527 episodes

The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

The GTM Podcast GTMnow by GTMfund

    • Business
    • 4.6 • 138 Ratings

The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

    GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

    GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

    Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company's go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business.Discussed in this Episode:The journey from individual contributor to CRO and the lessons learned along the way.The impact of AI on GitHub'...

    • 49 min
    GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks

    GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks

    Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Typically, he has served as the first sales (and first non-technical) hire reporting directly to a technical founder. Robert started his career at Charles Schwab but joined Stack Overflow ($1.8B exit), then Tempo Automation ($900M IPO) and is now part of the founding team and VP of Revenue at Lambda ($1.5B valuation). Robert is an advisor to several top-tier VC firms and some of the most...

    • 59 min
    GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

    GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

    Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase whereshe is responsible for differentiating the go to market platform, increasing brandpresence, and accelerating acquisition and conversion of potential customers.Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO atHYCU, a series B, venture capital-backed data protection SaaS company. She nowcontinues at HYCU as an Advisor. Before HYCU, Kelly served as the Chief MarketingOfficer for the Di...

    • 56 min
    GTM 95: Going to Market in a Single Platform Ecosystem (HubSpot): Insights from Arrows' Journey with Daniel Zarick

    GTM 95: Going to Market in a Single Platform Ecosystem (HubSpot): Insights from Arrows' Journey with Daniel Zarick

    Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem.Discussed in this Episode:The benefits and challenges of going to market in a single platform ecosystem like HubSpotHow to gain traction and build relationships with key stakeholders in a crowded partner ecosystemStr...

    • 54 min
    GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen

    GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen

    Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She also guest lectures at Berkeley and NYU, teaches at Section and Maven, mentors at First Round Capital, and is an active angel investor. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. She was the Head of Growt...

    • 51 min
    GTM 93: Mastering the Generalist Specialist Role and Decoding the CEO Dashboard with Noah Marks

    GTM 93: Mastering the Generalist Specialist Role and Decoding the CEO Dashboard with Noah Marks

    Description:Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking). Noah currently resides in the Bay Area with his wife, three kids and 3...

    • 53 min

Customer Reviews

4.6 out of 5
138 Ratings

138 Ratings

amit_a55 ,

Always feels authentic

Best source of real-world startup stories I’ve seen. Never fails to provide great conversations and valuable insights

YouShouldTalkTo ,

A must listen

If you’re in any sort of sales/marketing role, you’d be hard pressed to find a better, more real, podcast to listen to.

So many goodies from folks who have ACTUALLY been in the arena. A must listen.

Flora Q. ,

Refreshing and definitely refreshing

Easy follow along, interesting topics and keep up with the newest trends. Great for any sales either learn new tips or reminding what’s more important. Highly recommend!

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