The Go-Giver Podcast Bob Burg

Leadership, Business, Influence, Communication, Franchising
 
Summary
 
While it’s important to know the definition of influence, it’s even more important to understand its “essence.” We’ll look at that in our Thought of the Day. And in our interview segment, one of the titans of leadership over the last 35 years of the 20th century--and the author of a fantastic new book--will guide us with some absolute gems of wisdom. That and more on today’s show.
 
Bob’s Thought of the Day
 
We’ll explore:
 
The difference between pushing and pulling in leadership. A powerful reminder from Dale Carnegie’s classic, How to Win Friends and Influence People: “Ultimately, people do things for THEIR reasons, not OUR reasons.” Why your influence is dependent upon how abundantly you can actually focus not on your own interests, but rather on the interests of those you’re wanting to lead.  
Interview with Robert Rosenberg
 
You’ll discover:
 
How Robert’s new book can help leaders in their personal and business lives. The key lesson Robert learned from accompanying his father on a business trip: quality is better than price. The importance of giving the consumer something that doesn’t exist in the marketplace. Why you must take 100% of the responsibility as the leader. A critical leadership lesson: running a business is just as much a social entity as a commercial one--maybe more so.  The importance of communication and defining terms correctly. How Robert helped franchisees understand how remodeling their stores could be a great return on investment. The story behind Dunkin’ Donuts Munchins.   
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”For me, it all begins with precise language and a clear and unchanging definition of terms.” ~Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership “As a leader, you do not blame your followers. You take 100% of the responsibility.” ~Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership “A healthy dose of humility can be the best asset in the pursuit of learning and betterment.” ~Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership  
Interview Links
 
Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin' Donuts by Robert Rosenberg 
Connect with Robert on LinkedIn
 
Resources
 
Endless Referrals: The Go-Giver Way 
Order The Go-Giver
Order The Go-Giver Leader
Order The Go-Giver Influencer
GoGiverSalesAcademy.com
Endless Referrals: The Go-Giver Way 2-Day Workshop
TheGoGiver.com
GoGiverSpeaker.com
Burg.com 
How to Post a Review
 

Marketing, Business, Sales, Relationships, Prospects
Summary
How important is it to really embrace the value of your product or service? We’ll look at that in our Thought of the Day. And in our interview segment, one of the truly outstanding marketers of today’s entrepreneurial world, David Newman, will share some of his top tips on Thought Leadership Marketing. That and more on today’s show.
 
Bob’s Thought of the Day
 
We’ll explore:
 
A powerful example of valuing your product to be legitimately worthy of a higher price.  Why we must believe in the value of our product or service if we expect our customers or clients to believe in it. A key principle of sales: we should not be selling on low price, but rather on high value.  
Interview with David Newman
 
You’ll discover:
That if you want to stand out, you have to say things differently, you have to do things differently, and you have to be more helpful than the average salesperson. Some of the how-to’s of thought leadership marketing. Three key questions: 1) What business are you in? 2) What business are you REALLY in? 3) What business do your prospects need you to be in? The importance of connecting first as a friendly expert or trusted authority. The value of doing 15 minutes of research on a company you want to do business with. Why a true salesperson is a catalyst for new thinking. The value of knowing how Covid-19 has affected your prospects, and why you must adjust your sales language. A powerful David Newman-ism.  
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“If you want to stand out, you have to stand out.” ~@dnewman #business “Research before reach out.” ~@dnewman #research “Marketing comes down to four words: Offer value, Invite engagement.” ~@dnewman #marketing  
Interview Links
 
DoItMarketing.com
Do It! Marketing by David Newman 
Do It! Speaking by David Newman
Free Do It! Marketing Manifesto by David Newman
Free Masterclass Training
David’s Podcast: The Speaking Show
David’s Blog
Expert Profit Formula
Connect with David on Facebook
Connect with David on LinkedIn
Follow David on Twitter
Follow David on Instagram
David’s YouTube channel
 
