That Solo Life, Episode 308: Branding, Bravery and Breaking Through with Melissa Vela-Williamson Episode Summary: Tune in to this powerful episode of That Solo Life featuring Melissa Vela-Williamson, APR, Fellow PRSA, CDP, an accomplished PR strategist, author, and advocate for inclusivity in communication. Hosts Karen Swim, APR, and Michelle Kane sit down for an intimate chat with Melissa, discussing her inspiring career and successful personal brand. Melissa shares why it is so important to be a little louder and how that benefits your career and lights the way for the next generation. Melissa does not hold back in sharing her challenges on the road to success and how she solves for fear and the expectations of others. Grab a group and listen to this episode together! Guests: Melissa Vela-Williamson, APR, Fellow PRSA, CDP, Founder of MVW Communications, Author, and Speaker Key Topics Covered: [00:02:30] Melissa’s PR career path and her inspiration for writing two books. [00:07:10] The importance of self-promotion and building a personal brand as a solo PR pro. [00:13:45] Overcoming imposter syndrome to gain confidence and attract the right clients. [00:20:40] Using storytelling and cultural intelligence (CQ) to connect on a deeper level. [00:29:15] Applying PR strategies to amplify diversity and inclusivity in the industry. [00:38:00] Melissa’s advice for staying consistent and authentic in your solo practice. About Melissa Vela-Williamson, APR, Fellow PRSA, CDP: Melissa Vela-Williamson is an accredited, internationally recognized public relations strategist, national industry columnist, podcast host, and author. For over two decades, she has provided strategic public relations counsel, professional communication services, and shared leadership guidance with over 100 brands -- educating, equipping, and empowering diverse audiences ranging from children to CEOs. Melissa serves as a consultant, trainer, and account director at her boutique PR firm, MVW Communications. With unique experience in employee communications and DEI, Melissa leverages her PR expertise and acumen as a certified diversity professional to create social good. She represents only 750 PR professionals nationwide who have earned the elite PRSA College of Fellows credential. Her first book, “Smart Talk: Public Relations Essentials All Pros Should Know” was published Oct. 2022 and is an Amazon Bestseller. Her second industry book, “Latinas in Public Relations: Shaping Communications, Communities, and Culture” was published during Women's History Month 2025 and quickly became an Amazon Bestseller in three categories. She shares communication insights and advice through her podcast, “Smart Talk Series”, her Public Relations Society of America column, and through her blog at mvw360.com. Resources Mentioned: Visit Melissa’s website, MVW360.com, for more on her books, services, and resources. Get Melissa’s books: Smart Talk: Public Relations Essentials All Pros Should Know and Latinas in Public Relations: Shaping Communications, Communities, and Culture.” Connect with Melissa on LinkedIn at Melissa Vela-Williamson. Call to Action: Don't miss an episode of That Solo Life! Subscribe on your favorite podcast platform to stay updated. If you enjoyed this episode, leave a review and share it with your solo PR network. For more resources and insights, join the Solo PR Pro community at our website. Your next level in solo PR starts here!
