The power of storytelling to sell out your offers

In today’s episode of the Think Like A Brand podcast, Remi is talking all about the power of storytelling and how it can completely transform your brand. She talks about how your story is what connects you to your dream clients on a deep, emotional level. When you learn to tap into your senses and bring your experiences to life, you’ll have your dream clients hooked from the first reel. Remi talks about ditching boring, vague captions and instead getting vulnerable and real, to get your audience to actually FEEL. Your story is your secret weapon and if you can start to use it wisely, you’ll see your impact (and income) skyrocket. 

Key Takeaways

Each of your offers should have a story behind them 

Get clear on the ‘why’ and how the idea came to you - this is what will sell it out. 

Storytelling is all about the senses

You need to make your audience feel like they’re right there with you - use the present tense and paint a vivid picture for them to experience too

Reels are the perfect way to build a story 

Match your audio, captions and visuals to create a specific emotion from your audience as they watch

Repetition is the key 

Tell your story in different ways, across emails, captions, videos - everything. This is how you cement your brand in your audience’s minds. 

Your every day story can be turned into micro moments

Alongside your brand story, the things that happen to you day to day can be turned into micro moments that you share the story of with your audience too

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