, navigating the social media algorithms, and creating video content with Faith Christensen from Faith's Fresh.
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    Welcome to episode 448 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Faith Christensen.
    How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers Faith first started posting food content to Instagram and TikTok when she was in 2019 when she learned she was intolerant to gluten and dairy. Since that time, she has taken her career as a food creator full-time and grown her social media accounts to over 2.5 million followers (!!!).
    In this interview, Bjork and Faith talk about Faith’s strategy for creating video content, how she uses trending audio, her tips for navigating the algorithms, and why she decided to work with a management agency to support her with brand partnerships.
    If you’re looking to up your game on TikTok or Instagram this year, you won’t want to skip this interview!
    In this episode, you’ll learn: How Faith grew her social accounts to over 2.5 million followers. More about how she uses trending audio on TikTok. About her process for creating video content on Instagram and/or TikTok. How she approaches reposting content between platforms. Her thoughts on navigating the algorithms on social media. The importance of changing camera angles when filming videos for TikTok. Why she exclusively edits on her phone. How she uses analytics to shape her strategy on TikTok and Instagram. Why she decided to work with a management agency. Resources:
    Follow Faith on Instagram, TikTok, and YouTube Capcut Digital Brand Architects Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 46 min
    447: How to Diversify Your Traffic and Income with Ewen Finser

    447: How to Diversify Your Traffic and Income with Ewen Finser

    Approaching risk as an entrepreneur, diversifying your income, and learning more about the changes in the world of search with Ewen Finser.
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    Welcome to episode 447 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser.
    How to Diversify Your Traffic and Income The last few years have brought big changes to the online content creation world — AI, Google algorithm changes, you name it! As an entrepreneur, these changes can feel overwhelming, discouraging, and even scary. So… what can you do about it?
    That’s why we asked Ewen Finser back on the podcast! He knows a lot about the importance of diversifying your business — from traffic sources to income and everything in between.
    Bjork and Ewen chat about how to diversify your traffic income, how to approach risk, and different strategies and tools for managing your finances. Don’t miss this interview!
    In this episode, you’ll learn: About some of the changes happening in the world of search. More about search generative experience on Google. How to approach risk on search, email, and social media platforms to help create a stable foundation for your business. How to think about the income you’re creating from your business as an investor. The importance of diversifying your income. How to approach scaling your business and managing risk. About Ewen’s favorite tools and apps for money management. Resources:
    Venture 4th Media 243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser Tiny Bites: Understanding and Reacting to Google Algorithm Updates Niche Media Publishing Google September 2023 Helpful Content Update – Changes To The Algorithm Future PLC 443: Why David Lebovitz Switched from Blogging to Substack MarketBeat Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Mercury LiveOakBank TreasuryDirect Wealthfront American Deposit Management Co. Max My Interest Monarch Money Follow Ewen on LinkedIn Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 55 min
    How to Position Yourself as an Expert with Erin Jeanne McDowell

    How to Position Yourself as an Expert with Erin Jeanne McDowell

    Promoting your work, creating multiple forms of content for different platforms, and positioning yourself as an expert with Erin Jeanne McDowell.
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    Welcome to episode 446 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Jeanne McDowell.
    How to Position Yourself as an Expert Erin Jeanne McDowell is a cookbook author, food blogger, and video creator who brings lots of joy to everyone who follows along with her. In this interview, Bjork and Erin discuss her career journey so far, and how it all started with her love of writing.
    Erin discusses her approach to creating multiple forms of content for her many platforms, including how she balances creating video content for Food52 and her own YouTube channel.
    She has come to be one of the leading experts on baking in the online space and you’ll learn lots of her secrets in this great interview!
    In this episode, you’ll learn: How Erin’s entrepreneurial journey as a food creator started. The importance of prompts in writing. How she has approached the promotion of her cookbooks. Her strategy for creating multiple forms of content (without getting too overwhelmed). What it is like creating content for Food52 vs. her brand. How she thinks about her schedule and productivity. How she has become the ultimate expert in baking as a content creator. Resources:
    Erin Jeanne McDowell Food52 Snackdive Bake It Up a Notch! on Food52 Real Baking with Rose The Book on Pie Pillars of Productivity Savory Baking The Fearless Baker Happy Baking Follow Erin on Instagram and TikTok Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. 
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 59 min
    Zero-Based Dream Building for Content Creators with Bjork Ostrom

    Zero-Based Dream Building for Content Creators with Bjork Ostrom

    Pursuing zero-based dream building, being intentional about educating yourself, and focusing on yourself and the needs of your audience with Bjork Ostrom.
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    Welcome to episode 445 of The Food Blogger Pro Podcast! This week on the podcast, we have a solo episode with Bjork!
    Zero-Based Dream Building for Content Creators In this solo episode, Bjork is chatting all about the concept of zero-based dream building. He discusses why you might want to try this strategy when thinking about growing your business and following your dreams, as well as how to go about zero-based dream building.
    Bjork goes through a step-by-step process of zero-based dream building, which should help you as you’re thinking about setting goals for your business and for personal growth!
    It’s a short but sweet, thought-provoking episode — the perfect listen as we head into 2024.
    In this episode, you’ll learn: How to approach ‘zero-based dream building.’ The importance of staying in your own lane when building your dream (i.e. business). Why you should focus on yourself (how you like to communicate and what you’d like to be an expert in). Why you should focus on the needs of your audience during this process. How to pursue getting a tiny bit better every day at a medium and a topic. How to be intentional about how you educate yourself. Resources:
    Readwise Reader Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and Cultivate WP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 24 min

Customer Reviews

4.9 out of 5
361 Ratings

361 Ratings

ArlieLP ,

Dig in! 🍽️

Super valuable content in an easy to consume package - a truly terrific resource for creators in the food space! Definitely one to add to your content diet. Bon appetit!

karenzer ,

Content Batching Episode 326 is so informative and came at the perfect time. Karli and B

This episode is so informative and I heard it at the perfect time. I struggle with staying on top of all the tasks involved with a food blog. Karli offered so many strategies and Bjork guided the conversation perfectly! I listened twice, took copious notes and started a priority list. My first blog year I was working off adrenaline but these last few months I am paralyzed. This episode is changing my mindset. Thanks.

flowermom3081 ,

Can’t stop listening and learning!!

These interviews are loaded with information that can be applied in real time. Easy to listen to and worth the time every time! Thank you Food Blogger Pro.

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