224 episodes

The world's first Amazon advertising podcast-- hosted by Ad Badger.

Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

The PPC Den: Amazon PPC Advertising Mastery The PPC Den

    • Business
    • 4.9 • 89 Ratings

The world's first Amazon advertising podcast-- hosted by Ad Badger.

Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

    How Do I Manage Amazon PPC to Make Quarter 4 Way Easier?

    How Do I Manage Amazon PPC to Make Quarter 4 Way Easier?

    In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out…

    We’ll see you in The PPC Den!



    🦡 Highlights

    00:00 Intro
    01:33 Intro of Alfredo Roselli
    02:37 What to do after Black Friday, Cyber Monday
    03:39 Tip #1: Be sure you have your targeting ads on
    04:51 Tip #2: Have “gifting” keyword
    06:17 Tip #3: We should never be budget-capped
    07:12 Tip #4: Don’t miss out on opportunities
    08:16 Historic data after Black Friday, Cyber Monday
    09:38 Tip #5: Normal good PPC optimization - Expected Value Evan
    11:34 What to do with the historic data at hand?
    13:33 What does your Optimization cadence look like?
    18:07 General Tips on Quarter 4 Conversion Rate summarized
    20:07 “Burnout Barry” - tired of Amazon PPC
    25:32 “Mad Max” - Amazon PPC day trader
    30:22 Summary and Outro

    If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

    🦡 Resources & Links

    High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App
    Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [PPC Den Podcast 147]
    How You Can Approach Seasonality in Amazon PPC  [PPC Den Podcast 127]
    How To Find Winning Keywords For Manual Campaigns - Amazon PPC
    Amazon Advertising Stats [PPC Den Podcast Ep. 5]
    Getting the Most Out of Amazon PPC Management [PPC Den Podcast 122]
    Subscribe to our newsletter: https://www.adbadger.com/newsletter/
    Look through all our show notes: https://www.adbadger.com/podcast
    Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Alfredo Roselli

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator: Myreen Garcia Sejalbo

    Video and Audio Editor: Pedro Moreno

    Graphic Designer: Karolina Facchin

    • 32 min
    3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries

    3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries

    It's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure.

    ...but wait, do you want MORE conversions on Amazon Advertising?

    Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week.

    We’ll see you in The PPC Den!



    🦡 Highlights
    00:00 Black Friday Cyber Monday update

    02:04 Target Scenarios

    03:00 Strategy: Keep it Simple

    04:58 Strategy: Go Hard Plan

    06:43 Top Tier Campaigns defined

    07:30 Strategy: Let's talk Middle Way

    11:43 Do you have to be Mathematically Perfect?

    13:25 How do we increase conversion?

    16:25 Even if you don't perfect BFCM



    If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

    🦡 Resources & Links

    Is It Profitable to Advertise on Amazon During Black Friday Weekend?

    Ramping Up For The Cyber Monday & Black Friday With Data Driven PPC Strategies


    What are The Biggest Trends in Amazon PPC Q4 of 2021? [PPC Den Podcast 151]

    What Are The Biggest Trends in Amazon PPC Q4 of 2021?


    Subscribe to our newsletter: https://www.adbadger.com/newsletter/
    Look through all our show notes: https://www.adbadger.com/podcast
    Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

    -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator: Myreen Garcia Sejalbo

    Video and Audio Editor: Pedro Moreno

    Graphic Designer: Karolina Facchin

    • 18 min
    200 Episodes of Amazon PPC Growth

    200 Episodes of Amazon PPC Growth

    Welcome to the longest-running Amazon PPC podcast in the galaxy. In this episode, we share a glimpse into the making of the show, including dipping back in time to our conception and offering a glimpse of what our future will look like.

    Stay tuned until the end to hear our most epic intro of all time.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    0:00 Meet our podcast editor, Pedro Moreno
    1:50 Back to the beginning (October 2018)
    2:23 Podcast intro evolution
    5:50 The PPC Den Testimonials
    8:16 Does our podcast create Amazon PPC experts?
    11:16 What’s coming next for The PPC Den…
    12:47 Check out our new epic intro!!

    If you like what you hear, leave us a video review! We might share it on the show.

    🦡 Resources & Links

    Where to find Pedro Moreno, Lumen
    Episode 1 of The PPC Den: Why We’re Living in the Golden Age of Amazon Advertising
    Thank You for an Incredible Year!
    Watch the From The Archives series
    Hitchhikers Guide to Sponsored Products
    How to Optimize for Total ACOS Goals in Amazon Advertising
    The Podcast Turns 100

    🦡


    Subscribe to our newsletter
    Look through all our show notes
    Book a call to discuss Amazon PPC strategy

    -

    Huge thank you to these contributors: Elizabeth Greene, Brent Zahradnik, Jeff Lieber, Kevin Sanderson, Steven Pope, Blair Forrest, Hamza Zulfiqar, Michael Tejeda, Bernard Gatheru, Bobby Pulte, Moeed Abaz, and Justine Cruz!

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Nancy Lili Gonzalez & Pedro Moreno

    Senior Producer: Nancy Lili Gonzalez

    Video and Audio Editor: Pedro Moreno

    Graphic Designer: Karolina Facchin

    • 14 min
    What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?

    What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?

    If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    0:00 Make vocal requests to your Amazon rep
    4:36 Most common ways of reducing Amazon PPC budget
    8:14 Can I reduce spending without losing sales?
    12:00 Is “cannibalization” solvable?
    19:30 How to make small bid changes
    21:27 An evolution in strategy
    24:15 Mike’s favorite strategy: SQPD
    25:33 Why this is important & exciting

    If you like what you hear, leave us a video review!

