The FMCG Guys

Dwyer Partners
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The FMCG Guys

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

  1. 216. Adam Aldridge, Retail Performance Lead at Kimberly-Clark: Creating Meaningful Shopper Experiences

    4 DAYS AGO

    216. Adam Aldridge, Retail Performance Lead at Kimberly-Clark: Creating Meaningful Shopper Experiences

    This episode was recorded during P2PI and SMG’s Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark.  With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers. Watch on YouTube: https://www.youtube.com/watch?v=-gyc6epNDC8   Topics Covered: The impact of Retail Media on an FMCG Company like KCC His view on the impact of Digital to better understand the consumer (given his background in Marketing) Partnerships with grocers Key bottlenecks he’s detecting

    15 min
  2. 215. Ben Reynolds, VP Business Development at Walkbase, a STRATACACHE Company: Mastering In-Store Media Analytics

    JAN 8

    215. Ben Reynolds, VP Business Development at Walkbase, a STRATACACHE Company: Mastering In-Store Media Analytics

    Welcome to The FMCG Guys’ first episode of 2025! In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement.  Walkbase Website: https://www.walkbase.com/ STRATACACHE website: https://stratacache.com NRF Event: https://stratacache.com/en/retail_media_networks/ Topics covered in this conversation: In-Store Measurement: how to measure the customer journey in a physical like on website Technologies and Platforms in the market that help Retailers and Brands Better understand what’s happening in-store Retail Media Standardization Efficiency of Media: how did content change behavior? How to navigate Privacy legislation, such as GDPR In-store physical and digital activations Differences between Europe and North America and what the future looks like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    46 min

  3. JAN 4 · BONUS

    Extra: Paola Pocci, President & Member of the Executive Team at Imperial Brands: Vision, Strategy and Execution (2023)

    The FMCG Guys will be back next week with an all-new episode to kick off 2025! In this episode from 2023, Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands’ Executive Team, joined Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about: Paola's Career background Transitioning to Imperial Brands after 22 years at P&G Advocacy Marketing & the changes happening in tobacco Challenges for women to reach the C-Level and promoting diversity in her organization Leading and making change through Strategy & Execution

    47 min

  4. 12/28/2024 · BONUS

    The Most Dowloaded Episode of 2024: Vitaliy Novikov, Group Digital Commerce Director at Coca-Cola HBC: The Future of Digital FMCG

    Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/  Vitaliy's career path from General Management to Digital Digital B2B and B2C in the context of a Beverages company Internal capability building and upskilling for a digital-ready and data-driven organization Online Commercial Activations

    58 min
  5. 214. Peter Dekkers, GM Nutrition Europe/MET/ANZ & Head of Netherlands at Unilever: Global Leadership & The State of FMCG

    12/18/2024

    214. Peter Dekkers, GM Nutrition Europe/MET/ANZ & Head of Netherlands at Unilever: Global Leadership & The State of FMCG

    Our guest is Peter Dekkers, Unilever’s General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business! Tune in to hear about: Peter’s career path at Unilever, from an unusual start in R&D to Regional GM Combining Headquarter and local roles and the logic behind the moves The state of Brand / Retailer relationships for FMCGs in Europe and the formula to go back to a virtuous growth cycle How Peter has evolved his leadership style while growing up the ladder and moving internationally The impact of work from home in today’s organizations and what the future may look like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    47 min
  6. 213. Christina Jenkins, Senior Omni Channel Shopper Marketing Team Lead UK & Ireland at Colgate-Palomolive: Connecting Brand & Consumers with Retail Media

    12/14/2024

    213. Christina Jenkins, Senior Omni Channel Shopper Marketing Team Lead UK & Ireland at Colgate-Palomolive: Connecting Brand & Consumers with Retail Media

    Christina Jenkins is Colgate-Palmolive’s Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG’s Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG’s approach to Key Account Management, Shopper Marketing and Consumer Insights. Watch on YouTube: https://youtu.be/a0CWXdJTNuY  Topics Covered: Christina’s career path and recent transition from Shopper Marketing to Omni Channel How Retail Media has impacted Colgate’s relationship with their key UK Customers Leveraging Retail Media to better understand the consumer How they are re-organizing internally to be Digital-first More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    19 min
  7. 212. Chris Riegel, CEO at STRATACACHE: The Seven Deadly Sins of In-Store Retail Media

    12/11/2024

    212. Chris Riegel, CEO at STRATACACHE: The Seven Deadly Sins of In-Store Retail Media

    The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we speak with their CEO Chris Riegel about the Seven Deadly Sins Retailers Commit when approaching in-store Retail Media. Join STRATACACHE’s Event at NRF: https://nrfbigshow.nrf.com/special-programs/retail-media-networks  STRATACHACHE’s Website: https://www.stratacache.com/en/  In this episode, you’ll hear about: Why In-store is such an exciting and important space right now The evolution of STRATACACHE and Consumer Goods since they started off in 1999 Their upcoming NRF Event The Seven Sins of In-store: “In-store is more”, “Programmatic Ad Tech is not your friend”, “Can’t improve what you can’t measure”, “Buy vs Build”, “Data = Rate”, “Scale or Fail”, “Other People’s Money” More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    58 min
  8. 211. Gerbrand Hoogvliet, Commercial Lead at FrieslandCampina: Demistifying the Digital Shelf

    12/07/2024

    211. Gerbrand Hoogvliet, Commercial Lead at FrieslandCampina: Demistifying the Digital Shelf

    Join us for an insightful conversation with Gerbrand Hoogvliet, current Commercial Lead and former Head of eCommerce at FrieslandCampina Netherlands. Gerbrand shares his experiences leading the digital commerce function for beloved brands like Chocomel and Fristi. Drawing from his general management background and recent transition to leading Commercial for FrieslandCampina's Foodservice division, Gerbrand offers a unique perspective on navigating the evolving world of digital commerce.  In this episode, we dive into: Gerbrand's approach to making eCommerce accessible for non-digital natives Why search is the new shelf  His 3 must-do's for FMCG brands to dominate the digital shelf How avoiding jargon and internal 'e-legend ambassadors' can drive digital success across marketing teams More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

    38 min
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Ratings & Reviews

4
out of 5
4 Ratings

About

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

Information

  • Creator
    Dwyer Partners
  • Years Active
    2020 - 2025
  • Episodes
    260
  • Rating
    Clean
  • Copyright
    © Dwyer Partners SL
  • Show Website
    The FMCG Guys

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