The Manufacturing Marketer

Gorilla 76
  • 4.9 (18)
  • MARKETING
  • UPDATED WEEKLY
The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by Gorilla 76 Senior Strategists Mary Keough and Brendon Forrest; marketers who cut their teeth in-house at manufacturing companies. Each week listen to a mix of Industrial Marketing Live events, topic deep dives, and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

  1. 1 DAY AGO

    Reddit Marketing w/ Rich Ward

    We’ve brought Rich Ward, Marketing Manager at AcroMat, on to talk all things Reddit. He’s been using the platform to help his company bring in new leads and up their marketing game, and he’s been kind enough to share what he’s learned with us today. Let’s get into it.

    26 min

  2. OCT 31

    All About Email

    You know them, you sometimes love them – they’re emails. Aren and Nihal dig into what makes for compelling emails that can snag you conversions. And talk about how we approach email here at Gorilla 76.

    30 min

  3. OCT 24

    Clicks & Tricks: Designing Spellbinding Creative w/ TJ Sheridan | IMC Live

    Sometimes design creative has to get a little more creative. If you don’t have an ideal set of design assets, how do you build compelling design creative? Today, we’re joined by our own Marketing Designer TJ Sheridan to talk about how to use the resources at your disposal to make unique ads and overcome design barriers.

    38 min

  4. OCT 17

    Talking Shop: Ambiguity Aversion w/ Allen Fennewald

    Today, we’re drawing on Allen’s study of conversion writing techniques to get to the root of what he and others have called ambiguity aversion, as well as some other psychological phenomena that can really help elevate your messaging. Let’s dig in.

    26 min

  5. OCT 10

    The Evolution of Google Ads Keyword Strategy | IMC Live

    Today, dear industrial marketers, we’re talking about… G-g-g-Goooogllleee. From the changes that have been happening on the pay-per-click platform to how we’ve been modifying our own tactics, Google Ads has kept us on our toes! Joining Allen and Peyton to hash through it all, we’ve got our own Senior Performance Marketer Kevin McClary and Performance Marketer Nick Robinson.

    44 min

  6. OCT 3

    Building Your 2025 Marketing Plan w/ Katie Klaus

    You may have caught our episode with Katie Klaus from Broaster Company about planning your 2025 marketing budget. A lot of that conversation tied back to the importance of knowing your company goals and budgeting for the marketing activities that are most going to help you achieve those goals. Sounds a lot like making a marketing plan, right? That’s exactly why we asked Katie back on the show to talk more in depth about creating a marketing plan from a strategic perspective.

    27 min

  7. SEP 26

    Sales Enablement w/ Luke Wittenbraker | IMC Live

    It’s the age old question: “How can sales and marketing work better together?” Particularly when it comes to sales enablement. Marketing doesn’t want to be a brochure-making factory, and sales doesn’t want to be left high and dry without the materials they need. Where’s the balance? Today, we’re joined by a special guest with a unique perspective, Luke Wittenbraker, marketing and sales director at Mactech, to talk about how to better enable your sales team.

    40 min

  8. SEP 19

    Talking About Attribution

    Today, we’re tackling an issue that has surely been a source of frustration for anyone that’s run paid digital advertising - attribution. All the data available in digital channels can lead us to believe that attribution should be easy. But behavior online and the impact of paid channels is much more complex than click and convert. So how do you talk about this with leadership and show the impact of paid channels? That’s what we’re here to talk about.

    29 min
See All (109)

Ratings & Reviews

4.9
out of 5
18 Ratings

About

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by Gorilla 76 Senior Strategists Mary Keough and Brendon Forrest; marketers who cut their teeth in-house at manufacturing companies. Each week listen to a mix of Industrial Marketing Live events, topic deep dives, and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

Information

  • Creator
    Gorilla 76
  • Years Active
    2022 - 2024
  • Episodes
    109
  • Rating
    Clean
  • Copyright
    © 2024 The Manufacturing Marketer Gorilla 76
  • Show Website
    The Manufacturing Marketer

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