96 episodes

In today’s competitive legal market, your firm has to deploy the most innovative legal marketing and management tactics available to cut through the noise. The Grow Your Law Firm podcast is dedicated to exploring the hottest topics and trends in that area, bringing new ways to grow and scale your firm in every episode. If you are interested in building your practice while achieving larger profits, less stress, and a more balanced life, you’ve come to the right place.

Grow Your Law Firm Ken Hardison

    • Business
    • 5.0 • 43 Ratings

In today’s competitive legal market, your firm has to deploy the most innovative legal marketing and management tactics available to cut through the noise. The Grow Your Law Firm podcast is dedicated to exploring the hottest topics and trends in that area, bringing new ways to grow and scale your firm in every episode. If you are interested in building your practice while achieving larger profits, less stress, and a more balanced life, you’ve come to the right place.

    Empathy And Compassion Should Be Your Core Values, with Eric Fong

    Empathy And Compassion Should Be Your Core Values, with Eric Fong

    Eric Fong lives for the adrenalin only a courtroom provides.  With over 100 civil and criminal jury trials under his belt, he is recognized as an innovator of creative trial work. Eric protected low-income housing residents of WA State against oppressive crime control measures, creating the constitutional right to intimate association. His $91,000,000 verdict is the largest compensatory damages verdict for one person in Washington State. His representation of iconic funk musician & legend, George Clinton allowed Mr. Clinton to keep his historic body of work. Decided in the 9th Circuit Court of Appeals, this is the definitive copyright case in the United States. 


    What you’ll learn about in this episode:
    What’s different and unique about practicing law in the Pacific NW. The power of using the Gerry Spence’s psychodrama technique in the courtroom. How Eric employs empathy and compassion in a way that keeps him truly helping people and growing his law firm simultaneously. How the way you treat your clients and jurors can be the best form of marketing for your firm, better than any paid advertisement. The things that Eric can attribute his level of success to. How taking care of yourself, your relationships and living an honest & committed life can better your career. How habits, good and bad, have an uncanny ability to shape your life as a lawyer and in everything else.  
    Resources: 
    Website: https://www.ericfonglaw.com/ Facebook: https://www.facebook.com/ericfonglaw LinkedIn: https://www.linkedin.com/in/eric-fong-6963237/   
    Additional Resources:
    PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/free-resources/ PILMMA Join Page: https://learn.pilmma.org/join-pilmma

    • 24 min
    Content is the Backbone of Great Marketing Strategy, with Alex Valencia

    Content is the Backbone of Great Marketing Strategy, with Alex Valencia

    Content Is the Backbone of Great Marketing Strategy, with Alex Valencia
    Alex is a successful entrepreneur, marketer, and the president of We Do Web Content, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms, medical professionals, and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal, and Entrepreneur as well as a Forbes Council Member and contributor.
     
    What you’ll learn about in this episode:
    Why is content so important for attorneys who want to get on the first page of search results within Google? Why it is important to look at the content your competitors are creating. Do attorneys need to do the actual writing of their firm’s online articles? What is the goal of content on a firm’s site, and how does this affect the way you craft the articles and content you post? What software tools can writers use to refine their writing to make it friendly for the average consumer? How to use video on your site when Google actually just reads text. How should you think about email in today’s hectic digital marketing landscape.  
    Resources: 
    Website: https://www.wedowebcontent.com Facebook: https://www.facebook.com/WeDoWebContent/ LinkedIn Business: https://www.linkedin.com/company/wedowebcontent/ LinkedIn Personal:  https://www.linkedin.com/in/wedowebcontent/ Instagram: https://www.instagram.com/wedowebcontent_inc/?hl=en YouTube:  https://www.youtube.com/c/Wedowebcontent/videos Apple Podcast:  https://podcasts.apple.com/us/podcast/the-we-do-marketing-hour/id1223810766  
     
    Additional Resources:
    PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/free-resources/ PILMMA Join Page: https://learn.pilmma.org/join-pilmma

    • 28 min
    Beyond Se Habla Español, with Liel Levy

    Beyond Se Habla Español, with Liel Levy

    Welcome to episode 94 of Grow Your Law Firm with Ken Hardison. This week Ken sits down with Liel Levy and they discuss Liel’s thoughts on how exactly attorneys should think about connecting with, and marketing to, the Hispanic community within the U.S.
    Liel Levy is the Head of Partnerships at Nanato Media, and the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coaches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms.
     
