108 episodes

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIMM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

Personal Injury Mastermind Chris Dreyer

    • Business
    • 5.0 • 43 Ratings

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIMM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

    106. Luis Scott, Bader Scott Injury Lawyers — Rethinking Referrals to Help You Scale

    106. Luis Scott, Bader Scott Injury Lawyers — Rethinking Referrals to Help You Scale

    Luis Scott is a partner at Atlanta-based Bader Scott Injury Lawyers and he’s helped them grow over 700% over the past several years. Based on his success, he’s founded 8 Figure Firm, where he consults law firms and helps them scale and reach their goals.
    I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more!
    What’s In This Episode
    Who is Luis Scott?

    How Luis projects growth

    Bader Scott's organizational structure

    Why Luis considers himself a teacher

    The top mental hurdle for law firm owners

    How to re-conceptualize referrals

    Why you should take a step back from day-to-day operations

    • 31 min
    105. Jeremy Tissot, Tissot Law Firm — The Journey to Your Niche

    105. Jeremy Tissot, Tissot Law Firm — The Journey to Your Niche

    Jeremy Tissot is the founding partner of the California-based Tissot Law Firm and an expert in litigating TBI (Traumatic Brain Injury) cases. He’s created a name for himself through his high-profile cases and his charitable work on the board of the LA Trial Lawyers’ Charities, which has donated over $5M to those in need.
    I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career. Listen on for more!
    What’s In This Episode• Who is Jeremy Tissot?
    • How did Jeremy became the youngest-ever partner at his first firm? And why did he leave?
    • What did it take to break into the conference clique?
    • How did Jeremy become an expert in TBI?
    • Jeremy’s advice to established lawyers at conferences
    • Why Jeremy gives back—through charity and mentorship

    • 41 min
    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    When Taly Goody set out to form Goody Law Group, she knew she would need a creative way to find new clients. Despite being slightly skeptical, she took a leap and dedicated herself to building a TikTok presence. Not only have her posts received millions of views, but she’s also been able to use the platform to expand her network, attract new clients, and inspire others.
    In this episode, Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers.
    What’s In This Episode?
    Who is Taly Goody?

    Why is it so important that new lawyers find the right area of law to practice?

    What led Taly to found her own company, and has she discovered any misconceptions in doing so?

    Why are small and solo practices increasingly popular options for lawyers?

    How has Taly used TikTok to grow her brand, and what are her top tips for the platform?

    Why is mentorship so important to Taly, and how is she using TikTok to help a new generation of lawyers?

    • 25 min
    103. Second Take — Brian Dean on Becoming a Linkable Source

    103. Second Take — Brian Dean on Becoming a Linkable Source

    Happy Holidays Everyone!
    As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean.
    When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics.
    In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.
    What’s In This Episode?
    Who is Brian Dean?

    Is the importance of long form content changing?

    To what extent can podcast show notes and transcripts improve your blog ranking?

    Why is data particularly effective for generating links? 

    How important is SEO compared to other digital marketing channels?

    Why should attorneys incorporate trending topics into their legal blogs?

    • 37 min
    102. Second Take — Neil Patel on a New Approach to Content and Emerging Marketing Channels

    102. Second Take — Neil Patel on a New Approach to Content and Emerging Marketing Channels

    As we come to the end of the year, I want to take you back to one of my favorite episodes of 2021. The legendary Neil Patel joined us back in May, and he shared so much amazing SEO advice that I think it's definitely worth another listen! Neil Patel is the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business.
    In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.
    Happy Holidays!
    What’s In This Episode
    Who is Neil Patel?

    Why is user experience important for SEO?

    How can you assess and optimize your website’s UX design?

    What should your content breakdown look like?

    Why should you update your content?

    How important are backlinks nowadays?

    What are some of the alternative channels that can supplement your SEO?

    • 23 min
    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    Shah is a fierce advocate for technological innovation. Having experienced the impact tech can have on the legal process first hand, he set out to streamline one of the most tedious jobs lawyers and paralegals face…
    Discovery.
    In this episode, Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it. We also look at how tech can revolutionize the legal industry in general, and future plans for Pratik’s company EsquireTek.
    What’s In This Episode?
    Who is Pratik Shah?

    How did Pratik’s early career impact his perspective on the value of tech?

    What does it mean to automate the discovery process?

    How tech is helping solos and small firms compete in larger arenas?

    Why is technological innovation crucial in the legal space?

    What security precautions need to be taken when developing and using tech for legal work?

    • 39 min

Customer Reviews

5.0 out of 5
43 Ratings

43 Ratings

Lel242 ,

Chris Dreyer knows what he’s talking about!

Great marketing perspective from someone that is a master at his craft! Chris is a force to be reckoned with! Love the guests that come on as well, these guys are some sharp shooters that are 100% worth listening to! Very excited for the future of this podcast!!!

AlexValencia12 ,

Great knowledge base of content and Guests

Stoked to have been invited and be a part of this elite group of guests. Great show for any business and especially PI firms to learn from.

ajsilber ,

Great Podcast

Chris is extremely knowledgeable and informative. I would highly recommend this podcast to anyone interested in upping their digital marketing game.

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