Digital Business Your Way

Tracie Patterson
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Digital Business Your Way

You didn’t become an entrepreneur to grin and bear your way through your business and life, did you? Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

  1. Natalie’s Laid-Back, Relationship-First Launch Style

    HÁ 4 DIAS · BÔNUS

    Natalie’s Laid-Back, Relationship-First Launch Style

    Welcome to the first episode of Launch Style Stories, a limited series where we dive deep into the many ways you can launch—without the stress of copy-pasting someone else’s strategy. And today, we’re kicking it off with podcast guest expert Natalie Koussa to talk about how she has crafted a launch style that’s both laid-back and relationship-first. Natalie has built an entire business helping coaches and online experts become the first-choice name in their niche by landing guest spots on the podcasts their future clients already love. And in this episode, she’s breaking down how she launches different offers in different ways, ensuring that each one fits both her business and her energy. We talk about: Why Natalie doesn’t use a one-size-fits-all approach to launchingHow she sells her done-for-you service differently than her group programThe difference between growing your list and actually making sales (and why most people confuse the two)How audience sophistication has changed buying behavior—and what that means for your marketingThe real reason some people buy fast while others take their sweet time If you’ve been struggling to find a launch approach that actually fits you, Natalie’s insights will help you see that there’s no “right way”—just the way that works best for you and your audience. Links & Resources Mentioned: Natalie’s Free Micro Class: No more Basic Bitch Pitches: The only angle you need to get booked on your future clients' favorite podcasts → nataliekoussa.com/visibleYour Launch Style™: Create a launch strategy that matches your energy, offers, and seasons → traciepatterson.com/yls Your Next Steps: Work with Me: https://www.traciepatterson.com/connectAsk Me Anything About Business: https://traciepatterson.com/amaTurn your content into cash—grab the free 5-step guide now! 👉 https://traciepatterson.com/micro-freebieConnect on Social: https://www.instagram.com/thetraciepatterson CREDITS Music: ColourfulSounds Podcast Editor: Maia McLachlan

    50min
  2. The Hidden Truth About What Makes You Stand Out

    HÁ 6 DIAS

    The Hidden Truth About What Makes You Stand Out

    The Hidden Truth About Your Business Brilliance Ever feel like you’re just another coach, course creator, or service provider lost in a sea of sameness? That nagging voice whispering, “What makes me different?”—yeah, it’s a lie. In this episode, we’re tackling the biggest myth keeping entrepreneurs stuck: the idea that you have to find your uniqueness. The reality? It’s already there—you’re just too close to see it. We dive into: ✔️ Why overthinking your uniqueness is actually a form of avoidance ✔️ How to recognize the brilliance you’ve been overlooking ✔️ The sneaky ways comparison keeps you chasing what you already have ✔️ A simple exercise to uncover your unique magic (yes, today!) If you’ve ever doubted your special sauce or found yourself scrolling other people’s successes instead of owning your own, this one’s for you. 📌 Your Next Steps: Work with Me: https://www.traciepatterson.com/connectAsk Me Anything About Business: https://traciepatterson.com/amaTurn your content into cash—grab the free 5-step guide now! 👉 https://traciepatterson.com/micro-freebieConnect on Social: https://www.instagram.com/thetraciepatterson 🎵 CREDITS Music: ColourfulSounds Podcast Editor: Maia McLachlan

    18min
  3. 2025 Is Here, and Old-School Strategies Already Failed. Now What?

    19 DE FEV.

    2025 Is Here, and Old-School Strategies Already Failed. Now What?

    Season 2 Is Here—And It’s Time to Burn the Rulebook on What Should Work in Business Welcome to Season 2 of Digital Business Your Way! 🎉 If you’re here, you already know—online business is changing FAST. And if 2024 left you scratching your head wondering why your go-to strategies aren’t hitting like they used to, you’re not alone. This season, we’re doubling down on business that works for YOU—your style, your energy, your way. No more copy-and-paste tactics that feel misaligned. No more forcing strategies that don’t fit. And today? We’re kicking things off with a big question: Is it time to burn the rulebook on what should work in business? 🔥 Why even seven- and eight-figure entrepreneurs are questioning their next move 🔥 The hard truth about old-school strategies (and why they’re breaking now) 🔥 What’s really changing in our industry—and how to stay ahead 🔥 The surprising shift in digital courses vs. coaching (and what it means for your offers) 🔥 Why selling in 2025 is ALL about connection and customization If you’ve been feeling the shift, this episode is for you. And trust me—you’re not crazy, and you’re definitely not alone. Resources & Links: Your Launch Style – Build a launch strategy that fits YOU: https://www.traciepatterson.com/interest_yls Boost the Value of Your Offer in a Day – Elevate your offer without starting from scratch: https://www.traciepatterson.com/boostoffervalue Micro-Actions for Sales Momentum – Small steps that drive big results: https://www.traciepatterson.com/micro Your Next Steps: Work with Me: https://www.traciepatterson.com/connectAsk Me Anything About Business: https://traciepatterson.com/amaTurn your content into cash—grab the free 5-step guide now! 👉 https://traciepatterson.com/micro-freebieConnect on Social: https://www.instagram.com/thetraciepatterson 🎵 CREDITS Music: ColourfulSounds Podcast Editor: Maia McLachlan Photo: WorkPlay Branding

