The Making of a Marketer

Jess Nickerson and Andy Pondillo
  • 5,0 (2)
  • MARKETING
  • SEMANAL
The Making of a Marketer

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson explore other marketer’s stories. Join us each week as we learn all things marketing from the c-suite, social media experts, business leaders, influencers, entrepreneurs, and designers. Find out what our guests are currently working on and how you can use their tips and insights to make your marketing work.

  1. HÁ 6 DIAS

    The Making of a Marketer - Exploring the Art of Strategy

    Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level? Now streaming! Learn more about your ad choices. Visit megaphone.fm/adchoices

    48min

  2. 24 DE JAN. · BÔNUS

    The Making of a Marketer - Friday Feeling

    A burst of Friday energy, discussing what's burning on our marketing minds! Learn more about your ad choices. Visit megaphone.fm/adchoices

    27min
  3. The Making of a Marketer - Cats, Marketing, and Friday Spitballing

    17 DE JAN. · BÔNUS

    The Making of a Marketer - Cats, Marketing, and Friday Spitballing

    Jess and Andy banter about 2025 marketing trends, while a new friend joins us! Learn more about your ad choices. Visit megaphone.fm/adchoices

    31min

  4. 9 DE JAN.

    The Making of a Marketer - Selling Ideas in 2025

    Welcome to season 3 of the program! We start our season off with a new/old idea that will be prevalent in 2025. The art of "selling ideas." When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up, stopped, or postponed for a later day? Today we work on the art of crafting these ideas in a way that can sizzle. To assist is Kirk Eklund, founder and Chief Curiosity Officer at Inkfish is a facilitator, coach, and designer who uses innovation tools for human challenges. Alongside Adam Weiler, Director of Design and Community Engagement at Flywheel, an all-inclusive neighborhood design firm specializing in development and policy support for housing at all price points. Learn more about your ad choices. Visit megaphone.fm/adchoices

    50min

  5. 19/12/2024

    The Making of a Marketer: Holiday Madness & Future-Proofing 2025

    Our last guest of season 2 is here! We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for 2025. What should be prioritizing, evaluating, and structuring for the coming new year? Learn more about your ad choices. Visit megaphone.fm/adchoices

    51min

  6. 02/12/2024

    The Making of a Marketer - Design’s Marketing Magic

    Winter is here, and so is the end of Season 2 of the program! To kick off the final month of our season, we welcome Principal of Applied Design, Brad Scott, to the program. Brad boasts an impressive career from his career beginnings as a Web Architect in the 90s to VP of Strategy of Consumer Products to developing brand and advising in the B2B space. Leading with a design philosophy, Brad brings creative energy and cause driven voice to the marketing room. How can design thinking play a larger role in your marketing conversations and what can we learn from these teachings? Stay tuned for more on today's episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

    50min

  7. 25/11/2024

    The Making of a Marketer - Balancing Art and Science in Marketing

    🦃 It's Thanksgiving week and we're dishing up a little marketing to start your Monday! Joining the show is Director of Strategic Planning - Head of US Brand Strategy at Gravity Global, Laura Forester. Boasting an award-winning career in both Social Media and PR, Laura is someone who has grown with the rise of digital media. Growing from a much earlier era of digital, where budgets were small and organic was the craze, she has seen this industry greatly change. Now leading a global team we will take an adventure on how these experiences have all come together. Exploring Laura's success we will focus on the dilemma of philosophical marketing versus scientific marketing. Is there a right mix? How are we still learning together? And how does Laura lead a global team to both show creativity and ROI in a proper manner. Learn more about your ad choices. Visit megaphone.fm/adchoices

    56min

  8. 14/11/2024

    The Making of a Marketer - Leveraging Swag to Build your Brand

    👕 Branded merch and swag, we all have it right? But do we elevate our game in a way that sticks with consumers? On today's episode we are thrilled to welcome Amanda Hofman, Co-Founder & CEO of Go To Market - Custom Print-On-Demand Branded Merchandise. Specializing on creating print-on-demand merchandise for shops and businesses, Amanda is taking swag to a new level. In a world of digital, can swag can create a brand, a message, translate across mediums, and create conversation? What should we be thinking about when creating a message? How do we show up? How does swag mature for 2024? No dollar goes to waste in today's episode, let's have a discussion on what it means to create conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices

    49min
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Sobre

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson explore other marketer’s stories. Join us each week as we learn all things marketing from the c-suite, social media experts, business leaders, influencers, entrepreneurs, and designers. Find out what our guests are currently working on and how you can use their tips and insights to make your marketing work.

Informações

  • Criado por
    Jess Nickerson and Andy Pondillo
  • Anos de atividade
    2023 - 2025
  • Episódios
    81
  • Classificação
    Livre
  • Copyright
    © 2023 The Making of a Marketer
  • Site do podcast
    The Making of a Marketer

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