The GrowOrtho Podcast

HIP Creative
  • 4.8 (17)
  • MARKETING
  • UPDATED SEMIMONTHLY
The GrowOrtho Podcast Podcast

Have You Ever Asked Yourself: How can I get more patients? What are the systems I need to streamline operations? How can I be more effective with marketing? How can I align marketing and operations? How can I measure marketing results to see what’s working? If this is you, you’re in the right place. We’ve spent a lot of time talking with orthodontists, dentists, practice managers, office staff, and consultants, and we’ve actually built a framework to connect your office to patients & develop a relationship. Our Patient Acquisition & Retention Framework™ enables you to manage the patient experience from the first call through their procedure of interest. The GrowOrtho podcast is for orthodontists and dentists who want to run their practice like a business and discover how to take their practice to the next level.

Episodes

  1. 4 DAYS AGO

    These Mistakes Are Holding YOUR Practice Back

    Building a private orthodontic practice is no small feat. It requires not just clinical expertise but also a savvy understanding of business and marketing. In this episode of the GrowOrtho Podcast, we dive deep into Dr. Kristen Knecht’s journey from a budding orthodontist to a successful practice owner. Whether you’re just starting or looking to grow, you’ll find valuable insights to help navigate the challenges of orthodontic practice management. Finding The Right Path: From Dermatology To Orthodontics Dr. Knecht initially set her sights on a career in medicine, specifically dermatology. However, a chance encounter changed her trajectory. While in college, she began spending time at an orthodontic practice and discovered her passion for this blend of aesthetics and healthcare. “There’s still an art to it, and I really love it,” she explains in the podcast. This pivotal moment led her to switch from pre-med to pre-dental, eventually pursuing orthodontics at LSU. Navigating Early Career Choices After completing her residency at UConn, Dr. Knecht faced a crossroads. She started her career with Pacific Dental (DSO), which offered stability and a steady income. However, she quickly realized the limitations, such as lack of autonomy and fluctuating productivity across different offices. “You start to plateau,” she recalls, pointing to frustrations with varying support staff and treatment coordinators. Seeking more control over her career, she explored an associateship. But it was clear that true satisfaction would only come from running her own practice. This decision marked the beginning of a new chapter, fraught with challenges but also full of potential. The Decision To Go Solo Dr. Knecht’s decision to start her own practice was driven by a desire for independence and the ability to shape her professional environment. Her experience in the DSO model, while valuable, underscored the importance of autonomy in delivering consistent patient care. She highlights, “I would never be happy unless I opened my own [practice].” The transition wasn’t easy. Dr. Knecht had to navigate financial uncertainties, find the right location, and build a patient base from scratch. However, her strategic approach to these challenges laid the foundation for her future success. Launching A Practice At The Onset Of A Global Pandemic Just six weeks after opening her practice, the world was hit by the COVID-19 pandemic. For many, this timing could have spelled disaster. But Dr. Knecht saw it as an unexpected opportunity. With fewer patients initially, she had time to fine-tune her practice operations and focus on targeted marketing efforts. “Looking back, it was great timing because I didn’t have all these patients and treatment that I had to worry about,” she reflects in this episode of the GrowOrtho Podcast. Her approach emphasized adaptability and strategic planning. By using the downtime to build a robust online presence and establish relationships with local dentists, Dr. Knecht positioned her practice for rapid growth once restrictions eased. Her decision to go all-in on marketing paid off as her practice quickly expanded post-lockdown. Innovative Approaches To Patient Care One of Dr. Knecht’s standout strategies has been her focus on holistic patient care, particularly her attention to airway health. She integrates orthodontic treatment with a broader healthcare approach, often referring patients to other specialists to address underlying issues like breathing problems. This holistic perspective not only differentiates her practice but also drives strong patient outcomes. Additionally, Dr. Knecht has adopted cutting-edge technologies like indirect bonding with the KL Owen bracket system. This method allows her to maintain high standards of care while scaling up her practice. “It’s allowed my practice to grow tremendously, but without sacrificing quality at all,

