300 episodes

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows.



Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities.



The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.

The Next 100 Days Podcast Kevin Appleby & Graham Arrowsmith

    • Business
    • 5.0 • 4 Ratings

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows.



Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities.



The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.

    #307 John Lamerton – Evergreen Assets

    #307 John Lamerton – Evergreen Assets

    Evergreen Assets with John Lamerton

    Evergreen Assets is the name of John Lamerton's latest book. This is John's third appearance on The Next 100 Days Podcast.









    Evergreen Assets - The Book

    BUY THE BOOK



    John wrote the majority of the book in the March 2020 lockdown. John's clients were concerned to receive his advice. Firstly, he told them to look after cash flow. Secondly, look after relationships. One of the recurring themes in the book is that it is not a numbers game, it's a relationships game. No one remembers what you did, but they'll remember how you made them feel. Thirdly, he told people to build evergreen assets.



    http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets.mp4



    Noddy Holder - Great Example of Evergreen Assets

    Even though Graham got his 70s bands mixed up, Mud and Slade. Noddy Holder was in fact the lead singer and writer of a very popular Christmas anthem. John tells the story...



    http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Noddy-Holder.mp4



    It is rumoured that Noddy Holder receives £500k royalties, etc for the song every year. That is some return of effort deployed.

    John Doesn't Like "What's Working Now"

    He says the Guru's like to sell 'what's working right now. Why? It's because Guru's can say the reason you're now successful is you aren't doing what's working right now. You are using an outdated model. The world has moved on. He says, The Gurus will say, "I've got a secret, and that secret is what's working right now".



    It's all smoke and mirrors. A sleight of hand magic trick to rob you of money.



    Instead, John encourages business owners to focus on what works every single time. It's the "Merry Christmas Everybody" marketing strategy.

    What do you think of Social Media?

    "It's tomorrow's chip paper."



    http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Social-Media.mp4

    The Social Network

    John points out that social media used to be known as the social network.



    http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Disliking-Social-Media.mp4



    John argues that it is far better for business owners to go deep with a few people, rather than spray stuff to lots of people.

    The Evergreen Assets Eco-System

    http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets-Eco-System.mp4



    There will be one of the 6 seed classes that your business can most benefit from.

    Viral Class - R Rate

    John uses the R rate, used to reflect the Replicate Rate of the China Virus. So if you have an R rate of 1.5, for every 10 customers, they'll bring in 5 free.



    http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-R-Rate-Viral.mp4



    The gym wraps up a shareable story that can be put into a referral system, then you'll have a business that produces a huge number of referral clients. The trade is made with the client to say if I produce the results you are looking for, you will refer me to 5 other people.

    • 1 hr 4 min
    #306 Odessa Sherreard – Creating Engaging Content

    #306 Odessa Sherreard – Creating Engaging Content

    Creating Engaging Content with Odessa Sherreard

    Creating engaging content is a Labour of love for Odessa Sherreard. Every day she spends her time on LinkedIn engaging with people to create leads for businesses. However, it is how she does it that is instructional.







    Odessa helps businesses find and promote their voice across social media. This helps to get their brand "out there" and feel represented. Above all, it's about doing this in a more personal human way. Graham looked up the name Odessa. It derives from the Greek word Odyssey. Which translates as "long journey". He quipped that he thought the podcast might go on forever!





    On LinkedIn 24/7

    http://thenext100days.org/wp-content/uploads/2021/12/On-Linkedin-247.mp4

    The LinkedIn Pretenders

    http://thenext100days.org/wp-content/uploads/2021/12/LinkedIn-Pretenders.mp4

    What does engagement mean to Odessa?

    For a lot of people, they tend to assume that engagement is what happens to their own content. This means It's not just about looking at what others are commenting on your posts. For Odessa, it is about having conversations with anybody. First, it doesn't have to be on your content. Second, either you support someone else's content or just join in the conversation.



    Odessa says you need to be intentional about where you leave comments. Not so much random, more where you add value. So you may be commenting that reaffirms your voice, your brand etc.

