The Lenders Playbook

Matt Rosen
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

The Lenders Playbook Podcast is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by Matt Rosen, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending. Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur. But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed "crash test dummy of online business," Matt goes beyond lending to teach you how to build authority online, master email marketing, scale a team, leverage content marketing, optimize for SEO, grow your social media presence, increase traffic, boost sales, create online courses, and monetize through affiliate marketing—all while avoiding burnout. If you're ready to take your lending, investing, or online business to the next level, hit subscribe and start changing your life today.AppleSpotify

  1. OCT 24

    How to exponentially grow your wealth with the nations leading expert in Self Directed IRA's, Mat Sorenson

    Welcome back to The Lenders Playbook Podcast episode #95. We are you your go-to resource for private lending, real estate, and entrepreneurship. I’m your host, Matt Rosen. Today, I’m joined by Mat Sorensen — attorney, best-selling author, and CEO of Directed IRA, one of the nation’s top self-directed IRA companies.  We’re breaking down how to use your retirement funds to invest in real estate, private lending, and other alternative assets — plus the biggest mistakes to avoid and how to get started.   If you’ve ever wanted to take control of your retirement and invest like the pros, this episode is for you. Thank you to our Episode Sponsors!Doss Law https://www.dosslaw.com/American Lending Conference https://www.americanlendingconference.com/

    53 min

  2. OCT 14

    Compliance, Protection, and Growth in Private Lending with Melissa Martorella

    Welcome back to The Lenders Playbook, Episode #93! I’m your host, Matt Rosen and today’s episode is one every lender needs to hear.We’re joined by Melissa Martorella, Partner at Fortra Law, one of the most respected legal firms in private lending. Melissa shares how she built a powerhouse team serving lenders nationwide, the biggest legal mistakes to avoid, and what it takes to stay protected in a changing market.Grab your notebook this one’s packed with game-changing insights for lenders, brokers, and investors.This episode is brought to you by Temple View Capital, your trusted nationwide private lender offering fast approvals, flexible loan programs, and a common-sense approach to funding.Meet them live at the American Lending Conference, March 10–11 at Green Valley Ranch in Las Vegas. Visit https://www.americanlendingconference.com/ to register.Now, let’s jump in with Melissa Martorella from Fortra Law.

    43 min

  3. SEP 25

    The Tech That’s Redefining Private Lending Success, with Lendr founder Bryce Matheson

    #92: Today, we’re sitting down with Bryce Matheson founder of Lendr, a company that’s transforming how private lenders run their businesses. If you’ve ever felt bogged down by spreadsheets, overwhelmed by managing multiple tools, or stuck trying to scale, this conversation is for you.We’ll unpack the problem that sparked the creation of Lendr, how it streamlines day-to-day operations for lenders, and the biggest transformations they’ve seen in businesses that made the switch. Plus, we’ll talk about the automation features lenders love most, what sets successful entrepreneurs apart, and even the book that’s made the biggest impact on Bryce's journey.So whether you’re looking to save time, scale your business, or just stay ahead of the curve with the right tech and marketing tools, you won’t want to miss this one.Let’s jump in!Do not miss our 5th National American Lending Conference!March 10-11, 2026 in Las Vegas. The best and brightest in private lending will be there! Will you? Register here-->https://www.americanlendingconference.com/

    44 min

  4. SEP 19

    American Lending Conference Recap! -Matt Rosen

    #91: In this episode, I take you behind the scenes of the recent American Lending Conference, our most impactful event yet. From powerful keynote sessions and high-level panels to the incredible networking that brought lenders, brokers, investors, and service providers together, this year’s conference truly raised the bar.I’ll share some of the highlights, the energy in the room, and the key takeaways that are shaping the future of private lending. Whether you were there in person or following from afar, this episode gives you an inside look at what made the event so special and why the American Lending Conference has become the place to be for the lending community. Be sure to mark your calendar! March 10-11, 20265th National American Lending Conference and Golf Tournament!https://www.americanlendingconference.com/

