468 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

The Food Blogger Pro Podcast Bjork Ostrom

    • Business
    • 4.9 • 366 Ratings

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

    Building a Career as a Photographer and Storytelling Through Visuals with Alanna O'Neil

    Building a Career as a Photographer and Storytelling Through Visuals with Alanna O'Neil

    Developing a photography portfolio, growing a career in photography, and the importance of telling a story through your photographs with Alanna O'Neil.
    -----
    Welcome to episode 461 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alanna O’Neil.
    Building a Career as a Photographer and Storytelling Through Visuals Alanna O’Neil has been a photographer for almost as long as she can remember. Despite starting her career in fashion, she took a risk and moved to Hawaii to start a career as a photographer, and hasn’t looked back.
    In this interview, Alanna shares more about building a career as a freelance photographer, developing your skills as a photographer, building a portfolio, and the importance of storytelling through visuals.
    She has an incredibly calming and inspiring energy, and this interview will give you a lot to think about as an entrepreneur, creative, and photographer. Don’t miss it!
    In this episode, you’ll learn: How Alanna first got into photography (spoiler: it involves a horse barn and a dark room in her childhood home)! How she makes time and space to make big life decisions (like moving to Hawaii and changing careers). How she started her career in food photography. How she built her photography portfolio and why working for free is underrated. More about the program she is developing for new photographers. Her actionable tips within business, mindset, and photography for someone trying to build a photography business. Her recommendations for improving your photography. Why you should think about telling a story with your food photos. How she minimizes comparing herself to other creators. Resources:
    Alanna O’Neil Pinch of Yum Humans of New York Two Huge Chocolate Chip Cookies The Gap and the Gain Follow Alanna on Instagram Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and Memberful.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 50 min
    How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions

    How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions

    Getting removed from Mediavine, leaning into social media as a traffic driver, and rebuilding to 85,000 monthly sessions with Yasmin Henley from By the Forkful.
    -----
    Welcome to episode 460 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yasmin Henley from By the Forkful.
    How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions Yasmin started By the Forkful (her second blog) in 2019 and quickly qualified for Mediavine. But, as often happens, life got in the way when she had her daughter and went back to work full-time. After taking a step back and being removed from Mediavine, Yasmin has worked hard to bring her site back to life.
    In the last year she has built the traffic on her site back up to 85,000 monthly sessions and is once again part of an ad network! In this interview she shares more about her process for growing site traffic, the role of social media in driving traffic to her site, and how she balances her full-time job, family, and blog.
    We loved this interview with Yasmin — she’s an open book and her honesty is so refreshing and helpful for anyone building a business!
    In this episode, you’ll learn: How she initially qualified for Mediavine after starting her blog in 2019. Why she neglected her site for 1–2 years (hint: sometimes life gets in the way) and was removed from Mediavine. How a viral TikTok video inspired her to reinvest in her blog. How she built the traffic back up on her site (to 85,000 sessions last month!). How she has grown her social media followings at the same time. How she balances her blog with her full-time job and family. Her current strategy on Facebook (which is a major traffic driver for her). Why updating older content is one of the most valuable things she does for her business. What advice she would give to her past self when she was removed from her ad network. Resources:
    By the Forkful Mediavine Y Combinator Follow Yasmin on Instagram and TikTok Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and Raptive.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 37 min
    How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance

