162 episodes

Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

The Go-Giver Podcast Bob Burg

    • Business
    • 4.8 • 116 Ratings

Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

    162 Dunkin’ Leadership--More Than Coffee and Donuts - Robert Rosenberg

    162 Dunkin’ Leadership--More Than Coffee and Donuts - Robert Rosenberg

    Leadership, Business, Influence, Communication, Franchising
     
    Summary
     
    While it’s important to know the definition of influence, it’s even more important to understand its “essence.” We’ll look at that in our Thought of the Day. And in our interview segment, one of the titans of leadership over the last 35 years of the 20th century--and the author of a fantastic new book--will guide us with some absolute gems of wisdom. That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    The difference between pushing and pulling in leadership. A powerful reminder from Dale Carnegie’s classic, How to Win Friends and Influence People: “Ultimately, people do things for THEIR reasons, not OUR reasons.” Why your influence is dependent upon how abundantly you can actually focus not on your own interests, but rather on the interests of those you’re wanting to lead.  
    Interview with Robert Rosenberg
     
    You’ll discover:
     
    How Robert’s new book can help leaders in their personal and business lives. The key lesson Robert learned from accompanying his father on a business trip: quality is better than price. The importance of giving the consumer something that doesn’t exist in the marketplace. Why you must take 100% of the responsibility as the leader. A critical leadership lesson: running a business is just as much a social entity as a commercial one--maybe more so.  The importance of communication and defining terms correctly. How Robert helped franchisees understand how remodeling their stores could be a great return on investment. The story behind Dunkin’ Donuts Munchins.   
    Click to Tweet
     
    ”For me, it all begins with precise language and a clear and unchanging definition of terms.” ~Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership “As a leader, you do not blame your followers. You take 100% of the responsibility.” ~Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership “A healthy dose of humility can be the best asset in the pursuit of learning and betterment.” ~Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership  
    Interview Links
     
    Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin' Donuts by Robert Rosenberg 
    Connect with Robert on LinkedIn
     
    Resources
     
    Endless Referrals: The Go-Giver Way 
    Order The Go-Giver
    Order The Go-Giver Leader
    Order The Go-Giver Influencer
    GoGiverSalesAcademy.com
    Endless Referrals: The Go-Giver Way 2-Day Workshop
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review
     

    • 47 min
    161 Expert Positioning - David Newman

    161 Expert Positioning - David Newman

    Marketing, Business, Sales, Relationships, Prospects
    Summary
    How important is it to really embrace the value of your product or service? We’ll look at that in our Thought of the Day. And in our interview segment, one of the truly outstanding marketers of today’s entrepreneurial world, David Newman, will share some of his top tips on Thought Leadership Marketing. That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    A powerful example of valuing your product to be legitimately worthy of a higher price.  Why we must believe in the value of our product or service if we expect our customers or clients to believe in it. A key principle of sales: we should not be selling on low price, but rather on high value.  
    Interview with David Newman
     
    You’ll discover:
    That if you want to stand out, you have to say things differently, you have to do things differently, and you have to be more helpful than the average salesperson. Some of the how-to’s of thought leadership marketing. Three key questions: 1) What business are you in? 2) What business are you REALLY in? 3) What business do your prospects need you to be in? The importance of connecting first as a friendly expert or trusted authority. The value of doing 15 minutes of research on a company you want to do business with. Why a true salesperson is a catalyst for new thinking. The value of knowing how Covid-19 has affected your prospects, and why you must adjust your sales language. A powerful David Newman-ism.  
    Click to Tweet
     
    “If you want to stand out, you have to stand out.” ~@dnewman #business “Research before reach out.” ~@dnewman #research “Marketing comes down to four words: Offer value, Invite engagement.” ~@dnewman #marketing  
    Interview Links
     
    DoItMarketing.com
    Do It! Marketing by David Newman 
    Do It! Speaking by David Newman
    Free Do It! Marketing Manifesto by David Newman
    Free Masterclass Training
    David’s Podcast: The Speaking Show
    David’s Blog
    Expert Profit Formula
    Connect with David on Facebook
    Connect with David on LinkedIn
    Follow David on Twitter
    Follow David on Instagram
    David’s YouTube channel
     
    ResourcesTR-4=P[
     
    CAN WE ADD A LINK TO Around The Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts by Robert Rosenberg https://amzn.to/3nAx68X 
     
