550 episodes

Are you running or starting your own law firm? This is your podcast.

The Maximum Lawyer Podcast Maximum Lawyer

    • Business
    • 5.0 • 177 Ratings

Are you running or starting your own law firm? This is your podcast.

    How To Market Your Law Firm to Grow Your Revenue with Chris Casseday

    How To Market Your Law Firm to Grow Your Revenue with Chris Casseday

    Where is your best dollar spent in marketing your law firm? What do you need to have in place before you get started? What are the biggest marketing mistakes lawyers need to be aware of? This and more is what our guest, Chris Casseday gives advice about on today’s podcast episode. 

    Chris is the director of operations at GNGF. He specializes in creating strategic marketing plans for law firms across the country.

    Over the past decade, Chris has helped drive millions of dollars of revenue for clients and is a strategic marketing leader over 15 years of SEO and is Google ad certified. 

    Seeing his client's online presence and revenue growth motivates Chris to work with energy and passion every single day. 

    2:45 Meet Chris 
    4:27 Where is the best dollar spent for the next 5 to 10 years? 
    6:36 What are some of the things structurally that people need to be thinking about before marketing?
    8:33 What is a marketing funnel with strategies and tactics that need to be thought through? 
    10:32 How do you move the wrong people out of the funnel and why is this important?
    11:37 Web 2.0? Is it a thing?
    12:29 Let talk about the mindset of leading with value first …
    15:00 What to use as a lead magnet? Is there something working now?
    18:03 2 to 3 biggest mistakes that lawyers make in marketing …
    20:06 Is Google getting worse?
    22:16 The importance of small victories when marketing 

    Jim’s Hack: So for my hack of the week, I want you to think like an Eagle Scout. They have to do a project. A project they can not do all by themselves.They have to get help. So ask yourself — Who can I get to help with this? What can I delegate and how can I get different people involved in the project? 
    Chris’s Hack: Schedule your 2023 and beyond, from goals to marketing meeting, Then pull in help when you need to, but if you don't schedule that meeting, it's gonna be March before you know it, and you're gonna be behind the eight ball and not reach your goals for 2023. Get it done! 
    Tyson’s Tip:  Audit the potential new client experience from the leads perspective. How easy or difficult is it for them to reach out to you? I would assume that all of us will probably find that it's not nearly as good as what we would hope. 
    🎥 Watch the full video on YouTube.
    Connect with Chris:
    Website
    Instagram
    Twitter
    LinkedIn
    Facebook
    Resources:

    Join the Guild Membership
    Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.
    Subscribe to the Maximum Lawyer Youtube Channel
    Follow us on Instagram
    Join the Facebook Group
    Follow the Facebook Page
    Follow us on LinkedIn

    • 28 min
    Using TikTok As A Law Firm Owner with Kathleen Martinez

    Using TikTok As A Law Firm Owner with Kathleen Martinez

    What if you could grow your leads, following and relationships with clients using social media marketing that cost you nothing? That is what our guest on the show, Kathleen Martinez did with TikTok. 

    Showing off her funny, controversial, and passion for immigration law, Kathleen has grown her TikTok following to over 800K+ by showing up consistently and being herself. 

    In this episode she goes over tips and tricks she’s learned along the way of growing her TikTok following as a law firm owner. She also dives into an easy way you can get started today on social media. Including biggest marketing challenges and making sure you set up an easy funnel for your leads to reach you AFTER they watch your videos and consume your content. 
    Listen in!
    1:54 Meet Kathleen
    2:58 How to be a full-time virtual law firm?! 
    4:07 What would be your biggest challenge as a law firm owner?! Including the biggest mistakes on TikTok …
    6:02 TikTok process from Kathleen … including a call to action  
    10:38 How long until you see traction on TikTok
    12:55 How to post on TikTok AND Instagram … 
    13:46 Using TikTok as a funnel 
    14:36 What's upcoming in TikTok land?!  
    16:23 TikTok as a search engine?! And will TikTok overtake YouTube 
    18:57 Starting out on TikTok?! Listen to Kathleen’s first steps here … 
    Jim’s Hack: Jerry Seinfeld quote from an interview that he gave with a Harvard business:

