234 episodes

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.

Grow Your Law Firm Ken Hardison

    • Business
    • 4.8 • 60 Ratings

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.

    Maximizing Your Law Firm's ROI with Local SEO with Maria Monroy

    Maximizing Your Law Firm's ROI with Local SEO with Maria Monroy

    Welcome to episode 235 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Maria Monroy.
     
    Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Prior to founding LawRank, Maria developed a depth of knowledge and expertise in management, customer service, processes and procedures, and sales while working for industry leaders like AT&T.
     
    Since 2013, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways.
     
    To Maria, it’s not just about getting results for her clients. It’s about helping them understand what’s going on behind the scenes in an effort to make their specific SEO project a success. When she's not thinking up new ways to support her clients, Maria enjoys working out, reading, and spending time with her three young children.
     
    What you’ll learn about in this episode:
     
    1. Importance of Local SEO:
    Local SEO helps law firms optimize their online presence for local searches, increasing visibility in local search results, directories, and maps. Targeting local clients through local SEO strategies can lead to more website traffic, leads, and client conversions. 2. Strategies for Local SEO:
    Create and optimize a Google My Business profile. Use local keywords in website content. Collect positive reviews from satisfied clients. 3. Evaluating SEO Fit:
    Assess if SEO aligns with the firm's marketing goals, target audience, and budget. Analyze the firm's current online presence, competitive landscape, and growth potential to determine the suitability of SEO. 4. Developing an SEO Strategy:
    Conduct keyword research. Optimize website content. Build high-quality backlinks. Monitor performance metrics to track success. 5. Essential Factors for SEO Success:
    Quality Content: High-quality, relevant content that addresses potential clients' needs improves search engine rankings and attracts organic traffic. Link Building: Backlinks from reputable websites establish the firm as an industry authority and improve visibility. Local Citations: Consistent name, address, and phone number across directories enhance local SEO rankings. On-Page Optimization: Optimizing meta tags, headings, and images with relevant keywords boosts search engine visibility and organic traffic.  
    Resources: 
    https://lawrank.com/podcast/
    https://www.facebook.com/LawRankMarketing
    https://www.linkedin.com/in/maria-monroy-2b350199/
     
    Additional Resources: 
     
    https://www.pilmma.org/aiworkshop
    https://www.pilmma.org/the-mastermind-effect
    https://www.pilmma.org/resources
    https://www.pilmma.org/mastermind

     

    • 35 min
    Digital PR Tactics Every Law Firm Should Know with Jason Hennessey

    Digital PR Tactics Every Law Firm Should Know with Jason Hennessey

    Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital.

    Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

    Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers titled Law Firm SEO and Honest SEO.

    As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader.

    Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children.
     
    What you’ll learn about in this episode:
    1. Digital PR for Quality Backlinks:
    Importance of digital PR in generating high-quality backlinks Securing backlinks from reputable sources to boost website popularity and domain authority
    2. SEO Fundamentals and Google My Business:
    Technical optimization and quality content creation tailored to user intent Impact of Google My Business on local search rankings
    3. AI in Content Creation:
    Leveraging AI-generated content alongside data-driven strategies Enhancing search rankings through AI integration
    4. Intake Management:
    Addressing intake issues to convert leads into signed cases Improving intake processes to maximize marketing efforts
    5. Building Trust and Credibility:
    Importance of building trust and credibility in attracting and retaining clients Effective SEO and digital PR strategies to enhance client relationships  
    Resources: 
    https://www.instagram.com/jasonhennessey/?hl=en
    https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA
    hennesseydigital.com
    jasonhennessey.com
    https://www.facebook.com/hennesseydigitalgrp/
    https://twitter.com/jasonhennessey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
    https://www.linkedin.com/in/jhennessey/
     
    Additional Resources: 
     
    https://www.pilmma.org/aiworkshop
    https://www.pilmma.org/the-mastermind-effect
    https://www.pilmma.org/resources
    https://www.pilmma.org/mastermind

    • 30 min
    The Evolution of Law Firm Search Marketing Strategies with Adam Armbruster

    The Evolution of Law Firm Search Marketing Strategies with Adam Armbruster

    Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co).

    With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising.

    As a Fox Business commentator and contributor to several publications, Adam shares insights and analysis on the latest media trends and their impact on consumers and businesses. Core competencies include designing and executing high-ROI campaigns, creating and implementing customized TV, web, and mobile plans, delivering keynote speeches, webinars, and training sessions, and applying the proven methodology used by the top one percent of all sales professionals. The mission is to help clients and audiences engage their customers and prospects effectively and stay ahead of the curve in the dynamic media landscape.