    56 min

  2. AUG 16

    Level Up Your Patient Communication With Rhinogram

    In today’s fast-paced digital world, effective communication is the cornerstone of success, especially in healthcare. Practices are constantly searching for ways to enhance patient engagement while streamlining administrative processes. Rhinogram, a leading digital communication platform, provides a cutting-edge solution that addresses these needs, allowing practices to thrive by making patient interactions more efficient and seamless. But what exactly makes Rhinogram stand out, and how can it transform your practice?   The Power Of Patient Communication — Why Rhinogram Is A Game-Changer The healthcare landscape is evolving, and so are patient expectations. With more people relying on their smartphones for daily tasks, the demand for convenient and accessible communication with healthcare providers has skyrocketed. Rhinogram answers this call by offering a robust, HIPAA-compliant platform that brings together text messaging, AI-driven automation, and now VoIP services, all in one place. Imagine a system where your patients can reach out via text without downloading any additional apps. A system where all communications—whether it’s a routine check-in or an urgent concern—are handled promptly, reducing the administrative burden on your staff. This is what Rhinogram offers, setting the stage for enhanced patient satisfaction and operational efficiency. How Rhinogram Enhances Patient Experience * Seamless Patient Interactions: Rhinogram’s platform is designed to simplify patient communication by leveraging text messaging as the primary mode of interaction. This approach not only meets patients where they are but also ensures that they can easily connect with their healthcare provider without the hassle of navigating through multiple channels or downloading new apps. * AI-Driven Efficiency: One of the standout features of Rhinogram is its AI component, known internally as “Estel 2.0.” This AI is trained to categorize and respond to patient inquiries, with an accuracy rate of 87%. By automating routine administrative tasks, Rhinogram allows healthcare professionals to focus more on clinical care, ensuring that patients receive timely and accurate information. * Post-Appointment Campaigns: Rhinogram also excels in post-appointment care, offering tools for reputation management, follow-up education, and patient engagement. These automated processes ensure that patients are well-informed and cared for even after they leave the practice, fostering long-term relationships and trust. A Closer Look At Rhinogram’s Features Blended VoIP Services  One of the latest additions to Rhinogram’s suite of services is its VoIP integration. This feature not only allows for traditional phone communication but also enables the conversion of phone calls into text messages. This is particularly useful in scenarios where staff can handle multiple patient inquiries simultaneously, improving efficiency and patient response times. Customizable HIPAA Compliance   Rhinogram’s platform is built with strict adherence to HIPAA guidelines, offering customizable compliance settings that ensure patient data is protected. Practices can configure the system to automatically request HIPAA consent or flag non-compliant communications, safeguarding both the practice and patient information. Real-Time Integration With PM Systems  Integration with practice management (PM) systems is another key feature of Rhinogram. The platform supports real-time syncing with over 300 different PM systems, allowing for seamless communication and data transfer. This ensures that all patient interactions are recorded and easily accessible within the practice’s existing systems, further reducing administrative overhead.   The Impact on Practice Operations — Efficiency Meets Innovation Rhinogram’s capabilities extend beyond just improving patient comm...

    36 min

  3. AUG 9

    How TO EFFECTIVELY Streamline Your Data With Gaidge

    Running an orthodontic practice comes with a unique set of challenges, especially when balancing clinical duties with business management. Orthodontists are often caught between patient care and administrative tasks, making it difficult to keep track of crucial metrics and make informed decisions. This is where Gaidge, a robust business intelligence tool, steps in. In this article, we’ll dive into how Gaidge can transform your orthodontic practice by automating data collection, enhancing efficiency, and ultimately driving profitability. Understanding Gaidge and Its Impact Gaidge is more than just an analytics platform; it’s a comprehensive business intelligence tool designed to streamline operations and enhance decision-making for orthodontic practices. Founded by Mary Beth Kirkpatrick, Gaidge integrates various technologies to offer orthodontists a seamless experience in managing their practices. The Journey to Gaidge: Ryan Moynihan, CEO of Gaidge, has a rich background in finance and marketing. His journey from finance at Intel and Ernst & Young to strategy marketing at 3M, and eventually leading sales and marketing at Ormco, has equipped him with a profound understanding of data and its applications in orthodontics. Ryan’s transition to Gaidge allowed him to leverage his data analytics expertise to help orthodontists improve their practice management. By automating data collection and visualization, Gaidge enables orthodontists to quickly identify performance trends and areas for improvement, making it easier to manage their business efficiently.   Core Features and Benefits Gaidge’s integration with other technologies enhances its capabilities, offering orthodontists a comprehensive suite of tools: * Digital Patient Forms: Gaidge incorporates Intake Q’s digital patient forms, streamlining the patient intake process and reducing manual entry errors. * Accounting Integration: By integrating with accounting platforms like Xero and QuickBooks, Gaidge provides a holistic view of both operational and financial data, enabling better financial management. * Consult Manager: This tool helps manage the new patient conversion process, ensuring that potential patients are not lost due to inefficiencies in the patient journey. Benefits: – Efficiency: Automates data collection and visualization, saving time and reducing errors. – Insights: Provides actionable insights into practice performance and financial health. – Growth: Helps identify areas for improvement, driving profitability and growth. Key Performance Indicators (KPIs) for Orthodontic Practices Understanding and tracking the right KPIs is crucial for the success of any orthodontic practice. Gaidge simplifies this by focusing on key metrics:   * Production and Collection: These are fundamental drivers of your business. Monitoring production and collection rates helps in assessing financial health. * New Patient Calls and Exams: Tracking the number of new patient calls and their conversion to exams helps in understanding the effectiveness of your marketing and patient acquisition strategies. * Patient Starts: The ultimate goal is to convert new patient exams into starts. Gaidge helps track and improve this conversion rate. Additional KPIs: – Observation Management: Ensuring patients in the observation phase are efficiently moved to start. – Treatment Efficiency: Measuring the average time and number of visits per patient to optimize clinic operations. – Expense Management: Analyzing staff costs, clinical expenses, and overall overhead to maintain profitability.   Adapting to Industry Trends and Economic Changes The orthodontic industry, like many others, has faced significant changes due to the COVID-19 pandemic...

