267 episodes

Welcome to the How To Podcast Series!

Here we share great short podcast episodes designed as bite-sized, easily to consume tips, updates and suggestions to help you on your podcast journey! Grow your community, start a podcast, gear suggestions, podcast platforms, social media, guesting, hosting and so much more!

We invite fellow podcasters to hop into the co-host seat here in the podcast to share where they are at and what they have learned so far.

Join the conversation at HowToPodcast.ca for great support, suggestions, services and podcast tips to help you on your podcast journey!

The How To Podcast Series - Revolving Podcast Co-Hosts, shorter episodes and a community for you The How To Podcast Series

    • Education
    • 5.0 • 1 Rating

Welcome to the How To Podcast Series!

Here we share great short podcast episodes designed as bite-sized, easily to consume tips, updates and suggestions to help you on your podcast journey! Grow your community, start a podcast, gear suggestions, podcast platforms, social media, guesting, hosting and so much more!

We invite fellow podcasters to hop into the co-host seat here in the podcast to share where they are at and what they have learned so far.

Join the conversation at HowToPodcast.ca for great support, suggestions, services and podcast tips to help you on your podcast journey!

    E214 - Foundations of Podcast Success - Navigating Quality Content and Patience

    E214 - Foundations of Podcast Success - Navigating Quality Content and Patience

    Episode 214 - Foundations of Podcast Success - Navigating Quality Content & Patience

    Podcasting Foundations: Building on Two Essential Pillars

    Before delving into our top promotional strategies, let’s pause to evaluate the bedrock of our podcasting endeavor. We'll start by examining the two fundamental pillars of successful podcasting: quality content and patience. It's crucial to ensure that what we're currently producing merits promotion and to maintain realistic expectations regarding the timeline for achieving success.

    Quality Content:

    Marketing a subpar product is futile. No amount of investment, creative marketing tactics, or desperate attempts will breathe life into a lackluster podcast. Thus, before embarking on the journey of podcast marketing, it's imperative to ensure that the content is of commendable quality.

    What defines quality content? It must embody the following attributes:


    Valuable: Each episode should offer something beneficial to listeners, whether imparting new knowledge or skills, providing entertainment, or satisfying curiosity.
    Unique: Your podcast's perspective should contribute something fresh to the discourse. Assess your distinctiveness by comparing against others in your niche and refining differentiating factors.
    Engaging: Your podcast must capture and retain the audience's interest. If current listeners aren't consistently engaged, prioritize enhancing the content. Study similar podcasts' formats, content, and structure, considering ways to incorporate and improve upon their features.

    The most effective long-term strategy for podcast promotion is rooted in providing genuine value. While gimmicks and shortcuts may yield short-term gains, they lack sustainability. Rather than chasing fleeting marketing trends, focus on cultivating value through authentic relationships and high-quality content.

    Patience:

    Having established a foundation of quality content, shift your focus to the second essential pillar: patience. Just as Rome wasn't built in a day, growing a podcast audience takes time.

    It's essential to remember that many hosts produce content for several months before witnessing significant increases in listenership. This means persistently promoting episodes, even if initial engagement is minimal. Don't be disheartened; podcast marketing is a long-term endeavor.

    Trust in the fact that promoting a podcast is a gradual process, and audience growth hinges on consistently delivering compelling content over time.

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    • 29 min
    E213 - American Idol vs. The Voice - Why This podcast exists in a sea of podcasts about podcasting

    E213 - American Idol vs. The Voice - Why This podcast exists in a sea of podcasts about podcasting

    Episode 213 - American Idol vs. The Voice - Why This podcast exists in a sea of podcasts about podcasting

    I was asked by a future guest co-host of the How To Podcast Series to share the reason why this podcast exists here as an episode. I go over this story with each of my guest co-hosts as I believe it helps us in our pre-interview meet and greet to focus in on you, the listener and why I do this show.

    So, if you haven't been a guest co-host yet here is what we are going to discuss when we meet in the future and if you have joined us here as a guest co-host - a, thanks for sharing your insights with us in the past and b, here is a refresher on why this podcast exists in a sea of podcasts about podcasts.

    If you follow a podcast about podcasting and the host is not meeting your expectations move on, we need less judgement in podcasting and more coaching - whether you find your community and encouragement here or elsewhere, be sure the show that you follow builds you up and never tears anyone else down in the process.

    Keep podcasting!

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    https://howtopodcast.ca/


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    • 25 min
    E212 - Why People Tune Out of Your Podcasts and How to Keep Them Listening

    E212 - Why People Tune Out of Your Podcasts and How to Keep Them Listening

    Episode 212 - Why People Tune Out of Your Podcasts and How to Keep Them Listening



    Why People Tune Out of Your Podcasts and How to Keep Them Listening

    In the realm of podcasting, capturing and retaining audience attention is a vital endeavor. However, it's not uncommon for hosts to wonder why their listenership might dwindle over time. Fortunately, the solution may lie in a relatively simple fix. Here are some actionable tips to enhance your podcasting game and ensure that your audience remains engaged.