    “It's very important to know what you don't like. A big part of innovation is saying, you know what I'm really sick of? For me, that was talk shows where music plays. Somebody walks out to a desk, shakes hands with the host and sits down. How are you? You look great. I'm also sick of people who are really there just to sell their show or. So what am I really sick of? Is a great place for innovation to begin.”
    So I just love that we can ask ourselves “What's something that's annoying me or that I really don't like?” and then go against the grain and do something else.
    Kathleen’s Tip: Do not be afraid to not only use social media, BUT be yourself on it! There are no judges on TikTok, their just regular people who wanna get to know you as a person, also as a lawyer. So show up as “yourself!” 
    Tyson’s Tip: A trick to “be yourself on social media” is to visualize yourself being yourself and being that positive presence, in front of the camera. It's an effective and simple tool that I recommend.
    🎥 Watch the full video on YouTube. 
    Read the show notes over at: https://maximumlawyer.com/kathleenmartinez486 
    Connect with Kathleen:Website > www.martinezimmigration.net
    Instagram > https://www.instagram.com/attorneymartinez/
    Facebook > https://www.facebook.com/martinezimmigrationglobal
    Youtube > https://www.youtube.com/c/AskTheImmigrationAttorney
    TikTok > https://www.tiktok.com/@attorneymartinez
    Resources:
    Join the Guild Membership
    Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.
    Subscribe to the Maximum Lawyer Youtube Channel
    Follow us on Instagram
    Join the Facebook Group
    Follow the Facebook Page
    Follow us on LinkedIn

    • 24 min
    Slowly Travel The World While Running A Law Firm With Don McClure

    Slowly Travel The World While Running A Law Firm With Don McClure

    Do you have a deep desire to travel the world? See different places? Most importantly, meet all the different people? 

    For some people traveling the world is on their bucket list of what they will be doing when they retire.

    Today’s podcast episode guest Don McClure took a different approach and sold his house, his cars, packed up his family and now slowly travels the world. All while running his own law firm. 

    To hear:
    ➡️ Why he made this switch
    ➡️ What made him finally take a step towards this dream 
    ➡️ What his family all sold to get out of the US 
    ➡️ Where he is living now 
    ➡️ How is it physically possible to run a law firm that is stationed in a different time zone than you … Then listen in. 🎧
    1:05 Meet Don
    5:31 When off on an adventure, what do you do with your house? And the office? And your cars? 
    6:49 The decision making process: from law office to living aboard 
    9:20 How clients are reacting to the BIG move - how do you tell them? 
    11:34 Marketing your law firm while on a “World Tour” 
    13:31 How do you deal with the finances and banking? 
    14:48 Things that surprised Don from living a laptop lifestyle 
    16:12 Favorite moments on the World Tour trip so far? 
    17:30 What are some steps that people can do to get ready for a World Trip with the family. 
    18:43 Challenges when traveling and practicing law
    20:13 Was there any time that you wished you were in the States? And do you wish to move out of the States permanently? 
    22:52 Coordinating with a team when you are in different time zones? 

    Jim’s Hack: A Quote from Guy Kawasaki from Tim Ferris's book, Tools of Titans: https://amzn.to/3Gk9yjB

    “If you run into an asshole in the morning, you ran into an a*****e. If you run into assholes all day, you are the a*****e.” 

