The Manufacturing Marketer

Gorilla 76
  • 4.9 (19)
  • MARKETING
  • UPDATED WEEKLY

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

  1. 3D AGO

    LinkedIn is OUT, and Reddit is IN? w/ Lysa Goodman

    Brendon and Nihal talk with Lysa Goodman, Marketing Manager at Sugino Corp, about her experience running ads on Reddit. We talk all about where this platform might be most useful to industrial marketers. Connect with Brendon on LinkedIn: https://www.linkedin.com/in/brendonforrest/ Connect with Nihal on LinkedIn: https://www.linkedin.com/in/nihal-shetty-267658214/ Connect with Lysa on LinkedIn: https://www.linkedin.com/in/dsfpg/

    38 min

  2. JAN 29

    Prepping for website overhauls | IMC Live

    Peyton talks with Randall Zaitz, Digital Creative Director at Gorilla 76, and Kevin McClary, Head of Performance Marketing, about what goes into launching a successful website overhaul.

  3. JAN 22

    Is marketing commodities the worst job in industrial marketing?

    Today we’re talking all about commodities. And if your job involves marketing them, you might sometimes feel a bit out of the loop when it comes to typical industrial marketing strategy – even things like positioning become a lot more challenging when we’re talking about these products. So what do you do instead? Let’s talk about it. Connect with Brendon on LinkedIn: https://www.linkedin.com/in/brendonforrest/ Connect with Nihal on LinkedIn: https://www.linkedin.com/in/nihal-shetty-267658214/

    33 min

  4. JAN 15

    Looking Back on IMC Live 2025 | IMC Live

    We covered a lot in our 22 IMC Live episodes this year, so we’re gonna run through our thoughts on what was flashy and what we think is foundational and worth carrying forward into 2026. No context. Just the list. Then, Allen and Peyton will dive in to a few specifics.

    44 min

  5. JAN 8

    2026 Dreams

    What are industrial marketers looking forward to in 2026? Brendon and Nihal link up with IMC: Live hosts Peyton and Allen to get into it.

  6. 12/18/2025

    Why You Need an Experimental Line in Your Marketing Budget

    Today, we’re getting a little zany. Since we’re approaching the end of Q4, we wanted to make an episode checking in with you about your budgets for the upcoming year. And what we specifically want to talk about is the role of an experimental line in your marketing budget - why it matters, and how you can use it. Let’s dig in.

    23 min

  7. 12/11/2025

    How Gorilla 76 is Using AI Right Now | IMC Live

    Almost everyone's using generative AI, but not in the same ways. And why are the best use cases being gatekept by marketers in the know? Peyton and Allen lead a discussion with other Gorillas to go through the use cases and AI strategy most exciting for industrial marketers today.

    49 min

  8. 12/04/2025

    Project Managing Your Marketing w/ Alex Monroe

    Today, we’re talking with Director of Projects here at Gorilla 76, Alex Monroe. Alex has been reshaping the way we do work here at Gorilla from a project management viewpoint, and he has some ideas for industrial marketers broadly on what they can do to manage their workload and deliver results on time. Let’s dig in.

See All (169)

Ratings & Reviews

4.9
out of 5
19 Ratings

About

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

Information

  • Creator
    Gorilla 76
  • Years Active
    2022 - 2026
  • Episodes
    169
  • Rating
    Clean
  • Copyright
    © 2026 The Manufacturing Marketer Gorilla 76
  • Show Website
    The Manufacturing Marketer