Are you an Orthodontist wondering how to grow your practice in this fast-paced, competitive marketplace that seems to be changing every day? The Golden Age of Orthodontics, formerly The Survival Guide for Orthodontists podcast, is dedicated to making you the authority in orthodontics to prospective new patients in your community. Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees.
Dedicated to making you the authority in orthodontics.
The Importance of Data in Practice Success | With Gaidge's COO Suzanne Wilson, MBA
On this episode of The Golden Age of Orthodontics, Dr. Leon and Amy are joined by Suzanne Wilson. Suzanne is a marketer with strengths in strategic planning, customer insights, and traditional and digital marketing tactics. Suzanne is Chief Operating Officer at Gaidge, a company that offers business and data-driven strategies to orthodontic practices to help them get their money’s worth through marketing. Tune in to learn more on this topic today!
IN THIS EPISODE:
[07:22] Suzanne talks about her data and analytics company, Gaidge [13:10] The “Value of a Visit” and how it relates to overhead and profit [19:07] Where a business manager can start when it comes to data and analytics [28:38] Using your data to formulate marketing campaigns
Monitoring data and metrics is useful in creating marketing campaigns Understanding what costs are and what your production is an essential business metric. Gaidge answers a multitude of business questions using visualizations, pulling all the data from your practice performance, and helps provide a quick, clear understanding of what is truly happening in the business day to day, month to month, and year to year.
Suzanne is a results-oriented marketer with strengths in strategic planning, customer insights, data-driven decision making, brand building and traditional and digital marketing tactics. She brings a holistic view of business and a data-driven approach to marketing that helps her clients get the most out of their marketing dollars. She works with her clients to determine short- and long-term needs and develops a collaborative marketing plan to drive actions with methods to measure results. From branding workshops to marketing spending audits, Suzanne brings the full toolbox and years of experience in upstream and downstream marketing to help your team elevate your brand and implement proven and innovative marketing tactics that enhance your customer experience and deliver quality leads.
I spent the early part of my career building skills in office management, accounting and procurement while I was in college pursuing a BA degree in English. I was lucky enough to have many great mentors in my life and a few of them inspired me to take a leap and pursue marketing. Thanks to some initial luck I started in a junior marketing role in 2008 and have since found a true love in what it means to serve customers by bringing products to life, leveraging the world of data and crafting the strategies that communicate a brand's unique value to the marketplace.
Suzanne joined Gaidge and impact360 in 2018 as their Chief Marketing Officer and was appointed Chief Operating Officer in 2022. She earned her Bachelor of Arts degree in English from the University of Utah in 2003 and achieved an Executive MBA with the class of 2017. She is based out of her home office in Salt Lake City, Utah.
How Improving the Patient Experience Will Grow Your Practice | With Grin CEO Dr. Adam Schulhof
On this episode of The Golden Age of Orthodontics, Dr. Leon and Amy are joined by Dr. Adam Schulhof. As CEO of Grin, Dr. Schulhof guides the Orthodontic vision and patient experience with his innovative orthodontic knowledge. Committing to continually refining and improving his techniques and knowledge is essential to his practice. Tune in to learn more from Dr. Schulof on this episode!
IN THIS EPISODE:
[03:30] Dr. Schulof talks about Grin and how it came to be. [09:00] The importance of data, patients' chair time, and patient experience. [18:00] Barriers of entry in the orthodontic model. [24:00] Grin vs. Dental monitoring. [29:30] Dr. Schulof shares where he believes the Orthodontic industry will be five years from now?
Many Orthodontists see challenges in the market today, but Dr. Schulof sees them as opportunities. Data can help each practice improve their patient experiences. Improving patient experience can lead to more patients, less chair time, and more profits.
Dr. Schulof LinkedIn
Creating an Entirely Digital Practice with Dr. Chris Riolo
Today we are so glad to have Dr. Chris Riolo join us on The Survival Guide for Orthodontists. Dr. Riolo earned his DDS from the University of Michigan and his Specialty Certificate in Orthodontics at the University of Detroit Mercy. Maintaining a completely digital private practice consisting almost entirely of adult patients, Dr. Riolo publishes and lectures on topics related to lingual, orthodontics, 3d printing, and orthodontic digital workflow. Tune in to this episode as we get the chance to learn more from Dr. Riolo! IN THIS EPISODE:
[02:00] Dr. Riolo talks about his experience building a completely digital practice [06:00] The Lingual Orthodontics niche and how Dr. Riolo uses it in his practice [15:00] The important role of convenience in orthodontic treatments [22:00] Using staging software and data to benefit your practice
Adults are candidates for orthodontic treatments as much as children, if not more. Convenience is a very important factor when people choose orthodontic treatment plans. Using the right software and data can elevate your practice RESOURCE LINKS
BIO: Dr. Christopher Riolo obtained his Bachelor of Science degree in Mathematics from the University of Wisconsin, Madison, and received his Doctorate of Dental Surgery from the University of Michigan School of Dentistry.
He completed his orthodontic training and received his Specialty Certificate in Orthodontics and Masters of Science degree at the University of Detroit Mercy School of Dentistry. Drs. Riolo and Bayirli both have PhD’s in Public Health, Epidemiology; Dr Riolo’s doctoral work for his PhD specifically related to the identification of the factors important in infectious disease transmission. Be assured we are monitoring the local situation carefully with respect to COVID-19 and are confident that a visit to our office is one of the safest of your daily activities.
Dr Riolo currently teaches in the orthodontic department at the University of Washington as an affiliate associate professor. His research interests include; lingual braces (braces behind the teeth), custom orthodontic appliance systems and early/interceptive treatment of children.
Dr Riolo believes that the knowledge necessary to create beautiful smiles is gained through a combination of education, practical experience, and dedication to lifelong learning. Dr Riolo is a diplomate of the American Board of Orthodontics.
Talking with InBrace Co-Founder Dr. John Pham
Dr. Pham is an entrepreneur and former aerospace engineer. He is also the co-founder of InBrace, a new way of teeth straightening. With a background as an engineer and startup entrepreneur, he decided to go to UCLA for his dental degree and eventually Dr. Pham developed InBrace to give patients a teeth straightening option that has little interference with their everyday lives. Tune in to hear Dr. Pham chat more with Dr. Leon and Amy on this episode of The Survival Guide for Orthodontists. IN THIS EPISODE: [02:30] What Dr. Pham hopes to accomplish with InBrace technology [08:03] How InBrace differentiates itself from other similar braces [15:00] Dr. Pham explains the tangible benefits that patients can see from using InBrace [22:40] Dr. Pham takes the time to answer a question regarding updates and new features for InBrace providers KEY TAKEAWAYS:
Orthodontists are only tapping into about 5% of the available market with traditional orthodontia, so technology like InBrace is opening up the market to even more people who may not opt in to teeth straightening. People are likely to be more open to a product that cuts treatment time, allows for little to no lifestyle changes, and offers quicker results. RESOURCE LINKS
John Pham is InBrace CEO. The InBrace team is building an entirely new category of teeth-straightening – giving the 500 million people who’ve opted out of orthodontics a solution that has clinical precision and doesn’t require work or lifestyle adjustments while in treatment.
Talking with BRIUS Inventor Dr. Mehdi Peikar
Dr. Mehdi Peikar is the Chief Medical Officer, Chief Technology Officer, Co-Inventor and Co-Founder of BRIUS Technologies. A practicing orthodontist, Dr. Mehdi has a passion for using technological advances to give patients a great experience with their orthodontia. Tune in to this episode of People & Practice as Amy and Dr. Leon chat with Dr. Mehdi and his take on the role of advancing technology and orthodontics.
We cover important topics like:
[02:00] Dr. Mehdi introduces himself and explains his background and work with BRIUS [07:19] How Dr. Mehdi came up with BRIUS Technologies using his education in physics and biomechanics [10:44] Design and production of BRIUS as an independent mover for patients [15:00] The efficiency of independent movers vs. traditional wires and brackets [23:16] Dr. Mehdi answers a question from a fellow orthodontist and listener about what to look forward to as technology advances
Keeping up with technology and trends will help keep orthodontic practices relevant and work more efficiently. Office visits can get to be inconvenient and consumers want less visits and quicker results- using advanced technology can help practices do this for it’s clients
About Dr. Mehdi Peikar:
Dr. Mehdi Peikar is the Chief Medical Officer, Chief Technology Officer, Co-Inventor and Co-Founder of BRIUS Technologies. Dr. Peikar is a practicing orthodontist who graduated from the UCLA School of Dentistry. He also holds a Master’s degree in Quantum Mechanics and Condensed Matter from the University of Illinois and a Ph.D in Biomechanics from Johns Hopkins University. Dr. Peikar’s unique background in academia, and passion for revolutionizing the orthodontic experience continues to drive product development and success in achieving superior biomechanical results.
Talking About the Digital Future of Orthodontics With Chris Bentson of Bentson Copple & Associates
On this episode of People & Practice, Dr. Leon speaks with Chris Bentson, who is highly knowledgeable on the business side of orthodontics. Chris is partner at Bentson Copple & Associates, which serves the orthodontic community on best practices on running an orthodontic practice. Tune in to this episode, or watch now to learn more from Chris and Dr. Leon as they talk about what the future looks like for orthodontics!
We cover important topics like:
[03:00] Chris talks about where the investment venture capital money is in the orthodontic market [07:00] The importance of spending time investing in the digital technology that supports orthodontic practices [16:00] Chris takes questions from listeners: how virtual platforms like remote monitoring and consults, improve profitability and increase capacity for growth [25:00] Rethinking the footprints of an orthodontic office [30:00] Solo practices vs. large corporate practices
Keeping up with technology and digital advances in an orthodontic practice is important in patient care and satisfaction which gives patients easier access to care About Chris Bentson:
Chris Bentson is a partner at Bentson Copple & Associates, which serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has authored dozens of articles published on the business of orthodontics in numerous orthodontic publications. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice.
People & Practice
Love Dr Klempner and his daughter Amy’s podcasts. Very informative and progressive.
Great Marketing Podcast!
This podcast is easy to listen to and so informative- I am looking forward to future topics!
I’m a podcast-aholic. Leon and Amy have a very clear, listenable and enjoyable delivery. Looking forward to more!! Mike Lanzetta.