256 episodes

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

Personal Injury Mastermind Chris Dreyer, Rankings.io

    • Business
    • 4.9 • 135 Ratings

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

    254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth

    254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth

    We're diving into the world of law firm acquisitions with a true expert -  Jon Groth, the founder of Groth Law. What started as a solo practice in his basement back in 2010 has now expanded to three offices across Wisconsin, with a team of three attorneys and 14 staff members.
    But here's where it gets interesting... 
    Jon recently acquired another Milwaukee law firm, expanding Groth Law's reach and capabilities even further. And he's here to share his insider knowledge on how to make a law firm acquisition work for you. He shares everything from crunching the numbers to getting smart about branding and protecting your firm's reputation.

    Get your PIMCON Ticket Today!

    Links
    Want to hear more from elite personal injury lawyers and industry-leading marketers?
    Follow us on social media for more.
    Rankings.io Instagram
    Chris Dreyer Instagram
    Rankings.io Twitter
    Rankings.io Website
    Jon Groth  LinkedIn
    Groth Law Website
    Samster, Konkel & Safran Website

    What’s in This Episode:

    Who is Jon Groth?

    How to brand your firm after acquiring another practice.

    What to look for when purchasing a firm to expand a practice. 

    The case for protecting your marketing assets.  


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 27 min
    253. Alan Weiss — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape

    253. Alan Weiss — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape

    Today we welcome the legendary Alan Weiss. Alan is a world-renowned consultant, speaker, and author who has helped hundreds of businesses and individuals achieve massive success. With over 60 books to his name, including the bestseller "Million Dollar Consulting," and inductee into multiple halls of fame, Alan is a true authority on entrepreneurship and leadership.

    In this value-packed conversation, Alan shares his insights on how attorneys can take their practice to the next level. Discover how to price your services based on value, generate a steady stream of referrals, and stay ahead of the curve in an ever-changing industry. Alan challenges conventional wisdom and offers fresh perspectives that will make you rethink the way you approach your firm.

    Get your PIMCON Ticket Today!
    Links
    Want to hear more from elite personal injury lawyers and industry-leading marketers?
    Follow us on social media for more.
    Rankings.io Instagram
    Chris Dreyer Instagram
    Rankings.io Twitter
    Rankings.io Website
    Alan Weiss LinkedIn
    Alan Weiss Website
    Alan Weiss's The Uncomfortable Truth Podcast
    Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies

    What’s in This Episode:

    Who is Alan Weiss?

    How to be a better speaker.

    How doing the uncomfortable thing and removing one little obstacle can help you become limitless.

    Why quantity marketing and quality connection equal more referrals. 


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 36 min
    Welcome to Personal Injury Mastermind

    Welcome to Personal Injury Mastermind

    Whether you're a seasoned veteran or just starting, this podcast is your essential resource for mastering the art of marketing and ensuring your firm's long-term success. Hosted by Chris Dreyer, founder of Rankings.io and a trailblazer in legal marketing, Personal Injury Mastermind is your weekly guide to staying ahead in an ever-evolving and fiercely competitive landscape.
    Each episode features elite personal injury attorneys and innovative vendors who share exclusive insights and proven growth strategies to help you dominate your market. From leveraging the latest trends to implementing cutting-edge techniques, you'll gain the tools and knowledge needed to revolutionize your firm's presence and attract high-value cases.
    With a guest list featuring industry juggernauts such as Seth Godin, Jennifer Gore, James Helm, and Daniel Morgan, PIM brings you unparalleled access to the brightest minds in legal marketing and personal injury law.
    Subscribe to the Personal Injury Mastermind podcast today.

    • 1 min
    252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches

    252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches

    Leaders don't wait for opportunities - they create them.
    In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority?
    Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first.
    But Joe's conviction paid off in a big way. Through total commitment to mastering this niche, he uncovered critical case details and massive insurance coverages that generalists missed. We're talking $150 million in hidden policies on a single case!
    Joe took it even further by cultivating an entire ecosystem around trucking law. From co-founding pioneering organizations like the Academy of Truck Accident Attorneys to getting official ABA Board Certification established, he legitimized and advanced the whole specialty.
    Now Joe reveals his insights on how niche focus, grit, and building the right support system are the keys to dominating any emerging area. Whether you want to blaze your own trail, maximize cases, or just learn from a living legend - this is the story of stratospheric success through hyper-specialization.
    Don't miss legal marketing titan Chris Dreyer's second eye-opening conversation with Joe Fried (check out Part 1 here). They cover Joe's journey taking an unconventional idea and turning it into one of today's most robust practice areas.
    Get your PIMCON Ticket Today!

