The Intent Data Exchange: Accelerating B2B Revenue Growth

Bombora
  • 5.0 (19)
  • TECHNOLOGY
  • UPDATED BIWEEKLY

The Intent Data Exchange is a podcast for sales, marketing, publishing, and data professionals seeking the latest insights from the B2B ecosystem. Each episode will feature conversations about solving customer problems, reinventing demand generation, deploying intent data and getting better outcomes from your B2B sales and marketing. Welcome to The Intent Data Exchange.

  1. 01/04/2023

    Selling the value of Intent data to the entire marketing ecosystem, with J.P. Joyce

    You don’t know what you don’t know. So a multinational enterprise approached Bombora to help them find and fill the gaps in their buyer’s journey they even know they had. In this special podcast episode of The Intent Data Exchange, Marc Johnson and J.P. Joyce of Bombora chat about a B2B enterprise’s journey to enrich their first-party data and better understand how Intent data can be used throughout the customer journey, not just in sales and marketing.

    20 min

  2. 12/19/2022

    Position your enterprise for GTM success, with Lauren Davis

    In this special podcast episode of The Intent Data Exchange, Marc Johnson and Lauren Davis of Bombora chat about a global management consulting firm's journey to implement Intent data and the strategic moves that came into play to position this customer for a cookieless future.

    17 min

  3. 12/08/2022

    Leadership priorities to take into 2023, with Rich Eldh

    Every new year, leaders look for ways to improve processes, innovate product experiences, and inspire their teams. How can you be the leader your team really needs? This latest podcast episode has some insight. In this podcast episode of The Intent Data Exchange, Mike Burton, VP of data sales and co-founder of Bombora chats with Rich Eldh, co-founder & managing director at Sirius Decisions, now Forrester. Rich discusses his interesting career journey — from a salmon canning company in Alaska to being the founder of SiriusDecisions, a B2B research and advisory firm, before its acquisition by Forrester. Check out this podcast episode to hear key his learnings along the way and the moves leaders should consider to build a collaborative, resilient team.

    40 min

  4. 11/28/2022

    New revenue in an unexpected place, with Dale Scoggin

    The secret to helping your sales team achieve more revenue? Teamwork. In this special podcast episode of The Intent Data Exchange, Marc Johnson and Dale Scoggin of Bombora chat about a payment card provider's journey to implement Intent data and the collaborative effort to partner with this Bombora customer. Sure you've heard numerous teamwork tips before, but Dale discovered this enterprise sales opportunity within his first weeks of onboarding at Bombora and unexpectedly closed the sale shortly after with the help of numerous cross-functional team members. He shares practical and tangible advice for B2B personal selling, the Bombora integrations that make it easy for this customer to see what their prospects are in-market for, and the dream team that makes it all happen. Listen to this podcast episode to hear practical and tangible advice for B2B personal selling and the Bombora integrations that make it easy for this customer to see what their prospects are in-market for.

    14 min

  5. 11/08/2022

    How Bombora helps customers get a complete view of the B2B buyer’s journey, with McKenzie Farquharson

    In this special podcast episode, McKenzie Farquharson , enterprise customer success manager at Bombora, joined Marc Johnson, COO at Bombora, to share her experience implementing Intent data for a network and system management software customer. McKenzie gets into the nitty gritty and shares: How the Bombora team worked with the customer’s marketing and marketing operations team to implement the Intent data in 6sense The analysis of a list of topics and closed won accounts to understand the buyer’s journey of each product

    19 min

  6. 10/26/2022

    How to start ABM: Starting small versus an all-in-one approach, with Hillary Carpio

    Is there a wrong or right way to do ABM? Hillary Carpio, Director of ABM at Snowflake, dishes some ABM adoption tips in this episode of The Intent Data Exchange with Mike Burton, VP of data sales and Bombora co-founder. In addition to hearing the story of her career path, you’ll hear Hillary’s formula for aligning marketing with SDRs and Snowflake's plans for scalable and consistent growth.

    27 min

  7. 10/13/2022

    Key elements of a unified go-to-market strategy for 2022 and beyond, with Scott Vaughan

    After several CMO and business leadership roles, Scott Vaughan is an active advisor and consultant working with CMO, CXOs, founders, and the like. Listen to this episode of The Intent Data Exchange to hear Mike Burton, VP of data sales and Bombora co-founder, chat with Scott about his experience executing growth, revenue, and go-to-market (GTM) strategies for top tech businesses. In addition to hearing the stories of his career path, you’ll hear: Key elements of a truly unified GTM strategy (and the characteristics of a bad one) Why a GTM strategy is not a sales or marketing responsibility Where common internal B2B disconnects are

    36 min

  8. 09/27/2022

    Inspire your entrepreneurial pursuit: The story of 6sense’s success, with Viral Bajaria

    Every startup has a story behind its successes and roadblocks. Viral Bajaria, CTO and co-founder of 6sense, led 6sense through a transformation when the market was asking for something else — and succeeded beyond expectations. Listen to this episode of The Intent Data Exchange to hear the story of how 6sense was founded and the factors that help shape its mission and global culture today. You’ll hear how 6sense customers are shaping what’s next with the platform and the advice he tells every entrepreneur like: Challenging the status quo What is takes to reinvent your business A common oversight when your business is growing

    36 min
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Ratings & Reviews

5
out of 5
19 Ratings

About

The Intent Data Exchange is a podcast for sales, marketing, publishing, and data professionals seeking the latest insights from the B2B ecosystem. Each episode will feature conversations about solving customer problems, reinventing demand generation, deploying intent data and getting better outcomes from your B2B sales and marketing. Welcome to The Intent Data Exchange.

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