The Copernican Shift

Grad Conn
  • 5,0 (15)
  • MARKETING
The Copernican Shift

Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels. Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative. The Copernican Shift. Mapping perception to reality since 1543.

  1. 21/06/2022

    How to Really Celebrate Pride Month, with Katie Martell

    It’s June, which means it’s pride month, which means we’re all being bombarded by rainbow-festooned corporate logos. But does that really help? Or is it just another example of “woke washing,” the brand pandering that occurs when marketing and social movements collide. The amazing Katie Martell is back with some brilliant insights as we look at alternatives to rainbow logos — alternatives that could make a much bigger impact on individuals, corporations, and communities. https://www.katie-martell.com/ https://www.copernicanshift.com/episode-194-how-to-really-celebrate-pride-month/

    25min

  2. 15/06/2022

    The Magic of Sonic Branding

    We’ve all heard them. Those iconic sounds that tell us our computer is starting, or we're about to start binge watching Netflix. They’re sometimes subtle, sometimes more obvious, but always closely associated with a brand experience. Today we explore the power of sonic branding, with real examples and a brief diversion into creating a sonic brand for The Copernican Shift. Visit the Copernican Shift blog post for more links and resources: https://www.copernicanshift.com/episode-193-the-magic-of-sonic-branding/

    21min

  3. 20/04/2022

    How do Your Customers Really Use Your Product?

    The challenge with marketing is that we all think we know our products and services better than anyone. But do we? In today’s episode we learn why we need to get out of our own heads and think like our customers. The results might surprise you. Copernican Shift - Matching Perception to Reality since 1543

    19min

  4. 14/04/2022

    Damn the Torpedoes, Full Stream Ahead

    We’re not always great at seeing or predicting the future, mainly because of our tendency to apply familiar (and often outdated) concepts to new ideas. We’re stuck in our well-worn business ruts, too focused on the day-to-day minutia to notice inflection points that create real opportunities for innovation. The streaming services we all know and love are ripe for just this kind of forward thinking. Copernican Shift - Matching Perception to Reality since 1543

    20min

  5. 12/04/2022

    Why You Need to Keep it Super Simple

    Your business is too complex. That’s because complexity sneaks into all of our workplaces, whether we want it to or not. It’s a hidden problem that’s hurting productivity and frustrating customers.  Keep it simple (or, at least, simpler) by focusing on the customer, and understanding what they want to buy from you, and why they want to buy it. Copernican Shift - Matching Perception to Reality since 1543

    19min

  6. 07/04/2022

    One Bowl to Rule Them All

    Eating cereal can be more than just... eating cereal. For proof, look no further than Obo, makers of a bowl that transforms cereal from a meal to an experience. There’s a valuable lesson here — no matter how mundane your product or service, you absolutely must provide the best experience possible. If a cereal bowl can do it, so can you. Copernican Shift - Matching Perception to Reality since 1543

    13min

  7. 05/04/2022

    Six Steps to an Authentic Brand

    Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso. That’s right, coach Lasso teaches us about brand authenticity, and why it’s so important in today’s hyper-connected, UGC content-fueled environment. Smells like potential. Copernican Shift - Matching Perception to Reality since 1543

    21min
  8. Adventures in the Metaverse

    31/03/2022

    Adventures in the Metaverse

    We kick things off with energy — specifically energy companies, and how they’re using social media and other modern channels to gather information and manage communication during power-disrupting storms. Then we grab our (virtual) VR headsets and make our first foray into the metaverse. We’ll cut through the hype and explore exactly what the metaverse means for brands. Is it a fad? Or the future of digital marketing? Copernican Shift - Matching Perception to Reality since 1543

    14min
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Sobre

Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels. Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative. The Copernican Shift. Mapping perception to reality since 1543.

Informações

  • Criado por
    Grad Conn
  • Anos de atividade
    2020 - 2022
  • Episódios
    193
  • Classificação
    Livre
  • Copyright
    © 2022
  • Site do podcast
    The Copernican Shift

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