The Rankings Podcast with Chris Dreyer features top marketers and elite personal injury attorneys, telling the stories of how they got to the top and stayed there.
68. Gary Falkowitz, Intake Conversion Experts — The Right Way To Manage Intake and the Secret To Converting Leads
Gary Falkowitz is a man of many talents. He’s an attorney, author, consultant and the CEO of Intake Conversion Experts, an external phone answering service for law firms that facilitates lead follow-up, mass tort campaign retention, lead resurrection and more.
On today’s show, Gary shares with us his journey from lawyer to independent consultant to CEO of one of the most invaluable services for law firm owners around the country. We discuss where most firms fail when it comes to their intake departments and what they should focus on to improve them, and why it’s simply not enough just to rely on a polite telephone manner when trying to sign cases.
67. Karl Sakas, Sakas and Company — Going from Mandatory to Optional and Empowering Your Staff to Level-Up Your Firm
Karl Sakas is an agency consultant, executive coach and the founder of Sakas & Company. Karl and his company are dedicated to helping digital agency owners grow their businesses through the techniques and practices Karl has learned and developed over his years as a business owner and as a high-level digital marketing agency executive.
Join us as Karl tells us how he got into the consultancy game, what his best advice for law firm owners is to level-up their business, and how some lessons from a submariner could help empower your team and free up your time.
66. David Farkas — The Upper Ranks, Essential Link Building Strategies for Your Law Firm
David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies.
In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insights he’s picked up along the way. He also details why link building is an essential part of your SEO strategy, what you should look out for in a good backlink, and why you shouldn’t trust unsolicited emails from SEO “experts” about the quality of your links.
65. Jacob Malherbe: X Social Media, Making the Most of Facebook Ads Through Retargeting
Jacob Malherbe is a mass torts and PI Facebook advertising genius and the founder of X Social Media, an advertising agency specializing in lead generation through Instagram and Facebook. For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to share his secrets, with another (A Lawyer's Guide To Mass Torts: Establish Your Legacy) coming soon.
Join us as we discuss why Jacob got into the business of helping lawyers connect with clients, how you can use Facebook to retarget leads, and what you need to do to stop potential clients from scrolling by and get them to pay attention to your ads.
64. Steve Ginsberg, Legal Marketing Arm — How To Play The Google Ads Game And Win
Steve Ginsberg is no ordinary online advertising professional! The founder of Legal Marketing Arm is that the top of his game, and he's got more accolades in 15 years than most marketers get in a lifetime. So, who better to share the top tips of the trade to get the most bang out of the proverbial digital marketing buck!
Today, Steve shares his deep-rooted knowledge of the online advertising industry, from optimizing landing pages for PPC to bidding wars, and the new ABC testing. Plus, best practices for making sure your leads convert!
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
Joe Fried has taken niching down to a whole new level! The acclaimed truck accident attorney has become so entrenched in his many examples of personal injury attorneys that have taken it to the level of today's guest. He has become so entrenched in his expertise that when he rocks up to the deposition, it's kind of like he's got a superpower.
Today, we meet the man, the myth, the legend, Joe Fried - innovator of the trucking personal injury category. We hear how Joe struck gold by niching down, what it's like to be a black belt in the world of tracking law and why he's committed to everything he does, including his Peloton!
This podcast is an invaluable resource for personal injury firms looking to grow. Guests on the show are thought leaders in the industry and give great insight into their success. Highly recommend!!
Best SEO Marketing Advice and Awesome Interviews
Been around the block on marketing. Listen to plenty of podcasts to keep my SEO pencil sharpened. Chris podcast is the best SEO Marketing podcast. Especially SEO For personal injury lawyers. But appreciate the other conversations with other gurus and guest speakers. Great discussions.
Had this one pinned and saved for a while.
Great podcast with great insights
Love this podcast. Great insights from Chris and his diverse guests. Especially enjoyed the episodes with Yehia Said and Steven Levin. Chris does a great job keeping the conversation interesting and valuable to listeners.