    10 min

  5. AUG 29

    The Lenders' Blueprint: National Market Expansion with Chris Donovan

    #90: Welcome to The Lender’s Playbook episode 90!,  I’m your host, Matt Rosen and today we’ve got a very special episode. But first a quick yet timely announcement!The American Lending Conference is just around the corner—next week, September 3rd–4th at the beautiful Green Valley Ranch in Las Vegas. This national event is where lenders, brokers, investors, and industry experts come together to connect, learn, and grow.In today’s episode, we’re joined by Chris Donovan from Doss Law, who will be taking the stage at the conference to share some powerful insights on multi-state expansion and the legal strategies lenders need to know. We’ll talk about the challenges, the risks, and the smartest ways to grow your lending business with the right structure in place.So, whether you’re attending the conference or just tuning in from home, you’re going to walk away with real, practical advice you can apply right away. Let’s jump in.”

    25 min

  6. AUG 25

    Horizon Trust Founder Greg Herlean on Buidling Wealth With Self Directed IRA'S

    Welcome to The Lenders Playbook. Your resource for all things private lending, real estate, and entrepreneurship.  In today’s episode, I sit down with Greg Herlean, Founder of Horizon Trust, to talk about how investors can take control of their financial future using Self-Directed IRAs. And how Greg at a very young age was able to raise a significant amount of capital for his real estate projects. Greg breaks down what a Self-Directed IRA is, how it’s different from traditional retirement accounts, and why it’s such a powerful tool for real estate investors and private lenders.  e dive into the benefits, the risks, and even real-life examples of people who’ve used this strategy to grow their wealth.  Whether you’re raising capital, lending, or just getting started in real estate investing, this conversation will give you practical steps and inspiration to put your money to work in more innovative ways.And we are right around the corner from our 4th national private lending conference, Sept 3-4 in Henderson, NV, where you will meet most of our podcast guests, lenders, investors, capital providers, and brokers for great networking opportunities and education.  We're excited to announce an amazing lineup: a kickoff cocktail party, world-class breakfast and lunch, an after-party with a huge exhibitor hall, and some cool surprises for you!  lease go to www.americanlendingconference.com for more detailsAnd now, let's bring on Greg Herlean

    39 min

  7. AUG 21

    Into The Mindset Of a Successful Mortgage Broker -Adding Hard Money To His Business with Vince Martinez

    In this episode, we sit down with Vince Martinez since, a seasoned mortgage broker with his sights set on expanding into private lending. He shares his take on today’s market, where he sees opportunity in hard money and non-QM, and why this year’s conference is the place to make those deals happen. I love this episode, because I think you will relate to his journey especially if you are a mortgage broker or wanting to enter into our space. Lets bring him on...

    45 min

  8. AUG 18

    Learning The Service First Mindset-Relationships with Service First's Pete Gianfrancesco

    Welcome to the lenders playbook podcast, episode 87! I am your host Matt Rosen, and we are your go to podcast for private lending, real estate and entrepreneurship.Today we’re taking a deep dive into the evolving world of valuations and appraisals with Service 1st, a company that’s redefining how private lenders and investors approach the appraisal process. My guest is Pete Gianfransesco who plays a pivotal role in guiding the company’s mission and innovation as the Senior VP of Appraisals.We’ll talk about what Service 1st does, who they serve, how their technology is streamlining the process, what sets them apart from other AMCs, and how they’re tackling some of the biggest challenges in today’s appraisal market. We’ll also cover what private lenders should look for in a great AMC partner, the trends shaping the future of valuations over the next couple of years, and Pete's personal insights on leadership,If you want a clear picture of where the appraisal industry is headed — and how to make sure you’re working with the right partner — this episode is for you.

    28 min
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About

The Lenders Playbook Podcast is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by Matt Rosen, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending. Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur. But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed "crash test dummy of online business," Matt goes beyond lending to teach you how to build authority online, master email marketing, scale a team, leverage content marketing, optimize for SEO, grow your social media presence, increase traffic, boost sales, create online courses, and monetize through affiliate marketing—all while avoiding burnout. If you're ready to take your lending, investing, or online business to the next level, hit subscribe and start changing your life today.AppleSpotify

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