The PPC Den: Amazon PPC Advertising Mastery

The PPC Den
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The PPC Den: Amazon PPC Advertising Mastery

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

  1. How Can An Amazon Campaign Audit Help My Business? (Classic)

    1 DAY AGO

    How Can An Amazon Campaign Audit Help My Business? (Classic)

    After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day. 🦡 Highlights ​​ 0:00 - What to expect in this episode 2:52 - Small talk: Basking in the sunlight 4:24 -  What MMA has to do with Amazon PPC 7:59 - Get to know Mina Elias & Trivium 10:47 - How do I walk through a campaign audit? 21:01 - What timeframes are most valuable in an audit? 27:39 - Most common problem in Amazon campaigns 39:24 - Rapid fire Q&A (All the things!) 52:30 - Your homework: Test everything. Track everything. If you like what you hear, leave us a video review!  🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina Elias, Trivium Mina’s LinkedIn Live Amazon PPC Campaign Audit Which Non-PPC Skills Make You Better At PPC? Live Amazon PPC Campaign Audit Why Do I Need A New Strategy For Account Averages In Amazon Advertising? How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Trivium LI Analytics Template The A-Z Of Amazon SEO And How To Rank Your Product On Amazon How Do I Optimize My Amazon Campaign Structure? Amazon SEO’s Midgame What Is A Good Amazon Campaign Naming Structure? Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Podcast Coordinator and Graphic Designer: Sofiia Podash

    57 min
  2. How N-gram analysis found a keyword with 200 clicks and 1 order

    FEB 14

    How N-gram analysis found a keyword with 200 clicks and 1 order

    Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively. Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth. This isn’t just theory. We’ll go through real examples, step-by-step actions, and practical insights to help you analyze your data and improve your campaign performance. We’ll see you in The PPC Den! 🦡 Resources & Links 00:02 – Intro 01:48 - 04:59 – What is Ngram analysis 04:59 - 07:57 – The problem with low-click search terms  07:57 - 11:18 – How Ngram groups data 11:18 - 19:10 – Cutting wasted ad spend 19:10 - 26:53 – Finding 200 clicks, 1 order keyword  26:53 - 31:32 – Fixing bad keywords 31:32 - 37:52 – Finding profitable keywords 🦡 Highlights ​​ 🦡GET AD BADGER ➡️ Where to find Michael,⁠ Michael Erickson Facchin⁠ 👨‍💻The n-gram toolHow Can I Be The Most Efficient With My N-Gram Analysis?How Do I Implement N-Gram Analysis on Amazon PPC?N-Gram Guide: Fixing Low-Click Terms in Amazon PPC📚Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    38 min
  3. 3 Optimizations I LOVE inside Amazon PPC

    FEB 7

    3 Optimizations I LOVE inside Amazon PPC

    Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance. Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist straight to your inbox!💌 We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Happy Valentine’s Day, PPC lovers 0:20 – Bid adjustments = sweet attention to your audience 0:40 – Perfect keywords? It’s true love for your PPC 1:20 – Test and tweak, just like any good relationship 2:00 – Ad placements are like love at first sight—get them right 3:00 – Track your data—communication is key 4:00 – Negative keywords: set boundaries for success 5:00 – Craft your ad copy like a love letter 6:00 – Targeting is Cupid’s arrow—hit the mark 7:00 – Review and adjust—keep your PPC relationship strong 8:00 – Optimize bids like picking the perfect flowers 9:00 – Track success—know what’s working 10:00 – Consistency is the key to lasting PPC love ​​🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin 💌 Ad Badger Amazon PPC Checklist Why Aren’t You Testing Placement Adjustments in Amazon PPC? 2025 Amazon Marketing Resolutions and Intentions Why the ‘Perfect’ Amazon PPC Account Is a Myth? The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    11 min
  4. Who to hire for your Amazon Growth Team (Classic)

    JAN 31

    Who to hire for your Amazon Growth Team (Classic)