     
    What you’ll learn about in this episode:
     
    1. Importance of Video Content:
     - Utilize various platforms like YouTube, Meta, and LinkedIn for video content.
     - Video content feeds AI algorithms, boosting visibility and engagement.
     
    2. Evolving Marketing Strategies:
     - Embrace video marketing to engage audiences effectively.
     - Test different ad formats to determine what resonates best with viewers.
     
    3. Responsive Client Engagement:
     - Immediate responsiveness is key to winning clients in urgent situations.
     - Differentiate your firm by emphasizing trustworthiness and responsiveness.
     
    4. Online Reputation Management:
     - Online presence and responsiveness are crucial for client retention.
     - Leverage CRM data to analyze client patterns and improve conversion rates.
     
    5. Competitive Market Strategies:
     - Brand and differentiation are essential in competitive markets like Atlanta and Miami.
     - Monitor key metrics like Google costs per click and conversion rates for marketing optimization.
     
    Resources: 
    https://www.linkedin.com/posts/adam-armbruster-4bb862a_my-fox-business-interview-with-legendary-activity-6868984099739181057-q-T2?utm_source=share&utm_medium=member_desktop
    https://www.facebook.com/AdamonTV/
    https://www.linkedin.com/in/adam-armbruster-4bb862a/
     
    Additional Resources: 
     
    https://www.pilmma.org/aiworkshop
    https://www.pilmma.org/the-mastermind-effect
    https://www.pilmma.org/resources
    https://www.pilmma.org/mastermind

    New boost

    • 29 min
    Building a Competent Workforce in Law Firms with RJon Robins

    Building a Competent Workforce in Law Firms with RJon Robins

    Welcome to episode 232 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and author.
     
    RJon started How to Manage a Small Law Firm from his kitchen table when he was flat broke in 2009 before embarking on the National Small Business Success CLE Tour in 2010, where he was sponsored by Microsoft and LexisNexis. Since spending more nights on the road than at home in 2010, RJon has achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, he works in the business about 90 days a year and spends the other 170 workdays launching new, instantly profitable business ventures.

    His company has been recognized by INC Magazine as one of the 5000 Fastest Growing Companies in the country every year since 2015 and has been named an INC Best Place to Work.

    Today, he is the author of the #1 Amazon Bestselling books The Automatic Marketing Machine and Profit First For Lawyers, which has sold over 25,000 copies. He speaks to thousands of law firm owners every year on his proprietary framework The Doctrine of Sacrifice vs. The Doctrine of Profit to help them break free from the mindset that suffering is required to build a profitable business and to truly define the meaning of profit.
     
    What you’ll learn about in this episode:
     
    1. Take Away:
        * Subtopic
        * Subtopic
    2. Take Away:
        * Subtopic
        * Subtopic
    3. Take Away:
        * Subtopic
        * Subtopic
    4. Take Away:
        * Subtopic
        * Subtopic
    5. Take Away:
        * Subtopic
        * Subtopic
     
    Resources: 
    https://htm.live/growyourlawfirmpodcast
    https://www.facebook.com/HowToManageASmallLawFirm/
    https://www.linkedin.com/in/rjonrobins/
     
    Additional Resources: 
     
    https://www.pilmma.org/aiworkshop
    https://www.pilmma.org/the-mastermind-effect
    https://www.pilmma.org/resources
    https://www.pilmma.org/mastermind

    • 35 min
    Mastermind Groups & Implementing Firm Insights with Seann Patrick Malloy

    Mastermind Groups & Implementing Firm Insights with Seann Patrick Malloy

    Welcome to episode 231 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Seann Patrick Malloy, Managing Partner of Malloy Law Offices.
     
    Seann started his personal injury law practice in 2013 and successfully grew it from a single employee to a team of 52. His firm operates in Maryland, D.C., and Virginia, with offices in all three jurisdictions. Seann enjoys exploring innovative methods to scale the law firm, experimenting with various marketing strategies, and fine-tuning operations. He is also passionate about discussing the business aspects of personal injury law. Seann resides in Bethesda, Maryland, with his wife and their twin 15-year-olds.
     
