The Graham Cochrane Show Graham Cochrane

What does it take to create a webinar or presentation that sells - all while feeling congruent and authentic? That's what we're discussing today. Summary Colin Boyd shares his journey from being a paid speaker to discovering the power of selling from stage. He emphasizes the importance of telling a conversion story in presentations to increase commitment and align content with the offer. The conversation delves into the value of selling as a pathway to serving and the different currencies of commitment. In this conversation, Colin Boyd shares insights on building high-converting presentations, the importance of storytelling, and the key components of a successful webinar. He also discusses the ideal length of webinars and the value of integrity in life. Chapters 00:00 Understanding the Currencies of Commitment 26:19 Mastering the Art of High-Converting Presentations 33:42 The Power of Valuable Storytelling 45:01 Optimizing Webinar Length for Success 50:37 The Cornerstone Principle: Integrity

You are living in an incredible age where you can literally build a life -changing business in your spare bedroom or your mom's basement or your local coffee shop. All it takes is an idea and a little bit of intentionality and you can start to put money in your pocket from the comfort of your home. The problem is with these booms of online businesses, knowledge income streams, most people aren't building a life -giving business. And so in today's episode, what I want to do is share with you the three marks or markers of a life -giving business, what they are, how to achieve them, and bust some key business myths that might hold you back from living your full potential and truly having a business that not just puts money in your pocket or changes your life, but gives you more life. Let's discuss.

In this conversation, Graham Cochrane interviews Garrett Gunderson about his book 'Killing Sacred Cows' and his new book 'Money Unmasked'. They discuss different money myths and the importance of having an abundance mindset. They also explore the different money personas, including the miser, the conservative, the striver, and the high roller. Gunderson emphasizes the idea of financial independence rather than retirement and the importance of creating cash flow from assets. He encourages people to focus on value creation and enjoying life along the way. Retirement should be redefined as a process of eliminating the things you hate doing and creating a compelling vision for your life. In the modern age of technology and transformation, staying engaged and finding purpose in your work is possible. The old portfolio mindset, which relies on banks, stocks, bonds, and REITs, is flawed and lacks control. The new portfolio mindset involves investing in yourself, intellectual property, real estate, and businesses that align with your interests and skills. Overcoming fear and investing in yourself can lead to long-term dividends and a more fulfilling life.

MrBeast is arguably the biggest content creator on the planet. His videos get more views than the Super Bowl, and yet he is "constantly stressed about money" and "doesn't make money from his videos". If MrBeast isn't making money from his videos and he's stressed about money, what hope do the rest of us have? Today we need to react to a video that I want to show you-and unpack why most content creators have the wrong business model. Let's discuss.

Tyler Dickerhoof discusses the importance of self-acceptance and how it impacts our relationships with others. He shares his personal experiences with insecurity and how it affected his interactions with people. Tyler emphasizes the need to be authentic and true to ourselves, rather than trying to be someone else. He also discusses the role of preparation in overcoming nervousness and performing well in public speaking. Graham and Tyler explore the topic of insecurity and provide insights on how to deal with it in a healthy way. The conversation explores the themes of empathy, vulnerability, and bringing out the best in others. Tyler Dickerhoof emphasizes the importance of empathy and vulnerability in overcoming insecurity and connecting with others. He shares stories of Navy SEALs and his own experiences to illustrate the power of linking arms with others and bringing out the best in them. Graham adds that being vulnerable and empathetic in content creation is a superpower that attracts and builds trust with an audience. The conversation concludes with a discussion on the importance of recognizing and embracing one's uniqueness and not trying to please everyone.

One of the saddest things I deal with as a business coach is hearing from students or clients that launched a product (an online course, membership, group coaching etc) and it failed. Perhaps nobody bought or three people bought or it made only $100. The dream has been dashed because it didn't live up to their expectations. Today, I wanna pull back the curtain on the top three reasons why most product launches fail - so that your next (or first) launch won't!