    The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?  In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.  Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro - Who to hire for synergy 05:57 - Who’s the Nick Fury of your business? 07:54 - Do you have someone overlooking marketing, finance, and operations? 10:11 - Which superhero to hire to do your PPC 11:54 - Which superhero to hire to do your SEO 17:39 - Does your business hire for design, merchandising, optimizing? 18:16 - Which superhero to hire for merchandising & branding 22:20 - Which superhero to hire for optimizing/ A-B testing 28:27 - Which superhero to hire as your designer 34:14 - Who to hire for your Amazon operations 34:43 - Which superhero to hire for inventory management 40:39 - Which superhero to hire to do customer service 42:50 - Which superhero to hire to manage your finances 47:18 - Which superhero to hire for catalog troubleshooting 50:00 - Always be hiring - Avengers Assemble 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin Where to find Steven The masterpiece SEO collaboration playlist Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    54 min
  5. Why Aren’t You Testing Placement Adjustments in Amazon PPC?

    JAN 23

    Why Aren’t You Testing Placement Adjustments in Amazon PPC?

    In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered. Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy. Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works? We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 03:20 – Challenges with Amazon placement settings 04:16 – Understanding placements and bid modifiers 06:50 – Amazon’s intention behind placement options 08:12 – Base bid importance for auction visibility 09:45 – CPC differences across categories 11:51 – Testing and adapting strategies for PPC success 12:40 – Amazon reps specializing by category 13:13 – Duplicating campaigns for placement focus 18:02 – Negative ASINs affecting search terms 21:20 – Structuring campaigns by placements 23:33 – Placement-specific adjustments improving control 26:08 – Auto campaigns benefiting from segmentation 28:35 – Top of search vs. product page focus 29:44 – Success of the strategy during Prime Day 30:40 – Stable periods for effective testing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mike, Mike Danford How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 1)  How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 2) Listener Q&A: Optimizing Placement Settings  Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible?   📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    32 min
  6. Should Amazon PPC Sellers Try a TikTok Shop?

    JAN 16

    Should Amazon PPC Sellers Try a TikTok Shop?

    In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads.  SPOILER: Yes, Amazon PPC sellers should try TikTok Shop.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 06:00  - TikTok Shop Overview 08:46 - Starting TikTok Shop 12:46 - Improving TikTok Content 15:38 - Scaling TikTok Ads 18:21 - Amazon Growth via TikTok 22:05 - Creative Strategies on TikTok 26:43 - TikTok Shop Results 32:06 - Shopping Behavior Trends 35:49 - Running TikTok Ads 39:27 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina, Mina Elias⁠ 2025 Amazon Marketing Resolutions and Intentions What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    45 min
  7. Why Is Your ACOS So High?

    JAN 10

    Why Is Your ACOS So High?

    In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down. Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction 1:28 - The Real Cost of Waste 2:55 - Why Non-Converting Spend Matters 4:22 - Real Account Example 5:39 - Hidden Waste in Good Accounts 7:08 - How Non-Converting Spend Adds Up 8:37 - Tracking Non-Converting Spend 10:05 - Practical Tools for Eliminating PPC Waste 14:21 - ACOS Power Ratio 15:51 - Cleaning Up Campaigns for Better ACOS 20:04 - N-gram Analysis 21:50 - Duplicate Search Terms 25:12 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin  The N-gram Sheet 2025 Amazon Marketing Resolutions and Intentions How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? How does conversion rate influence ACOS on Amazon? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    24 min
  8. How can you quickly and efficiently improve your Amazon listing?

    JAN 3

    How can you quickly and efficiently improve your Amazon listing?

    In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.  But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction 05:31 - Protecting against competitors 08:01 - Psychology of optimization 11:16 - When to refresh listings 13:46 - Seasonal trends in keywords 16:01 - Discovering new search terms 19:31 - Words vs. images in listings 23:01 - Custom GPT for listings 27:01 -  Fine-tuning listing titles 32:01 - Metrics for listing success 37:01 - Climbing the rankings 45:01 - Avoiding analysis paralysis 57:01 - Experimenting with changes 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin https://www.linkedin.com/in/michael-erickson-facchin/  Where to find Sean, Sean Stone Custom GPT for listings Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now Overcoming Challenges of Running Google Ads to Amazon Listings Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) Ad Badger & TurnKey: Amazon Product Listing Optimization How To Use Psychology To Master Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist  Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    58 min
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4.9
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The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

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