    What you’ll learn in this episode:
    Liel’s start in legal marketing, which was initially through family, but then became something he loved as saw he could help firms reach the Hispanic community. A look at the impressive stats about the growth of the Hispanic market across the U.S. Advice to lawyers who don’t speak Spanish but would love to service the Hispanic market How family dynamics operate within the Hispanic community and why attorneys need to be aware of these differences. Recommendations for how attorneys can attract clients from within the Hispanic community. Liel’s thoughts on Google display ads and if they are worth the investment versus other marketing efforts for reaching the Hispanic community. Is Facebook a good route for attorneys looking to brand themselves and market their services? To purchase his book Beyond Se Habla Español: How Lawyers Win the Hispanic Market  
    Resources:
    Website: https://nanatomedia.com/ Twitter: https://twitter.com/nanatomedia?lang=en Instagram: https://www.instagram.com/nanatomedia/?hl=en Facebook: https://www.facebook.com/nanatomedia/ LinkedIn: https://www.linkedin.com/company/nanatomedia/ Podcast: https://podcasts.apple.com/us/podcast/in-camera-podcast/id1494514522  
    Additional Resources:
    PILMMA’s Super Summit: https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s free Coronavirus Survival Kit: pilmma.org/free-resources/ PILMMA Join Page: https://learn.pilmma.org/join-pilmma

    • 30 min
    Marketing Secrets From a Mega Firm, with Bill Pintas

    Marketing Secrets From a Mega Firm, with Bill Pintas

    Marketing Secrets From a Mega Firm, with Bill Pintas
     
    William Pintas gained his decades of legal experience by heading up one of the largest personal injury partnering firms in North America, which has represented more than 30,000 active clients and has worked closely with more than 400 law firms. The practice includes the representation of thousands of clients in the practice areas of mass torts, nursing home abuse, sex abuse, and environmental disasters. The firm is at the forefront of technology, advertisement, and law firm partnership strategies. Attorney Pintas is also chief legal strategist for famed civil rights attorney Ben Crump, having represented the cases of George Floyd, Breonna Taylor, thousands of poisoned children of Flint, Michigan, and other areas of gross negligence and horrific personal injury.
     
    What you’ll learn about in this episode:
    The marketing channels with the best ROI for law firms How Bill grew his law firm to become one of the largest personal injury firms in North America Systems and tools to help you know your true ROI for each marketing platform and campaign How to keep your firm competitive Investing in your business Bill’s take on non-lawyer ownership of law firms Resources:
    Website: https://www.pintas.com/ Facebook:https://www.facebook.com/pintasmullinslaw/ LinkedIn: https://www.linkedin.com/company/pintas-&-mullins-law-firm Twitter:https://twitter.com/PintasMullins Additional Resources:
    PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s Free Resources: https://www.pilmma.org/free-resources/  PILMMA Join Page: https://learn.pilmma.org/join-pilmma