    45 min

  4. AUG 2

    Orthodontists: Avoid These Easy Real Estate Mistakes

    Today, we’re diving into a topic that’s crucial for healthcare professionals—commercial real estate. Whether you’re a first-time practice owner or looking to expand, understanding the nuances of real estate ownership, leases, and professional representation can make or break your success. In this episode, we’ll unpack the key considerations, share expert tips, and discuss real-life examples that highlight the importance of making informed real estate decisions. Join us as we explore how to maximize profitability and avoid common pitfalls in the world of healthcare real estate. The Importance Of Professional Representation One of the most critical decisions you can make as a healthcare provider is whether to go into a real estate deal alone or hire a professional. Many doctors unknowingly venture into negotiations unrepresented, thinking it might save them money. However, this approach often backfires.  According to Dell McCraney, a healthcare real estate agent, many doctors go into negotiations like “going to a gunfight with a knife.” Without professional representation, you’re likely to leave significant money on the table. For instance, McCraney recounted a case where a doctor initially negotiated a lease on his own and almost missed out on $100,000 in concessions that a professional agent later secured.   Key Considerations For First-Time Practice Owners When opening your first practice, understanding the role of real estate in your overall expenses is vital. Keith Page, another expert in healthcare real estate, emphasizes that real estate is typically the second-largest expense after overhead. Hence, maximizing profitability through savvy real estate decisions is crucial.  Main Considerations: * Lease Terms: A typical lease spans ten years, making it a significant long-term commitment. Ensure the terms are favorable. * Location Demographics: The success of your practice can heavily depend on choosing a location with the right patient demographics. * Professional Guidance: Engaging a real estate professional who understands the healthcare market can save you from costly mistakes. Negotiating Leases — Pitfalls And Strategies Many healthcare providers mistakenly assume that handling lease negotiations themselves is more cost-effective. In reality, this often results in suboptimal deals. For example, Dell McCraney shared a story of an orthodontist who received $275,000 more in concessions through professional negotiation compared to a peer in the same strip center who went unrepresented. Key Strategies: * Engage Early: Contact a professional before you start any negotiations to ensure you’re well-represented from the outset. * Understand Concessions: Be aware of tenant improvement allowances and other concessions that can be negotiated into your lease. * Compare Options: Use tools to compare lease offers and understand the total cost over the lease term, including potential build-out costs and free rent periods. Buying Vs. Leasing — Making The Right Choice Deciding whether to buy or lease your practice’s real estate depends on several factors, including your long-term business goals and financial situation.  Buying Considerations: – Equity Building: Owning real estate builds equity, which can be beneficial in the long run. – Stability: Owning provides stability and control over your practice location. Leasing Considerations: – Flexibility: Leasing offers flexibility, especially if you’re uncertain about long-term location needs. – Lower Initial Costs: Leasing typically requires less upfront capital compared to buying.   Keith Page suggests that each situation is unique, and often the decision comes down to financial viability and long-term goals. For instance,

