The Health Business Builder Show

Corey Hiben
  • 5.0 (79)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Health Business Builder Show

A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.

  1. 193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey

    15H AGO

    193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey

    Embracing the Jill of All Trades: A Conversation with Katie Calloway In this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms. 00:00 The Lost Art of Face-to-Face Conversations 00:25 Introducing Katie: The Multi-Passionate Pro 00:53 Embracing a Multi-Passionate Lifestyle 01:06 Katie's Diverse Career Journey 04:23 The Power of Vulnerability and Authenticity 07:54 Navigating Societal Pressures and Expectations 11:01 The Importance of Perspective and Authenticity 15:13 The Emotional Depth of Coaching 20:01 Sales Tips and Building Relationships 31:27 Choosing the Right Communication Medium 31:59 The Importance of Tonality in Communication 33:42 Emojis and Emotional Communication 37:20 Over-Communicating in Business 39:01 Future Plans and Learning Mode 43:21 Identity Change and Fitness Journey 47:25 The Shortcut Fallacy in Health and Fitness 52:18 Rapid Fire Questions ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Website Audit Quiz Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/193

    1h 2m
  2. 192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands

    FEB 27

    192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands

    In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses. Timestamps: 00:00 Advice to My Younger Self: From Chaos to Consistency 00:47 Welcome to the Health Business Builders Show 01:00 Marketing, Branding, and Business Growth Insights 01:27 Introduction to Corey Hyben and Andro Brand 02:40 The Importance of Consistent Marketing 06:15 Personal Journey: From OT to Marketing Expert 10:37 Helping Clients with Branding and Marketing 16:42 The Value of a Google Business Profile 21:09 Leveraging Local Partnerships for Business Growth 22:45 Defining Your Ideal Client Avatar 23:05 The Niche Hourglass Concept 25:59 The Importance of Time Horizons in Business 27:24 The Role of Coaching in Accelerating Success 28:58 AI in Website Design and Marketing 34:31 What to Expect from a Website Designer 38:02 Conclusion and Final Thoughts ⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Website Audit Quiz Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/192

    40 min

  3. FEB 20

    191 - Everything I Know About Marketing in One Sentence

    This episode breaks down effective marketing into three key steps: serve the right audience, solve their biggest problem, and let them spread the word. Timestamps: 00:00 Introduction to Effective Marketing 00:09 Serve the Right Person 01:06 Solve Their Biggest Problem 02:26 Let Them Spread the Word 03:44 Final Recap and Offer ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/191

    4 min
  4. 190 - Build a Business You Love: Lessons from a Traveling PT

    FEB 13

    190 - Build a Business You Love: Lessons from a Traveling PT

    Want to escape the 9-to-5 and build a business that fuels your passionVictoria Loving shares her secrets to success in this inspiring episode. ‍ Timestamps: ‍00:00 The Fear of Complacency 00:24 Meet Victoria Loving: Vagabond Runner 01:13 Embracing the Vagabond Mindset 04:08 The Essentials of a Vagabond Life 09:31 Lessons from a Military Family 13:20 The Leap to Entrepreneurship 20:49 Building a Business from Scratch 29:58 Overcoming Business Fears 31:58 New Space and Future Plans 32:38 Balancing Work, Training, and Life 34:31 Prioritizing Tasks and Self-Care 39:02 Time Blocking and Productivity Tips 42:11 Challenges of Being a Solo Business Owner 47:28 Future Vision for Vagabond Running 50:56 Rapid Fire Questions and Insights 01:03:25 Final Thoughts and Advice ⁠⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/190

    1h 5m
  5. 189 - The BIGGEST Marketing Mistake Health Business Owners Make in 2025

