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24 episodes
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The Kara Report | Online Marketing Tips and Candid Business Conversations Kara Duncan
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- Business
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5.0 • 1 Rating
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Hey there, welcome to "The Kara Report"! Each week, we’re sharing what we see real businesses doing to grow their business and expand their reach to help you grow your business and become a marketing pro. In each episode, we get granular and talk about real-world marketing strategies, what DOESN’T work when scaling your business, and host candid conversations on the latest business and marketing trends. We'll even share the juicy data we collect and behind-the-scenes bloopers as they come.
No fluff, no filler; just authentic, in-depth discussions that explore the key factors that truly make a difference in your business success. After all, we know that marketing your business is about more than Instagram Reels tips and social media algorithm hacks, and great marketing also doesn’t always mean you’re running a successful, profitable business.
While we specialize in content marketing, blogging for SEO, Pinterest marketing, and website copy for our own content marketing agency, all marketing strategies are welcome (and discussed) here. Whether you're an established entrepreneur looking to refine your business or marketing strategy or just starting your entrepreneurial journey, we’re serving up valuable insights designed to help you navigate the ever-changing world of business and marketing.
We believe when you do the work, you’ll reap the rewards and we promise we will focus on results-driven action steps (not the busy work) to help you hit your goals this year.
Now let’s get started!
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24 | 6 Tips For How To Write Better Headlines In 2024
As a small business owner, your success depends on your ability to attract customers and stand out from the competition. One of the most effective ways to do this is by creating headlines that actually grab the reader’s attention and entice them to explore your content further (whether that content is coming from a reel, blog, Youtube video, or podcast!).🎙️ In This Episode:6 Tips for writing better headlinesCreative writing exercises you should tryAsking ChatGPT to helpLinks Mentioned: R...
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23 | Should You Repurpose Your Instagram Posts on Pinterest? My Honest Opinion.
Today, I want to talk about something new that's happening on Pinterest. Pinterest is giving more and more accounts the ability to claim their Instagram (again - since we used to be able to do this in the past). But what do we do with it once it's claimed? Should we be auto-posting our Instagram posts to Pinterest? Should we be repurposing our content? We're going to cover all of that today. 🎙️ In This Episode:Content considerations for growing your Pinterest accountWhen repurposin...
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22 | Your Desire to be Different is Costing You Money
Trying very hard to come up with unique ways to say things so that you don't sound like everyone else in your industry? While I do think there is merit to that, the truth is that I made more money when I STOPPED trying to be a unique little snowflake and instead focused on exactly what my audience was looking for (and using THEIR words to write my content and copy). 🎙️ In This Episode:2 Reasons why you should use "boring words"A real life example of what using unconventional language is costi...
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21 | Should You Do What Meta Recommends? Here's What an OG Instagram Strategist Has to Say with Ashley Watkins
Have you been feeling frustrated with the 'Gram lately? I know every single one of you are probably raising your hand right now. That is EXACTLY why I brought Ashley Watkins onto the podcast today. If you've been following me for a while, you know, I have had a love/hate relationship with Instagram. Like I am sure everybody else has. Should we be doing what Meta recommends now? As an OG Instagram strategist, Ashley tells us today! 🎙️ In This Episode:What Meta recommends (and why it doesn...
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20 | 11 Business Lessons from Working With Multi-6 + 7 Figure Business Owners
Do you ever wonder what people who have more successful businesses are doing? I know I always swipe through on carousels and listen to episodes like this, and often it's the same kind of things, like "they're consistent", "they charge their worth", kind of basic advice like that. This episode is not like that.Instead, I have gathered 11 things that I genuinely see people doing who have multi-six and seven figure businesses, (and I know this BECAUSE I am behind the scenes in their business). I...
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19 | Managing Inconsistent Revenue Months in 2024 with Tiffany Scarlett
Do inconsistent revenue months stress you out? If so, you are not alone. Most of us are dealing with inconsistent revenue months. And it can be stressful AF. Even in my own business (where a majority of my clients are on monthly retainers), I still deal with inconsistency in the number of VIP days booked, or in my wedding business during "busy season".That was one of the reasons I brought Tiffany Scarlett on the podcast! For those of you that haven't met Tiffany yet, she's an on-demand CFO an...
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Kara is an incredible business owner!
So excited for this show. Kara is someone you want to learn from! She’s an expert on copywriting, blogging, SEO and so many other things. So excited to learn from Kara!