The Manufacturing Marketer

Gorilla 76
  • 4.9 (19)
  • MARKETING
  • UPDATED WEEKLY
The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by Gorilla 76 Senior Strategists Mary Keough and Brendon Forrest; marketers who cut their teeth in-house at manufacturing companies. Each week listen to a mix of Industrial Marketing Live events, topic deep dives, and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

  1. 2 DAYS AGO

    All About Blocks

    Today, we’re joined by Randall Zaitz, Digital Creative Director at Gorilla 76, and Rui Huang, Lead Developer here at Gorilla, to talk about the move toward block-based websites in Wordpress. Why are people getting excited about it? And what does it mean for the future of your site?

    32 min

  2. DEC 12

    Making an Impact with Marketing at a Global Company | IMC Live

    Today, we’re talking about how to make an impact with marketing at a global company. So, to help us solve this puzzle we’re welcoming Karlaa Gregory and Brittany McCall from Sumitomo Drive Technologies.

    44 min

  3. DEC 5

    REPLAY: Social Proof Marketing Done Right | IMC Live

    With Thanksgiving cutting into our normal recording schedule, we thought we'd provide you all with a replay of an IMC Live episode from 2023. We are going to be talking about the creme de le creme of marketing: social proof. Peyton, Brendon and Allen get together to talk about why social proof is powerful in the framework of demand gen, and how it can be done right.

    45 min

  4. NOV 28

    The Magic of the Mid-Sized Trade Show w/ Andrew LeGrand | IMC Live

    A lot of us have heard about the big manufacturing trade shows like The International Manufacturing Technology Show and FABTECH. Those big trade shows can provide a lot of opportunities. But for many of us, a smaller mid-sized trade show could offer higher quality opportunities, if you do it right. As we know when it comes to high-quality leads, sometimes you can do a lot with a little. So, to help us better understand the magic of the mid-sized tradeshow, we’re happy to be joined by Andrew LeGrand, industrial marketer at the Missouri Association of Manufacturers, aka MAM.

    40 min

  5. NOV 21

    Rebranding and Branding Refreshes w/ TJ Sheridan

    Today, we’re joined by our marketing designer TJ Sheridan to talk about how to build a strong visual brand as a marketing team without a full time designer. Branding can feel pretty daunting. What elements make up a strong visual brand? How do you know if you need to update your branding or not? What can you do yourself and what should you try to outsource?

    24 min

  6. NOV 14

    How to Make Your SMEs into Thought Leaders on LinkedIn w/ Rich Ward | IMC Live

    Today, we’re tackling a topic that comes up in industrial marketing a lot: How do I get my SMEs to post more on LinkedIn and become industry thought leaders? Harnessing the power of organic LinkedIn from individual profiles has a lot of opportunity. After all, people want to follow people, not companies - and we know this can have a major impact on business results. We’re joined by Rich Ward of Acromat to share his story of building an organic, thought leadership-based strategy on LinkedIn - including results!

    38 min

  7. NOV 7

    Reddit Marketing w/ Rich Ward

    We’ve brought Rich Ward, Marketing Manager at AcroMat, on to talk all things Reddit. He’s been using the platform to help his company bring in new leads and up their marketing game, and he’s been kind enough to share what he’s learned with us today. Let’s get into it.

    26 min

  8. OCT 31

    All About Email

    You know them, you sometimes love them – they’re emails. Aren and Nihal dig into what makes for compelling emails that can snag you conversions. And talk about how we approach email here at Gorilla 76.

    30 min
See All (115)

Ratings & Reviews

4.9
out of 5
19 Ratings

About

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by Gorilla 76 Senior Strategists Mary Keough and Brendon Forrest; marketers who cut their teeth in-house at manufacturing companies. Each week listen to a mix of Industrial Marketing Live events, topic deep dives, and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

Information

  • Creator
    Gorilla 76
  • Years Active
    2022 - 2024
  • Episodes
    115
  • Rating
    Clean
  • Copyright
    © 2024 The Manufacturing Marketer Gorilla 76
  • Show Website
    The Manufacturing Marketer

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