    24min
  4. Behind the Scenes of a Coaching Business with Kelsey Murphy

    08/08/2024

    Behind the Scenes of a Coaching Business with Kelsey Murphy

    In this engaging episode, Kelsey Murphy dives deep into her compelling evolution from corporate to a renowned 'coach's coach.' Sharing her insights and personal anecdotes, Kelsey explores how she discovered the world of coaching, the challenges she faced, and how she strategically structured her business to achieve work-life harmony. She offers invaluable advice on defining your niche, building supportive systems, and embracing continuous growth. Learn how Kelsey balances her professional aspirations with family life and why she emphasizes intuition and adaptability in creating a fulfilling career. Tune in for a conversation filled with inspiration, practical tips, and a behind-the-scenes look at what it takes to thrive as an entrepreneur and coach. 00:00 Introduction and Welcoming Kelsey 01:06 Discovering the Coaching Path 05:30 Kelsey's Journey from Hot Dog on a Stick to Entrepreneurship 08:14 Transitioning to the Corporate World 09:49 Finding Balance and Entering the Online Coaching World 10:57 Building a Coaching Business 16:48 Defining Coaching and Specialization 24:05 Embracing Business Evolution 25:24 The Power of Niching and Expertise 27:58 Balancing Multiple Roles in Business 30:33 Creating a Flexible Schedule 36:28 Building Support Systems 40:32 Continuous Improvement and Reflection 46:42 Connecting with Kelsey Murphy A free tool or two from our host and guest: Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection Determine The Exact Amount To Charge & How Much You Can Make with Kelsey The #1 PRICING CALCULATOR For Coaches & Consultants https://thecoachesincubator.co/pricingcalculator Hang with Kelsey on her podcast Whiskey & Work https://www.kelseymurphy.com/podcast CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    50min
  5. From Spinning Wheels to Solid Foundations: Balance Brand Cohesion with Evolution

    30/07/2024

    From Spinning Wheels to Solid Foundations: Balance Brand Cohesion with Evolution

    In this episode, host Tracie Patterson welcomes Kristin Lawton from the District Brand Bar, an expert in marketing and branding strategies. The discussion centers around the importance of creating solid business foundations to achieve a cohesive brand identity while allowing for evolution and flexibility. Kristin shares actionable advice on defining voice, choosing visuals, and maintaining consistency to build trust and familiarity with your audience. They also explore strategies for brand cohesion across various platforms and methods for leveraging AI tools like ChatGPT to define brand elements. The session aims to empower business owners, especially those transitioning from corporate roles or managing multiple passions, to navigate the online space effectively and hit their revenue goals. 00:00 Introduction to Branding and Business Foundations 01:05 Meet Kristin Lawton: Branding Expert 01:36 Balancing Business Foundations and Evolution 02:15 Creating a Cohesive Brand Identity 05:35 Defining Your Brand Voice and Personality 07:59 Using AI to Enhance Your Brand 10:25 Consistency Across Platforms 14:06 Personalizing Your Brand Elements 19:31 Evolving Your Brand Without Losing Identity 23:14 Finding Your Brand's Through Line 23:31 Streamlining and Simplifying Your Marketing 24:00 Understanding Your Audience's Journey 24:26 Consistency and Cohesiveness in Marketing 24:52 Illustrating Cohesive Marketing with Examples 27:33 The Importance of Visual Connection 28:34 Branding vs. Brand: Clarifying the Difference 29:37 Building Familiarity and Trust 31:10 The Role of Consistency in Branding 36:45 Avoiding Branding Overwhelm 39:22 Connecting with Kristin for Brand Audits 41:03 Final Thoughts and Gratitude A free tool or two from our host and guest: Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection What's Your Signature Brand Marketing Style? Discover your marketing potential! Take the quiz to answer 10 fun questions and discover your unique cocktail persona. Plus, receive instant tips on how to market your brand more effectively based on your personal style! https://districtbrandbar.com/quiz The Marketing Bar: Subscribe to my marketing calendar, which I've used for 20+ years as a brand and marketing professional, and get the one—and only—daily task you need to do to beat overwhelm and see success in your business for only $27/month! https://cheers.districtbrandbar.com/join-the-marketing-bar CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    43min
  6. Breaking Boundaries: Emily Reagan on Empowering Entrepreneurs & Creating Impact

