294 episodes

The world's first Amazon advertising podcast-- hosted by Ad Badger.

Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

The PPC Den: Amazon PPC Advertising Mastery The PPC Den

    • Business
    • 4.9 • 96 Ratings

The world's first Amazon advertising podcast-- hosted by Ad Badger.

Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

    What Amazon PPC Updates Do You Need for 2024?

    What Amazon PPC Updates Do You Need for 2024?

    Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.



    We’ll see you in The PPC Den!



    🦡 Highlights ​​

    00:00 - Welcome

    1:47 - Small talk: A Journey Through Wine, Poetry, and Art

    4:00 - Updating Sponsored Brand Pictures

    6:31 - Amazon's AI Image Creator

    9:44 - Vertical Videos for SB Ads

    12:55 - Posts Now Use Vertical Videos

    14:48 - Better Bulk Editing for SB Ads

    21:04 - More Search Terms on Amazon

    25:00 - Final Thoughts: Good or Bad?



    🦡 Resources & Links


    How Can I Elevate My Copywriting In My Amazon PPC Campaign? 




    Are We Still In The Golden Age Of Amazon PPC?




    How Can I Reach My Full Potential In The Amazon PPC Space?




    How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?




    An Important Update To Sponsored Product Placement Bid Modifiers




    How Can I Expand My Amazon PPC Campaign To Canada?




    How Can I Use ChatGPT To Advance My Amazon PPC Campaign?



    🦡


    Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/ 


    📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/


    Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/


    Subscribe to our newsletter: https://www.adbadger.com/newsletter/


    Look through all our show notes: https://www.adbadger.com/podcast​​​​​



    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Brent Zahradnik

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator and Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno 


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

    • 28 min
    How to Launch Your First Sponsored Products Campaign on Amazon?

    How to Launch Your First Sponsored Products Campaign on Amazon?

    Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.



    We’ll see you in The PPC Den!


    🦡 Highlights ​​


    00:00 - Intro

    1:37 - Creating a campaign

    5:15 - Choosing a campaign type

    7:06 - Sponsored Product

    9:40 - Ad group name

    13:51 - Add the products you're advertising

    16:35 - Targeting: automatic or manual?

    24:50 - Negative keyword targeting

    31:57 - Negative product targeting

    32:31 - Campaign section - Campaign bidding section

    42:21 - Settings

    48:31 - Launching manual targeting



    🦡 Resources & Links




    An Important Update To Sponsored Product Placement Bid Modifiers




    How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?




    Are your Amazon PPC Bids Healthy? | Ad Badger Product Demo




    Introduction to Sponsored Product Campaigns in Seller Central




    6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign




    What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?




    How and Why to Use Negatives in Your Amazon PPC



    🦡


    Book a call to discuss your Amazon PPC strategy


    📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing


    Join our next Amazon PPC webinar 💻 📢


    Subscribe to our newsletter


    Look through all our show notes



    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Elizabeth Greene

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator and Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

    • 1 hr
    How Can I Be The Most Efficient With My N-Gram Analysis?

    How Can I Be The Most Efficient With My N-Gram Analysis?

    Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.

    We’ll see you in The PPC Den!


    🦡 Highlights


    00:00 - Intro

    2:00 - What is N-Gram Analytics

    4:21 - What to Do

    5:56 - The Big Issue

    8:11 - Start with Trend Searching

    9:35 - N-Gram Analysis Steps

    12:19 - Where to Find the Ad Badger Spreadsheet

    12:57 - How to Effectively Use N-Gram Analysis

    13:17 - What are the Benefits

    15:48 - The Best Tool for Analytics


    🦡 Resources & Links



    How Do I Implement N-Gram Analysis on Amazon PPC?




    What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?




    What To Do About Low Click - Low Sale Keywords




    Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List




    Maximizing Your Search Term Use on Amazon Advertising




    How Do I Identify and Handle Duplicate Keywords in Amazon Search Term Report?




    The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

    🦡




    Book a call to discuss your Amazon PPC strategy


    📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing


    Join our next Amazon PPC webinar 💻 📢


    Subscribe to our newsletter


    Look through all our show notes



    -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator and Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

    • 17 min
    How Can I Improve My Conversion Rate For My Amazon PPC Campaign?

    How Can I Improve My Conversion Rate For My Amazon PPC Campaign?

    Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.



    We’ll see you in The PPC Den!


