The HR Marketing Guy's Podcast

James Lyon
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The HR Marketing Guy's Podcast

Welcome to the HR Marketing Guy's Podcast - Helping you grow your HR consultancy and create a life you LOVE.

  1. HÁ 6 H

    Episode 17: How to use LinkedIn to create an automated funnel for your consultancy

    Hey! James here. Welcome to this week’s podcast episode.  In this week's Main Event, I'm going to talk you how to use LinkedIn to create an automated funnel for your consultancy.  If you haven't got some sort of funnel, you're missing out on a huge opportunity to get new clients so I'm going to make this super easy for you to get started with.  And in my thought of the week, I'm going to force you to take some time off at the end of this year and why it's going to help you make 2025 your best year yet.    So let's jump straight in!

    15min

  2. 19 DE NOV.

    Episode 16: How and why you should create a target market for your consultancy

    Hello, James here and welcome to this week's podcast. In this week's main event, we're going to talk about a very juicy and contested subject for HR consultants and that's target markets. There's loads of confusion around target markets and niching... So in this podcast I'm going to explain the importance of having target markets. The difference between target markets and niching. And give you 3 ways to start using target markets today to help you get new clients. And in this week's though of the week, I'm going to ask you how brave you and if you'd challenge a client even if it meant risking your relationship.So let's jump straight in.

    12min

  3. 12 DE NOV.

    Episode 15: How the jobs to be done framework will help you to be a better business owner

    Hello, James here and welcome to this week's podcast. In this week's main event, I'm going to be talking to you about the jobs to be done framework. It's transformed the way I work as a business growth and marketing consultant and it will help you to become a better business owner too. And in this week's though of the week, I'm going to talk to you about why I've finally left the bank Barclays and the big business lesson that it has taught me. So let's jump straight in.

    12min

  4. 5 DE NOV.

    Episode 14: How to use the 4 Ps of marketing to get new clients

    Hello, James here and welcome to this week's podcast. In this week's main event, I'm going to be talk you through the 4 ps of marketing and how you need to use each one to get new clients and grow your consultancy. And in this week's though of the week, I'm going to tell you some very exciting news and hopefully inspire you to dream big for 2025. So let's jump straight in.

    15min

  5. 29 DE OUT.

    Episode 13: How to package up and sell HR to make more money

    Hello, James here and welcome to this very special podcast episode as we're celebrating the launch of my flagship video programme:  "How to package up and sell HR to make more money." In this week's main event, you're going to hear the very first video of this programme. Most consultants I know aren't making as much money as they should be. So I start this programme with a loving wake up call. I then give you 3 reasons why HR is so difficult to package up. And what YOU should be doing to stop trading your time, make more recurring revenue and FREE yourself from client delivery. And in this week's thought of the week, I tell you why I want you to join the recurring revenue revolution with me. So let's jump straight in.

    10min

  6. 21 DE OUT.

    Episode 12: Proven growth formula to grow a successful consultancy

    Hello, James here and welcome to this week's podcast. In this week's main event, I'm going to share a proven growth formula that you can use to build a successful consultancy. I've spoken to hundreds of consultancy owners. And the ones that have big businesses, like 400k plus, all share the same growth journey. And I'm going to talk you through each step of growth formula so that you can achieve the same success. In today's cheeky plug, I'm going to talk to you about my brand new video programme: How to package up and sell HR to make more money. And in this week's though of the week, I'm going to talk about the power of staying in your own lane . So let's jump straight in.

    14min

  7. 14 DE OUT.

    Episode 11: How to create business opportunities in a slow market

    Hello, James here and welcome to this week's podcast. In this week's main event, I'm going to talk to you about a huge opportunity you have to offer business owners strategic support and a special HR audit. And in this week's though of the week, I'm going to explain why I always say "I have a vision" and why it's really important for you to have one too. So let's jump straight in.

    9min

  8. 8 DE OUT.

    Episode 10: How Claire has increased revenue by 40% and profit by 20%

    Hello, James here and welcome to this week's client special podcast.Today, we're going to celebrate the amazing growth that Claire Watt, Owner of Ditton HR has achieved this year. Claire has increased turnover by a whopping 40%. She has increased profits by a huge 20%. She has transitioned from an associate model to a hybrid model. And to top it all of, she was awarded the highest growth award at this year's annual HRi conference. So in today's podcast, we're not only going to hear more about Claire and her growth journey to date. Most importantly, we're going to find out exactly what she's done to achieve the amazing growth that she's had this year. So let's jump straight in.

    29min
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Welcome to the HR Marketing Guy's Podcast - Helping you grow your HR consultancy and create a life you LOVE.

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