    16/07/2024

    Breaking Boundaries: Emily Reagan on Empowering Entrepreneurs & Creating Impact

    In this podcast episode, Tracie welcomes Emily Reagan to discuss the evolution of her online business focused on empowering virtual assistants through comprehensive courses and a supportive community. They delve into the nuances of transitioning from client work to focusing on mentorship and coaching, the importance of high-touch onboarding, and strategies for sustainable business growth. Key discussions include the challenges and benefits of membership models, the commitment to not just be a job board but a place of growth and connection, and the critical role proper team building plays in providing quality support to community members. Emily shares insights from her journey in refining her courses, leveraging her PR background for greater visibility, and the decision to focus on annual membership dues for a more committed community engagement. The conversation wraps up with an encouragement for listeners to engage with her community for networking, job opportunities, and further learning. 00:00 Welcome to the Podcast: A Fresh Start 00:13 The Power of Guest Coaching and Letting Go 01:38 Exploring Digital Products and Membership Models 03:15 The Journey of Pricing and Membership Evolution 05:17 Facing the Realities of Business Growth and Strategy 10:16 Navigating the Complexities of Membership Models 13:08 The Challenges and Insights of Scaling a Business 18:42 Reflecting on the Entrepreneurial Journey and Future Directions 26:53 Unlocking the Power of Networking and Referrals 27:49 The Essence of Community Over Job Boards 29:11 Navigating the Freelance World: Challenges and Strategies 30:38 Embracing Change and Growth in Online Business 32:12 The Journey to Effective Delegation and Team Building 39:28 Evolving Business Models: From Membership to Self-Study Success 49:18 Navigating Online Promises and Realities of Freelancing 50:37 Where to Connect and Learn More A free tool or two from our host and guest: Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection Want one of Emily's Unicorns in your business? Post your job with her workgroup: http://hireaunicorn.com/ Connect with Emily and join one of her projects https://www.instagram.com/emilyreaganpr/ Become a Digital Marketing Assistant through Emily's Unicorn Digital Marketing Assistant School https://courses.emilyreaganpr.com/selfstudy CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    54min
  7. Adapting to Buyer Behavior: Building a Resilient Offer Stack that Builds Client Loyalty & Growth

    09/07/2024

    Adapting to Buyer Behavior: Building a Resilient Offer Stack that Builds Client Loyalty & Growth

    Adapting Your Online Business to Changing Buyer Behavior In this episode of 'Cocktails, Coffee, and Conversation™,' Tracie discusses how business owners can adapt to changing buyer behavior by diversifying their offer suite, implementing effective pricing and sales mechanisms, and retaining current customers with loyalty programs. She provides actionable strategies to create a sustainable and viable business. Tracie also highlights the importance of aligning your pricing, offer structures, and sales tactics with your business's unique needs and capacities, avoiding trends that may not serve your goals. She invites listeners to explore further resources like her course 'Audience to Client™' and her program 'Boost the Value of Your Offer in a Day™' for more detailed guidance. 00:00 Introduction to Changing Buyer Behavior 01:42 Understanding Offer Structure 03:12 Diversifying Your Offer Suite 07:04 Pricing and Sales Mechanisms 11:17 Retaining Current Clients 12:51 Conclusion and Next Steps A resources from our host: Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection Interested in Audience to Client: Create a Lead Magnet Built for Sales www.traciepatterson.com/atc Want to learn more about Boost the value of your offer? www.traciepatterson.com/boostoffervalue CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    15min
  8. Low-ticket part 2: Building Confidence & Trust

    02/07/2024

    Low-ticket part 2: Building Confidence & Trust

    In today's episode of Cocktails, Coffee, & Conversations™, Tracie is joined by Sue McLachlan from the Unicorn Advisory to discuss the importance of low ticket offers in online business strategies. The conversation delves into the significance of gathering and using feedback, the role of trust in customer relationships, and how smaller priced offers can pave the way for larger investments. Sue shares her experiences with feedback and emphasizes the importance of maintaining integrity and setting clear expectations in sales messaging. Tracie emphasizes the responsibility of the buyer and the seller when it comes to creating and marketing these offers. The episode offers a holistic view on experimenting with low ticket offers and the balance of creating value while building a trustworthy brand. 00:00 Embracing Negative Feedback 01:14 Introduction to Sue McLachlan 02:06 The Importance of Low Ticket Offers 02:36 Building Trust with Your Audience 07:39 The Role of Pricing Psychology 11:30 Handling Negative Feedback 20:06 Experimentation and Flexibility in Business A free tool or two from our host and guest:Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection Catch Sue on all things Kajabi https://www.youtube.com/@suemclachlan/videos Thinking about moving your digital business to Kajabi? Sue offers a $1,000 bonus suite, including a 1:1 Kajabi strategy call when you use her link theunicornadvisory.com/kajabi Already have Kajabi and want someone by your side to navigate it? Unicorn Heroes Kajabi Support membership is $27 per month and gives you access to live calls and Voxer support on all things Kajabi! theunicornadvisory.com/heroes CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    24min
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Sobre

You didn’t become an entrepreneur to grin and bear your way through your business and life, did you? Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

Informações

  • Criado por
    Tracie Patterson
  • Anos de atividade
    2024 - 2025
  • Episódios
    23
  • Classificação
    Explícito
  • Copyright
    © Copyright 2025 Tracie Patterson
  • Site do podcast
    Digital Business Your Way

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