165 episodes

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

The Near Memo Greg Sterling, Mike Blumenthal & David Mihm

    • News
    • 5.0 • 6 Ratings

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

    GBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API Leak

    GBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API Leak

    Send us a Text Message.GBP Chat is Dead, Long Live WhatsApp: Google nuked both Google Business Profile Chat AND Google Business Messaging last week in a typical show of disregard for the product and the businesses supporting it. This decision comes amid concerns over increasing spam within the GBP chat service, which initially launched in 2017 with high hopes. Despite a significant initial investment, Google's inconsistent product strategy led to its downfall.Interestingly, Google is no...

    • 38 min
    Rand Fishkin interview on the importance and learnings from the Google Search Leak

    Rand Fishkin interview on the importance and learnings from the Google Search Leak

    Send us a Text Message.Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually worksThis week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at how it provides SEO practitioners with menu of possible experiments to explorethe role of Chrome as a source for click through data and what ...

    • 32 min
    New SAB Local Ranking Factor & Interpreting Google AI Tea leaves around Search

    New SAB Local Ranking Factor & Interpreting Google AI Tea leaves around Search

    Send us a Text Message.New SAB Local Ranking Factor: Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardless of the service area. Darren Shaw of Whitespark has uncovered some indications that this is starting to change and the ranking signals are m...

    • 36 min
    ChatGPT 4o Makes an Impression, Chaos that was Google I/O is Google, What Does it All Mean for SEOs?

    ChatGPT 4o Makes an Impression, Chaos that was Google I/O is Google, What Does it All Mean for SEOs?

    Send us a Text Message.ChatGPT 4o Makes an Impression: OpenAI, not so subtly, introduced improvements to ChatGPT 4.0 just before I/O Google's event. The presentation was crisp and focused highlighting OpenAI's ChatGPT 4o enhanced speech capabilities and creative functionalities, such as summarizing audio streams shows and organizing the resultant notes into coherent outlines. Despite some features demoed on Monday being API-exclusive, the potential for ChatGPT to rival Google's search, ...

    • 45 min
    Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practices

    Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practices

    Send us a Text Message. Is Google Finally fixing LSA reviews?In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing review management under GBP. This shift mandates businesses to have an affiliated GBP to run LSAs, integrating reviews on both platforms. Wh...

    • 25 min
    From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content

    From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content

    Send us a Text Message.We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy!Do Google searchers enter the Local Finder?Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Finder on a regular basis, they also scroll deep and often pick a business not in the top three.The Near Memo is a weekly conversation about Search, Soc...

    • 25 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

TrackGeekMTL ,

Unravel Local Business Marketing with The Near Memo

Greg, Mike, and David masterfully navigate the convergence of local business, marketing, and tech in The Near Memo. It's a weekly must listen with of invaluable insights for anyone looking to stay on top of the latest in local digital marketing.

Caroline Ngu. ,

Relevant, timely insights on local search

With this podcast, now it’s easier for me to stay up to date on the local search industry with its constant mergers, product updates, and evolving consumer behaviors. The hosts keep it fun and casual while explaining the history and context behind industry trends. I appreciate the different types of formats (email, podcast, blog).

Jonathan C. Hall ,

For local digital marketing news/insight, put this on your shortlist

It's a privilege to listen in as these three veterans of local digital marketing riff on a handful of cherry-picked industry news stories each week. The episodes are short but substantive. And the format brings both range and relevance. The Near Memo highlights some of the most interesting and important developments in local: moves by big tech monoliths, rising new entrants in the market, and just interesting new data that comes to light. If you're going to listen to one podcast in this space, put this one on your shortlist. (Great name BTW, just search "podcast near me"!)

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