85 episodes
The Product Entrepreneur Podcast Maureen Mwangi
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- Business
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5.0 • 21 Ratings
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Launching, growing, and scaling a product-based business is daunting - from understanding production ,to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with buyers and distributors - every step of the way is challenging.
Join Maureen Mwangi the Brand Growth Strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, as she tells you exactly the brand growth strategies big brands use to find their secret sauce, build a brand obsession, and maximize sales through solo episodes, curated guest experts across the beauty, fashion and food industry, and live consulting calls with her Product Profit Lab™ members!
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Episode 85: From Welfare To 6 Figure Boss with Johnna Sabree
In this episode, discover how Johnna's membership in The Product Brand Accelerator equipped her to move from being a creative product maker on welfare to a 6 figure boss. We talk about her journey, the steps she took, and how you can do the same.
Doors are OPEN for The Product Brand Accelerator Program!
This program is for product-based business owners like you, who want to learn the obsession-brand positioning tool that’s a must-have for accelerating sales and becoming the #1 product choice in a saturated market.
Created like no-other program out there, The Product Brand Accelerator Program will help you:
✨ Diagnose the real reason your sales are lagging and fixing it altogether - no more second-guessing!
✨ Figure out why you don’t get many word-of-mouth referrals, repeat customers, and reorders - and start making changes to your marketing strategy to see a change
✨ Identify the leaky holes in your bucket (aka why you’re losing customers) and FINALLY patch things up to start getting more repeat customers
✨ Write your irresistible brand story in a way that makes you the only option in your category for your ideal customer
✨ Define your competitive advantage, PLUS how to actually use your secret sauce to dominate the market
✨ Map out the brand growth strategies you're actually ready for, so you can generate more sales now
✨ Scale your revenues to 5K-10K per month, so you can get out of the income roller coaster that has you stuck at “small brand status” - time for a breakthrough!
Ready to finally understand your brand’s value in the marketplace and generate ramp up your sales? Use the link below to book your free call to learn more about everything you'll get inside the program!
https://startwardconsulting.as.me/accelerator -
#84: Why eCommerce Holiday Plans Fail and How to Fix Them
The top 4 mistakes I see eCommerce brands making (and how to fix them).
If you:
✨think you have to run a promotion because everyone else is doing it.
✨don’t have a clear goal for the holiday sale you’ve planned.
✨aren’t in tune with matters most to your customers RIGHT NOW.
✨Know you need to shift the trajectory of your sales, but you don’t know how.
This episode is for you. Let’s fix those today!
✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT
Let’s create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I’ll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE (https://www.startwardconsulting.com/holiday-planning-blueprint)
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✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
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#83: Never Feel Overwhelmed Again - Mastering the Art of Holiday Prep
If you want to get as much as you give this holiday season, check out this week’s podcast episode to learn more about:
What to avoid in Q4 when trying to increase conversions,
How to stay relevant with your audience during this time
How to strategically plan discounts and make them profitable
How to drive excitement with your audience by tapping into relevant cultural moments,
…and more.
✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT
Let’s create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I’ll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel -
#82: Holiday Sales 101 - Your Go-To Guide for Scoring the Best Sales
Sales are a touchy subject any time of year, but around the holiday season, they take on a life of their own! Is your holiday sales season an exciting or frustrating time for you?
If you said the latter, you’re not alone; many brands struggle to balance having an enticing discount that doesn’t cripple them in the long run.
In this episode, we talk about the dreaded question that every brand asks themselves around the holiday season: what kind of seasonal promotion should I do this year? Am I stuck giving a steep holiday discount in order to attract customers?
Here’s the good news: the best kind of holiday promo makes you AND your customer happy, and it IS possible!
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✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT
Let’s create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I’ll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
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#81: Growth Series: Strategies to Reach Seven-Figure Goals in Your Ecommerce Business
One thing I have personally learnt in this journey is that making money is the easiest part of business. However, the hardest part is maintaining that money.
You may ask me why? It’s because when you move to new levels of growth, you have to shift your identity to adapt to the things you want. So what do you need to do in order to break past your fears and accept the success you’re stepping into?
In this week’s podcast, we’re diving into the Mindset and Strategy required to get from $500k to $1M in your product business, including:
📊How to create a 3-5 year growth plan.
🧑💻How to hire people who can execute in areas outside your zone of genius.
💌When to start doubling down on your email marketing.
And more!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel -
#80: Growth Series: How to Reach 100K-500K Figures in Your Product-Based Business
Most entrepreneurs seek to shift into hypergrowth once they begin to see results. I have personally done this, and nearly tanked my business and my mental health. Instead, I want to share what you can do to successfully scale your business
In this episode, learn the shifts you can implement in order to get to your first $500k in your business.
Looking for support? Let’s chat about how I can support you as a fractional member of your marketing team to create an adoring customer base that generates repeat sales. https://startwardconsulting.as.me/growth-strategy-call
FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
CONNECT WITH MAUREEN:
Website: https://www.startwardconsulting.com/
Instagram:https://www.instagram.com/maureenmwangiofficial/
Customer Reviews
Business Expertise!
Maureen is the wise expert business owners need to listen and learn from throughout their business journey! She is a genuine and earnest guide with loads of advice that help you hone in on the right mindset, marketing, and methods needed for success!
So much truth and tough love!
I am a first time listener and this podcast is so good! Maureen is a great speaker and tells it how it is. Product based businesses need her message as well as any business.
This Podcast is a Gem!
Maureen speaks with authenticity and wisdom. If you have a product this is a podcast you want to subscribe too. Each episode has massive value! She absolutely knows her stuff!