87 - Why Human Touch Still Matters in an Automated WorldVit sits down with Cleveland-based HighLevel agency owner and Muay Thai practitioner Charles Craggett to break down a systems-first approach to growing home service businesses. From the rule of 7 and SMS vs. email performance to AI that supports (not replaces) humans, Charles shares how he builds reliable marketing systems, streamlines operations, and integrates tools like ServiceTitan, Housecall Pro, and Jobber. He also covers pricing, packaging, a smart content partnership model, and a case study that drove 60% revenue growth. About Charles Craggett- Charles Craggett is a HighLevel-powered agency owner based in Cleveland, Ohio, specializing in systems-led growth for home service businesses (landscaping, roofing, plumbing, electrical, and more). - Formerly in insurance sales, Charles built an internal marketing and CRM engine during Covid that sparked his agency. - A dedicated Muay Thai and boxing practitioner, Charles brings fight-tested focus, discipline, and systems thinking to his clients’ marketing and operations. Highlights 🔥Key points we talked about in this pilot episode! 👉 [00:01:00] Martial Arts Influence on Business Systems - Charles discusses how martial arts training influences his approach to building systems and marketing, emphasizing focus and discipline.👉 [00:05:00] Transition from Insurance to Marketing Agency - Charles shares his journey from insurance sales to creating a marketing agency during COVID, leveraging HighLevel and digital strategies.👉 [00:13:00] Building a List and Nurture Sequences - The conversation shifts to the importance of list-building and long-term nurture sequences, with Charles explaining his approach to maintaining engagement and conversions.👉 [00:17:00] SMS vs. Email: Conversion Insights - Charles and Vit discuss the effectiveness of SMS compared to email, with Charles explaining why SMS often yields better conversion rates in his experience.👉 [00:23:00] Incorporating AI into Marketing Systems - Charles talks about using AI to enhance marketing systems, focusing on qualification and booking processes while maintaining a human touch.👉 [00:31:00] Systems Design for Trades and CRM Integration - The discussion covers designing systems for trades businesses and integrating HighLevel with other CRMs like ServiceTitan, Housecall Pro, and Jobber.👉 [00:42:00] Content Creation and Partnership Model - Charles explains his approach to content creation through partnerships, emphasizing the value of real, human-produced content over AI-generated alternatives. Our Sponsors:We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible: HighLevelHighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system. Click here to get 30-day extended free trial of Highlevel HL Pro Tools - Your All-in-One Agency ToolkitHL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools VAHub PROFree Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived! Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com. Level Up MarketplaceA cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses. As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem. SPECIAL OFFER FOR OUR PODCAST LISTENERS! Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up My CRM SimUnlimited SMS & WhatsApp for HighLevel Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started Love This Podcast?Please rate and review in your favorite app by clicking here Subscribe to High Level Experience Newsletter!Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨ Click here to subscribe Share your story to be featured on our next episode! Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours! 🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback. Supercharge Your Agency with Exclusive Free Resources! 🚀Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free! Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free! Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS AgencyDiscover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel....