    What you’ll learn about in this episode:
    1. Overcoming Initial Struggles and Sparking Growth
    Seann shared his early challenges were a lack of systems and marketing strategy. A pivotal moment came when he attended a PILMMA conference in 2016, revolutionizing his approach. 2. Implementing Strategic Changes Post-Conference
    Seann took decisive action by hiring his first intake person, which proved pivotal. Emphasized the crucial role of effective lead handling and intake processes in driving growth. 3. Building a Robust Intake Department
    Recognized the intake department's critical role in converting leads into cases. A well-structured intake team has significantly driven the firm's impressive growth. 4. Gaining Insights from Mastermind Groups
    Joining Ken's mastermind group in 2020 provided Seann with valuable insights and strategies. Peer-to-peer learning and support have been instrumental in navigating challenges and achieving success. 5. Leveraging Effective Marketing Strategies
    Seann's firm has invested substantially in Google Ads and in-house digital marketing. Exploring offshore talent for specialized roles has further enhanced their marketing capabilities.  
    Resources: 
    https://www.malloy-law.com/
    https://www.facebook.com/MalloyLawOffices/
    https://www.instagram.com/malloy_law/
    https://twitter.com/MalloyLawLLC
    https://www.linkedin.com/in/seann-malloy
     
    Additional Resources: 
     
    https://www.pilmma.org/aiworkshop
    https://www.pilmma.org/the-mastermind-effect
    https://www.pilmma.org/resources
    https://www.pilmma.org/mastermind

    • 27 min
    Lead Conversion through Intake Team Training Success with Mary Ellen Murrah

    Lead Conversion through Intake Team Training Success with Mary Ellen Murrah

    Welcome to episode 230 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mary Ellen Murrah, the Chief Strategy & Marketing Officer at Vista Consulting Team.
     
    She joined the Vista Team in 2019. Mary Ellen spent more than 16 years managing and marketing a national, legal case management software company. That position introduced her to thousands of personal injury law firms across the country. She was a familiar face at annual legal events and a frequent voice on topics ranging from legal marketing to data integrity. Over the years, she’s forged meaningful relationships with legal vendors, which has provided keen insight on almost every corner of the legal industry. She is skilled in identifying law firm business improvement opportunities and brings her extensive operations, team management, and industry knowledge to the Vista team. Mary Ellen has a true passion for tackling projects with common sense management. Her eye for detail, human resources experience, and deep operations skills are an asset to help law firms grow their businesses and help attorneys foster and maintain efficient, profitable practices.

    Mary Ellen lives in Baltimore, MD, where she and her wife orchestrate the chaos of life with two teenage boys and three rescue dogs. She enjoys crafting and baking with her family. With a passion for grammar, travel, and terrible puns, she feels she’s landed at home with the Vista team.
     
    What you’ll learn about in this episode:
     
    1. Take Away:
        * Subtopic
        * Subtopic
    2. Take Away:
        * Subtopic
        * Subtopic
    3. Take Away:
        * Subtopic
        * Subtopic
    4. Take Away:
        * Subtopic
        * Subtopic
    5. Take Away:
        * Subtopic
        * Subtopic
     
    Resources: 
    Guest Socials
     
    Additional Resources: 
     
    https://www.pilmma.org/aiworkshop
    https://www.pilmma.org/the-mastermind-effect
    https://www.pilmma.org/resources
    https://www.pilmma.org/mastermind

    • 33 min

Customer Reviews

4.8 out of 5
60 Ratings

60 Ratings

Code: RO1932 Free ride ,

Making Millionaire's Episode Was Inspiring!

The "Making Millionaires" episode of "Grow Your Law Firm" with Ken Hardison, featuring Victoria, was particularly inspiring. I am in awe of the courage, virtue, and faith demonstrated in borrowing $500,000 to turn dreams into reality. This episode truly captures the essence of boldness and ambition needed for success. A must-listen for aspiring legal entrepreneurs!

PILMMA ,

Cutting edge content!

If you miss a PILMMA event or want to hear more from the sharpest minds in the legal and marketing industries and save time doing it, the Grow Your Law Firm podcast is THE way! 10 out of 10, highly recommend!

Monkey 6 ,

Great guests with great content!

Ken is such a laid back guy he interviews in a style that allows his guest to give what they’ve got for the listener. Too many podcasts are about the host. This one is about learning from the guest on a focused topic.

Top Podcasts In Business

People Magic: How to Build a $1M Community
Mighty Networks & Pod People
REAL AF with Andy Frisella
Andy Frisella #100to0
Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
The Diary Of A CEO with Steven Bartlett
DOAC
Planet Money
NPR

You Might Also Like

Profit with Law: Profitable Law Firm Growth
Moshe Amsel
Law Firm Growth Podcast
Jan Roos - Legal Marketing Expert, Author, and Speaker
The Maximum Lawyer Podcast
Jim Hacking & Tyson Mutrux
The Law Firm Blueprint
Jay Ruane & Seth Price
The Law Firm Owner Podcast
Melissa Shanahan
Personal Injury Mastermind
Chris Dreyer, Rankings.io