    Odessa is living the dream

    http://thenext100days.org/wp-content/uploads/2021/12/Living-the-LinkedIn-Dream.mp4



    Amazingly, Odessa spends most of every day on LinkedIn. She likes it. For her that is a revelation. Odessa enjoys working alongside her colleague. He values her and it makes for an enjoyable working environment.



    In addition, Odessa enjoys her writing and what she is discussing. It is a form of addiction, she just wants to do more of it.

    Odessa also supports a Pre-School

    http://thenext100days.org/wp-content/uploads/2021/12/Pre-School.mp4



    Interestingly, Odessa feels the physical community she grew up in has somewhat dissipated. By contrast, her view is it has shifted onto social media. Oddly, social media has connected Odessa to more local people.

    Be Authentic

    http://thenext100days.org/wp-content/uploads/2021/12/Be-Authentic.mp4



    You don't need to come up with a grand 'interest'. Use your favourite 'Dad Joke". My dog did this, do you like dogs. Respond with a piece of yourself.

    How does Odessa learn things about her clients?

    In order that Odessa speaks in the voice of her client, first, she needs to understand them. Moreover, she deploys a questionnaire.



    * Favourite holiday

    * the things you'd learn about them as a friend

    * she'll listen to their turn of phrase

    * she picks clients where there is an attachment between them.

    * It is a difficult skill to write in someone else's voice



    Moreover, Odessa's zoom introduction meetings ask:



    * what do they want to achieve with their business

    * if they came to her because of something Odessa had written, what was it that resonated with them

    * she listens to what they want, she tells them what she can do and the route that is best taken to achieve their goals.

    * social media can take a few months before results.

    * so,

    • 55 min
    #305 – Dr David Spicer – University & Business Partnerships

    #305 – Dr David Spicer – University & Business Partnerships

    University & Business Partnerships with Dr David Spicer

    Small businesses looking to develop business partnerships with Universities should pay attention to this podcast. Dr David Spicer works for The University of Bradford. David later spent time working in retail with Woolworths where he ran a shop. Later, he spent time in their HR department







     







    His academic focus became how organisations learn. The research was all about how managers shared knowledge with others in the team.



    http://thenext100days.org/wp-content/uploads/2021/12/Organisation-Learning.mp4



    David has been driven by the idea of business partnerships.

    University and Business Partnerships Have Driven David's Career

    David mentioned Charles Handy. Never heard of him? Well, here's a link to The Wisdom of Charles Handy



    http://thenext100days.org/wp-content/uploads/2021/12/Management-Approach.mp4



    "We need to be as applied as we can be", says Dr David Spicer. To kevin's point regarding Balanced Scorecards - he can teach the theory in university easily, but it is the practical application with politics and the right content that will make it zing!

    Students Who Work in Industry Out-Perform Those That Don't

    http://thenext100days.org/wp-content/uploads/2021/12/Better-Outcomes.mp4



    The thing about being a student is you want to immerse yourself in the potential a university offers. If you want a continuation of schools spoon feeding you, then you're shorting your own future. Bradford University builds into their programmes, the opportunities to gain experience, build confidence and get valuable understanding which will make entry into the workforce a great deal easier.



    In this clip, David explains the real benefits for both students and businesses from the programme at Bradford University. How to make yourself compelling to an employer!



    http://thenext100days.org/wp-content/uploads/2021/12/Benefits-for-Business-Students.mp4

    The Knowledge Transfer Network

    For more information on KTN, go here.



    The University puts on seminars for local small businesses. Imparting knowledge and facilitating networking. Students come along too.



    Times Higher Education Award went to Bradford University for BUSINESS SCHOOL OF THE YEAR.







    David encourages small businesses to see local universities as a resource. For instance, collaborative reports. The universities have students who are keen to work with businesses. The students themselves are supported by academic faculty members. They can help you get that report done. You know, that report you've not got round to doing.

    No Front Door At Universities

    This is a challenge for the Universities to make it easier for businesses to find their way into the university itself. The Business School at Bradford relocated to the main campus. This makes the university a bigger and better hub. David says it makes the place more permeable for students and businesses.

    Is the Future Looking Good for Small Businesses?

    http://thenext100days.org/wp-content/uploads/2021/12/Small-Business-Future.mp4



    Kevin makes the point that learning is acceleratin...

