233 episodes

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer and Brooke Sellas

    • Business
    • 4.7 • 81 Ratings

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

    A million new marketing jobs

    A million new marketing jobs

    Entrepreneurial genius Dennis Yu steps into the co-host's seat to discuss his plan to create 1 million new marketing jobs. We also get into sales bros, Jake Paul, lousy LinkedIn pitches, robo-consulting, true personalization, and how "emotional AI" is going to be the biggest game-changer.

    • 41 min
    True community and the future of marketing

    True community and the future of marketing

    "Community" might be the most important and misunderstood marketing buzz word. Brooke Sellas joins Mark Schaefer to discuss community success and failure, the connection to true marketing opportunity, and its role in a crypto-enabled creator economy of the future.

    • 53 min
    How content works in the world today

    How content works in the world today

    Jay Acunzo and Mark Schaefer discuss how reach, resonance, and relevance are intertwined and evolving into something new in a post-SEO world. They show how expertise is now a commodity on the web unless you have the brand to go with it. They blow up the notion of monetizing an audience into some practical and rational ideas. This episode will re-frame your idea of how content works in the world today.

    • 47 min
    Influencers are everything

    Influencers are everything

    The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.

    • 45 min
    A farewell to Brooke

    A farewell to Brooke

    In this new episode, Mark Schaefer has a big announcement about the future of the Marketing Companion. Mark and Brooke discuss the evolution of branding as well as trending news from Peloton and Facebook.

    • 42 min
    Twisting reality for marketing gain

    Twisting reality for marketing gain

    In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content overload, stunning new research on post-pandemic consumer trends, and Brooke's go-to karaoke song.

    • 37 min

Customer Reviews

4.7 out of 5
81 Ratings

81 Ratings

Deb0912 ,

Best Podcast Ever

Seriously cutting-edge digital marketing for those in the business who want to truly grow their businesses and meet today’s consumer needs.
I love these two - they are geniuses, and so “human”, funny and heartwarming.
Plus, they can spin a great story, which helps me remember the content so much more. I hit the “subscribe” button right away, and look forward to every episode.

Event Proffessional ,

So Informative and insightful!!

This podcast is so well worth your time investment! It’s a must if you want to find out how to reach your customers and know the latest on not just marketing trends, but where marketing is going. This podcast is always fresh, new and innovative! I’ve learned new strategies to keep connecting with my current customers and reach my potential customers in ways I never thought of. This is awesome and always informative!

NathanFMS ,

Unsubscribed

Your recent episode about the Facebook ads boycott included plenty of accusations, without a single piece of evidence.

You also blamed consumers for not holding the same opinions that you do. bad marketing mindset.

It’s your fault for being out of touch with the market. Not their fault for having a different opinion than you.

Been listening for the last few months, and this was the last straw. Unsubscribed

Top Podcasts In Business

You Might Also Like