The Health Business Builder Show

Corey Hiben
  • 5.0 (79)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Health Business Builder Show

A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.

  1. 198 - From Athlete to Entrepreneur: Building a Winning Physical Therapy Business

    5D AGO

    198 - From Athlete to Entrepreneur: Building a Winning Physical Therapy Business

    Kody Krupps with ROI Physical Therapy & Sport Performance shares his journey from a passionate physical therapist to unexpectedly becoming a business owner. Discover how transparency, culture, and dedication to quality care have driven his success. 00:00 Introduction and Early Challenges 00:46 Cody's Unexpected Journey into Business 01:02 Balancing Passion and Profits 01:33 Cody's Background and Family Influence 05:25 The Decision to Take Over the Business 09:05 Navigating Financial and Operational Challenges 15:32 Building a Strong Team and Culture 27:44 Maintaining High Standards in Sports Therapy 30:04 Reflecting on the First Year of Business Ownership 30:48 Financial Challenges and Growth Concerns 31:47 The Shift Towards One-on-One Care 32:56 Balancing Insurance and Cash-Based Services 36:30 Marketing Strategies and Patient Referrals 40:07 Leadership Lessons and Delegation 43:57 Future Expansion Plans 48:49 Rapid Fire Questions and Personal Insights The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Free Website Audit Quiz⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/198

    55 min
  2. 197 - The Chiropractic Entrepreneur: From Startup to Success

    APR 3

    197 - The Chiropractic Entrepreneur: From Startup to Success

    Join us as Dr. Andrew, the founder of Core Function, Austin's top chiropractic clinic, shares his journey from financial fear to building a successful practice. Discover his key strategies for marketing, scaling a service-based health practice, and the importance of community. Dr. Andrew also delves into his personal experiences with overcoming challenges, his unique approach to patient care, and the insightful advice he would give to his younger self. Don't miss this inspiring episode full of valuable insights and practical tips. 00:00 Staying Focused on the Bigger Picture 00:23 Andrew's Journey to Success 01:30 Overcoming Financial Fear 03:00 The Path to Entrepreneurship 06:30 The Importance of Community 17:11 Choosing Chiropractic 31:14 Building a Successful Clinic 36:54 Reflecting on Career Changes and Empathy in Healthcare 37:40 Understanding Patient Experiences and Treatment Approaches 41:46 The Importance of Community in Business 44:48 Overcoming Challenges in Starting a Business 51:11 Marketing Strategies and Community Engagement 57:20 Future Growth and Business Expansion 01:02:30 Rapid Fire Questions and Final Advice ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Free Website Audit Quiz⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/197

    1h 8m
  3. 196 - Are You Making These MASSIVE Networking Mistakes?

    MAR 27

    196 - Are You Making These MASSIVE Networking Mistakes?

    In this episode, we explore the importance of effective networking and how it can significantly impact your net worth. With the experience of hosting a community of health-related business owners and attending numerous networking events in Austin, Texas, we dive into common mistakes people make and the best strategies to overcome them. Learn why giving is more crucial than receiving, the importance of asking insightful questions, and truly listening to others. Real-life examples underscore the benefits of authentic connections. Tune in for practical tips on becoming a better networker and fostering meaningful relationships. 00:00 Introduction: The Importance of Networking 00:20 Personal Experience in Austin's Networking Scene 00:42 Common Networking Mistakes 01:15 Effective Networking Strategies 01:50 Personal Networking Journey 03:01 The Power of Giving in Networking 04:40 Conclusion: Recap and Final Thoughts ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Free Website Audit Quiz⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/196

    5 min
  4. 195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business

    MAR 20

    195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business

    Achieving Success and Navigating Challenges in Chiropractic Entrepreneurship | Morgan's Journey Join us in this engaging episode as we welcome Morgan, a successful chiropractic entrepreneur. Morgan discusses her journey of growing multiple practices and nearing a million-dollar business milestone by the end of the year. Despite her success, she candidly shares her struggles, particularly a pivotal moment during her pregnancy in 2024, which shifted her approach to business and health. We delve into topics such as team building, leadership, maintaining high standards, and creating a unique patient experience. Morgan also touches on her new marketing venture aimed at educating and attracting potential clients. From managing work-life balance to scaling a business and fostering a vibrant office culture, this episode covers valuable insights for anyone in the service industry or considering entrepreneurship. 00:00 Introduction and Guest Welcome 00:21 Morgan's Journey to Success 01:28 The Turning Point: Pregnancy and Health Challenges 03:45 Building a Strong Team 06:04 Leadership and Vision 09:03 Big Picture Thinking and Personal Growth 11:56 Creating a Unique Chiropractic Practice 24:39 Hiring and Team Dynamics 31:26 Signature Experiences and Patient Care 35:17 Building Friendships in the Office 35:44 Scaling the Unique Clinic Experience 36:02 Challenges of Expanding to New Locations 36:54 Importance of Team Integration 39:05 Acquisition vs. Partnership in Business Growth 41:59 Speed to Feedback and Training 44:04 From Six to Seven Figures: Key Lessons 48:05 Marketing Strategies for Clinicians 57:35 Rapid Fire Questions and Personal Insights 01:06:15 Final Reflections and Advice ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Free Website Audit Quiz⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/195