    How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance

    Balancing a business and home-schooling 8 children, building a team, and diversifying your business to different platforms with Lisa Bass.
    -----
    Welcome to episode 459 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lisa Bass from Farmhouse on Boone.
    How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance Lisa Bass first started her site, Farmhouse on Boone, in 2016. Since then, she has diversified her brand to include a podcast, YouTube channel, courses, and more (all while raising 8 children)!
    In this podcast interview, Bjork and Lisa talk about balancing her business with her family life, and how she has built a team to support her business over the years. Lisa also chats about how each arm of her business ranks in terms of income, and why she continues to prioritize YouTube.
    Lisa has been one of our most-requested podcast guests and we’re so happy to have her join us! Hope you enjoy the episode.
    In this episode, you’ll learn: More about Lisa’s journey from starting her site in 2016 (and growing her site to have multiple millions of monthly pageviews). What she attributes her success to. How she balances her business and home-schooling her 8 (!!!) children. How she has built her team over the years and what the workflow within her business looks like. How her different platforms (blog, social media, podcast, YouTube) fit into her income. Why she continues to prioritize creating content for YouTube. What her strategy around creating YouTube content is (and how she’s improved it over the years). What she would do if she was just starting Farmhouse on Boone today. What tools she uses to run her business. Resources:
    Farmhouse on Boone Simple Farmhouse Life Raptive MrBeast Mark Rober True Native Media Spotify for Podcasters (formerly Anchor) Trello Slack Final Cut Pro Epidemic Sound Teachable EasyWebinar ConvertKit Follow Lisa on Instagram, Facebook, YouTube, and TikTok Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 49 min
    SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency with Marley Braunlich

    SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency with Marley Braunlich

    Balancing a full-time job in the SEO industry with running a food blog, managing burnout, and applying SEO best practices to your site with Marley Braunlich from Baked Abundance.
    -----
    Welcome to episode 458 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Braunlich from Baked Abundance.
    SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency Marley Braunlich started working full-time at an SEO agency shortly after launching her food blog, Baked Abundance. In this interview, she shares more about balancing a full-time job and a side hustle (especially when they’re both in the same industry!) and how she manages burnout.
    Marley also explains what tips and tricks she has learned from her full-time job and how she has worked to optimize her site for search engines and build domain authority.
    If you want to increase your site traffic (who isn’t?!) without losing the aspects of food blogging that bring you joy, you won’t want to miss this interview!
    In this episode, you’ll learn: More about Marley’s full-time job at an SEO agency and how it has impacted her food blog. The tools that Marley learned about through her job and now uses for her site. How she balances a full-time job and blog in the same industry. How she manages burnout and adjusts her content strategy with a full-time job and a side hustle. What she has learned from coaching calls with other food bloggers. The patterns she has noticed amongst blogs that have seen the greatest success at her SEO agency. How she has worked to build her domain authority and increased backlinks. Resources:
    Baked Abundance Semrush Detailed SEO Extension Detailed Q3: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter Mediavine Feast Eat More Cake by Candice Broken Oven Baking 100 Days of Real Food Connectively Featuring HARO Follow Marley on Instagram Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 37 min
    How to Acquire and Grow a Food Blog with Parker Thornburg

    How to Acquire and Grow a Food Blog with Parker Thornburg

    Acquiring an existing food blog, navigating traffic drops, and reimagining a site to make it your own with Parker Thornburg from Foodness Gracious.
    -----
    Welcome to episode 457 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Parker Thornburg from Foodness Gracious.
    How to Acquire and Grow a Food Blog Starting a food blog or business is hard work. It can take months (years!) of determination, practice, and consistency before you start to see results. So what if you just… skipped ahead?!
    That’s exactly what Parker Thornburg and his business partner did when they acquired the existing food blog, Foodness Gracious. But just because the site was up and running (with thousands of recipes!) doesn’t mean the transition has been an easy or seamless one.
    In this interview, Parker shares more about the process of acquiring a site, what the transition has been like, how they’ve navigated hiring and traffic drops, and have started to come out the other side. Whether or not you’re thinking about acquiring a site (or selling your own), there are lots of great lessons to be learned for anyone!
    In this episode, you’ll learn: More about Parker’s professional background (including time at Yahoo and a start-up). Why Parker decided to acquire an existing food blog. About the process of acquiring a site and using a brokerage site. What factors to consider when acquiring a site (including calculating potential profits). How they hired their team and what the early days of the site looked like after acquisition (including lots of lessons learned). How Parker and his business partner have navigated traffic drops since acquiring their site. The importance of consistency and habits when trying something new. How he balances his full-time job, family life, and growing Foodness Gracious. What he wants the legacy of this site to be. Resources:
    Foodness Gracious Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game QuietLight Empire Flippers 032: Buying & Selling Websites with Mark Daoust from Quiet Light 159: Different Ways to Create an Income Online with Mark Daoust Mediavine beehiiv Maray Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones Snackdive Follow Foodness Gracious on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 55 min
    Monetizing, Diversifying, and Leaning Into Pinterest and Email with Chelsea Clarke