    Endless Referrals: The Go-Giver Way 
    Order The Go-Giver
    Order The Go-Giver Leader
    Order The Go-Giver Influencer
    GoGiverSalesAcademy.com
    Endless Referrals: The Go-Giver Way 2-Day Workshop
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review
     

    • 33 min
    160 Pouring Into Your People, Part 2 - April Shprintz

    160 Pouring Into Your People, Part 2 - April Shprintz

    Culture, Leadership, Generosity, Giving, Business
     
    Summary
     
    Respecting and valuing one’s employees and team members--or not doing so--is one of the most consistent aspects of a company’s culture. We’ll look at that in our Thought of the Day. And in our interview segment, we are back with the wonderful April Shprintz to revisit pouring into your people! That and more on today’s show.
    Bob’s Thought of the Day
    We’ll explore:
    A negative (albeit very important) leadership lesson learned from a plant supervisor in my much younger days. The fact that a company’s culture -- positive or negative -- begins with top leadership.  
    Interview with April Shprintz
    You’ll discover:
    What it means to “pour into your people” and how it relates to generosity. A powerful story of a trucking company that increased its profitability by leveling up its service to a key client. A great way to pour into your people: understand who they are, their life goals, and how those intertwine with the company. The importance of the vital question: “How can I help?” Steps to begin pouring into your people. Why pouring into your people is a wonderful way to impact not only your business but also the whole world.  
    Click to Tweet
    “Generosity is a mindset. How can I help, how can I give you my time, how can I invest in what you want as an employee, as a client, as a community, to help make you successful?” ~@AprilShprintz #leadership “The first thing about building a generosity culture is pouring into your employees. There are hidden gems all over your organization.” ~@AprilShprintz #success “Look at everyone who works for you and ask the question, ‘How can I help?’” ~@AprilShprintz #culture  
    Interview Links
    DrivenOutcomes.com 
    April’s Resources
    Connect with April on Facebook
    Connect with April on LinkedIn
    Follow April on Twitter
    Follow April on Instagram
    April’s YouTube channel
     
    Resources
    Burg.com
    Endless Referrals: The Go-Giver Way 
    Order The Go-Giver
    Order The Go-Giver Leader
    Order The Go-Giver Influencer
    GoGiverSalesAcademy.com
    Endless Referrals: The Go-Giver Way 2-Day Workshop
    TheGoGiver.com
    GoGiverSpeaker.com
    How to Post a Review

    • 21 min
    159 Pouring Into Your People, Part 1 - April Shprintz

    159 Pouring Into Your People, Part 1 - April Shprintz

    Culture, Leadership, Generosity, Giving, Business
     
    Summary
     
    Despite what we’ve learned about leadership, there are still far too many leaders who don’t place a high value on developing an empowering company culture. We’ll look at that in our Thought of the Day. And in our interview segment, April Shprintz will talk about the immense value of pouring into your people. That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    The main difference between company leaders who empower and those who don’t.  Why companies with toxic cultures are teetering on the brink of disaster every day. The similar quality of so many successful company leaders.  
    Interview with April Shprintz
     
    You’ll discover:
     
    What it means to “pour into your people.” How someone generously poured into April’s life at a young age. Why problem-solving is so very key to sales success. The day first-grader April discovered that she was “poor” and what she did about it.  How April got her big break as a result of bringing immense value and...pouring in! Why people don’t leave companies--they leave a culture.  
    Click to Tweet
     
    What does it mean to “pour into your people?” Find out from the amazing @AprilShprintz in this episode of The Go-Giver Podcast. #leadership “Approach everyone as if they matter, because they do.” ~@AprilShprintz #success Powerful leadership principles shared by @AprilShprintz on this episode of The Go-Giver Podcast titled, “Pouring Into Your People” #success #leadership  
    Interview Links
     
    DrivenOutcomes.com 
    April’s Resources
    Connect with April on Facebook
    Connect with April on LinkedIn
    Follow April on Twitter
    Follow April on Instagram
    April’s YouTube channel
     
    Resources
     
    Endless Referrals: The Go-Giver Way 
    Order The Go-Giver
    Order The Go-Giver Leader
    Order The Go-Giver Influencer
    GoGiverSalesAcademy.com
    Endless Referrals: The Go-Giver Way 2-Day Workshop
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review