    • 51 min
    #304 – Matt Footner – AI Forex Trading

    #304 – Matt Footner – AI Forex Trading

    AI Forex Trading with Matt Footner

    AI Forex Trading expert Matt Footner runs Simply Bots. That is a company that has developed an AI solution that enables investors who are not Forex experts to trade automatically. His platform has made his clients a lot of money in 2021. So, how has he done that? Customer service is at the core of the answer, but there is a load of tech that makes everything work so well for his clients.









    A Fantastic AI Forex Trading Team

    Matt was very humble. It was his supremely talented team who created the AI bot. But, we wouldn't be far wrong by saying that Matt inspired the work! Bot is short for robot. A slave to humans. Well, that is until they get so clever that they take over the world.



    The rationale for using AI is that it takes the emotion out of trading. So what do the bots do?



    http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Bots.mp4



    So, what questions should you ask BEFORE going into foreign exchange trading using an AI bot?



    http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Questions-to-ask-before-investing.mp4



    Kevin made the case that he knows next to nothing about Forex Trading.

    $6 Trillion FX Trading Per Day!

    The markets are open more or less 7 days per week. And $6Tn is traded in forex every day.



    This kind of trading is about passive income. You can find more about Matt and his company at: fxplusrange.com

    Tolerance to Risk

    Matt says we have all got a tolerance to risk. He is 50 years old, he had his kids when he was young and a couple of years back, financially they were off his hands. Unlike other families who have their kids a bit later in life, at Matt's age they might be more risk averse, as they have more current commitments.



    FX Plus Range The 5 range is a lower risk option, and offers around 5% per month.



    Matt's background is financial Services. He was a financial adviser. As one of them, your main aim is to protect the client's principal and then get growth. In the financial industry, the people that make the big money are the FX and Hedge fund guys. They make money off money.

    Too Good to be True?

    http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Too-good.mp4

    Fibonacci Curve - the Golden Triangle

    See an article about the Fibonacci Curve and Forex Trading:



    http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-fibonacci-curve.mp4

    How it works - human emotion

    http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Example.mp4



    Volatility is the friend of the forex trader. Matt said that when President Trump sent out a 'mean tweet', which is not the moral equivalency of shuttering a pipeline from Canada, then going cap in hand to OPEC, or leaving Americans stranded in Afghanistan - it lead to fluctuations in the foreign exchange rates.



    Euro to Dollar 1.13322 (2 Dec 2021) - so over the year the dollar has DEPRECIATED against the Euro.







    It's thrown the financial advice truisms out of the window. As Matt said, if you want a salary of £60k pa,

    • 1 hr
    #303 Pat Helmers – Career Pivot to Being a Cannabis Advocate

    #303 Pat Helmers – Career Pivot to Being a Cannabis Advocate

    Pat Helmers the Sales Podcaster turned Cannabis Advocate

    Cannabis Advocate Pat Helmers joins us on The Next 100 Days Podcast. He discusses a recent career change. It's all happened in the last 100 days. Pat has become a Cannabis Advocate. His new podcast offers him cannabis industry networking opportunities. The cannabis market size is roughly $13 billion now. It's forecast to grow to $70 billion in 7 years! So you can see, it's a sound strategy for him to become a vocal advocate for the cannabis industry.









    In March, Pat's Sales Babble Podcast is 8 Years Old! 

    Imagine that, podcasting once a week for 8 years! Now that is consistency! Listen here: https://www.salesbabble.com





    Being a Cannabis Advocate

    http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Cannabis-Advocate.mp4



    Pat plans to use his Cannabis Advocate Podcast as a way to network. He wants to be a match-maker. Moreover, he wants to be an advocate for the Cannabis industry. In the United States, cannabis is legal in some States, but not at the Federal level.



    However, as there are problems with products crossing state borders. More than that, there are problems with banking too. Pat says that over time he wants to connect with people. You can do that with a podcast.

    Is Cannabis a Gateway to Other Drugs?

