The LinkedIn Collective, LI's growth in 2022, and Creativity in B2B with Alex Rynne - Ep 74

Show Resources

Here were the resources we covered in the episode:

LinkedIn Collective

Introducing the LinkedIn Collective: A New Community for B2B Marketers

Growth on LinkedIn isn't slowing down

Building an iconic brand

Alex Rynne on LinkedIn

NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox

Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.

Show Transcript

AJ Wilcox 0:00 The LinkedIn Collective, it's a new community that you need to be part of. Here to introduce it as a friend of mine at LinkedIn, Alex Rynne, on this week's episode of the LinkedIn Ads Show.

Speaker 4 0:15 Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.

AJ Wilcox 0:24 Hey there LinkedIn Ads fanatics! I'm excited to share this interview with you. Alex Rynne from LinkedIn came onto the show to talk about what she's working on, and what she's building inside of LinkedIn's marketing solutions. She has been so instrumental for so many years creating content to help us marketers there internally. And we're going to cover this new community that she's working on, the LinkedIn Collective, as well as insights that she has from internal about which B2B brands are doing the best job of creativity, which I get asked about a lot, as well as tons of insights into LinkedIn's platform growth. So without further ado, let's jump into the interview.

AJ Wilcox 1:00 I'm so excited to have Alex Rynne here on the show. Alex is a senior Content Marketing Manager at LinkedIn. I think Alex, you and I go way back. We've gotten to hang out a couple times in San Francisco back when that was a thing, hanging out in person. And I've loved watching your progression there in LinkedIn. I don't know what the structure there looks like for evangelist, but I would call you like the LinkedIn Marketing Solutions Evangelist if I got to give you a title. But, welcome so much to the show. Thanks so much for being on and great to have you here.

Alex Rynne 1:29 Thank you so much, AJ, appreciate you having me on. And I appreciate the evangelist title. I'm going to put that on my next review.

AJ Wilcox 1:37 You definitely should.

Alex Rynne 1:39 So yeah, I've been with LinkedIn for eight years now, all on marketing solutions the entire time. So I've been creating content for marketers, who are reading marketers, B2B marketers, of how best to use our products. And we started create, like back in the Jason Miller days when we were creating content around how to market on LinkedIn. And these books had never been created before ebooks. These are the days of like 100 page ebooks. We don't do that anymore, because no one has time to sit down and read any book that long. But anyway, my career path has kind of grown in a way that now I'm creating a lot of thought leadership content. So we're at top of the funnel unless it like the super tactical stuff.

AJ Wilcox 2:20 Oh, that's socool. I love that being your role of being your focus. I do remember the old Jason Miller days where it was create one giant pillar of content. And it was great. I loved downloading those reports. But I have to imagine the 1000s of dollars that went into creating each of those reports.

Alex Rynne 2:34 Oh, think about the the lowly editor me having to edit through all of those hundreds of pages. Th