The Manufacturing Executive Gorilla 76

The days of posting a job and watching candidates line up around the corner are now in the past. We’ve quickly shifted into a candidate-driven market and many employers are being affected by it, but most don’t know how to handle it. ` 
Today we talk to Ann Wyatt, founder and agency owner of Ann Wyatt Recruiting. An expert recruiter in the manufacturing sector, Ann shares her insights on what you can do to make your workplace more appealing to prospective candidates.  
Join us as we discuss:
The current state of recruiting in the industrial sector
How the current unemployment rate impacts recruiting and ways around it
Why culture fit is so important, and how a recruiter can make the perfect match between candidate and company

The way our customers collect information and look for products has changed, and in order to keep up with demand, manufacturers have to change the way that they approach sales and marketing.  
Today’s episode is very unique. This is a conversation that was originally recorded on Chris Grainger’s podcast: EECO Ask’s Why.    
Chris Grainger joins us from EECO, an industrial automation and power solutions company. Chris has been running the EECO Ask’s Why podcast for over 2 years and offers valuable insights on manufacturing as well as starting your own B2B podcast. Chris executed a fantastic interview with me on the go-to-market transformation in manufacturing.  
Join us as we discuss:
 How sales and marketing have changed in manufacturing
 How VOC plays an important role in GTM strategy and direction 
 How to clearly define your audience and figure out what matters to them

Marty Groover, Partner and CTO at C5MI, spent over two decades as a Surface Warfare Officer in the US Navy. He didn’t know it at the time, but this time in the Navy helped him see into the future – of manufacturing. 
Marty offers insight into the unmatched benefits of using live data to enhance your processes, product and bottom line, and how pairing people processes with technology will position you to lead the fourth industrial revolution. 
Join us as we discuss:
What the manufacturing sector can learn from the retail industry
How to build operating systems that are flexible and future-proof
Why leading with technology has its limitations

People often worry that technology and automation will replace human workers.  
But what if the most powerful path forward is empowering workers with technology for better effectiveness and efficiency, instead of replacing them? 
In this episode, Dr. Prasad Akella, the Founder and CEO of Drishti, shares his view on the future of manufacturing. A future where video data not only improves the quality of a product, but also empowers workers on the plant floor and strengthens employee retention. 
Join us as we discuss:
 How technology empowers humans to be more effective
 What using data can do for your productivity
 Why using technology leads to better employee retention

Are trade shows worth it? That seems to be a divisive question these days. But here's the truth: Like with many forms of marketing or sales activities, it comes down to execution. 
Today’s guest, Jake Hall, Keynote Speaker and Content Creator of The Manufacturing Millennial, details how to connect the physical world of a trade show with the digital world that exists before, during and after that event.  
Join us as we discuss:
How to create value and content from trade shows
How building relationships with other companies strengthens your marketing
The importance of developing personal brands 

Our workforce has changed drastically over the decades. The highly desirable and stable manufacturing industry of the past has struggled to retain workers in our modern times. But there is a way to revitalize the manufacturing industry in the US to keep up with the manufacturing powerhouses around the world.  
Today’s guest, Jason Azevedo, Chief Strategy Officer at MRCA, shares his views on the importance of investing in your workforce, how automation keeps workers employed, and what manufacturing companies can do to build stronger communities.  
Join us as we discuss:
What revitalizing manufacturing looks like today
Why employee health and wellness is most important
How automation and robotics benefit the worker
How to empower smaller communities through manufacturing
How to make your company desirable to buyers