    • 38 min
    Making Your Law Firm “Fireproof”, with Mike Morse

    Making Your Law Firm “Fireproof”, with Mike Morse

    Making Your Law Firm “Fireproof”, with Mike Morse
    Attorney Mike Morse owns and operates Michigan’s largest personal injury firm specializing in car, truck, and motorcycle accident cases.  He founded the firm in 1995 and has led his team of 150 legal professionals in winning over one billion dollars for his clients.   
    Mike travels across the country, speaking on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF.  He also hosts a weekly podcast, Open Mike, in which he shares advice on the law and casts a spotlight on important legal issues affecting society.  Furthermore, he is a member of the State Bar of Michigan, the American Association for Justice, and the National Trial Lawyers Association. Mike is also involved with many charitable organizations including Project Backpack, a program he founded that provides free backpacks and school supplies to students in need.
    Mike has received many awards and accolades, including being named one of America’s 50 Most Influential Trial Lawyers by The National Law Journal and The Trial Lawyer Magazine, Lawyers Weekly Leader in the Law, DBiz Top Lawyer, Super Lawyer’s Top-Rated Lawyer, and a Top 100 Injury Attorney by National Trial Lawyers. Mike has also received multiple Golden Gavel Awards for his award-winning commercials and garnered coverage from prominent news outlets and renowned publications such as The Today Show, Huffington Post, and Lawyers Weekly. He is often featured as a legal advisor on local news broadcasts in metro Detroit.
    Mike is a native of Detroit, Michigan. He began his college education at the University of Arizona where he earned a Bachelors-of-Science in business. He graduated with honors in 1989, and subsequently earned a Juris Doctor Degree Cum Laude from the University of Detroit School of Law.
    In his free time, Mike loves to golf, travel, and spend time with his three daughters. 
    What you’ll learn about in this episode:
    How Mike grew his law firm to become the largest PI firm in Michigan Two of the crucial pillars of growing a law firm that most lawyers get tripped up on Learning to delegate The importance of hiring those who are strong in areas where you are weaker The value of establishing core values Creating your firm’s “jumbotron” The power of knowing your firm’s numbers Resources:
    Website: https://www.855mikewins.com/ Facebook:https://www.facebook.com/mikemorselawfirm LinkedIn: https://www.linkedin.com/company/mikemorselawfirm/ Twitter: https://twitter.com/855mikewins Additional Resources:
    PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s Free Resources: https://www.pilmma.org/free-resources/  PILMMA Join Page: https://learn.pilmma.org/join-pilmma  

    • 33 min
    How Apple's Latest iOS Update Could Affect Your Law Firm's Marketing Plan, with Luke W Russell

    How Apple's Latest iOS Update Could Affect Your Law Firm's Marketing Plan, with Luke W Russell

    How Apple's Latest iOS Update Could Affect Your Law Firm's Marketing Plan, with Luke W Russell
    Luke Russell started in the legal industry in 2011 and got fully sucked in when he developed a couple of videos talking about frivolous lawsuits. He was told that he was able to talk about lawyers in ways that edified and affirmed their role in ways they weren't good at doing themselves. 10 years later, he’s now launched the Lawful Good Podcast.
    What you’ll learn about in this episode:
    How Luke came to be involved in the field of legal marketing What the iOS 14.5 update means for you in terms of marketing your law firm Ways that advertising in Facebook are affected by the iOS update Adjusting your marketing strategies to comply with the privacy changes How to ensure you are in compliance with the privacy changes Tips for successful marketing campaigns in the midst of all the updates Resources:
    Website: https://lawfulgoodpodcast.com/ Facebook:https://www.facebook.com/Lawful-Good-Podcast-109397534659049 LinkedIn: https://www.linkedin.com/in/lukewrussell Additional Resources:
    PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s Free Resources: https://www.pilmma.org/free-resources/  PILMMA Join Page: https://learn.pilmma.org/join-pilmma  

    • 45 min

Customer Reviews

5.0 out of 5
43 Ratings

43 Ratings

Bill Pintas ,

So Much to Learn

Just when we think we know a lot about a topic, we get called up short as soon as we start listening to one of Ken’s podcasts and realize how much more there is to learn.

DecisiveActivator ,

Real insights from a person who really cares

I’ve known Ken for over a decade and I’ve seen his steadfast passion for helping lawyers grow their practices while helping those they represent. Ken is always bringing quality insights and guests to the table.

Judd Shaw ,

Client Experience Specialist

Ken's podcast does a great job of providing tips, insight, and effective concepts that are proven to help personal injury lawyers grow their law firms.

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