ResourcesTR-4=P[
 
CAN WE ADD A LINK TO Around The Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts by Robert Rosenberg https://amzn.to/3nAx68X 
 
Endless Referrals: The Go-Giver Way 
Order The Go-Giver
Order The Go-Giver Leader
Order The Go-Giver Influencer
GoGiverSalesAcademy.com
Endless Referrals: The Go-Giver Way 2-Day Workshop
TheGoGiver.com
GoGiverSpeaker.com
Burg.com 
How to Post a Review
 

Culture, Leadership, Generosity, Giving, Business
 
Summary
 
Respecting and valuing one’s employees and team members--or not doing so--is one of the most consistent aspects of a company’s culture. We’ll look at that in our Thought of the Day. And in our interview segment, we are back with the wonderful April Shprintz to revisit pouring into your people! That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
A negative (albeit very important) leadership lesson learned from a plant supervisor in my much younger days. The fact that a company’s culture -- positive or negative -- begins with top leadership.  
Interview with April Shprintz
You’ll discover:
What it means to “pour into your people” and how it relates to generosity. A powerful story of a trucking company that increased its profitability by leveling up its service to a key client. A great way to pour into your people: understand who they are, their life goals, and how those intertwine with the company. The importance of the vital question: “How can I help?” Steps to begin pouring into your people. Why pouring into your people is a wonderful way to impact not only your business but also the whole world.  
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“Generosity is a mindset. How can I help, how can I give you my time, how can I invest in what you want as an employee, as a client, as a community, to help make you successful?” ~@AprilShprintz #leadership “The first thing about building a generosity culture is pouring into your employees. There are hidden gems all over your organization.” ~@AprilShprintz #success “Look at everyone who works for you and ask the question, ‘How can I help?’” ~@AprilShprintz #culture  
Interview Links
DrivenOutcomes.com 
April’s Resources
Connect with April on Facebook
Connect with April on LinkedIn
Follow April on Twitter
Follow April on Instagram
April’s YouTube channel
 
Resources
Burg.com
Endless Referrals: The Go-Giver Way 
Order The Go-Giver
Order The Go-Giver Leader
Order The Go-Giver Influencer
GoGiverSalesAcademy.com
Endless Referrals: The Go-Giver Way 2-Day Workshop
TheGoGiver.com
GoGiverSpeaker.com
How to Post a Review

Culture, Leadership, Generosity, Giving, Business
 
Summary
 
Despite what we’ve learned about leadership, there are still far too many leaders who don’t place a high value on developing an empowering company culture. We’ll look at that in our Thought of the Day. And in our interview segment, April Shprintz will talk about the immense value of pouring into your people. That and more on today’s show.
 
Bob’s Thought of the Day
 
We’ll explore:
 
The main difference between company leaders who empower and those who don’t.  Why companies with toxic cultures are teetering on the brink of disaster every day. The similar quality of so many successful company leaders.  
Interview with April Shprintz
 
You’ll discover:
 
What it means to “pour into your people.” How someone generously poured into April’s life at a young age. Why problem-solving is so very key to sales success. The day first-grader April discovered that she was “poor” and what she did about it.  How April got her big break as a result of bringing immense value and...pouring in! Why people don’t leave companies--they leave a culture.  
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What does it mean to “pour into your people?” Find out from the amazing @AprilShprintz in this episode of The Go-Giver Podcast. #leadership “Approach everyone as if they matter, because they do.” ~@AprilShprintz #success Powerful leadership principles shared by @AprilShprintz on this episode of The Go-Giver Podcast titled, “Pouring Into Your People” #success #leadership  
Interview Links
 
DrivenOutcomes.com 
April’s Resources
Connect with April on Facebook
Connect with April on LinkedIn
Follow April on Twitter
Follow April on Instagram
April’s YouTube channel
 
Resources
 
Endless Referrals: The Go-Giver Way 
Order The Go-Giver
Order The Go-Giver Leader
Order The Go-Giver Influencer
GoGiverSalesAcademy.com
Endless Referrals: The Go-Giver Way 2-Day Workshop
TheGoGiver.com
GoGiverSpeaker.com
Burg.com 
How to Post a Review

Success, Business, Relationships, Podcasting, Sales
 
Summary
 
Success depends far less on luck than it does on doing the correct things in the success process. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear from two of my favorite people in the world. They are truly a power couple with some POWERFUL principles for success! That and more on today’s show.
 