    Links
    Want to hear more from elite personal injury lawyers and industry-leading marketers?
    Follow us on social media for more.
    Rankings.io Instagram
    Chris Dreyer Instagram
    Rankings.io Twitter
    Rankings.io Website
    Joe Fried on LinkedIn
    Fried Goldberg on LinkedIn
    Fried Goldberg Website
    The Trucking Attorneys YouTube

    What’s in This Episode:

    Who is Joe Fried?

    What is the best marking tactic for getting commercial trucking cases?

    What is the difference between b2b and b2c marketing for trucking cases?

    What to do as soon as a trucking case comes in the door.


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 39 min
    251. Julian Gray, Julian Gray Associates — Toolkit: Ultimate Guide to Settlement Planning in 2024

    251. Julian Gray, Julian Gray Associates — Toolkit: Ultimate Guide to Settlement Planning in 2024

    As a personal injury attorney - you work hard to get the best settlements and verdicts for your clients. But what happens after they get the check? Julian Gray provides comprehensive settlement planning for clients that can make millions of dollars of difference. 
    With over 25 years of experience, his Pittsburgh-based firm, Julian Gray Associates, is renowned for its expertise in Medicaid planning, veterans benefits, special needs planning, and settlement planning.
    In this eye-opening conversation, Julian explains :

    Why partnering with settlement planning experts from day one gives you a massive competitive advantage,

    How to protect your firm and your clients by navigating complex issues like Medicare's interests,

    The power of custom-tailored settlement solutions to set your firm apart and attract top-tier cases,

    And how comprehensive settlement planning services can fuel your marketing and generate a steady stream of referrals. 

    Get your PIMCON Ticket Today!
    Links

    Want to hear more from elite personal injury lawyers and industry-leading marketers?
    Follow us on social media for more.
    Rankings.io Instagram
    Chris Dreyer Instagram
    Rankings.io Twitter
    Rankings.io Website
    Julian Gray LinkedIn
    Julian Gray Associates Website
    Julian Gray Associates Facebook 
    What’s in This Episode:

    Who is Julian Gray?

    How are settlement attorneys compensated?

    When should a personal injury attorney consider a settlement-attorney partnership?

    What are the tax implications for a major settlement?

    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 30 min
    250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice

    250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice

    New auto safety tech could decimate accident cases 50%+ in just years. Is your PI firm ready for this disruption? Michigan's elite accident attorney Steven Gursten breaks it down.
    His elite firm, Michigan Auto Law (@_autolaw), is the only board-certified auto accident practice in Michigan. With 21 attorneys across 5 office locations, they've been serving injury victims throughout the state for over 50 years. Steven builds on his success and looks to the future. He shares his proprietary game plan for future-proofing your marketing and business model so you don’t get left behind.
    You'll get Steven's step-by-step tactics for:

    Diversifying into lucrative, untapped niche practice areas before the pack

    Building an authoritative brand presence that cements your firm as the go-to specialists

    Adapting your marketing mix as your practice matures

    Since our last talk in 2021, he's doubled down on these future-focused efforts. Now he reveals the latest pivots preparing his firm for what's next.

    Get your PIMCON Ticket Today!

    Links
    Want to hear more from elite personal injury lawyers and industry-leading marketers?
    Follow us on social media for more.
    Rankings.io Instagram
    Chris Dreyer Instagram
    Rankings.io Twitter
    Rankings.io Website
    Steven Gursten on LinkedIn
    Michigan Auto Law on LinkedIn
    Michigan Auto Law Website 
    Michigan Auto Law Instagram
    Seven Gursten on PIM: Episode 70

    What’s in This Episode:

    Who is Steven Gursten?

    Is it better to have one website with pages for each practice area? Or multiple niche websites for each practice area?

    What is a sure-fire way to track a branding campaign?

    How to decline a case and still get positive Google reviews?


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 40 min

Customer Reviews

4.9 out of 5
135 Ratings

135 Ratings

Laurenlevity ,

The Best Personal Injury Podcast!

Chris is truly great at what he does. One of my favorite podcasts to listen to as a professional in the personal injury space. I highly recommend everyone gives this a listen.

Tvgby ,

Taking leaps instead of steps

Chris takes the shark infested waters of advanced personal injury law marketing and builds a life raft. His comprehensive understanding of the industry and all its moving parts, create a path for moving forward with leaps instead of steps. Great listen…

highrank ,

Highly recommend this show

If you are a personal injury attorney, this is a show you should be listening to. Chris is a true professional and he consistently provides great information and value in every episode.

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