99 episodes

People often ask me: ““What’s the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?"

My answer is always the same:

Learning how to grow their revenue with scientific precision.

So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow?

The answer is simple.

You can’t build a brand entirely on intuition and gut-feel. You need to know your numbers.

I’ve worked with local start-ups and massive corporate brands like Dove, L’Oreal, Chobani, and Lays. And now, I’m sharing that same magic with you!

Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You’ll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz.

Learn from my mistakes, celebrate my clients’ successes, and get excited for what comes next. The best is yet to come!

The Product Entrepreneur Podcast Maureen Mwangi

    • Business
    • 5.0 • 21 Ratings

People often ask me: ““What’s the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?"

My answer is always the same:

Learning how to grow their revenue with scientific precision.

So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow?

The answer is simple.

You can’t build a brand entirely on intuition and gut-feel. You need to know your numbers.

I’ve worked with local start-ups and massive corporate brands like Dove, L’Oreal, Chobani, and Lays. And now, I’m sharing that same magic with you!

Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You’ll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz.

Learn from my mistakes, celebrate my clients’ successes, and get excited for what comes next. The best is yet to come!

    #102: Here are 4 Common Reasons Why You Are Experiencing A Sales Plateau or Capped Growth

    #102: Here are 4 Common Reasons Why You Are Experiencing A Sales Plateau or Capped Growth

    As we head into Q2, you may be pouring over the bills on the table with a heavy heart. 
    It probably feels like there’s not enough to work with—too little in the bank, too many expenses popping up, and no room to breathe in between. 
    You may have even seen your sales plateau, despite doing EVERYTHING right. You’re showing up, you’re putting in the work, and yet, your sales aren’t matching your energy. 
    If this hits close to home for you right now, then I’m here to share one of the most important things you’ll ever read when it comes to your brand: 
    You do not need a lot of money to build a really successful brand. 
    Let me repeat that: you do not need a lot of money to build a successful brand. 
    You ALSO don’t need a lot of money to break out of that sales plateau and get your growth back on track. 
    So that leaves the question: what do you need? 
    That’s the key question we’re diving into in this week’s podcast episode! This week, we’re digging into real, tangible ways to break out of your capped growth and get your brand momentum back, including: 
    ✨ How being brave in your business can open doors you never thought possible
    ✨ How marketing is a skill that ANYONE can master—no bubbly personality required!
    ✨ How to break through in even the most saturated markets 
    And more!
    There is a light at the end of the tunnel when it comes to your brand’s progress this year. If you’re tired of crunching the numbers in a panic, then be sure to tune in and see how your brand growth strategy can make that dreaded sales plateau a thing of the past!
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel

    • 25 min
    #101 Who Should You Hire To Support The Growth of your eCommerce Brand

    #101 Who Should You Hire To Support The Growth of your eCommerce Brand

    Picture this: 
    You’re doing all the right things. Your content is getting clicks, your sales are trickling in. Things are finally starting to move in the right direction. 
    In fact, things are almost going too well. As the CEO, you are the one responsible for everything. The planning, the marketing, the writing, the accounting. Everything. 
    And you are tired. 
    So what do you do? The marketing gurus online seem to all point to one thing: hiring a team. 
    That should make things easier, but now you’re faced with another crucial decision:
    Who in the world do you hire?
    Do you need an assistant? A coach? A marketing agency? 
    I’m here to tell you a secret: who you hire makes all the difference. 
    Even the most qualified candidate can be more of a boon than a catalyst to your brand if they’re in the wrong role. 
    That’s why, in this week’s podcast episode, we’re diving into the real question behind it all: 
    Who should you invest in? 
    To help answer that question, we’ll dive into the nitty-gritty of it all, including: 
    ✨What you shouldn’t hire someone to do (i.e. avoiding tasks you’d rather not do)
    ✨When you need a task taker vs. a decision maker
    ✨Who your first hire should be if you make less than $10K a month
    And more! 
    Many hands make light work. The right hands build something new. Something that will stand the test of time for years to come! 
    Tune in to see how your next hire can give you clarity AND keep your brand’s momentum—exactly as it should be!
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel
     

    • 46 min
    #100: The 3 Building Blocks Required To Build A Legacy Brand With Maraya Brown

    #100: The 3 Building Blocks Required To Build A Legacy Brand With Maraya Brown

    A lot of us left 2023 feeling heavy. 
    Not only have we been chin-deep in our business, but other things have gone to the wayside. We’re losing hair, losing sleep, and ultimately just losing our spark. 
    2024 can be different. It has to be different. 
    In this week’s special podcast episode, we’re talking to the lovely Maraya Brown, founder and CEO of the Women’s Vibrancy Code, to dive into how women entrepreneurs can build their legacy without burnout!
    If you want to find out how to shape a business that fulfills you to the core, then you need to hear this week’s heart-to-heart, where we talk about:
    ✨ Paying yourself first in profit, health, and love
    ✨ Finding support systems to clear your brain fog and make things bright, more fun, AND more productive
    ✨ Stepping into next year to forgive big and dream big
    And more!
    Our bodies, brains, and businesses all run on a beautiful rhythm that’s trying to tell us what we need. 

