The Marketing Scientists

Pranav Piyush
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  • MARKETING
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The Marketing Scientists

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

  1. FEB 10

    How AI-Driven Experiments are Changing Growth Marketing!

    In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-tim...

    33 min

  2. JAN 13

    The SECRET to SaaS Growth No One Talks About

    In this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution models and emphasizes the importance of focusing on incrementality to drive revenue growth. He also delves into the evolving landscape of SaaS pricing models, highlighting the shift towards usage-based pricing and the need for companies to adapt. Additionally, Kyle shares his insights on the critical role of customer success in driving Sa...

    36 min

  3. JAN 13

    Brand vs. Performance is a LIE! Here's the TRUTH! With Guest David Herrmann

    In this episode of the Marketing Scientists Podcast, David Herrmann discusses the importance of community building in e-commerce marketing, the evolving role of organic marketing, and how to effectively leverage AI in media buying without losing the human touch. He also shares his insights on creative diversity, the future of measurement in a privacy-first world, and the delicate balance between brand and performance marketing. About the guest: David Herrmann, President of Herrmann Di...

    39 min
  4. The great debate: Marketing's role in B2B with Bill Macaitis

    09/06/2024

    The great debate: Marketing's role in B2B with Bill Macaitis

    Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs. - Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.

    37 min
  5. Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

    08/30/2024

    Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

    Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: - The art of storytelling and persuasive communication. - How Ashley thinks about measuring the impact of her Lifecycle team's work - How Lifecycle is embedded in everything that Atlassian does.

    42 min
  6. Growing a business without invading privacy with Matt Henderson, Sentry

    08/23/2024

    Growing a business without invading privacy with Matt Henderson, Sentry

    Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode: -Why Sentry killed all cookies on their website. -How Sentry was still able to grow the business through marketing without invading their audience's privacy. -How Sentry measures the success of their marketing.

    40 min
  7. Marketing experiments: How to get it right and what to avoid with Rishabh Jain

    08/16/2024

    Marketing experiments: How to get it right and what to avoid with Rishabh Jain

    Today's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. H...

    44 min
  8. Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

    07/12/2024

    Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

    Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today. Are CMOs better positioned to be CROs?What do sales leaders think about brand versus performance marketing? Is the ZIRP Era growth over?

    33 min
See All (24)

About

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

Information

  • Creator
    Pranav Piyush
  • Years Active
    2024 - 2025
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © 2025 The Marketing Scientists
  • Show Website
    The Marketing Scientists

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