The Must-Have Funnel to Run Your Coaching, Education, or Consulting Business Smoothly (Without Burnout)

Alright, let’s get into it. If you’re in the coaching, consulting, education, or training space—or you’re thinking about stepping into it—this episode is gonna save you a whole lot of time, stress, and trial-and-error.

I’m breaking down exactly how I built my coaching and consulting business, what I’ve tried, what’s worked, what’s flopped, and most importantly—how I’ve set up my backend systems to actually run things smoothly without burning myself out.

When I first started, I was just winging it. I sold an online course on Kajabi that covered the basics of setting up a beauty business and getting clients. Then I realized I actually loved working with people and wanted to do more hands-on coaching. That led me to running masterminds, one-on-one coaching, events, 12-week courses, and all kinds of different structures—until I found what actually worked best for me.

And let me tell you… I learned real quick that you can have the best offer in the world, but if you don’t have the right backend setup, you’re making it 10x harder for yourself to bring in consistent leads, convert clients, and create a business that actually supports your life.

So today, I’m walking you through:
🚀 The exact flow of the Beauty Industry Leaders sales funnel
💡 How to get more eyeballs on your business (because posting on IG isn’t enough)
📧 Why your email list is more valuable than social media (and how to start building it)
🔄 The full client journey—from lead magnet to conversion to retention
📊 The biggest launch mistakes I see (and how to actually plan ahead so your offer sells)
💰 How to structure your business model so you’re not stuck in a constant hustle cycle

This is not just about throwing up a sales page and hoping for the best. It’s about setting up a system that works for you on autopilot so you can focus on what you actually love doing—coaching, educating, and helping people in this industry grow.

And honestly? No one ever laid it out for me like this. I had to invest over $130K into courses and coaches just to piece it all together. So consider this your fast-track lesson to getting your coaching, training, or consulting business running smoothly and profitably.

✨ Give this episode a listen and let me know—what’s one part of your business that needs a better system right now? DM me @SammyKennedyCoach, I’d love to hear your thoughts!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/