💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/incrementality-4-challenges/

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