    Don’s Tip: Listen to James Schramko and his one gem strategy where he talks about “Owning the Racetrack”. And with your business this means NOT building a platform on Facebook only, but what are the things you can control? Marketing to my past clients, my present clients, and even my future clients. Those are things that I can control: https://amzn.to/3ifoeIT

    Tyson’s Tip: Use Cam.link: https://amzn.to/3Qg69a8 — to turn any camera device into a streaming device. It allows Tyson to connect his LUMIX camera to my computer with an HDMI cable and stream from his camera. Order, download and go for an easy tech double duty solution. 
    🎥 Watch the full video on YouTube: https://youtu.be/DDdGA1gJP_4
    https://maximumlawyer.com/donmcclure485
    Connect with Don:
    Website
    Facebook
    Youtube

    Travel Website
    Travel TikTok
    Travel Facebook
    Travel Instagram
    Travel YouTube
     

    Resources:
    Join the Guild Membership
    Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.
    Subscribe to the Maximum Lawyer Youtube Channel
    Follow us on Instagram
    Join the Facebook Group
    Follow the Facebook Page
    Follow us on LinkedIn

    • 29 min
    The 6 Worst Financial Mistakes That You Can Make as a Lawyer

    The 6 Worst Financial Mistakes That You Can Make as a Lawyer

    Let’s talk about running a law firm but instead of talking about running it the “right” way — let’s talk about what NOT to do and the mistakes that Jim and Tyson have made. 

    Here are six mistakes that cost them financially that they wish they could go back and fix. Hopefully you find this helpful and hopefully you can shortcut some of these mistakes to save yourself the financial headache. 

    Mistakes of: 
    ➡️ Starting your own firm and not knowing your first hire
    ➡️ Riding a financial roller coaster ride of “rich” to “broke” 
    ➡️ Confusing people with your marketing message 
    ➡️ Hesitating with hiring a team 
    ➡️ Being the #allthethingslawyer
    2:57  Set up your books and hire a bookkeeper on day one … DO NOT WAIT! 
    5:48 Niche down as much as you can as early as possible
    8:18 Let go of the niches that your heart is not in, it’s not worth hanging on and screws up your marketing with mixed messages about what you do
    11:26 Waiting too long to hire a team of people to help move the firm forward 
    15:26 Know your numbers. What numbers are important? What numbers aren’t important?  What do the important numbers mean to you and your firm, both in the short term and the long term? 
    18:16 Not paying yourself a salary 
    Jim’s Hack: Read a book called Stillness is the Key by Ryan Holiday. 
    Tyson’s Tip: Need a pump up of motivation? Go to YouTube and search “I Want More Levels with Kevin Hart.” 
    🎥 Watch the full video on YouTube.
    Resources:
    Join the Guild Membership
    Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.
    Subscribe to the Maximum Lawyer Youtube Channel
    Follow us on Instagram
    Join the Facebook Group
    Follow the Facebook Page
    Follow us on LinkedIn

    • 25 min
    Uplevel Your Health, Uplevel Your Life With Charles D'Angelo

    Uplevel Your Health, Uplevel Your Life With Charles D'Angelo

    If you’ve been around Maximum Lawyer for a hot minute you may have seen and heard about Jim’s health transform this past year. Losing 75+lbs in the last four months with the coaching help of our guest today, Charles D'Angelo. 

    Charles knows first hand what it's like to feel stuck, once weighing 360lbs as a bullied teen. He took charge of his own life, dropped 160lbs, and for the last two decades has been on a mission to help others reclaim theirs. 

    His unique coaching program focuses on changing your mindset so that you can change your life. It’s recognizing that you have to set aside blame and excuses, and ask yourself the question “How am I gonna move forward?”

    Listen to this episode where Charles shares the first three steps you can take today to start making changes in your life for the future you want. Which will uplevel everything. Your home life, work life and everything in between. 