    • 22 min
    158 Power Couple - Heath Oakes & Jenny Anchondo

    158 Power Couple - Heath Oakes & Jenny Anchondo

    Success, Business, Relationships, Podcasting, Sales
     
    Summary
     
    Success depends far less on luck than it does on doing the correct things in the success process. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear from two of my favorite people in the world. They are truly a power couple with some POWERFUL principles for success! That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    Why success--financial or otherwise--based on luck is not sustainable. Some “clues” to long-term success.   
    Interview with Heath Oakes & Jenny Anchondo
     
    You’ll discover:
     
    Behind the scenes of their podcast, Second Shot. How Heath and Jenny became so successful at such young ages. How both of them were so immensely persistent and absolutely refused to be denied. The importance of showing up in person--it’s harder to say “no” to somebody in person. The value of reframing “no” to help you be more successful.  Examples of headlines they’ve used for riffs on their podcast and the great life’s lessons. Some highlights from guests on Jenny’s follow-up show, Second Shot Sit-Downs. A few “Heath-isms” … courtesy of Jenny.  
    Click to Tweet
     
    Powerful success principles shared by @HeathOakes & @JennyAnchondoTV on this episode of The Go-Giver Podcast titled, “Power Couple.” #success “It’s always harder to say no to someone in person.” @JennyAnchondoTV #success Learn how Richard Fenton’s and Andrea Waltz’s (@GoforNo) book, “Go for No” impacted @HeathOakes’ sales career on this episode of The Go-Giver Podcast. #sales  
    Interview Links
     
    SecondShotPodcast.com   
    JennyAnchondo.com
    Ignorance on Fire: A Journey of Failing Your Way to Success by Heath Oakes 
    Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz
    Second Shot Podcast
    Jenny’s Blog
    Hire Jenny to speak
     
    Jenny Anchondo’s Social Media
     
    Connect with Jenny on Facebook
    Connect with Jenny on LinkedIn
    Follow Jenny on Twitter
    Follow Jenny on Instagram
    Jenny’s YouTube channel
     
    Heath Oakes’s Social Media 
     
    Connect with Heath on Facebook
    Connect with Heath on LinkedIn
    Follow Heath on Twitter
    Follow Heath on Instagram
    Heath’s YouTube channel
     
    Resources
     
    Endless Referrals: The Go-Giver Way 2-Day Workshop
    Order The Go-Giver Influencer
    Sell The Go-Giver Way Audio Program 
    GoGiverSalesAcademy.com
    The Go-Giver Leader
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review
     

    • 34 min
    157 Radical Relevance - Bill Cates

    157 Radical Relevance - Bill Cates

    Relevance, Marketing, Business, Value, Messaging
     
    Summary
     
    Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today’s marketplace. That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    Value: “the relative worth or desirability of a thing to the end-user or beholder.” Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value. The need for what we sell to be relevant. Actually, it must be...“radically relevant.”  
    Interview with Bill Cates
     
    You’ll discover:
     
    What radical relevance is, and why it’s so important. Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia. Why radical relevance is the business equivalent of “love at first sight.” The importance of empathy in marketing. The neuroscience of relevance. How Bill developed the concept of radical relevance by changing the name of one of his publishing companies. The difference between a brand and a value proposition. The three-phase approach to building your value proposition.


    Click to Tweet
     
    The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales  
    Interview Links
     
    TheReferralCoach.com
    Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates
    Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates
    The Cates Academy
    Bill’s Blog
    Bill’s Speaking page
    Connect with Bill on Facebook
    Connect with Bill on LinkedIn
    Follow Bill on Twitter
    Bill’s YouTube channel
     
    Resources
     
    Endless Referrals: The Go-Giver Way 2-Day Workshop
    Order The Go-Giver Influencer
    Sell The Go-Giver Way Audio Program 
    GoGiverSalesAcademy.com
    The Go-Giver Leader
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review

    • 28 min

Customer Reviews

4.8 out of 5
116 Ratings

116 Ratings

Business Improv ,

Engaging and smart show!

Bob is a knowledgeable and insightful host and his equally capable guests are experts in their fields. Together they provide relatable, useable advice on a wide range of relevant topics.

Noel A. Zapata ,

Your Listening To It Right?!

Bob Burg and Master Influencer, Persuader, Communicator and Sales Expert

Are 1

He is a Gleaming Example, of what that is

And one everyone should strive for !

”Money is an Echo of the Value we Create”
Bob Burg

Hori Pismo ,

This is how you do it!

Wonderful series with Bob and his guests offering valuable insights, ideas and solutions in the form of engaging conversations & inspiring stories for real world applications. Always a great listen!

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