Tip the Scales

LawRank

Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the balance of law and life - we're here to help you Tip the Scales.

  1. TTS Rewind: 55. Amanda Demanda - Growing Your Business by Building a Personal Brand

    1D AGO · BONUS

    TTS Rewind: 55. Amanda Demanda - Growing Your Business by Building a Personal Brand

    This episode originally aired November 15, 2023 Creating an authentic brand around your business can have a big impact on the growth of your firm. Don’t be afraid to step out of your comfort zone. As a Miami native, attorney Amanda Demanda stands up to big insurance companies and businesses in pursuit of justice. She focuses her practice specifically on representing people injured due to the negligence or unsafe practices of others. Amanda firmly believes that products, places, and health care are made safer through lawsuits that shed light upon unsafe products and practices. On this week's episode, Maria sits down with Amanda to discuss creating a stand-out brand, not being afraid to break norms, diversifying marketing, and working with the Spanish and elder communities. Key Takeaways Your professional brand doesn’t have to be your personal brand. Everyone associates Amanda Demanda with her pink brand, but it’s not her favorite color. She picked a color she knew would stand out in the space. What works for your brand will be different than what works for you personally. Do some market research before making a decision. Diversify your marketing efforts. Don’t just focus on one form of advertising. There are many forms of both digital and print marketing. Amanda’s Instagram was deleted through no fault of her own. If that had been her only platform, she would have been in a lot of trouble. Don’t fall into that trap. Know your demographics. Amanda Demanda knows how to cater to her large Spanish and elder community followings. Figure out your target audience and know how to best reach and represent them. To connect with Amanda, follow her on Instagram @amandademandalaw Other episodes you might enjoy: 3. Chad Dudley - Lead With Passion: Build On Strength 5. Gary Sarner - Trust and Exposure: The Secret Promise of Media Campaigns 11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending Previous Guests: James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more. 00:00 Intro 01:22 Amanda’s TV studio 01:54 About Amanda’s name 02:40 Amanda’s law firm origin 05:05 Building a brand 23:48 Dealing with fame 28:46 Social media 30:56 Company growth 33:03 Diversifying marketing 40:36 Targeting the hispanic community 42:38 Customer experience 49:04 Outro #law #lawfirm #lawyer #legal #growth #success #branding #brandawareness #pink #hispanic #spanish #advertising #marketing

    51 min
  2. TTS Rewind: 71. Peter McCool - On Being a Doctor, Lawyer, and Scientist

    12/31/2025 · BONUS

    TTS Rewind: 71. Peter McCool - On Being a Doctor, Lawyer, and Scientist

    “I’ve been in rooms where a very very good, very successful medical malpractice lawyer, just got it wrong. And the problem was you don’t know what you don’t know and that’s what makes you dangerous.” On this week’s episode Maria chats with doctor, lawyer, and scientist Peter McCool. They discuss what it’s like to go through medical and law school, the reason he changed his last name, balancing long hours with home life, and the hardest job in the world. Highlights 01:01 Is that your real name? 06:26 Hiring a doctor lawyer 22:15 Hardest job in the world Guest Peter McCool is a founding partner of JusticeRX. He is a board-certified emergency medicine physician and a licensed attorney. Dr. McCool has held teaching positions at various institutions, including the University of Illinois at Chicago and the University of Illinois at Chicago emergency medicine residency at Illinois Masonic Medical Center. You can get in touch with Peter at https://www.lawmd.com/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Email: pmccool@justicerxlaw.com ___ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars iTunes https://podcasts.apple.com/us/podcast/tip-the-scales/id1633765129 Spotify https://spotify.link/BSfz0Qf5mDb Follow us Instagram https://www.instagram.com/tipthescales.podcast/ TikTok https://www.tiktok.com/@tipthescalespod

    27 min
  3. TTS Rewind: 53. Gary Dordick - A Trial Lawyer's Path to Health and Working With Family

    12/24/2025 · BONUS

    TTS Rewind: 53. Gary Dordick - A Trial Lawyer's Path to Health and Working With Family

    This episode originally aired on November 1st, 2023. Having the odds stacked against you doesn’t mean giving up. Finding your path may be tough, but with hard work and determination, the possibilities are endless. Gary has held the record for the highest jury verdicts in numerous courthouses, including a staggering $125 million-dollar jury verdict in Ventura County in 2016. He went directly from high school to law school, never attending college. He put himself through a four-year night program while working at a law office, where he started as a file room clerk. Immediately after passing the bar, Mr. Dordick opened his own law firm, starting out with no employees. Now, Dordick Law Corporation has three locations, fifty-six employees, and eighteen lawyers, including his three kids, Michelle, Dylan, and Taylor, as associate lawyers. On this week's episode, Maria sits down with Gary Dordick as they discuss what it means to be healthy at 60, how he found his path through martial arts, working with his kids, and how he sees the future of law. Key takeaways College isn’t everything. Not going to college doesn’t mean not being successful. Carve your own path, learn from others, and take advantage of every opportunity. Don’t spoil your kids. Even though you may want to give them everything you didn’t have, it’s ok to hold some things back. Teach them lessons about the value of money and let them see how hard work and grit can lead to a more fulfilling life. Try new things. Don’t be afraid to take a chance. You may find your view completely changed after giving it a try. To connect with Gary, visit his website https://dordicklaw.com/ Previous Guests: Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others Other episodes you might enjoy: 2. The 2 Billion Dollar Man: Lessons from 30 Years of Law 27. Find Your Footing: Growing Confidence and Prioritizing Health 50. Optimizing Your Health and Your Law Firm #law #lawfirm #lawyer #triallawyer #triallawyer #legal #personalinjurylawyer #personalinjuryattorneys #health #healthylifestyle #family #familytime #familyfun #personalinjuryattorneys 00:00 Intro 01:09 Staying healthy at 61 06:03 Martial arts changed my life 08:06 My kid's path to law 12:54 Big shoes to fill 14:02 Ambition and the value of money 17:38 Keep your kids close 20:18 The future of law 22:15 Outro