    🦡 Highlights ​​



    0:00 Intro

    3:24 Small talk

    5:28 Hot Amazon topic

    7:25 Search Query Performance Report

    9:30 What data insights does the report offer?

    11:47 Advertising Performance vs. Search Query Performance

    13:15 Strategy for product launches

    15:25 Keyword strategy

    20:32 Launching a special tea-coffee cup

    22:53 Process

    24:54 Analyzing 'badger blanket' conversion rate

    31:56 Trend analysis strategy

    32:45 Last tip


    🦡 Resources & Links


    How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?




    How To Get Over 100% Conversion Rates With Sponsored Display Ads




    Increase Conversion Rates For Sponsored Brand Ads




    Cranking Up Conversion Rates




    The Complete Amazon Advertising Evergreen Campaign Strategy Guide




    How Do I Optimize My Amazon Campaign Structure?




    How Can I Best Use The Search Query Performance Report?




    How to do Keyword Research for Amazon PPC: Back to Basics

    🦡




    Book a call to discuss your Amazon PPC strategy


    📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing


    Join our next Amazon PPC webinar 💻 📢


    Subscribe to our newsletter


    Look through all our show notes





    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Frekey

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator and Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno



    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

    • 34 min
    How Can I Build Tasks To Help My Amazon PPC Campaign?

    How Can I Build Tasks To Help My Amazon PPC Campaign?

    Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing. 



    We’ll see you in The PPC Den!



    🦡 Highlights ​​



    0:00  Intro

    3:30 Why You Should Use Tasks

    4:57 Review Goals

    6:15 Daily Checks

    8:30 Bucket Based Bid Management

    11:50 Budget Management

    12:42 Ratio Checks

    15:00 Campaign Structure

    16:45 Search Term Analysis

    17:40 Dayparting

    18:11 Market Analysis

    20:40 Testing

    23:10 Overview



    🦡 Resources & Links




    Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List


    The Complete Amazon Advertising Evergreen Campaign Strategy Guide


    Much Ado About Budgets


    The Complete Amazon Campaign Types Reference Guide


    The ACOS Power Ratio For Amazon PPC


    How Do I Optimize My Amazon Campaign Structure?


    How Do I Identify And Handle Duplicates In Amazon Search Term Report?


    What Are Dayparting And Weekparting In Amazon PPC?



    🦡






    📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing


    Join our next Amazon PPC webinar 💻 📢


    Subscribe to our newsletter


    Look through all our show notes​​​​​


    Book a call to discuss Amazon PPC strategy



    -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator: Catherine Cardenas

    Video and Audio Editor: Pedro Moreno 

    Graphic Designer: Vanessa Nieto


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

    • 24 min
    How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

    How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

    Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors. 



    We’ll see you in The PPC Den!



    🦡 Highlights ​​



    0:00 Intro

    1:50 Looking At The Product Opportunity Explorer

    4:15 Changes To Customer Review Insights

    5:30 How You Can Best Use Customer Review Insights

    9:30 Exploring The Returns Tab



    🦡 Resources & Links




    How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? 




    How Can I Reach My Full Potential In The Amazon PPC Space? 

    🦡




    📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing


    Join our next Amazon PPC webinar 💻 📢


    Subscribe to our newsletter


    Look through all our show notes​​​​​


    Book a call to discuss Amazon PPC strategy



    -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator: Catherine Cardenas

    Video and Audio Editor: Pedro Moreno 

    Graphic Designer: Vanessa Nieto


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

    • 11 min

Customer Reviews

4.9 out of 5
96 Ratings

96 Ratings

Mvifquain ,

Best Amazon PPC Podcast I have listened to so far

I’ve never written a podcast review before, but felt compelled to share my experience with the PPC Den podcast. I first became aware of it in referral from another Amazon seller and since that time a few weeks ago, I have BINGED on the 2023 episodes so far. The information is so actionable and relatable. Michael and his guests speak about relevant issues I am seeing in my campaigns daily. Kudos Michel and team. I appreciate your effort to give this content away for free!

Nate45cring ,

Great PPC content

I had been PPC adjacent for a few years but realized I needed structures help when launching my own brand. I picked my way through podcasts as I went through first few months and it was hugely helpful - took frequent notes.

Svitlana Graves ,

Helpful

I appreciate that the guys share smart strategies that are aligned with long-term growth.

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