    1h 10m
  5. 194 - Healthcare Branding That Works

    MAR 13

    194 - Healthcare Branding That Works

    In this special episode of the Health Business Builder Show, we welcome Corey Hiben, a healthcare marketing expert, who shares his journey from working as an occupational therapist to founding a marketing agency. Corey and the host dive deep into the essence of branding, its significance in the healthcare industry, and the role of authenticity in today's digital landscape. Corey explains how he discovered the importance of branding, the concept of the 'messy middle,' and the niche hourglass strategy. They also discuss practical advice for early-stage businesses, the value of personal touchpoints despite AI advancements, and the importance of consistency in messaging. Tune in for an enlightening discussion on how to scale your healthcare business effectively through robust branding principles. 00:00 Introduction and Episode Overview 00:33 Guest Introduction: Corey Hiben 01:08 Corey's Journey into Healthcare Branding 02:34 Understanding the Importance of Branding 04:31 Defining Branding and Its Impact 07:44 The Role of Consistency in Branding 16:11 Branding in the Healthcare Industry 18:38 The Messy Middle and Authenticity 23:51 Challenges and Solutions in Healthcare Marketing 30:12 The Niche Hourglass Concept 32:09 Conclusion and Final Thoughts ⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Free Website Audit Quiz⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/194

    35 min
  6. 193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey

    MAR 6

    193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey

    Embracing the Jill of All Trades: A Conversation with Katie Calloway In this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms. 00:00 The Lost Art of Face-to-Face Conversations 00:25 Introducing Katie: The Multi-Passionate Pro 00:53 Embracing a Multi-Passionate Lifestyle 01:06 Katie's Diverse Career Journey 04:23 The Power of Vulnerability and Authenticity 07:54 Navigating Societal Pressures and Expectations 11:01 The Importance of Perspective and Authenticity 15:13 The Emotional Depth of Coaching 20:01 Sales Tips and Building Relationships 31:27 Choosing the Right Communication Medium 31:59 The Importance of Tonality in Communication 33:42 Emojis and Emotional Communication 37:20 Over-Communicating in Business 39:01 Future Plans and Learning Mode 43:21 Identity Change and Fitness Journey 47:25 The Shortcut Fallacy in Health and Fitness 52:18 Rapid Fire Questions ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Website Audit Quiz Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/193

    1h 2m
  7. 192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands

    FEB 27

    192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands

    In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses. Timestamps: 00:00 Advice to My Younger Self: From Chaos to Consistency 00:47 Welcome to the Health Business Builders Show 01:00 Marketing, Branding, and Business Growth Insights 01:27 Introduction to Corey Hyben and Andro Brand 02:40 The Importance of Consistent Marketing 06:15 Personal Journey: From OT to Marketing Expert 10:37 Helping Clients with Branding and Marketing 16:42 The Value of a Google Business Profile 21:09 Leveraging Local Partnerships for Business Growth 22:45 Defining Your Ideal Client Avatar 23:05 The Niche Hourglass Concept 25:59 The Importance of Time Horizons in Business 27:24 The Role of Coaching in Accelerating Success 28:58 AI in Website Design and Marketing 34:31 What to Expect from a Website Designer 38:02 Conclusion and Final Thoughts ⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Website Audit Quiz Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/192

    40 min

  8. FEB 20

    191 - Everything I Know About Marketing in One Sentence

    This episode breaks down effective marketing into three key steps: serve the right audience, solve their biggest problem, and let them spread the word. Timestamps: 00:00 Introduction to Effective Marketing 00:09 Serve the Right Person 01:06 Solve Their Biggest Problem 02:26 Let Them Spread the Word 03:44 Final Recap and Offer ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/191

    4 min
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5
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79 Ratings

About

A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.

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