    45 min

  5. JUL 5

    Optimize Your Orthodontic Practice for Growth

    In today’s competitive orthodontic landscape, ensuring consistent growth while maintaining quality patient care can be a daunting task. Whether you’re an established practice looking to expand or a new practice aiming to make a mark, strategic implementation of systems and processes is crucial. In this blog post, we’ll explore effective strategies to optimize your orthodontic practice for growth, leveraging insights from successful practices. The Growth Challenge Orthodontic practices often face the challenge of scaling operations without compromising patient care. Practices like Sherman & Belhoff in Baton Rouge, which grew from a two-doctor to a four-doctor practice in just 13 months, show that rapid growth is possible with the right strategies. However, this growth did not come without its hurdles. Initially, Dr. Kramer Sherman and his team saw immediate results, but soon after, they experienced a plateau. This illustrates a common issue: growth stagnation due to insufficient implementation and mindset. Key Takeaway: To maintain growth, it’s not enough to implement new systems; you need to continuously refine and follow them diligently. Interest: Proven Strategies For Sustained Growth 1. Effective Lead Management One of the most critical aspects of growing your practice is managing leads effectively. Dr. Kramer Sherman highlighted that a change in mindset regarding lead management was pivotal. By following secret shop reports and reaching out to leads more frequently, their practice saw a significant swing from being down 22% to up 20% within a few months. 2. Enhanced Patient Communication Communicating effectively with patients is crucial for growth. Practices that excel in this area use a variety of methods, from using texting, emails, and voicemails instead of one call to ensuring same-day starts. Dr. Sherman noted that adjusting their communication strategy led to a substantial increase in impressions and patient starts. 3. Innovative Marketing Approaches Orthodontic practices must stay creative and adapt their marketing strategies to attract new patients. Practices like Dr. Sherman’s saw their monthly impressions skyrocket from 4,000 to 125,000 by making their ads more creative and affordable. 4. Streamlined Consultation Process Streamlining the consultation process can significantly impact patient satisfaction and practice efficiency. Dr. Leland’s practice, for example, transformed their one-hour consultations into 30-minute team efforts, drastically improving their show rate and overall efficiency.   Achieving Exponential Growth 1. Adopting A Growth Mindset A growth mindset involves being open to change and ready to implement new strategies. Dr. Sherman’s experience emphasizes the importance of mindset in driving growth. Shifting from a cautious approach to actively seeking and implementing feedback resulted in a remarkable turnaround. “We need to focus on treating patients, not finding patients. If you’re gonna hire somebody to find the patients for you, let them tell you how to do that.” – Dr. Kramer Sherman 2. Leveraging Technology Utilizing advanced technology and software can streamline your operations and enhance patient experiences. Tools like PracticeBeacon provide real-time information, helping practices track leads and conversions effectively. 3. Building A Collaborative Team Creating a collaborative environment where team members are trained and engaged is crucial. Dr. Leland’s practice saw significant improvements by ensuring that their team was well-trained and that each member had clear roles and responsibilities.   Implementing Growth Strategies 1. Invest In Training And Development Continuous training and development are essential for keeping your practice at the forefront.

    35 min

  6. MAY 15

    Conceptualizing the Entrepreneurial Myth – Chapter 8 of Master Your Mindset

    In the ever-evolving landscape of small businesses, the entrepreneurial mindset emerges as a critical catalyst for success. It is the driving force that propels visionaries like Ray Kroc of McDonald’s to transform their ideas into thriving empires. This mindset transcends industries, unleashing the potential for growth and innovation in every sector, including the dynamic world of orthodontic practices. Distinguishing The Roles — Entrepreneur, Manager, And Technician To truly embrace the entrepreneurial mindset, it is essential to understand the three distinct roles that shape a successful small business: the entrepreneur, the manager, and the technician. The entrepreneur is the visionary, constantly seeking opportunities and developing innovative ideas to keep the business fresh and cutting-edge. The manager is the integrator, responsible for translating the entrepreneur’s vision into actionable strategies while maintaining profitability and excellent customer service. The technician is the talent, providing the unique skills that create the product or service the business is known for. The Entrepreneurial Seizure — Avoiding The Pitfall Many small business owners fall into the trap of what Michael Gerber, author of “The E-Myth Revisited,” calls the “entrepreneurial seizure.” They are skilled technicians who decide to start their own business but lack the necessary business acumen to thrive. Consequently, they find themselves “working in the business, not on the business,” trapped in the technician role while neglecting the crucial roles of the entrepreneur and the manager. Embracing The Entrepreneurial Mindset To unlock the full potential of a small business, the entrepreneurial mindset must be embraced. This mindset recognizes that a successful business is not merely a practice that happens to be a business but rather a business that happens to be a practice. It involves understanding that the orthodontist’s primary role is that of a technician, excelling in providing exceptional patient care, while entrusting the management responsibilities to a qualified and dedicated professional. The Power Of Delegation And Systemization Successful orthodontists like Dr. Ben Fishbein and Dr. Ernie McDowell have mastered the art of delegation and systemization. They have created comprehensive practice models that operate like well-oiled machines, with clearly defined processes and protocols. By delegating the management of their practices to a Chief Operations Officer (COO) or an equivalent role, they have been able to focus on their core strengths as orthodontists, delivering exceptional patient care while allowing their businesses to flourish. Mindset Transformation — From Technician To Entrepreneur The journey to embracing the entrepreneurial mindset often begins with a mindset transformation. It involves recognizing that being an orthodontist does not necessarily equate to being a skilled business manager. Just as orthodontists dedicate years to mastering their clinical skills, they must acknowledge the importance of entrusting the management of their practice to individuals with the necessary expertise and qualifications. By relinquishing the manager role and embracing the roles of the entrepreneur and the technician, orthodontists can unlock a world of growth and success. They can focus on their passion for transforming lives through exceptional orthodontic care while simultaneously fostering a thriving business that positively impacts their community. In the ever-competitive landscape of small businesses, the entrepreneurial mindset emerges as a game-changer. It is a mindset that recognizes the importance of delegation, systemization, and embracing one’s strengths as a technician while entrusting the management responsibilities to qualified professionals. By adopting this mindset,