    🦡 Resources & Links

    Where to find Brent Zahradnik of AMZPathfinder
    How Do I Structure Amazon Campaign Names?
    unBoxed, NYC 2022
    Why Amazon’s Search Query Performance Dashboard Is Awesome
    How to Win Back Amazon Customers with Brand Analytics
    How One Keyword Can Apply to Multiple Amazon Products: Cannibalization

    🦡


    Subscribe to our newsletter
    Look through all our show notes
    Book a call to discuss Amazon PPC strategy

    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Brent Zahradnik

    Senior Producer: Nancy Lili Gonzalez

    Video and Audio Editor: Pedro Moreno

    Graphic Designer: Karolina Facchin

    • 30 min
    5 Common Amazon PPC Mistakes & How to Prevent Them

    5 Common Amazon PPC Mistakes & How to Prevent Them

    Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    0:00 About Turnkey Product Management
    4:12 Rapid fire Amazon PPC solutions
    5:37 What is a common problem we see when auditing campaigns?
    10:26 What do I do when branded terms mixed with non branded targets?
    15:20 How do I retarget views marketing?
    20:25 How do I do cross promotion in Amazon Advertising?
    24:08 Who should focus on demographic targeting?
    29:24 Pro tip: Keep everything separate.

    If you like what you hear, leave us a video review! We might share it on the show.

    🦡 Resources & Links

    Jeff Lieber and Austin Hoggatt of Turnkey Product Management
    Turnkey on Amazon Product Optimization
    Austin Hoggatt’s Ad Badger Testimonial
    Moneyball & 3 Filters to Use Weekly in Amazon
    The Complete Amazon Campaign Types Reference Guide
    A Case for Segmenting Branded Keywords in Amazon PPC
    Amazon Sponsored Display Ads: The Definitive Guide
    How Do I Get Started with Amazon DSP?

    🦡


    Subscribe to our newsletter
    Look through all our show notes
    Book a call to discuss Amazon PPC strategy

    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Hosts: Jeff Lieber and Austin Hoggatt

    Senior Producer: Nancy Lili Gonzalez

    Video and Audio Editor: Pedro Moreno

    Graphic Designer: Karolina Facchin

    • 32 min
    10 Real Amazon Advertising Horror Stories & How to Survive

    10 Real Amazon Advertising Horror Stories & How to Survive

    Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end.

    Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows.

    We’ll see you in The PPC Den!

    🦡 Highlights



    0:00 Grab your candy & your popcorn
    1:56 Haunted house vibes: Inactivity
    6:38 Movie jump scare: % of ad spend without conversions
    10:20 Werewolf: Placement percentages
    13:16 The mind flayer: Ignoring market analysis tools
    18:28 Mummy: Not checking product level ACOS & Total ACOS
    21:06 Ghosts: Bad campaign structure
    25:34 Murderous clown: Never using negatives
    29:03  Cult of doom: Not running SBV or creative ad types
    36:42 Ancient evil: Not knowing cost per impression model
    42:04 Graveyard: Not tracking CVR over time
    45:42 How to prevent living the spooky story

    If you like what you hear, leave us a video review! We might share it on the show.

    🦡 Resources & Links

    Where to find Elizabeth, Junglr
    Elizabeth’s LinkedIn
    How Do I Maximize Sales with Amazon’s Product Opportunity Explorer?
    How Do I Make the Most of Brand Metrics on Amazon Advertising?
    Why Amazon’s Search Query Performance Dashboard Is Awesome
    How Do I Export SQPD Data?
    How Do I Optimize my Amazon Campaign Structure?
    What Are Amazon PPC Negative Keywords? (The Complete Guide)
    Is RPSB Still the Best Keyword Research Strategy?
    Why No One Watches Your Amazon Sponsored Brand Videos & How to Fix It

    🦡


    Subscribe to our newsletter
    Look through all our show notes
    Book a call to discuss Amazon PPC strategy

    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Elizabeth Greene

    Senior Producer: Nancy Lili Gonzalez

    Video and Audio Editor: Pedro Moreno

    Graphic Designer: Karolina Facchin

    • 49 min

Customer Reviews

4.9 out of 5
89 Ratings

89 Ratings

Elvis Milk ,

A Must Listen for Amazon Advertisers

If you like hearing people talk about spreadsheets, you’ll love this podcast. The PPC Den is conversational yet informative. It stays up to date on the latest Amazon trends while emphasizing the importance of diligence— no weird get rich quick schemes here! There’s an episode for everyone— beginners, more intermediate PPC-ers, and strategies for the advanced folks too. FIVE STARS

ThilanW ,

Best Amazon PPC Podcast Yet!

Hey Michael and all of Ad Badger staff, I’d like to thank you for all the hard work you put in all your content as it’s the most entertaining and educational podcast about Amazon PPC I’ve came across! I also enjoy all your guests and cohosts especially Stephen and Steven from MyAmazonGuy. I consume your content from both YouTube and on Podcasts and have recently joined the Badger Nation discussion on your FB page. Thank you again and keep up the good work!

Shroyy ,

This podcast has changed my life

The knowledge I’ve learned for these guys has literally changed my life. I started in 2018 and my business and life has exploded the last 4 years. A big reason is because of these guys. Get the edge over your competition with this podcast

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