The Found Podcast with Molly Knuth Molly Knuth

149: MKM Wrapped: 2023 Recap
If you like me, binged your Spotify Wrapped analysis last week, you are my kind of people.
 
As I swiped through my recap of top songs, top artists, time spent binge listening to Taylor Swift and Zach Bryan and Dax Shepard, and places around the world with listening habits similar to mine (Bozeman, MT), I was inspired to complete my own Wrapped for MKM 2023.
 
In today’s episode, we’ll break down my top ten things learned at MKM this year, including but not limited to:
 
the power of having a mantra to root into and orient your actions all year long the power of tiny, consistent habits the power of asking “what if?” the power of letting go Connect with Molly
Find me, Molly Knuth, on Instagram and Facebook. 
Follow Molly Knuth Media on Facebook and Instagram.
Reach out by email: hello@mollyknuthmedia.com

Hey there, listener. 
 
In this week’s solocast we’re tackling the to-do list. Specifically, what is on your list just to do and what is there to make a real difference in your business?
How many courses or workshops have we taken without implementing? How many self-help books have we read without helping? How many storage bins have we purchased without doing any organizing?
This podcast discusses the difference between action instead of just motion. As small business owners we’re always moving. But do our motions move us forward?
Key Takeaways
Sweat Inspire Sisterhood Drop 10 linked here, follow Erica on Instagram and Facebook “The pursuit of a goal isn’t just in managing the mile markers to get us to that end result.” “We don’t rise to the level of our goals, we fall to the level of the systems we put in place as we reach for those goals.” - Atomic Habits by James Clear Stack habits you would like to adopt with habits you already have. Consider workshops and education opportunities carefully. Do they put you in ACTION or just in motion? “Motion in a business can look like creating the world's most gorgeous social media content calendar, but it is only motion if you don't actually push publish on the post.” Analyze the actions you make regularly and question how the result will help you in the long run. Build a reflection time into you schedule at least once a week to revisit if your actions are moving the needle. Dollars are not your only currency. Also consider how you spend your time and energy. Suneera Madhani of the CEO School Podcast has the method of Do, Delegate, and Delete for determining what tasks to focus on. “Rest is an active choice when you are someone who is ambitious and motivated and driven.” Your homework is to TAKE ACTION. Don’t just let your next business podcast play, go now and GET STARTED on something you took away from today. Connect with Molly
Sign up for the MKM Eras Bootcamp for just $77
Find me, Molly Knuth, on Instagram and Facebook. 
Follow Molly Knuth Media on Facebook and Instagram.
Reach out by email: hello@mollyknuthmedia.com

Your Lover Era: Video
Get ready to see sparks fly across your business’ social media platforms! Every day this week on The Found Podcast I’ll share quick, actionable tips for engaging content to close out the final quarter of 2023. Are you ready for it?
 
Today’s Intention: Put your face on video if you want to make a connection with your followers.
 
Just last year reels and TikToks were the fast-track to success. Video is no longer guaranteed to go viral, but it remains a great way to connect with your audience. 
What’s working now doesn’t require fancy transitions and heavy editing: Try some B-roll background video overlaid with a hook and an insightful, educational caption.
Use video to humanize your brand and connect with viewers. Take them behind the scenes on your day-to-day or offer a live Q&A session. 
Videos can be simple, but it doesn’t take a lot to do them well. Seek out good lighting and get a wireless mic for the best sound. The algorithms seem to prefer you to edit within their platform. Otherwise, Camtasia is my favorite software for long-form editing.
Connect with Molly
Sign up for the MKM Eras Bootcamp for just $77
Find me, Molly Knuth, on Instagram and Facebook. 
Follow Molly Knuth Media on Facebook and Instagram.
Reach out by email: hello@mollyknuthmedia.com

Your Reputation Era: Captions
 Get ready to see "sparks fly" across your business’ social media platforms! Every day this week on The Found Podcast I’ll share quick, actionable tips for engaging content to close out the final quarter of 2023. "Are you ready for it?"
 
Today’s Intention: Get real with our writing and know that there is a way to make it more efficient and engaging.
 
Use ChatCPT to generate a content calendar and captions for your business. It’s going to take a little work to train it to “know you,” but it can respond with a specific length, objective, and tone for a post. 
Edit your posts to include words and phrases you typically use and make sure each caption has a hook, body to explain the point, and call to action for what your followers should do next.
Connect with Molly
Sign up for the MKM Eras Bootcamp for just $77
Find me, Molly Knuth, on Instagram and Facebook. 
Follow Molly Knuth Media on Facebook and Instagram.
Reach out by email: hello@mollyknuthmedia.com

Your 1989 Era: Storytelling
 Get ready to see "sparks fly" across your business’ social media platforms! Every day this week on The Found Podcast I’ll share quick, actionable tips for engaging content to close out the final quarter of 2023. "Are you ready for it?"
 
Today’s Intention: Get real with ourselves about how we need to use storytelling in our marketing if we want people to remember it.
 
I’ve covered narrative framework in depth in previous episode (Episode 147), but provide a quick refresh here. Think of your social media post, or series of posts, like the plot maps we made in middle school. We need characters, a setting, a problem, and solution.
Don’t come right at your audience with a “HEY! Buy my product!” Instead, build a story that illustrates how your product or service can solve a problem. You might be a few posts into a series without mentioning your product at all.
Connect with Molly
Sign up for the MKM Eras Bootcamp for just $77
Find me, Molly Knuth, on Instagram and Facebook. 
Follow Molly Knuth Media on Facebook and Instagram.
Reach out by email: hello@mollyknuthmedia.com

Your Red Era: Graphics
 Get ready to see "sparks fly" across your business’ social media platforms! Every day this week on The Found Podcast I’ll share quick, actionable tips for engaging content to close out the final quarter of 2023. "Are you ready for it?"
 
Today’s Intention: Stop making boring graphics.
 
Ok. Graphics for your social media are NOT the same as the newspaper. You do NOT have to fit ALL your information in one. single. square.
Go with a carousel: A multi-image graphics-based post. Each “swipe for more” is an engagement that the algorithm loves.
Use Canva to create your graphics with templates. Templates can be found on Canva, Creative Market, or customized with a graphic designer.
Connect with Molly
Sign up for the MKM Eras Bootcamp for just $77
Find me, Molly Knuth, on Instagram and Facebook. 
Follow Molly Knuth Media on Facebook and Instagram.
Reach out by email: hello@mollyknuthmedia.com