    25 min

  7. MAY 8

    Investing In Yourself: Chapter 7 of Master Your Mindset

    In today’s fast-paced world, it’s all too easy to get caught up in the daily grind and neglect one of the most important investments of all – investing in yourself. Many successful people, including Warren Buffett, understand the value of this concept and encourage others to prioritize self-improvement and personal growth. By investing in yourself, you pave the way for a more fulfilling and meaningful life, both personally and professionally. The Importance Of Self-Care Self-care is the foundation of investing in yourself. It’s about taking care of your physical, emotional, mental, and spiritual well-being. When you neglect any of these areas, it can have a ripple effect on other aspects of your life. Burnout, lack of focus, and decreased productivity are just a few of the potential consequences.   Embracing A Holistic Approach True self-care requires a holistic approach that addresses all four dimensions: * Physical Health — Prioritize proper nutrition, regular exercise, adequate sleep, and stress management techniques. * Emotional Well-being — Practice self-compassion, nurture positive relationships, and engage in activities that bring you joy and fulfillment. * Mental Stimulation — Seek opportunities for continuous learning, engage in intellectual pursuits, and challenge yourself with new experiences. * Spiritual Growth — Explore practices such as meditation, prayer, or journaling to cultivate a sense of purpose and connect with something greater than yourself. Redefining Energy Often, when we feel drained or overwhelmed, we turn to destructive coping mechanisms like overindulging in unhealthy habits or working ourselves into oblivion. However, these temporary fixes only provide short-term relief and can ultimately leave us feeling worse. The key is to replace these destructive energies with constructive ones. Constructive Energy Sources * Regular exercise and healthy eating * Prioritizing quality sleep * Practicing mindfulness and positive self-talk * Setting and reviewing goals regularly * Engaging in activities outside your comfort zone * Nurturing your spiritual side By incorporating these positive practices into your routine, you’ll cultivate a sustainable source of energy that will fuel your physical, emotional, mental, and spiritual well-being. Lifelong Learning Learning is a powerful tool for personal growth and should never be confined to formal education. Successful individuals embrace the concept of lifelong learning, recognizing its value in staying engaged, adapting to change, and remaining competitive in a rapidly evolving world. Explore Various Learning Avenues: Incorporating learning into your daily routine can open up new perspectives, enhance your skills, and provide a constant source of inspiration and motivation. * Books and audiobooks * Podcasts and online courses * Mastermind groups and professional associations * Mentorship and coaching opportunities   Habits, Practices, And Rituals To truly invest in yourself, it’s important to understand the distinction between habits, practices, and rituals: * Habits are automatic behaviors that occur regularly without much conscious thought. * Practices are intentional activities that require effort and planning, often related to personal or professional development. * Rituals are meaningful acts performed in a prescribed way, often with spiritual or symbolic significance. Analyze Your Habits — Take an honest look at your current habits and assess which ones are serving you and which ones may be holding you back. Develop Intentional Practices — Identify specific goals, choose activities that align with those goals, and create a consistent schedule to turn them ...