    23 min
  4. Chad Dudley - Law Firm Valuations and AI Trends

    12/17/2025

    Chad Dudley - Law Firm Valuations and AI Trends

    On this week’s episode, Maria sits down with close friend and attorney Chad Dudley. They discuss law firm valuations and acquisitions, strategic AI implementation, emerging AI trends, and Chad’s upcoming book “Seven Disciplines for Successful Firms”. Get in touch with Chad at https://www.dudleydebosier.com/ Preorder Chad’s new book at https://www.trialguides.com/products/seven-disciplines-for-successful-firms Guest Chad Dudley (@dudleydebosier on Instagram) started Dudley DeBosier Injury Lawyers with his partners, Steven DeBosier and James Peltier, in 2009. They have since recovered over a billion dollars for tens of thousands of individuals throughout the state of Louisiana. The firm now has over 50 attorneys with offices across the state. Chad has also been a consultant to personal injury firms for over 15 years. He has worked with over 200 firms across the country, helping them grow their practice.  Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

    50 min
  5. TTS Rewind: 73. Yani Smith - An Expert's Guide to Intake Optimization

    12/10/2025 · BONUS

    TTS Rewind: 73. Yani Smith - An Expert's Guide to Intake Optimization

    This episode was originally aired on 03/20/2024. “I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.” On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more. Highlights 14:02 How to reject leads 43:23 Answering the phone 53:34 Why lawyers shouldn’t do intake Guest Yani Smith (@legalintakepros on Instagram) is the founder of Legal Intake Pros. She applies her intake optimization expertise to help law firms address core issues and gain clarity in intake conversions, adding intake solutions to the agency's services. Yani and her team collaborate exclusively with personal injury law firms committed to removing growth barriers. You can get in touch with Yani at https://www.legalintakepros.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Software: Lead Docket Book: Never Split The Difference Person: Shawn Callaway _____ ⁠LawRank⁠ grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at ⁠https://lawrank.com/report⁠. ⁠Subscribe to us on your favorite podcast app⁠ Rate us 5 stars on ⁠iTunes⁠ and ⁠Spotify⁠ ⁠Watch us on YouTube⁠ Follow us on ⁠Instagram⁠ and ⁠TikTok⁠

    1h 27m
  6. Best of Tip the Scales

    11/27/2025

    Best of Tip the Scales

    On this week's episode, we’re spotlighting the very best of Tip the Scales with powerful clips from ten of your favorite episodes. Hear Jefferson Fisher, Rick Ferri, Jenn Gore, James "TopDog" Helm, Chris Dreyer, Yani Smith, Steve Mehr, Mike Morse, Bob Simon, and Gary Dordick share their expert insights on growth, leadership, investing, branding, SEO, intake, and trial success—hosted by Maria Monroy. Maria Monroy (@marialawrank on Instagram) is the co-founder and president of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Featured Episodes 30. Rick Ferri - Investing Masterclass: The Simple Truth About Making Smart Investments47. Bob Simon - Live, Work, Relax: Becoming a Modern Renaissance Man 53. Gary Dordick - A Trial Lawyer's Path to Health and Working With Family 54. James (TopDog) Helm - Authentic Branding and Social Media Success56. Jefferson Fisher - Becoming a Social Media Sensation 57. Jennifer Gore - Leadership, Hiring, and Leveraging Social Media 73. Yani Smith - An Expert's Guide to Intake Optimization78. Chris Dreyer - Is SEO Dead? Reviews, Exclusivity, and AI 95. Mike Morse - Justice for Denis Preka: The Largest Single-Death Verdict in Michigan History111. Attorney Takeover! Jennifer Gore, Steve Mehr - The Origin of Sweet James and the Value of AI —— LawRank grows your law firm with SEO. Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

    21 min
  7. Robbie Muñoz - From Horrible Tragedy to Burgeoning Success

    11/05/2025

    Robbie Muñoz - From Horrible Tragedy to Burgeoning Success

    Original air date: March 13, 2024 “Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.” On this week’s episode, Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first-hand, splitting time between the classroom and the courtroom, how to best present a client to a jury, and Robbie’s most embarrassing moment. Highlights 03:36 They operated on my wrong knee 22:45 The Suzuki case 37:59 Building a client’s story _____ Guest Robbie Munoz is an amateur boxer turned lawyer for The Simon Law Group who won his first two cases while still in law school. Robbie’s unique perspective formed by first hand experience of medical malpractice has led him to great success, including a $160 million verdict against the Suzuki Motor Corporation. You can get in touch with Robbie at https://www.thesimonlawgroup.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Video: How to Shape Your Identity & Goals | Huberman Lab Podcast _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

    48 min
4.7
out of 5
54 Ratings

About

Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the balance of law and life - we're here to help you Tip the Scales.

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