    FEB 6

    189 - The BIGGEST Marketing Mistake Health Business Owners Make in 2025

    The Farmyard Guide to Focused Marketing: Lessons from a Chicken, Dog, and Rooster In this episode, we explore how health entrepreneurs can avoid wasting time and money on ineffective marketing by learning from the behaviors of farm animals. Drawing parallels with a chicken, a dog, and a rooster, the video emphasizes the power of focused, consistent, and clear marketing efforts. Key lessons include the necessity of being persistent like an Australian Shepherd, the importance of clarifying your message and targeting your audience like a rooster, and the pitfalls of spreading yourself too thin like a scattered chicken. Timestamps: 00:00 Introduction: The Marketing Struggle 01:02 The Power of Focus: Lessons from the Farm 01:19 The Chicken: Scattered Marketing Efforts 02:00 The Dog: Relentless Consistency 03:56 The Rooster: Clear and Consistent Messaging 04:26 Actionable Marketing Tips 06:49 Final Thoughts and Offer ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/189

    7 min
  6. 188 - From Tragedy to Triumph: How Jani Tuomi is Revolutionizing Healthcare

    JAN 30

    188 - From Tragedy to Triumph: How Jani Tuomi is Revolutionizing Healthcare

    Jani Tuomi, co-founder ofImaware, shares how his brother’s battle with cancer inspired his mission to transform healthcare. We explore the power of AI in diagnostics, building trust in healthcare, and lessons from his entrepreneurial journey. Episode Timestamps: 00:00 Introduction: Love, Fear, and Healthcare 00:44 Meet Yanni Toumami: Entrepreneurial Journey 02:59 Building Trust in Healthcare 03:17 Personal Story: A Brother's Battle with Cancer 04:30 Starting I'm Aware: Challenges and Lessons 06:54 The Importance of Facts Over Fear 10:16 Early Days of I'm Aware 10:37 Navigating Healthcare Regulations 13:10 Lessons from Building a Healthcare Startup 24:48 The Role of AI in Healthcare 33:48 Jet Lag Solutions: Garmin's New Tracker 34:40 Startup Passion: What's Next? 35:14 Austin's Startup Ecosystem 36:36 Mentorship and Lessons Learned 37:37 Navigating the Ever-Changing Startup Landscape 39:08 Curiosity Over Fear: Embracing AI and Change 43:10 The Importance of Feedback for Founders 51:46 Balancing Business and Personal Passions 54:34 Rapid Fire Questions and Final Thoughts ⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/188

    1h 2m
  7. 187 - What is Branding? (And Why It's Essential for Health Businesses)

    JAN 23

    187 - What is Branding? (And Why It's Essential for Health Businesses)

    What exactly IS branding, and why should you care? This episode breaks down the essentials of branding and how it can transform your health business. Episode Timestamps: 00:22 - What is branding? 02:18 - Why is it important? 04:25 - How do you build a strong brand? ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/187

    10 min
  8. 186 - Simplify and Scale: Dr. Casey Morgan’s Formula for Chiropractic Success

    JAN 16

    186 - Simplify and Scale: Dr. Casey Morgan’s Formula for Chiropractic Success

    Dr. Casey Morgan shares how he turned an $80K investment into a thriving chiropractic practice. Learn his secrets for simplifying operations, building strong patient relationships, and scaling with impact. In This Episode: 00:00 Introduction to Dr. Casey Morgan 01:02 Casey's Early Life and Chiropractic Inspiration 02:06 Family Business and Entrepreneurship 03:28 The Value of 'Boring' Businesses 06:15 Accelerated Path to Chiropractic 08:20 Mentorship and Learning Experiences 10:24 Starting and Growing a Practice 12:01 Challenges and Successes in Chiropractic 17:18 Patient Care and Building Relationships 28:01 Navigating the Pandemic and Clinic Setup 30:16 Open Office Dynamics 32:07 Simplifying Practice Operations 34:06 Insurance vs. Cash-Based Practices 38:36 Balancing Personal and Professional Life 42:04 75 Hard Challenge Experience 43:41 Impactful Books and Reading Habits 50:22 Future of Western Chiropractic 51:02 Rapid Fire Questions and Closing Thoughts ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/186

    57 min
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5
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79 Ratings

About

A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.

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