    19 min

  8. MAY 3

    Why Understanding Failure Can Be Your Key to Success

    The medical profession is demanding, and burnout is a real concern for many doctors and dentists. Long hours, high-stress levels, and the constant pressure to deliver exceptional care can take a toll on even the most dedicated professionals. While burnout is a serious issue, it’s important to recognize that it’s not an inevitable consequence of the job. With the right strategies and mindset, you can overcome burnout and reclaim a sense of balance and fulfillment in your career. Understanding Burnout Before we dive into practical steps to overcome burnout, it’s essential to understand what it truly means. Contrary to popular belief, burnout is not just feeling a little overwhelmed or stressed. It’s a state of complete exhaustion, both physical and emotional, often accompanied by a profound sense of detachment and a lack of motivation. When you’re experiencing burnout, even the simplest tasks can feel overwhelming, and the idea of going to work can fill you with dread. It’s a condition that can have serious consequences for your well-being, relationships, and career if left unchecked. The Importance Of Balance One of the key themes that emerged from the interview is the importance of achieving balance in life. Success is not just about achieving your professional goals, but also ensuring that you’re not sacrificing your health, happiness, or personal life in the process. Recognizing The Signs Of Imbalance It’s not always easy to recognize when you’ve lost balance in your life, but there are some telltale signs to watch out for: 1. Working excessive hours 2. Difficulty relaxing or disconnecting from work 3. Neglecting self-care and personal relationships 4. Feeling overwhelmed or unable to cope with daily demands 5. Experiencing physical symptoms like fatigue, insomnia, or health issues If you’re experiencing these signs, it’s time to take action and make some changes. Practical Steps To Overcome Burnout While the path to overcoming burnout is not always straightforward, there are some practical steps you can take to regain a sense of balance and control in your life. Prioritize Self-Care Self-care is not a luxury; it’s a necessity. Make time for activities that nourish your mind, body, and spirit, whether it’s exercise, meditation, spending time in nature, or engaging in hobbies you enjoy. When you’re feeling overwhelmed, take a step back and focus on your well-being. Seek Support Don’t try to go it alone. Reach out to friends, family, colleagues, or a professional counselor or coach. Having a supportive network can make a world of difference when you’re feeling burnout. Sometimes, an outside perspective can help you see things more clearly and develop strategies to address the root causes of your burnout. Set Boundaries One of the biggest contributors to burnout is the inability to set boundaries and say “no” to additional responsibilities or demands.Learning how to prioritize your time and energy is crucial for maintaining balance. Don’t be afraid to communicate your limitations and expectations to your colleagues, staff, and even patients. Delegate And Empower Your Team As a doctor or dentist, you may feel the need to control every aspect of your practice, but this can quickly lead to burnout. Instead, focus on building a strong, reliable team and empowering them to take on more responsibilities. Trust their abilities and resist the urge to micromanage. Embrace Failure And Learn From Mistakes Perfectionism can be a significant obstacle to overcoming burnout. Recognize that failure is a natural part of the learning process, both in your medical practice and in your personal growth.

    43 min

  9. MAY 1

    Stewarding Your Opportunities: Chapter 6 Of Master Your Mindset

    Have you ever felt like the grass is greener on the other side? Perhaps you’ve been tempted to chase after greener pastures, believing that success lies elsewhere. However, the truth is that your practice holds immense potential — it is your very own “acres of diamonds,” waiting to be discovered and cultivated. In this article, we’ll explore the concept of stewardship and how embracing it can unlock the opportunities that already exist within your practice. Acres Of Diamonds The story of the farmer who spent his life searching for diamonds, only to discover that they were right under his feet all along, serves as a powerful metaphor for recognizing and appreciating the opportunities within our grasp. It’s a poignant reminder that often, the key to success lies in nurturing and cultivating what we already have, rather than seeking it elsewhere. No Such Thing As Bad Leads One of the crucial aspects of stewardship is recognizing the value in every lead that comes your way. There is no such thing as a “bad” lead — each inquiry represents a potential opportunity to serve someone and make a positive impact on their life. Instead of dismissing or neglecting certain leads, embrace a mindset of nurturing and caring for every person who expresses interest in your services. Nurturing Your Pending List Not everyone will be ready to commit to treatment immediately, and that’s perfectly okay. Rather than viewing this as a setback, treat it as an opportunity to build a lasting relationship. Implement a system that keeps your team engaged with those on your pending list, regularly following up and maintaining open communication. This simple act of stewardship can pay dividends in the long run, as those individuals may eventually become patients when the timing is right. Recognizing Your Team Your team is an invaluable asset, and recognizing their efforts is a crucial aspect of stewardship. Whether it’s through gestures of appreciation, promotions, or simply acknowledging their hard work, investing in your team’s growth and well-being will foster a positive and productive environment. Remember, your team’s success is your success. Aligning With Your Vision, Mission, And Core Values Your practice’s vision, mission, and core values should be the guiding principles that drive every aspect of your business. Regularly review and reinforce these foundational elements with your team, ensuring that your actions and processes are aligned with your core beliefs and aspirations. This stewardship will create a cohesive and purposeful environment that resonates with your patients and community. Reviewing Your Goals Like diamonds in the rough, your goals and aspirations hold immense potential, but only if you take the time to nurture and cultivate them. Make it a habit to review your short- and long-term goals regularly, incorporating them into your daily routine. By keeping your goals at the forefront of your mind, you’ll find that achieving them becomes a natural extension of your daily actions. The opportunities for growth and success within your practice are vast, but it takes a mindset of stewardship to truly unlock their potential. By embracing the principles of nurturing your leads, recognizing your team, aligning with your vision and values, and consistently reviewing your goals, you’ll uncover the “acres of diamonds” that have been right in front of you all along. Steward your opportunities with care and dedication, and watch as your practice blossoms into something truly remarkable.

    19 min

  10. APR 26

    Financial Insecurity Is The #1 THREAT To Doctors?

