The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market

GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to fill us in on how they built the business and a partnership. Enjoy!

Tune in to learn:

• How to walk the fine line when working with a co-CEO (10:50)
• What’s the balance between getting the product to market and educating the consumer (12:15)
• How GOOD PLANeT Foods is competing against a glut of lower quality products from competitors (15:50)
• How, according to Bart, GOOD PLANeT Foods is becoming “a market of one” (27:30)

Mentions:

• Malcolm Gladwell (Author)
• "They Can Kill You… but They Can’t Eat You" (Book by Dawn Steel) 

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