    The Importance of Audio Quality:

    Picture this: You're eagerly tuning in to a new podcast episode, only to be greeted by muffled voices, distracting background noises, or erratic volume levels. It's hardly an enjoyable experience, is it? Quality audio isn't just a nicety in today's competitive landscape—it's a necessity. It ensures that your message is conveyed clearly and crisply, holding your audience's attention from the first minute to the last.

    Conveying Professionalism:

    Top-notch audio isn't merely about delivering a pleasant listening experience; it also signifies professionalism and dedication to your craft. By presenting your content with pristine sound quality, you demonstrate a commitment to excellence and a respect for your audience's time. This professionalism fosters trust and credibility, key ingredients for building a devoted following.

    Shaping Your Brand Image:

    Your podcast's audio quality serves as a reflection of your brand identity. A polished and professional sound sets you apart from the competition, leaving a lasting impression on your listeners. It not only enhances your brand's reputation but also opens doors to potential collaborations and sponsorships, further solidifying your position in the market.

    The Role of an Audio Editor:

    Enter the audio editor—a crucial ally in your quest for podcasting excellence. These professionals possess the expertise and technical prowess needed to elevate your audio to the next level. By enlisting their services, you can focus on crafting compelling content while leaving the intricacies of audio editing in capable hands.

    Benefits of Hiring an Audio Editor:

    Expertise: Audio editing is a specialized skill that requires precision and finesse. By hiring an audio editor, you tap into their knowledge and experience, ensuring that your podcast sounds its best.

    Time Efficiency: Editing audio can be a time-consuming endeavor, particularly for those unfamiliar with the process. Outsourcing this task to a professional allows you to allocate your time more efficiently, focusing on content creation and audience engagement.

    Consistency: An audio editor ensures consistency across episodes, maintaining a uniform level of quality that reinforces your brand identity and enhances the overall listening experience for your audience.

    In summary, prioritizing audio quality and enlisting the expertise of an audio editor are essential steps for any podcaster striving to make a mark in a crowded market. By investing in these areas, you can captivate your audience and keep them coming back for more.

    http://podcasteditingandsupport.com/

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    • 21 min
    E211 - CO-HOST - Gabrielle Pimstone - Insights for Podcasters from an active Podcast Guest

    E211 - CO-HOST - Gabrielle Pimstone - Insights for Podcasters from an active Podcast Guest

    Episode 211 - Gabrielle Pimstone - Insights for Podcasters from an active Podcast Guest



    Wendy's Resturant had a commercial back in the day where they asked the important question.... "Where's the beef?"

    https://www.youtube.com/watch?v=U80ebi4AKgs



    Gabrielle and I share our Podcast Beef's as we tackle how to be a better podcast interviewer and guest - real examples from our experiences on both sides of the interview to give you some practical suggestions on how you can improve your podcast game!

    https://www.generativegrowth.com.au/

    https://www.instagram.com/gabrielle.pimstone/

    https://www.facebook.com/profile.php?id=61552404993057

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    • 52 min
    E210 - CO-HOST - Suswati Basu - Podcasting Changed My Life and Continues to Create Legacy

    E210 - CO-HOST - Suswati Basu - Podcasting Changed My Life and Continues to Create Legacy

    Episode 210 - CO-HOST - Suswati Basu - Podcasting Changed My Life and Continues to Create Legacy


    Hi, I’m Suswati, journalist and editor, discovering what makes us human and “how to be”, whilst showcasing polarising conversations. Hoping to explore important social and psychological issues together with you.

    Do you struggle with anxiety and overwhelm, does this stand in the way of you starting your podcast? Suswati joins us to talk about how her podcast changed her path.


    https://howtobe247.com/

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    • 46 min
    E209 - Understanding Analytics, What Stats Mean, and What Stat You Should Focus on To Grow Your Show in 2024

    E209 - Understanding Analytics, What Stats Mean, and What Stat You Should Focus on To Grow Your Show in 2024

    Episode 209 - Understanding Analytics, What Stats Mean, and What Stat You Should Focus on To Grow Your Show in 2024

    We take a look under the hood at the topic of Analytics and Stats - what stat should you focus on this year?

    We talk about downloading your Geographic Location list of your listenership and how you can upload this entire list into Google Maps - pinning all these listeners on a global map so that you can witness your total global domination! What a fun exercise - here is a YouTube link on how to do this in Google Maps

    https://youtu.be/XN_VuNJXsTQ?si=4JphitOuRkf39bae

    How long your listeners actual stick around for each of your episodes is more important than a 5 star rating for your show - I know this might not sit well with all of you, but a complete listen by your audience for every episode is a better signal to each of the players that there is value in your content - and, a 5 star rating can be purchased - check your email! You will see this often as you continue podcasting! A 5 star rating can be gamed and purchased and it is more of a vanity metric really, no, c'mon, really!

    Thanks for listening (to the entire episode!)

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    • 39 min

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