Helping school organizations and school admins achieve their goals.
Best Practices for Managing Your School or PTA Social Media Account
Ever wonder how to cut through the noise on social media? We will talk about how schools, PTAs and PTOs can connect with their audience, create engaging content, and effectively manage their social media accounts. We will be joined by social media veteran, Matthew Desilet, and it may surprise you to hear who he suggests should run your social media accounts. About our guest, Matthew Desilet, Marketing Director, SquadLockerMatt Desilet is Marketing Director at SquadLocker, a company that provides online tools for teams, organizations, and schools to manage custom apparel and equipment purchasing. After his first childhood nickname “Dez” stuck, he never went back. Matt is a growth and engagement strategist experienced in creating digital marketing campaigns, launching new products, and enabling sales + success teams. He is an experienced contributor, manager, and leader on agile marketing teams. Matt likes to focus on delivering data-driven results in a human-centered way. His first startup experience came in the form of gigging and recording with his band full-time. Having a seat on the startup rocket ship gives Matt the same vibe as watching his music take off and get into the hands of thousands of people. To slow things down, he enjoys building and tinkering with guitars at home. A proud Rochestarian, Matt supports the Buffalo Bills, Wegmans, and proper Buffalo chicken wings. Bleu cheese only, Ranch need-not apply.
What the # is FERPA & What Do I Need to Know?
With millions more students relying on online tools for virtual education, we need to be extra diligent in maintaining students’ data privacy. As a PTA or PTO leader, you play a large role. Did you know that even the title of the photos the PTA posts on FB could be subject to data privacy laws? We’ll talk about this, and a brief overview on what PTA and PTO leaders need to know about the Family Educational Rights and Privacy Act (FERPA) on this episode. This show is brought to you by K-12 Clothing. K-12 Clothing is a PTA-Dad created business focused on providing high-quality school apparel while increasing access to educational resources through fundraising in schools. Learn more at k12clothing.comThis show is made possible by support from SquadLocker
Where to Start with Social Media for Your School, PTA or PTO
Social media is a powerful tool but it can be overwhelming trying to figure out where your school or school group should start. Should you manage accounts on all major tools or just one? If just one, which one? And how do you get your community to engage? We’ll answer these, and other questions, in this social media 101 episode.This show is brought to you by K-12 Clothing. K-12 Clothing is a PTA-Dad created business focused on providing high-quality school apparel while increasing access to educational resources through fundraising in schools. Learn more at k12clothing.comThis show is made possible by support from SquadLocker.
Modernizing Your PTA, Tips from a PTA Leader
Parent-teacher organizations have historically been an in-person organization but this method of operating just isn’t feasible in light of the pandemic and many schools being 100% virtual. So how does a PTA adapt? Hear from a PTA leader about how their PTA revamped their website, meetings, and membership communications to facilitate the 2020 school year and beyond.About Deb & Wes' Guest:Selma Avdicevic is a financial services professional and an entrepreneur, with an extensive background in commercial real estate finance and investment, structured finance, CMBS, portfolio management, project management, entrepreneurship, retail, small business management, non-profit management, fundraising, marketing, and communications. In her free time, she is an active member of the local PTA council, and a strong advocate for public education, as well as an active Impact100 Essex chapter member. Selma is a proud graduate of CUNY Hunter College and New York University. She lives in Montclair, NJ, with her husband and two kids.
Virtual Teaching Presentation Tips From an Expert
Running a classroom online is not the same as in-person – what are the differences teachers need to think about and how do they make a seamless transition? Join us in this podcast with acting coach, Susan E. Finch, to discuss tips for effective teaching via the web.----more----About Wes & Deb's Guest:Susan is a Julliard trained actress where she still regularly coaches. She co-leads an onlineCommunication Course called Speak Up! with Ariel Kane. She was on the faculty of The Atlantic Theater School (NYU) for 30 years and has taught at Playwright Horizons, Marymount College, Actors Connection, and The American Academy of Dramatic Arts. She teaches online Presentation Skills Courses to teachers and business professionals. Some of her clients include the NYC Department of Education, New York Life Investment Management, Black Rock, CreditSuisse and Radius Global Market Research. You can find out more at www.SusanEFinch.comThis show is brought to you by K-12 Clothing. K-12 Clothing is a PTA-Dad created business focused on providing high-quality school apparel while increasing access to educational resources through fundraising in schools. Learn more at k12clothing.comThis show is made possible by support from SquadLocker.
The School Auction: How to Maximize Donations & Success
A night of food, libation, and bidding on all sorts of items you don’t need --that’s what school auctions are all about. So how does one maximize fundraising to best support our schools? Join us with a special guest, Dabney Lawless, to discuss the most effective way to solicit donations, maximize bidding, and run a successful auction.----more----About Deb and Wes' guest:As an experienced public relations professional with a 20-year track record of creating successful communications programs for consumer and technology start-ups, Dabney Lawless has mastered the ability to tell a story that resonates with media and target audiences alike. As the founder of Lawless PR Dabney’s clients have included top-tier Silicon Valley start-ups such as Instacart, Eventbrite, ModCloth, Newsela, MyFitnessPal and most recently Outschool. Prior to founding Lawless PR, Dabney was the vice president of communications for Nextdoor, and prior to that she worked at an integrated marketing agency for nearly eleven years as the VP of Consumer PR. Dabney has a BA from Connecticut College and an MA in Communications from The University of Texas at Austin. She has a nine-year-old child just started a travel blog for her upcoming road-schooling adventure with her family: www.thisboholife.comThis show is brought to you by K-12 Clothing. K-12 Clothing is a PTA-Dad created business focused on providing high-quality school apparel while increasing access to educational resources through fundraising in schools. Learn more at k12clothing.comThe Multipurpose Room is made possible by support from SquadLocker.
Customer ReviewsSee All
Great resource and perspective
This is a great resource for parents, educators, and school administrators. The content is relevant, interesting, and helpful. The hosts are relatable and engaging. I look forward to more episodes.
Great resource for 2020
As a first-time PTC President in a pandemic, I’m finding this podcast helpful for motivation, idea generation, and fundraising tips. Great topics so far!!
Great information! The host is very knowledgeable and simply understands what’s going on. I will definitely be tuning in and looking forward to more information.