    Let’s dive in. 
    01:50 Charles journey from a 360lbs teenager to a decision to life changing result
    03:53  Charles’s unique approach to a healthy life 
    08:01 How to get people motivated to change ... The core issue is NOT what you think
    12:10 Helping other helpers become more effective and more efficient 
    16:37 Let talk about negative self-talk …
    19:43 Why you really need someone you can trust to talk to … a.k.a sanity is best outsourced.
    21:26 Cool tools that Charles would recommend to people … and it’s not what you think 
    Jim’s Hack: Sweat, sweat, sweat. That 5:00 AM on the treadmill. That is you telling yourself, you're a priority! 
    Charles Tip: Step one: Write down all the things that you'd like to see happen in your life. Step two: Go through and label each item on your list with how many years it will take you this creates a vision for your life. Step three: Start reading about the topics of the plans on your vision list to shorten the time it takes to get you there. 
    Tyson Tips: In the Apple watch, when in the, fitness app, you can turn your dial whenever, you're running and it shows you what zone you’re in especially handy if you want to do some zone two training, 
    🎥 Watch the full video on YouTube: https://youtu.be/nYd_UUd-lD8
    Connect with Charles:
    Website
    Instagram
    Facebook
    Youtube 
    Twitter
    Resources:
    Join the Guild Membership
    Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.
    Subscribe to the Maximum Lawyer Youtube Channel
    Follow us on Instagram
    Join the Facebook Group
    Follow the Facebook Page
    Follow us on LinkedIn

    • 29 min
    Plan Your Exit From Your Law Firm with Tom Lenfestey

    Plan Your Exit From Your Law Firm with Tom Lenfestey

    Ever thought about buying or selling a law practice?! Our guest on the podcast today, Tom Lenfestey, helps lawyers buy and sell law practices. Law firm real-estate anyone?! 
    It's a topic that people ask us about all the time and it's interesting because one thing we always hear people say is, “I wanna sell my firm. I'm gonna make it to some name that doesn't have MY name in it.” It’s like the branding and naming is the afterthought to what your end goal with your law firm is. 
    If you are opening a law firm, what's your exit strategy? This and more is what we talk about in today’s episode. Listen in!
    Episode Highlights:


    01:30 Meet Tom and hear how he got started in the Law Practice Exchange


    04:15 Why it doesn't work for lawyers to sell their practice and just walk out the door, like a dentist

    05:50 What mistakes do lawyers make at the beginning when they found their firm AND what structural naming issues pop up when people want to get out. Tom’s advice:
    Have clean financials
    Set up a firm brand that is apart from you
    Build out your systems
    Train your people
    Train and operate people on those systems



    10:35 How do you tell people you are selling your law firm practice? 

    13:26 What should people that are thinking about taking over a practice of another think about and ask about?

    17:13 What are some red flags you want to look for when you are thinking about acquiring a law firm?

    20:13 What is it like to work with Tom and his team to brokerage a deal and acquire a law firm 

    Jim’s Hack: Find what motivates you! For me its reading books that get me fired up, like: “The 12 Week Year” or “Zone To Win”. You got to fill your brain with positive and idea generating material. 
    Tom’s Tip: Read the book: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow 
    Tyson's Tip: Read the book: “Measuring what Matters” By John Doerr. It's about how to track things in your business. What you should and shouldn’t track.  

    🎥 Watch the full video on YouTube.
    Connect with Tom:
    Website 
    Twitter 
    Facebook 
    Linkedin
    Linkedin with Tom 
    Youtube 
    Resources:
    Join the Guild Membership
    Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.
    Subscribe to the Maximum Lawyer Youtube Channel
    Follow us on Instagram
    Join the Facebook Group
    Follow the Facebook Page
    Follow us on LinkedIn

    • 26 min

Customer Reviews

5.0 out of 5
177 Ratings

177 Ratings

CrossEstatePlanning ,

Great for Lawyers

This podcast is filled with great material for any attorney looking to grow their firm.

Mridu Parikh ,

Insightful Podcast!

Jim and Tyson share such valuable information and experiences with awesome guests. You’ll get tons of inspiration from attorneys and experts that talk about everything from marketing, outsourcing, to sales – just to name a few! Don’t think about it - subscribe now.

Josh Crowfoot ,

Valuable podcast!

Tyson and Jim do a great job with this podcast! It’s chock full of helpful, actionable information for firm owners. Good work and thank you for putting this podcast out into the world!

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