    Monetizing, Diversifying, and Leaning Into Pinterest and Email with Chelsea Clarke

    Navigating the creator landscape, improving the value of your site, and the importance of diversifying with Chelsea Clarke.
    -----
    Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route.
    Monetizing, Diversifying, and Leaning Into Pinterest and Email We are thrilled to welcome back Chelsea Clarke to the podcast this week. Chelsea is an expert at all things monetizing, buying, selling, and optimizing sites and she shares lots of that expertise in this interview.
    Bjork and Chelsea chat about the current state of the industry for online creators, and how the slew of recent Google algorithm updates have impacted the industry. Chelsea also shares how she has reacted to these changes with her sites (hint: it includes Pinterest, video, and email marketing).
    Chelsea also explains more about how buying and selling websites works, and how you can make your own site more valuable for yourself (and for potential investors)!
    In this episode, you’ll learn: Chelsea’s view on the current “state of the industry” for creators. A recap of all of the recent Google algorithm updates. Her recommendations for diversifying traffic sources (remember Pinterest?). Why to prioritize building a community around your brand. Why Pinterest is such a valuable traffic source (and how to get started with Pinterest SEO). What the future of search might look like. How she has strategically grown her email list and approaches the marketing funnel on her site. How to make your site more valuable (both for yourself and/or if you ever planning on selling your site). How she approaches buying and selling sites. Resources:
    Her Paper Route 297: Blog Flipping – Developing, Monetizing, and Selling Websites with Chelsea Clarke Google on Helpful Content Raptive Google Seach Liason on Twitter Pinterest The Simple Pin Podcast Pinteresting Strategies 2.0 by Carly Campbell Blogging Like We Mean It TikTok Niche Investor Epic Gardening Follow Chelsea on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 53 min

Customer Reviews

4.9 out of 5
366 Ratings

366 Ratings

Caitlin Rose Johnson ,

Food Blog Daily Bread

When you run a biz that is online you don’t have that same vibe of work where you interact with coworkers. You also don’t necessarily have someone encouraging you to learn from this specific resource. This blog has been a go to option for me to learn and feel like I’m hanging out with a friend who gets it. Really gets it.

ArlieLP ,

Dig in! 🍽️

Super valuable content in an easy to consume package - a truly terrific resource for creators in the food space! Definitely one to add to your content diet. Bon appetit!

karenzer ,

Content Batching Episode 326 is so informative and came at the perfect time. Karli and B

This episode is so informative and I heard it at the perfect time. I struggle with staying on top of all the tasks involved with a food blog. Karli offered so many strategies and Bjork guided the conversation perfectly! I listened twice, took copious notes and started a priority list. My first blog year I was working off adrenaline but these last few months I am paralyzed. This episode is changing my mindset. Thanks.

Top Podcasts In Business

Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
Prof G Markets
Vox Media Podcast Network
The Ramsey Show
Ramsey Network
Habits and Hustle
Jen Cohen and Habit Nest
The Money Mondays
Dan Fleyshman

You Might Also Like

Eat Blog Talk
Megan Porta
Simple Pin Podcast: Simple ways to boost your business using Pinterest
Kate Ahl
The Vine Podcast
Madison Wetherill
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Spencer Haws: NichePursuits.com
The Blogger Genius Podcast
Jillian Leslie
The Blogging Millionaire
The Blogging Millionaire Media Network