    However, Pat says it isn't. On the other hand, you might want to look at this NIH Research Report. Meantime, it does seem to have an interesting history.



    http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Gateway-Drug.mp4



     

    Pat Helmers provides a Testimonial for The Next 100 Days Podcast

    Including an outtake too!



    http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Testimonial.mp4



    Pat is vehement about Cannabis not being a gateway drug. He cited the 1980s and Nancy Reagan pushing the 'gateway' drug agenda. The process States take, like California, is decriminalisation, then medical use, then adult use. But, it's a slow process.

    Pat's wife's story

    http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Wifes-Story.mp4



    The pharmaceutical industry does not want cannabis legalisation. Pat reckons the hero stories will start to gain acceptance.



    Pat is a stoic. He doesn't work in a world of fear. Instead, he wants to exude courage, wisdom and kindness.



    Kevin mentioned Russell Thackeray and CBD - a previous podcast. His point is it'll take time through regulation cycles to make cannabis legal. Pat sees opportunity in the problems besetting the industry.

    How Will Pat Monetise the Podcast?

    http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Monetising-His-New-Podcast.mp4



    It is a growing market. 5x in the next 7 years. An index play would seem a sensible investment.

    Pat's a Philosopher 

    Look up Pat here: https://taotechingofsales.com/about/



    a href="http://thenext100days.

    • 1 hr
    #302 Hilary Rowland – Retreats

    #302 Hilary Rowland – Retreats

    Retreats with Hilary Rowland

    Have you ever been on a retreat? Hilary Rowland provides residential retreats. Did you see her recent LinkedIn post? She states, "Are You Contemplating a Strategy Away Day? Don't!". These away days are awful. They are crammed full of PowerPoint presentations. Then someone tries desperately to herd people in one direction. A written plan is then agreed upon. Which, of course, no one looks at again.









    What Was That Moment When The Penny Dropped About Retreats?

    http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-CEO-Reaction.mp4



    Hilary ran CEO retreats over a number of years. She thought they need to put more 'content' or value into the first afternoon, rather than allowing FREE time. The CEOs resented it. Because they knew they were going to have that time to think. How often is that available for people?



    Previous to her current business, Next Chapter Retreats Hilary was a Chair of Vistage. As part of the package, executives got from Vistage, there was a 2-day annual retreat.

    Retreat Secret Sauce?

    Graham asked whether there was a secret sauce to retreats? Hilary said yes, people learn much more in small groups.



    http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Retreat-Secret-Sauce.mp4



    Hilary's philosophy is to give attendees as much time as they need. They do offer structured activities. These activities get people to reflect. Or, people are asked questions that they haven't thought about for a long time.



    They use the Japanese concept of "ikigai", which means "a reason for being". This helps people connect to their PURPOSE. What they are good at, what they love and what matters to them.

    Who Attends Retreats?

    http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Whos-Attending.mp4



    At Vistage, it was nearly all men. But, with Next Chapter Retreats, Hilary finds there is no difference one way or another.

    Why Do People Attend?

    http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Why-Do-People-Attend.mp4

    How Should Graham's Charity Spend Time on Their Away Day?

    So much is lost when you only talk to each other on a screen. Company culture is destroyed bit by bit. Retreats offer space and time. If the CEO management team are not connected, how can they motivate their staff?



    http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Exercise.mp4



     

    Hilary Discourages Emails and Phone Calls on Her Retreats

    It is part of the contract she has with people. Attendees are delighted and relieved not to have to take calls and emails. It is possible to do this. Graham referenced the podcast with Marcey Rader, Episode 301. Marcey talks about doing away with notifications. That's because your precious time is hijacked by someone else's agenda.



    Hilary has experienced religious retreats. She says the whole idea about purpose is religious. Hilary goes to the Scottish Island of Iona, which is a deeply spiritual place.



    Not surprisingly, Hilary gets plenty of very positive testimonials, like these that were featured on her website:

    • 45 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Arlie K ,

Fun and insightful!

Tons of great content in an easy to consume package. No matter the topic, I gain something from every episode. A new favorite!

Sylvia @smifinancial ,

Great podcast hosts

Great podcast hosts with a lot of business background. The banter between the two hosts were great and they ask their guests insightful questions.

Roman Prokopchuk ,

Great Podcast

Great guests and interviews. You can really learn a lot

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