    If we nurture it and tune in, we may just be surprised at what we find—and how much happiness and growth awaits us in 2024!
    Link in bio for podcast and free menstrual tracker: https://www.instagram.com/_marayabrown_/

    How are you treating yourself self assessment quiz: https://docs.google.com/spreadsheets/d/1pC67u9D1fioKcogFJRTRPv5eqaijU8N10evFKOkniIs/edit?usp=sharing

    Link to apply for a call to create a personalized package: https://share.hsforms.com/1Y59wqx-JRhKl8F-TbECbRwcr1a5?__hstc=60313330.d4803da42f1151dabccefca26f3753af.1688592064322.1695930722564.1696014560866.53&__hssc=60313330.1.1696014560866&__hsfp=2266632975

    Website: https://marayabrown.com/
    Podcasts: https://www.marayabrown.com/podcast
    FB: https://www.facebook.com/energyhormoneslibido
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    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
     
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
     
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel

    • 41 min
    #99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)

    #99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)

    If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you:
    Inevitably low Q1 sales are a myth. 
    “But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!”
    Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after. 
    But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable!
    In this week’s podcast episode, I’m going to be covering some of the reasons why people think Q1  sales should suck,  but also really talk about what are the things that you need to do to unlock consistent, year-round sales. 
    Let’s talk about: 
    ➡️ Why you’re only making money during two seasons (and how to fix it)
    ➡️ How to make cultural moments that trigger purchasing decisions for your  customer
    ➡️ Designing a selling cycle in Q1
    ➡️ Optimizing your new product release timeframe
    And more!
    Here’s the good news: 
    Most of my clients make money in Q1. 
    Your bills happen every month—so should your sales!
    Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you’ll stand out in even the most saturated markets. 
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel

    • 20 min
    #98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition

    #98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition

    Growing up, Robin’s mother always told her to “take what I have and make it bigger”. 
    First, she put that advice to work 15 years ago by getting serious about nutrition. 
    She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies for the better. 
    Hence, Necessary Nutrition was born!
    Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to shift to a produce-based business: one that put her Vitamin D3 line on display. 
    But product-based brands are a whole other beast—one that Robin was completely inexperienced with. 
    So where to start? 
    That was the big question!
    In this week’s podcast episode, we’re diving into Robin’s brand journey, including:
    ⭐How she broke through the noise in her industry and doubled her following on social media
    ⭐How she raised her prices—and got more sales and confidence in the process
    ⭐How she got more effective with her time, her energy, and her mindset
    And more!
    If you want predictable sales and predictable income, then you have to hear Robin’s story—so tune in today!
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel
     

    • 41 min
    #97 From Likes to Sales: Learn How To Turn Your Followers Into Sales

    #97 From Likes to Sales: Learn How To Turn Your Followers Into Sales

    Your follower count on social media is climbing. 
    Your site is getting hits. 
    Likes, comments, and shares are rolling in. 
    And yet, no matter how good those numbers are, they’re not turning into conversions.
    Attention is great, but it can’t pay your bills.
    You need sales. And now, I’m here to tell you how to get them!
    In this week’s podcast episode, we dive into the first part of a two-part series on this meaty topic, AKA: how you can turn your window-shoppers into repeat customers. 
    There may be a few reasons that the people who follow you are not taking the next step yet, and we’ll cover a few of the big ones, including:
    💥How to build up the type of connection your clients will respond to the most
    💥Knowing and communicating your customers’ psychological and buying triggers
    💥Making content with strategic intention 
    And more!
    It’s time to make all your hard work start to—literally—pay off! 
    ✨FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF YOUR  SHOPPER
    Learn How to Use The Secret Psychology of Shoppers to Get More Sales!  Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel

    • 27 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Flo Stacy ,

Business Expertise!

Maureen is the wise expert business owners need to listen and learn from throughout their business journey! She is a genuine and earnest guide with loads of advice that help you hone in on the right mindset, marketing, and methods needed for success!

DianaSimp ,

So much truth and tough love!

I am a first time listener and this podcast is so good! Maureen is a great speaker and tells it how it is. Product based businesses need her message as well as any business.

Robin, Nutritionist ,

This Podcast is a Gem!

Maureen speaks with authenticity and wisdom. If you have a product this is a podcast you want to subscribe too. Each episode has massive value! She absolutely knows her stuff!

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