    In the fast-paced world of modern healthcare, physicians often find themselves grappling with a unique set of challenges that extend far beyond their medical expertise. Despite earning substantial incomes, many doctors struggle to achieve financial stability and build lasting wealth. This paradox highlights the critical need for comprehensive financial education tailored specifically for the medical profession. The Physician’s Dilemma Physicians dedicate years of rigorous training to master the intricacies of medicine, but their formal education rarely covers the essential aspects of personal finance and wealth management. This knowledge gap can lead to a disconnect between their high earning potential and their ability to effectively manage and grow their assets. High Incomes, Low Net Worth Statistics reveal a startling reality: while physicians are among the top 1% of wage earners globally, only 7% have a net worth exceeding $5 million. Furthermore, a staggering 50% of doctors work beyond the age of 65 due to financial necessity, not choice. These figures underscore the urgent need for financial literacy and strategic wealth-building strategies tailored to the unique circumstances of medical professionals. The Impact Of Burnout And Depression Financial stress is often cited as a significant contributor to burnout and depression among physicians. According to recent studies, the number one factor contributing to physician depression is burnout, and the most commonly cited solution is increased compensation. However, the reality is that physicians do not necessarily have an income problem but rather an outflow problem – a lack of financial efficiency and strategic wealth management. The Path To Financial Wellness Bridging The Gap — Financial Education For Physicians To address this pressing issue, a comprehensive financial education platform specifically designed for physicians is crucial. By providing tailored guidance on topics such as tax strategies, asset protection, life insurance, disability insurance, and wealth management, these platforms can empower doctors to take control of their financial futures. Tailored Approach For Different Career Stages Financial needs and priorities evolve throughout a physician’s career journey. A well-designed financial education program should cater to diverse career stages, from medical students and residents just starting out to experienced practitioners nearing retirement. This personalized approach ensures that doctors receive relevant and actionable advice at every step of their professional and financial journeys. Fostering Financial Literacy Financial literacy is a fundamental pillar of wealth creation. By demystifying complex financial concepts and empowering physicians with knowledge, these educational platforms can cultivate a mindset shift. Instead of relying solely on income, doctors can learn to leverage strategic financial tools and strategies to build sustainable wealth and achieve long-term financial security. Wealth Creation Strategies For Physicians Tax Efficiency And Asset Protection One of the key areas of focus in financial education for physicians should be tax efficiency and asset protection. By understanding the intricacies of tax strategies, deductions, and depreciations, doctors can optimize their financial outcomes and safeguard their hard-earned assets. Additionally, implementing robust asset protection plans can provide peace of mind and mitigate potential risks. Life And Disability Insurance As high-income earners, physicians often have unique insurance needs. Comprehensive financial education should cover the different types of life insurance and disability insurance products available, enabling doctors to make informed decisions that align with their personal and professional circumstances.

    38 min

  11. APR 24

    Managing Your Shiny Object Syndrome: Chapter 5 Of Master Your Mindset

    As an orthodontist, you’ve likely experienced the allure of “shiny objects” — those enticing new opportunities, products, or services that promise to revolutionize your practice and skyrocket your production. The thrill of novelty can be intoxicating, and the prospect of effortless growth can be hard to resist. However, as the old adage goes, “All that glitters is not gold,” and succumbing to shiny object syndrome can often lead to costly distractions and wasted resources. Understanding Shiny Object Syndrome Shiny object syndrome is the tendency to become easily distracted by new, sparkly things, often at the expense of your current goals and priorities. It’s a common affliction among entrepreneurs, including orthodontists, who may perceive their practices as sources of income to fund their desires. This mindset can make them susceptible to promises of increased production, leading them to invest in supposed “practice builders” that frequently fail to deliver tangible results. The Pitfalls Of Shiny Objects AI Software — One shiny object to beware of is AI software that claims to handle everything from lead generation to scheduling consultations without human intervention. While AI can be a useful tool, it cannot replicate the human connection and exceptional customer service essential for a thriving orthodontic practice. Virtual Scheduling And Treatment Coordinators — Another alluring offering is virtual scheduling and treatment coordinators, marketed as cost-effective alternatives to in-house staff. However, these services often fail to provide prompt, personalized attention, leading to valuable leads slipping through the cracks. Virtual Consultation Software — While virtual consultation software can be valuable when implemented correctly, many orthodontists neglect to train their teams to respond promptly, rendering the investment ineffective. Focusing On What Matters Instead of chasing every fleeting distraction, successful orthodontists cultivate the enduring brilliance within their grasp. They embrace the role of responsible stewards, nurturing and growing what they have built, making investments that benefit their practice, team, and patients alike. Strategies For Overcoming Shiny Object Syndrome Awareness and Focus — The first step in overcoming shiny object syndrome is recognizing the problem and committing to proven processes for growing your practice. Create affirmations that reinforce your dedication to sustainable growth and surround yourself with accountability partners who will keep you on track. Wise Investment Choices — Before making a purchase, ask yourself critical questions: Will it add value? Save time or money? Create unnecessary work? Is the effort worth the benefit? Are you prepared to follow through? Will it contribute to your growth and evolution? How will you extract maximum value? Embrace Stewardship — Ultimately, approach your practice with a mindset of stewardship. Nurture and care for what you have built, making investments that benefit your practice, team, and patients alike. True success lies not in chasing every fleeting distraction but in cultivating the enduring brilliance within your grasp. The Path To Sustainable Growth While the allure of shiny objects can be strong, resisting their siren call is crucial for sustainable growth in your orthodontic practice. By cultivating awareness, focus, and a commitment to wise investments, you can avoid costly distractions and concentrate your efforts on proven strategies that deliver tangible results. Remember, true success is not found in chasing every new trend or promise but in nurturing the enduring brilliance of your practice, your team, and your vision. Embrace the role of a responsible steward, and watch your practice flourish on a foundation of sustainable growth and unwavering dedication.

