The power of humor in advertising, with Dr. Hye Jin Yoon Grady Research Radio

In this episode of Grady Research Radio, Dr. Hye Jin Yoon takes us through her research path, largely inspired by what she describes as the “healing power of humor” and how it can be used for the greater good in advertising and communication, specifically when communicating complex or serious topics, such as health or the environment. 

Dr. Yoon goes on to explain how she prioritizes research with real-world implications, outlines her more recent projects, including work focused on sustainability, and dives into how her research influences her teaching practices.