144 episodes

The Intuitive Customer, hosted by Colin Shaw, a world thought leader on business growth and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Customer Experience and gain growth by understanding your Customers behavior.

Brought to you by Beyond Philosophy through our consultancy, training and market research.

Visit BeyondPhilosophy.com

The Intuitive Customer - Creating business growth through improving your Customer Experience Beyond Philosophy LLC

    • Marketing
    • 4.8, 27 Ratings

The Intuitive Customer, hosted by Colin Shaw, a world thought leader on business growth and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Customer Experience and gain growth by understanding your Customers behavior.

Brought to you by Beyond Philosophy through our consultancy, training and market research.

Visit BeyondPhilosophy.com

    Powerful New Way To Reveal How Customers Feel In The Pandemic

    Powerful New Way To Reveal How Customers Feel In The Pandemic

    Face masks. You likely have an opinion about them. Most of us do. However, everyone's must-have accessory provides more than an opportunity to get into yet another heated discussion with friends and family. They can also help you segment your customer base by how they feel about the COVID-19 threat.

    In this episode of The Intuitive Customer, we discuss how to use your customers' behavior regarding face masks to segment your customer base and design a customer experience to meet their psychological needs.

    • 26 min
    Grasp The Opportunity The Pandemic Brings To Unlock Growth

    Grasp The Opportunity The Pandemic Brings To Unlock Growth

    As we open up after sheltering in place for months, we see three types of organizations. Some react by making temporary changes to their experiences while waiting to get back to normal. Some respond with semi-permanent modifications for the next few months, and some reimagine their experiences to accommodate the "new normal." Which type of organization are you?
    In this episode of The Intuitive Customer, we explore the opportunities the pandemic presents organizations as they welcome back their customers. 

    • 31 min
    Create Outstanding Memorable Experiences That Drive Value

    Create Outstanding Memorable Experiences That Drive Value

    Are we there yet? The question often asked on family vacations is more than a complaint. It is also the title of a scientific study that reveals why the trip to a destination can feel longer than the trip back. This episode of The Intuitive Customer explores ways memories are affected by our psychology. Assistant professor of marketing from the University of Miami School of Business Zoey Chen explains why memories are crucial to understanding customer behavior and how you can enhance them for your customers

    • 34 min
    The 5 Rules to Managing How Your Customers Make Decisions

    The 5 Rules to Managing How Your Customers Make Decisions

    Your customers are human, and therefore irrational beings that make emotional decisions more often than not. You must accept this and understand how your customers make decisions to design a Customer Experience that accommodates this tendency.

    This episode of The Intuitive Customer shares our five rules for managing customer behavior while making decisions in your experience. We also explain why and what you can do about it to make it easy for them to make the decision you want.

    • 31 min
    Customer Waiting: The Psychology Of How To Manage For Great Results

    Customer Waiting: The Psychology Of How To Manage For Great Results

    We wait around for things as customers a lot. Whether it is a seat on a plane, for the “next available representative,” or our Starbucks order, there is waiting involved in many experiences.
    There are times we are okay with waiting, and times we are not. These feelings we have about waiting carry over into how we feel about the companies that make us wait. This episode of the Intuitive Customer explores the eight things that make waiting seem longer and what you can do about it to improve your experie

    • 28 min
    The Dark Art of Creating Magic in Brands

    The Dark Art of Creating Magic in Brands

    Taking the usual way takes you to the usual place. Taking the unusual way opens up the possibilities of where you end up. Or so says our guest Rory Sutherland, Vice-Chairman of Ogilvy in the UK. 

    This episode of The Intuitive Customer continues our discussion with Sutherland, author, speaker, and advertising-industry legend. We explore in more detail what Sutherland means about ideas that don’t make sense to problems and how you can implement them to lead to the customer-driven growth you need. 

    • 35 min

Customer Reviews

4.8 out of 5
27 Ratings

27 Ratings

jtrapp44 ,

Good podcast

Clear and to the point. Was just enough humor without getting off topic. Very informative!

Data-driven and easy to use ,

A must for marketers

Academically sound, data driven content in digestible, actionable(!) format. Thank you!

Patrick de la Atl ,

Good for academics but not for the real world

Interesting ideas discussed but it’s essentially just academics talking about how the real world practitioners find academic research useless. It’d be helpful if they pulled in actual businessmen and women to discuss how they successfully applied their research (especially if they had actual clients) but wouldn’t hold my breath for it

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