181 episodes

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIMM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

Personal Injury Mastermind Chris Dreyer, Rankings.io

    • Business
    • 5.0 • 79 Ratings

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIMM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

    179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.

    179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.

    The “Grandfather of Legal Advertising”, Harlan Schillinger, broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this episode gives access to insights from nearly five decades in the business. Today he reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right way to leverage data in OTT ads.  
    This is Harlan’s second appearance on PIMM. Hear his impressive career journey, the secrets to optimizing intake, and why your marketing dollars only count if they're backed by credibility. Episode 60. Harlan Schillinger, Grandfather of Legal Advertising Supercharge Your Intake Process

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    What’s in This Episode:

    Who is Harlan Schillinger?

    What needs to be in place for a successful expansion. 

    How practicing better law leads to larger profits. 

    How to evolve with disruptive media and advertising. 


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 54 min
    178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and Integrity

    178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and Integrity

    Trial is a zero-sum game. Everything is on the line. Before you can win in a trial, you gotta win clients. Legendary Patrick Salvi Sr., has obtained more than 310 multi-million dollar verdicts and settlements, totaling over $2 billion. How did he do it? Buy niching early on. His laser-like focus on medical malpractice and catastrophic injury cases allows him to focus on increasing the value of each case. As Managing Equity Partner, he is at the helm of one of the most successful personal injury law firms in Illinois, Salvi, Schostok, & Pritchard Trial Lawyers (@salvilaw). 
    Today, Mr. Salvi shares his insights from over four decades in the business. He explains how fear is holding good lawyers from being great, how taking a case to trial increases the value for the client, and why success starts and ends with empathy. 

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    Patrick A. Salvi Sr. LinkedIn
    Salvi, Schostok, & Pritchard Trial Lawyers Website 
    Salvi, Schostok, & Pritchard Trial Lawyers Instagram

    What’s in This Episode:

    Who is Partick Salvi Sr.?

    How to become a preeminent malpractice lawyer. 

    How to close a client in an incredibly competitive field. 

    What it takes to become fearless in the courtroom. 


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 34 min
    177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community

    177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community

    Forget boring content. It won’t capture attention. Fresh takes on personal injury and mass tort campaigns, when done right, can create community through education. Quality content may take time, but it builds authority and trust with potential clients - and Google. 

    Few do it better than Luke W Russell (@lukewrussell). Digital media powerhouse turned Community Ambassador, Luke goes beyond the facts. Their superpower is human connection, a skill used to transform boring legal content into human-centered masterpieces. Today they give us an inside look at how researched-backed content can grab attention and how to reframe tired narratives. And they explore how an international relationship with self translates to a more peaceful life, deeper relationships, and better business. 
     
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    Luke Russell LinkedIn 
    The SEO Police Website
    Russell Media Facebook 
    Luke Russell Instagram 
    Lawful Good Podcast

    What’s in This Episode:

    Who is Luke W Russell?

    How self-love can enhance your practice.

    How quality legal marketing content builds authority and trust while uplifting communities.

    Why original, research-backed content can beat AI-generated content.


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 35 min
    176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection

    176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection

    When a jury is connected to an attorney, they will find the facts to support the case. Connection requires more than evidence and preparation. It takes nurtured and measured interactions to win the attention and, eventually, the connection of a jury. Learning these trial skills takes practice. And Dan Ambrose, founder of Trial Lawyers University (@triallawyersuniversity), is here to help. Dan spent 18 years as a criminal defense lawyer, has worked directly with many of the top-performing trial attorneys in the country, and sees mentorship as the path to a more just world. He offers practical ways to become a better trial attorney. Learn how eye contact and speech patterns can help win at trial and maximize the verdict. 

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    Rankings.io Instagram
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    Rankings.io Twitter
    Rankings.io Website
    Dan Ambrose LinkedIn
    Trial Lawyers University Website
    Trial Lawyers University Instagram
    Trojan Horse Method Website

    What’s in This Episode:

    Who is Dan Ambrose?

    What are the micro skills of connection and how do they help earn juror’s trust?

    How can an attorney ramp up eye contact and use it as a tool for direction? 

    What speech patterns maintain the attention of the jury and lessen attention fatigue? 


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 27 min
    175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom

    175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom

    Litigation cases take up considerable resources. What if you could remove the overhead, relieve the stress, and provide quality representation for your clients? Georgia Trial Attorneys offers a solution. Co-Founder James Grant (@accidentattorneyjg) provides an elite team of trial attorneys and support staff to give solo practitioners and national brands back their physical and financial freedom. Hear how he helps firms make more money faster and with less stress by operating as their outsource litigation department. Today James explains how to eliminate conflict and gain trust and how he uses cutting-edge AI integration to boost revenue.

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    Rankings.io Twitter
    Rankings.io Website
    James Grant LinkedIn
    James Grant Instagram
    James Grant TikTok
    Georgia Trial Attorneys at Kirchen & Grant Website

    What’s in This Episode:

    Who is James Grant?

    How a duo with no business plan or clients became one of the fastest-growing firms in the nation. 

    The advantages of a pod-structured firm.

    How forecasting informs proper hiring timelines.

    How to successfully market attorney services to other law firms.


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 27 min
    174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy

    174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy

    Social media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys - and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement. 
     William Franchi (@thelawfathertampa) has engaged thousands of users by leaning into controversy. Posts exploring scenarios like “Should you sue your girlfriend after a car crash?” has accelerated the number of followers that weigh in on topic after topic. And they come back often. Today, the Managing Partner of Franchi Injury Law, explains why he left traditional marketing channels behind and how he’s making social work for him. 

    Links
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    Rankings.io Instagram
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    Rankings.io Website
    William Franchi LinkedIn
    William Franchi Instagram
    William Franchi TikToc
    Franchi Injury Law Website
    The Law Father Podcast

    What’s in This Episode:

    Who is Wiliam Franchi?

    Why fractured attention can dilute marketing spend. 

    How to capture users' attention mid-scroll. 

    How William grew to thousands of followers without buying a single one.


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 26 min

Customer Reviews

5.0 out of 5
79 Ratings

79 Ratings

Bunz1980 ,

PI Lawyers Need to Listen

If you are a Personal Injury Lawyer, regardless of how long you’ve been practicing law you will get a benefit from listening to the show. I love listening to other trial lawyers tell their story. Marketing experts are so informative & helping me grow my practice.

troll master199 ,

Weekly Listener!!

Invaluable content for personal injury lawyers. Chris does a fantastic job every week. It’s one of my go-to and weekly podcast listens. Keep up the great work!

MartinParsons ,

Not Just for Personal Injury Attorneys

I don't practice personal injury but Chris's podcast has wisdom for any lawyer wanting to take their practice to a highler level. His guest list is a who's who of the legal industry and his insights are invaluable.

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