    23 min

  12. APR 17

    Dissolving Your Ego: Chapter 4 Of Master Your Mindset

    The Illusion Of Ego In our pursuit of success, one of the greatest obstacles we often encounter is our own ego. The ego is that part of us that craves recognition, success, and validation. It’s the voice that whispers in our ear, telling us that we know better than others, that we deserve more, and that we are exceptional. However, this very ego can become a barrier to our growth, preventing us from seeing the truth and embracing opportunities for improvement. The Zen Master’s Lesson The ancient Zen story of Nan-in and the university professor offers a powerful lesson on the perils of ego. When the professor came to inquire about Zen, Nan-in served him tea, pouring until the cup overflowed. The professor exclaimed, “It is overfull. No more will go in!” To which Nan-in replied, “Like this cup, you are full of opinions and speculations. How can I show you Zen unless you first empty your cup?” This parable illustrates the importance of letting go of our preconceptions and being open to new learning. When our cup is already full of our own beliefs and assumptions, there is no room for new wisdom to enter. The Ego’s Deception The ego often tricks us into believing that we have all the answers, that we are the masters of our domain. It convinces us that seeking help or admitting our limitations is a sign of weakness. However, the truth is that true strength lies in humility and the willingness to learn from those who have gone before us. Embracing Humility And Mentorship The path to success is paved with humility and a willingness to learn from those who have achieved what we aspire to. Whether it’s a successful entrepreneur, a renowned expert in our field, or a mentor who has walked the path before us, embracing their guidance and wisdom can be the key that unlocks our potential. Let Go Of The Need For Control One of the greatest challenges in dissolving the ego is our desire for control. We cling to the belief that we know best and that our way is the only way. However, true growth often requires letting go of this need for control and allowing ourselves to be guided by those who have a proven track record of success. The Entrepreneurial Ego This struggle with ego is particularly prevalent in the world of entrepreneurship. Many business owners fall into the trap of thinking that because they have succeeded in one area, they can easily conquer any other domain. They reject advice and mentorship, believing that their way is the superior path. However, as the examples in the transcript illustrate, this mindset often leads to stagnation and missed opportunities. The willingness to seek guidance, embrace new systems and processes, and let go of the need to be the central figure can be the catalyst for exponential growth and success. The Path To Realizing Your X-Factor Dissolving the ego is not about diminishing your sense of self or losing your drive for success. Rather, it is about aligning your ego with your true potential, your “X-Factor.” When you let go of the need to be the center of attention and embrace the wisdom of those who have gone before you, you create space for your unique talents and abilities to shine. Cultivating a mindset of humility, openness, and a willingness to learn can be the key that unlocks doors you never knew existed. It allows you to focus on your areas of mastery while leveraging the expertise of others in areas where you may be lacking. The Journey Begins With Self-Awareness The first step in dissolving the ego is self-awareness. It’s about recognizing when our ego is getting in the way, when our need for control or validation is preventing us from seeing the truth. It’s about being honest with ourselves and acknowledging our limitations, without judgment or self-criticism.

    21 min
  • 12 Episodes

4.8
out of 5
17 Ratings

About

Have You Ever Asked Yourself: How can I get more patients? What are the systems I need to streamline operations? How can I be more effective with marketing? How can I align marketing and operations? How can I measure marketing results to see what’s working? If this is you, you’re in the right place. We’ve spent a lot of time talking with orthodontists, dentists, practice managers, office staff, and consultants, and we’ve actually built a framework to connect your office to patients & develop a relationship. Our Patient Acquisition & Retention Framework™ enables you to manage the patient experience from the first call through their procedure of interest. The GrowOrtho podcast is for orthodontists and dentists who want to run their practice like a business and discover how to take their practice to the next level.

Information

  • Creator
    HIP Creative
  • Years Active
    2018 - 2024
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Copyright HIP Creative
  • Show Website
    The GrowOrtho Podcast

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada