137 episodes

Are you ready to build an online business you love, work less, and live and give more to the things and people you care about? Each week Graham Cochrane reveals his best tips, strategies, and mindsets that helped him take his no name blog to a seven-figure business that requires only 5 hours a week of work. Teaching you how to earn passive income through blogging, YouTube, email marketing, digital products, copywriting, to building a business around your values, lifestyle, and schedule - The Graham Cochrane Show breaks it all down with a new episode each and every week!

The Graham Cochrane Show Graham Cochrane

    • Business
    • 5.0 • 348 Ratings

Are you ready to build an online business you love, work less, and live and give more to the things and people you care about? Each week Graham Cochrane reveals his best tips, strategies, and mindsets that helped him take his no name blog to a seven-figure business that requires only 5 hours a week of work. Teaching you how to earn passive income through blogging, YouTube, email marketing, digital products, copywriting, to building a business around your values, lifestyle, and schedule - The Graham Cochrane Show breaks it all down with a new episode each and every week!

    If I Had To Start My 7 figure Business All Over, I Would Do THIS | 135

    If I Had To Start My 7 figure Business All Over, I Would Do THIS | 135

    I've been doing online business for 12 years. I am immensely proud of the two seven-figure businesses that I have been fortunate (by God's grace) to build. Where time, patience, and discipline has been my main ingredients. But one thing is for sure: building a business is no easy ride.

    Even though most of us realize that the above statement is a fact, there are still some people that say otherwise. "Graham, you just got lucky!". "Graham, you just started at the right time!" "Graham, I don't have all the resources you had!" The truth is I started my first business with absolutely nothing, worked my way towards success - and you can do the same.

    That's why in this video, I wanted to talk you through step by step what I would do if I had to start all over, in hopes to inspire you and show you that starting a business isn't a fluke. When done right, it can be a reality waiting to happen...

    In this episode you’ll learn:


    The 8 steps I would take to get my business off the ground and start attracting an audience
    What to avoid when starting from zero, to make the most impact with your audience
    The fastest way to make great money online - even if you're just starting out 

    Hope you enjoy!

    • 33 min
    Are You Sending These Must-Have Emails To Your Audience? | 134

    Are You Sending These Must-Have Emails To Your Audience? | 134

    There are two types of business owners in this world. The ones who think email marketing died long ago and the ones who know that email marketing is the lifeblood of their online business. Hopefully if you're reading this, you've joined the latter alternative.

    Like with any tool used to move your business forward, there are a lot of insecurities about using email, which has led many online business owners to lower their growth potential, trying to play things safe. And no, Walmarts regular email sale spree, does not dictate what email marketing actually is.

    Email marketing is a wonderful value interaction and I believe at the heart of it, good email marketing is made up of 4 essential types of emails. If you're not sending these to your audience, you are missing out big time. Let's make sure your email marketing is where it needs to be!

    In this episode you’ll learn:


    The 4 essential types of email that has been the main driver for my email list growth for both of my brands
    Why most online business owners fail in growing their email list
    How to implement and use these emails to speed up your own email list growth

    Hope you enjoy!- Graham

    • 38 min
    Is The 4 Hour Work Week Outdated? | 133

    Is The 4 Hour Work Week Outdated? | 133

    If you've been a follower of mine for just about any length of time, you know that 'The 4 Hour Work Week' is a favorite book of mine. It is one of two books that I re-read every single year.

    This book holds a special place in my heart since it played such a huge role in getting my first online business started and introduced me to the wonderful concept of working less.

    Even though this book generated a lot of hype when it first came out and has established itself as a go-to resource for business, we need to address the elephant in the room. It has been 14 long years since this book came out and the world has changed dramatically from the way it was in 2007.

    Is the 4-hour workweek outdated? Is it still worth reading and can it still actually help you in your online business journey? Or is it speaking to a narrative that no longer exists and therefore should be left on the shelf? Well, that's the question we'll be answering today...

    In this episode you’ll learn:


    Why I think the 4-hour workweek is even more relevant today than 14 years ago
    The 4 best highlights of the book that you can actually implement today
    How this book impacted me and my business and why I re-read it every single year

     Hope you enjoy!

    • 34 min
    Your Product Suite: The Secret To Scaling Your Business | 132

    Your Product Suite: The Secret To Scaling Your Business | 132

    What does it take to scale your online business? Many people believe that the end all be all is to sell more of your product to more people. And while that is true to a large degree, most business owners are actually leaving money on the table without even knowing about it.

    When it comes to scaling your business, we have to understand that our current pool of customers are the ones most likely to buy from us. Meaning that if we offer them something else that's really valuable and a good fit, they'll probably do business with us again.

    And to make things even more interesting, some of our customers are willing to spend way more with us, than most of our audience. When we put these two factors together, the strategy becomes super clear. We need to offer more products at different price points. We need to have a product suite. And today I'm going to show you how to do exactly that...

    In this episode you’ll learn:



    What a product suite is and why you need one



    The six different types of products you can create to scale your business



    How to think about the future of your business and create a plan that will put more money in your pocket



    Hope you enjoy!

    • 40 min
    Don't Feel Like Making Content? Do This! | 131

    Don't Feel Like Making Content? Do This! | 131

    When it comes to online business, I am a huge advocate of working less (which you probably know by now I've you've been paying attention). At one point in time, I was very protective of the tasks and routines I had that made up my business, but nowadays I make an effort to scale down the work I do each year.

    Many of the things I eliminate or delegate are things that I don't need to do or things I don't really want to do. But with each year that this refining process takes place, there is always one thing that stays the same. One thing that I've always done and will continue to do, probably till the end of my days. What is that thing? Content.

    Content is the main driver of your business. If you and I stop making content, our businesses will eventually cease to make money. So in today's episode, I want to give you a straight answer (and maybe a kick in the pants) when it comes to creating content. (Hint: You can't stop making it! EVER!)

    In this episode you’ll learn:


    What the number one rule of running an online business is
    The two hats or roles you take on every single day in your business and what they mean for your content creation
    How I was able to create one of my best pieces of content, even though I just came off an intense disagreement with my wife - and what you can learn from that story

    Hope you enjoy!

    • 30 min
    The Day I Almost Quit Everything | 130

    The Day I Almost Quit Everything | 130

    It's not that often I share personal stories of my own business journey. I can share examples from my own experience here and there in my teaching, but it's rare that I dive deep into just the personal stories in one whole episode.

    Part of that relates to fear. Fear of not providing value and helping you move forward with your business. I want this podcast to be didactic and actionable, which can be hard to incorporate into a personal story.

    But I today I'm going to go against my usual approach and share a tough personal story of the day I almost quit everything. My business, making content, selling products - EVERYTHING. This is going to be a story that has some dark elements to it, but in the end it all took a turn for the better (thank God!). I hope this can inspire you and give you that push to keep going in dark times.

    In this episode you’ll learn


    What actually happened that made me want to quit everything in my business
    Why I ended up not quitting, and what changed to turn things around
    The 4 components you need to have in place in your business, to make sure you don't quit and always keep going

    Hope you enjoy!

    • 39 min

Customer Reviews

5.0 out of 5
348 Ratings

348 Ratings

Jmorganpeterson ,

Helpful, Real Advice

He is down to earth and always give such helpful, real advice. I’m always excited to listen to his next podcast!

Rich and successful ,

Awesome dude and show

The Graham Cochran podcast is easy to listen to and it’s full of inspiration and motivation Graham is extremely down to earth and highly relatable.He provides a ton of value with high-level service to the public I would highly recommend this podcast and his YouTube channel.

Chordog ,

Advisor

I typically "watch" this content but either way Graham is generous and relevant everytime I tune in to his episodes. I'm going to be able to launch successfuly simply by following his content. Thanks for all your help and offerings Graham!

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