Bob’s Thought of the Day
 
We’ll explore:
 
Why success--financial or otherwise--based on luck is not sustainable. Some “clues” to long-term success.   
Interview with Heath Oakes & Jenny Anchondo
 
You’ll discover:
 
Behind the scenes of their podcast, Second Shot. How Heath and Jenny became so successful at such young ages. How both of them were so immensely persistent and absolutely refused to be denied. The importance of showing up in person--it’s harder to say “no” to somebody in person. The value of reframing “no” to help you be more successful.  Examples of headlines they’ve used for riffs on their podcast and the great life’s lessons. Some highlights from guests on Jenny’s follow-up show, Second Shot Sit-Downs. A few “Heath-isms” … courtesy of Jenny.  
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Powerful success principles shared by @HeathOakes & @JennyAnchondoTV on this episode of The Go-Giver Podcast titled, “Power Couple.” #success “It’s always harder to say no to someone in person.” @JennyAnchondoTV #success Learn how Richard Fenton’s and Andrea Waltz’s (@GoforNo) book, “Go for No” impacted @HeathOakes’ sales career on this episode of The Go-Giver Podcast. #sales  
Interview Links
 
SecondShotPodcast.com   
JennyAnchondo.com
Ignorance on Fire: A Journey of Failing Your Way to Success by Heath Oakes 
Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz
Second Shot Podcast
Jenny’s Blog
Hire Jenny to speak
 
Jenny Anchondo’s Social Media
 
Connect with Jenny on Facebook
Connect with Jenny on LinkedIn
Follow Jenny on Twitter
Follow Jenny on Instagram
Jenny’s YouTube channel
 
Heath Oakes’s Social Media 
 
Connect with Heath on Facebook
Connect with Heath on LinkedIn
Follow Heath on Twitter
Follow Heath on Instagram
Heath’s YouTube channel
 
Resources
 
Endless Referrals: The Go-Giver Way 2-Day Workshop
Order The Go-Giver Influencer
Sell The Go-Giver Way Audio Program 
GoGiverSalesAcademy.com
The Go-Giver Leader
TheGoGiver.com
GoGiverSpeaker.com
Burg.com 
How to Post a Review
 

Relevance, Marketing, Business, Value, Messaging
 
Summary
 
Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today’s marketplace. That and more on today’s show.
 
Bob’s Thought of the Day
 
We’ll explore:
 
Value: “the relative worth or desirability of a thing to the end-user or beholder.” Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value. The need for what we sell to be relevant. Actually, it must be...“radically relevant.”  
Interview with Bill Cates
 
You’ll discover:
 
What radical relevance is, and why it’s so important. Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia. Why radical relevance is the business equivalent of “love at first sight.” The importance of empathy in marketing. The neuroscience of relevance. How Bill developed the concept of radical relevance by changing the name of one of his publishing companies. The difference between a brand and a value proposition. The three-phase approach to building your value proposition.


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The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales  
Interview Links
 
TheReferralCoach.com
Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates
Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates
The Cates Academy
Bill’s Blog
Bill’s Speaking page
Connect with Bill on Facebook
Connect with Bill on LinkedIn
Follow Bill on Twitter
Bill’s YouTube channel
 
Resources
 
Endless Referrals: The Go-Giver Way 2-Day Workshop
Order The Go-Giver Influencer
Sell The Go-Giver Way Audio Program 
GoGiverSalesAcademy.com
The Go-Giver Leader
TheGoGiver.com
GoGiverSpeaker.com
Burg.com 
How to Post a Review